Empathetic technologies: digital materiality and video ethnography

In this article, we advance recent theoretical and methodological discussions regarding the use of video techniques for generating empathetic encounters. We do so through a focus on how these techniques might be rendered in research conducted through sites of action and experience that are explicitly constituted through forms of digital materiality, whereby the digital and material are understood as relational and emergent. We argue for a processual view of digital materiality and in correspondence with this, of the research process, whereby empathetic imagining is itself understood as emergent from the research encounter. By way of example we draw on recent video ethnography research that has used GoPro and researcher-held video recording in collaboration with participants, in order to record and develop understandings of their experiences of self-tracking and cycle commuting.     

On the materiality of service work

This article argues that retail service work is characterised by engagement with material products. Retail sales assistants work to create the shop as a site of consumption, and to create the products for sale as desirable objects for consumption. This is more important than the customer service interactions that are often seen as characterising service work. In making the argument for the centrality of the material in retail work, the article takes issue with conceptions of the service sector that emphasise its difference from other economic sectors, and with research into service work that focuses on interaction to the exclusion of other elements of the labour process. It calls for a more nuanced, contextualised understanding of the service sector that acknowledges the difference between sub‐sectors.     

Digitization and materiality: researching community memory practice today

Among the most deep‐seated anxieties of the Internet age is the fear of technologically produced forgetting. Technology critics and sociologists of memory alike argue that daily exposure to overwhelming flows of information is undermining our ability to connect and synthesize past and present. Acknowledging the salience of these concerns our approach seeks to understand the contemporary conditions of collective memory practice in relation to processes of digitization. We do so by developing an analysis of how digital technologies (image and audio capture, storage, editing, reproduction, distribution and exhibition) have become embedded in wider memory practices of storytelling and commemoration in a community setting: the Salford Lads Club, an organization in the north of England in continuous operation since 1903. The diverse memory practices prompted by the 100th anniversary of the Club's annual camp provide a context in which to explore the transformations of access, interpretation and use, that occur when the archives of civic organizations are digitized. Returning to Halbwachs' (1992) seminal insight that all collective memory requires a material social framework, we argue, contrary to prevailing characterizations of digitization, that under specific conditions, digital resources facilitate new forms of materialization that contribute to sustaining a civic organization's intergenerational continuity.     

Economic embeddedness and materiality in a financial market setting

The notion of embeddedness (Granovetter, 1985) neglects of the material dimension of economic relations. This paper contributes to the literature of market devices (Callon et al., 2007) with an exploration of the material dimensions of economic embeddedness in the case of the everyday market activities of a group of non‐professional investors in the UK. It examines the attributes of a materially embedded market through the categories of socio‐economic embeddedness specified by Uzzi (1997) and draws attention to the superficial and rhetorical nature of the face‐to‐face social relations encountered in this market. The paper seeks to invigorate the notion of embeddedness by expanding the mechanisms through which socio‐economic relations are understood to arise. The paper offers support to the literature of market devices’ assertion that a concept of materially embedded economic relations can accommodate politics, culture, and regulation, and that it offers a nuanced perspective on agency and identity in the marketplace.     

Theorising visual framing: contingency,materiality and ideology

Visual framing is a popular paradigm for media research around the world but its conceptualisation remains vague and often neglects the richness of images. Just as with framing theory generally, its definition and operationalisation are matters of considerable debate. Visual framing’s many applications may be advantageous for their bridging properties but at the same time demand theoretical refinement. Based on a review of 165 scholarly publications from the humanities and social sciences, this essay first argues that media research tends to emphasise literal depictions more than visual conventions or production, falling short of its interrogative and critical potential. The essay then proposes a model of visual framing that attends more carefully to the contingency and materiality of images in order to strengthen the paradigm’s explanatory and critical value.     

Populist things. A study on the materiality of political ideas

Is there such thing as a populist thing? This article tries to answer this question by comparing two iconic populist objects: the Make America Great Again (MAGA) cap and the yellow vest. Despite their centrality to populist politics, there is remarkably little systematic examination of these objects' populist affordances, let alone a comparative study. We propose to address this lacuna by performing a pragmatic analysis of each object's role in the populist politics of the United States and France, respectively. Our comparison uncovers two findings, which, in turn, help us answer our research question. First, our study of the MAGA cap reveals how nationalism and populism can be combined into a powerful political message. Second, the yellow vest exemplifies how populism functions on its own that is, as a way of doing politics that is centred on feelings of resentment. Either in conjunction with other political phenomena (e.g., nationalism) or by itself, populism emerges from our analysis as a logic of action that involves both linguistic claims and physical objects. Things, in this reading, are surprisingly central to how populism operates.     

Critically assessing digital documents: materiality and the interpretative role of software

As a contribution to the ongoing tradition of critically assessing documents for research, this paper aims to highlight materiality as a key factor in the co-shaping of knowledge derived from digital documents. The paper first builds upon prior debates in document studies with work from the fields of Science and Technology Studies, and Communication Studies, to establish the role of document materiality in the interpretative process. By first establishing digital documents’ material reality as electrical signal, the paper then discusses the interpretative role of software, in both the representation of that signal for human interpretation and the production of the document through software tools. Finally, the paper considers the implications for persistence and access to digital documents posed by their material reality and the private archival contexts in which they often reside.     

Writing birthing bodies: exploring the entanglements between flesh and materiality in childbirth

ABSTRACT

This article enquires into the lived experiences of childbirth as a site of ‘fleshy becomings’ that disrupts the dominantly cleaned-up approaches to organising. Theoretically, we approach childbirth as a primitively humane experience in which birthing bodies become entangled with the materiality by which they are surrounded. The empirical material of the article consists of 12 in-depth interviews with first-time mothers in Finland as well as of photographs and autoethnographic research notes taken by the two authors of this article. By empirically highlighting the interplay between flesh and materiality in the ‘making’ of birthing bodies, this article offers novel viewpoints on the discussion of embodied experiences as well as on the entangled relations between flesh and materiality in the field of organisation studies. It also makes an empirical contribution using a unique contextual example of ‘birthing’ to illustrate how vulnerable topics can be researched, offering critical viewpoints on this subject.     

A methodological approach to the materiality of clothing: Wardrobe studies

The material is not just ‘a carrier’ of different types of symbols, but an active element in the practices. Bringing this to the fore requires new research methods. This article discusses a methodological approach, we call it a wardrobe study, which allows for the analysis of the way in which clothes relate to each other on the whole or within parts of the wardrobe. More specifically, we discuss how this method can contribute to increasing the materiality of clothes studies. The theoretical point of departure for this approach is a practice theory in which the material enters as an integral part. First, the article briefly discusses developments within the study of dress and fashion. Second, the methods combined and developed in wardrobe studies are discussed. The emphasis here is primarily not only on the weaknesses of the individual methods in practice-oriented dress studies, but also on how they jointly can contribute to the wardrobe study.     

Notes on Contributors

This article does not have an abstract     

Notes on contributors

This article focuses on the organizational practices of the music industry to contribute a neglected dimension to our understanding of rap as a commercial activity and cultural form. It initially situates the production of rap within the context of the corporate strategies and business practices of musical entertainment companies, stressing how rap production is located within the context of corporate ‘black music divisions’ and the major labels' relationships to smaller companies. At the same time, the study considers how musical production is shaped by broader culture processes and practices that are not directly within the control or understanding of the company. As corporate organization intersects with and attempts to make sense of surrounding culture, I argue that the actions of recording companies are a direct intervention into and contribution to the way in which the social world is rationalized and fragmented and through which different cultural experiences are separated and treated unequally. This argument is focused on the theme of ‘the street’ and ‘executive suite’ through which I suggest that, while it is important to acknowledge the struggles of rap artists and entrepreneurs for both recognition and independence from the corporate world, it is also important to highlight deliberate attempts to maintain a distance between the corporate world and the genre culture of rap. This article seeks to contribute to our understanding of the articulations between musical genre, occupational practices and broader cultural formations, highlighting a significant series of connections and relational practices which connect production and consumption and the articulations through which corporate organization is linked to broader cultural formations.