Inside the movie roadshow: a critical approach to media events in China

Although face-to-face events starring film professionals have become increasingly popular, they have rarely been studied, especially from the perspective of production. Focusing on the phenomenon of Chinese movie roadshows, this study explores the motivations and techniques used to produce popular media events in the Chinese film industry. Based on expert interviews with 15 media practitioners, the results showed that roadshows are staged as ritualized events that are centered on the performance of a symbolic boundary between “inside” and “outside” the media. Film industry professionals embrace face-to-face communication with audiences and use such events to display sincerity, producing them as a seemingly “unmediated” peek behind the veil of an otherwise hidden world. Moreover, communication on social media is another form of ritualized practice. We conclude that, by thus mediating the “unmediated,” movie roadshows offer an insightful perspective on the machinery of media power in China.     

A comparison of email networks and off-line social networks: A study of a medium-sized bank

Recently there has been a surge in the availability of online data concerning the connections between people, and these online data are now widely used to map the social structure of communities. There has been little research, however, on how these new types of relational data correspond to classical measures of social networks. To fill this gap, we contrast the structure of an email network with the underlying friendship, communication, and advice seeking networks. Our study is an explorative case study of a bank, and our data contains emails among employees and a survey of the ego networks of the employees. Through calculating correlations with QAP standard errors and estimating exponential random graph (ERG) models, we find that although the email network is related to the survey-based social networks, email networks are also significantly different: while off-line social networks are strongly shaped by gender, tenure, and hierarchical boundaries, the role of these boundaries are much weaker in the email network.     

Challenging the Roles of “Skilled” Professionals and “Risky” Young Mothers: Peer Support,Expertise, and Relational Patterns in Facebook Groups

Today, many countries spend a great deal of money and effort on programs for expert-guided parenting support to be carried out in face-to-face groups. One goal of such support is to target, help, and educate “risky” groups of parents, such as young parents. It is striking, however, that young parents have a conspicuously low degree of participation in this type of parenting support. Drawing on the assumption that many young parents go online to seek, give, and receive peer parenting support, this paper presents a case study of activities within three Facebook groups. Using a combination of social network analysis, online ethnography, and interviews, we analyze how social network relationships and discussions differ depending on whether the analyzed Facebook group in question is administrated by professionals or peers, what the role of professional experts is, and how young parents might use social media to take control of their own support needs. Our results indicate that some of the affordances provided by Facebook might contribute to a challenging of the roles of “skilled” professionals versus “risky” young parents.     

Media use in long-distance friendships

New media such as email and mobile phones have made it easier to maintain relationships over distances. The present paper examines which media people use to maintain long-distance friendships. The main focus lies on the comparison of email and phone. Media choice theories like media richness theory assume that media can be classified according to their richness, and that people choose the medium which fits best to the affordances of a specific task. The phone as richer medium should be preferred over email in the case of maintenance of long-distance friendships because it is easier to express emotions and to give immediate feedback via phone than via email. Email is an asynchronous medium and communication via email is therefore independent of space and time. Therefore, it can also be argued that email is preferred over the phone because it makes it easier to communicate across different work schedules or even time-zones. In two studies (Study 1 conducted in the Netherlands, Study 2 conducted in Germany) media use in long-distance friendships was measured. Across both studies, email was the most frequently used medium. In Study 1, an interesting asymmetric influence of closeness of the friendship emerged. The closer the friendship, the more emails were written in total, but the less the relative use of email. Instead, the percentage of phone calls increased. Study 2 aimed to replicate and explain this finding and assessed also the content of the phone call or emails. Whereas the intimateness of the emails did not change with increased closeness of the friendship, the intimateness of the phone calls increased with increasing closeness of the friendship. This result indicates that people use email primarily for staying in touch, whereas important personal matters are still discussed on the phone.     

Facebook: A new communication strategy for non-profit organisations In Colombia

This study examines the use of Facebook by Colombian NPOs as a communication strategy. In turn, it also analyses the factors that influence the Facebook content published by such entities. Findings indicate that the use of social media is scarce, particularly pertaining to content related to fostering stakeholder involvement. Moreover, the factors “network activity”, “internationalisation” and “experience in social media” are significant predictors of the use of this tool as a channel for communication and dialogue.     

Network dynamics of television use in school classes

Seventy years ago Paul Lazarsfeld and colleagues found empirical evidence for a significant influence of the social context on media effects by interpersonal communication. Subsequently various theories in mass media science incorporated the social context as an independent or dependent variable. However, there is little empirical research that addresses the dynamics of media use within a social context using network analytic methods. This study considers the social context as both an independent and dependent variable in a dynamic network process in order to disentangle social selection and influence processes. Hence, on one hand it tests whether the intensity of TV use and the use of specific TV genres predict the selection of conversation partners in social groups (social selection process). On the other hand it tests if individuals’ social context predicts their TV use (social influence process). Here, social context is defined as the conversation structure as well as the media use of all other persons in the social group.     

自反性青年亚文化——青年文化的空间属性与情感转向

“青年文化”具有“亚文化”属性,不仅仅指“青春叛逆”这一特质,在新媒体时代更涉及到“网络媒介”对“青年文化”的形塑。通过当代大学生阅读调查、网络使用习惯调查以及实际社交状况的深描,探讨青年群体在虚拟空间与现实空间中不同的身份表达,可以发现当下“赛博空间”中的青年自我表征与现实身份认同的关系具有“自反性”,一方面“次元壁”的区隔显示出青年身份认同的焦虑,另一方面从“网络—现实”空间的二元对立中又生产出身份认同的路径,即通过“自我对抗”最终生产出青年的主体性。     

Echo chambers and social mediators in public advocacy issue networks

The growing trend of politically motivated consumer boycotts and buycotts on social media not only impacts a company’s financial bottom line, but more fundamentally disrupts relationships between the firm and its publics, the cornerstone of public relations (Ferguson, 1984; Sommerfeldt, & Kent, 2015). On a broader level, such politically motivated advocacy is a critical facet of civil society with important implications on the societal role of public relations (Taylor, 2010). In light of the significance of politically motivated consumer advocacy to public relations, a multi-phase, exploratory study was conducted. Study 1 applies content analysis and social network analysis to examine how different interactive mechanisms on social media—retweet, mention, and reply—may affect communication within and between communities of different ideological views surrounding the boycott and buycott issues. Study 2 further explores the challenges and opportunities of fostering exchange of diverse viewpoints by identifying new social mediators—the “echoers” who propel information flow among in-group members, and the “bridgers” who initiate communication with political out-group members—and assess the key network characteristics of these social mediators. The findings of these two studies advance public relations theories on networks, intergroup communication, and civil society by illustrating how social media structure and social mediators shape the networked public discourse to facilitate or inhibit conversations between publics of different ideological orientations.     

Email subject lines and response rates to invitations to participate in a web survey and a face-to-face interview: the sound of silence

This paper investigates the relationship between blank and non-blank email subject lines on levels of response to a solicitation to participate in an interview, and on participation in a web survey. Email use has grown substantially in recent years, presenting significant opportunity to the empiricist seeking research respondents. However, response to emails may be low because growth in the sheer volume of messages that individuals receive per day has led to a sense of ‘email overload’, and faced with the challenge of personal email management, many recipients choose to ignore some messages, or do not read them all fully. Drawing on information gap theory, we expected that sending an invitation with a blank subject line would induce a sense of curiosity in recipients that would improve email response and willingness to participate in research studies. However, findings from research with two samples with different propensities to participate in research (academics and business owners) revealed that an email invitation with a blank subject line does not increase overall response rates to a web survey and a face-to-face interview over either an informative subject line or a provocative subject line, but that it does prompt a greater number of active refusals. Based on this finding, recommendations for researchers are outlined.     

Media and information praxis of young activists in the Umbrella Movement

Young people were key participants in the Umbrella Movement in Hong Kong and the media also played an important role in this protest. This study examines how Hong Kong’s young activists developed communication strategies and media practices to mobilize this social movement. A framework termed “media and information praxis of social movements” is proposed for the analysis. The findings showed that in their praxis, the young activists used their media and information literacy skills to initiate, organize, and mobilize collective actions. They not only used social media and mobile networks but also traditional mass media and street booths in a holistic and integrated approach to receive and disseminate information. Hence, these young activists served as agents of mediatization. The results also indicated that the young activists moved away from the traditional movement mode which just tried to motivate a large number of people to protest in the streets. They actively engaged in the new movement mode, which emphasizes the media and information power game. Their praxis in the Umbrella Movement reflects the trend toward the mediatization of social movements in Hong Kong.     

Global Nomads' Network and Mobile Sociality: Exploring New Media Uses on the Move

This paper explores the convergence of communication and travel and the emergence of a mobile and network sociality, through investigating new communication practices based on the internet and mobile phone enacted by backpackers while on the move. These global nomads produce and maintain mobile spaces of sociality, founded on a complex intersection of face-to-face interaction and mediated communication, co-presence and virtual proximity, corporeal travel and virtual mobilities. Personal communities become a mobile phenomenon, relocalized in a plurality of online and offline social spaces. It is thus argued that network relationships are reshaped and mobilized through reconfigurations of co-presence, proximity and distance in relation to the use of new media. Exploring new media uses on the move can thus provide a useful insight into the emerging social model of the network and mobile society.     

Shifting Worlds of Strangers: Medium Theory and Changes in “Them” Versus “Us”*

Macrolevel analyses of the influence of different communication technologies are more difficult to test and apply than the results of focused studies of particular media messages. Nevertheless, “medium theory” is of potentially great significance because it outlines how media, rather than functioning simply as channels for conveying information between two or more social environments, are themselves social contexts that foster certain forms of interaction and social identities. This article uses a medium-theory perspective to address one variable related to “technological communities”—the changing boundaries between “them” and “us.” The ways in which oral, print, and electronic modes of communication each foster a different balance between strangers and “familiars” are outlined.     

A Symbolic Interactionist User's Guide to the Answering Machine: 22 Reflections on Vocal Encounters in an Emerging Social World

This article offers a sociological analysis of a new communication technology—the answering machine. A general semiotic model of “machine talk” is suggested and connected, through the social world perspective, to forms of sociability that involve the fragmentation of time and space. The symbolic meaning given to the answering machine in literature, television, the cinema, and everyday language, as well as its use at home, are examined. Drawing on such disembodied discursive practices as speciality and simulacra, the conclusion provides a Baudrillardian look at “machine talk” as reflecting the postmodern shift from face-to-face interactions to telecommunications.     

NGO2.0 and social media praxis: activist as researcher

This article tracks the emergence of a particular brand of ICT activism that promotes the use of social media as a means of helping Chinese NGOs break out of their communication bottleneck. The author starts by introducing NGO2.0, an activist project targeting China's rural regions, using it as an entry point to examine the practice of “social media for social good” and shed light on the ecosystem of social media usage by Chinese NGOs. The author also deliberates on the explanatory value of the binary paradigm of “rural vs. urban,” looks into the methodological implications of undertaking “social media action research,” and articulates what it means to be engaged in the hybrid practice of “activist as scholar” in the specific context of Cultural Studies.     

A new culture of advocacy: An exploratory analysis of social activism on the web and social media

This study examined how non-profit organizations (NPOs) adapted to the new media environment and created an innovative culture of advocacy to directly facilitate engagement with interested supporters. Findings from this content analysis and virtual ethnography revealed NPOs dramatically transformed the structure of online content. Shifting the emphasis of the web and social media from a one-way transmission of information to an interactive conversation substantially changes the dynamics for activism, and fosters new models of engagement between NPOs and supporters. In this participatory, co-operative media culture, people were actively engaged and shared digital content that inspired others to care about important issues. These overall results indicated that the web and social media, when used to its fullest extent, played a key role encouraging communication and inspiring interaction among individuals on- and off-line.     

Tracking phantastic objects: A computer algorithmic investigation of narrative evolution in unstructured data sources

We develop social network and “relative sentiment shift” analysis techniques to study how financial narratives influence financial markets. First, we analyze Reuters News articles focusing on narratives about Fannie Mae. Second, we analyze Broadband and Energy narratives in the Enron Corporation email database. Combining datasets we show that phantastic object narratives can be detected and tracked as they develop and spread through networks to lead to a disconnect between narrative and underlying “reality”. The methods may be applicable to other text datasets to create early warnings.     

Distance and Conversation

Whenever faces are engaged in a face-to-face conversation distance is evoked between them as a “common dialogic space” that both connects and separates. This space must be dealt with in conversation. The habitual tendency is to cover it up by formulating a topic that is external to the immediate relation. Keeping the topic going “holds” the separate parties together in an ongoing engagement. When the topic for some reason fails to hold, the gap between the participants is exposed and they fall embarrassedly into silence. There are, however, ways to give presence to distance and still contain it within the bounds of the conversation. What this calls for is a recognition of the other as Other and of the speaking voice as an emergent self rather than an utterance subordinate to the external topic. A discussion of the phenomenon of distance from the perspectives of speaker and hearer is followed by an examination of its effects on the seriousness of the conversation.     

WE HAVEN'T TALKED IN 30 YEARS!

The phenomenon of reconnection of dormant ties using internet communication technologies has been identified as having salience in the use of social media forms by midlife and older adults. Dormant ties, as distinguished from those that are merely inactive, are those that were once operational, but which have lapsed under the stressors of time, distance and circumstance, such as relationships between former college friends, neighbors or work colleagues. Reconnection is the process by which these dormant ties become active again, and is an activity which is supported in unique ways by internet communication technologies. This study presents findings from interviews with midlife adults on how the use of email, social network sites and search engines is leveraged to enhance and support the reconnection of dormant relationships and maintain weak ties. Grounded in a life course perspective, it examines how the experiences of longevity and the life course alter perceptions of the attributes and drawbacks that these technologies offer. By examining adults at midlife, a less-well studied group than teens and young adults, this work provides a more nuanced perspective of the technological practices at varied points in life, and offers insight on how various communication technologies might be utilized at different life stages.     

青年群体性孤独的技术逻辑及其规制

孤独是个体在与他人或社会时空阻隔下的负面情绪体验。青年群体性孤独是孤独在网络社交时代的新样态,反映的是人们在一起的“独处”。它有深刻的技术渊源,当代青年的技术化生存是其产生的前提条件,但单纯依靠技术的工具理性无法从根本上解决人的情感需求问题。破解青年群体性孤独的有效路径不能建立在屏蔽网络社交这一不切实际的幻想中,只能正视技术的客观存在,合理规制其负面效应,基于见面交流的真诚对话重构人际关系以及基于技术理性的主体建构重视人机关系。