Anarchy in State Government Is Not Democracy

In 2009 the National Council for the Social Studies (NCSS) released a position statement calling for the implementation of media literacy in social studies education. NCSS argues that if today's students are to become engaged citizens as adults, they must acquire the skills and knowledge associated with media literacy. Using this position statement as foundation, I developed a media literacy framework for use in the social studies classroom that applies prevailing theories on media and cultural studies. For consumers of media to engage in the practice of citizenship they need to acquire the tools needed to negotiate the waters of the many media texts that are produced. For a consumer of media texts to negotiate the meaning and influence of those texts, that consumer must use a framework that applies approaches that are historical, empirical, interpretive, and critical. As we shall see, these approaches are necessary if citizens are to engage effectively in a democracy that is flooded with such texts.     

Reading self‐help literature in Russia: governmentality,psychology and subjectivity

Self‐help has become a booming business over the past decades and an increasingly visible part of popular media culture worldwide. The paper analyzes the arrival and effects of this cultural technology in post‐Soviet Russia after more than seventy years of socialism. It examines how Russians are engaging with popular psychology self‐help as a technology of the self and how they are making it meaningful in their lives. Drawing on a set of one‐to‐one and focus group interviews conducted with self‐help readers, it examines how these individuals negotiate the new ethics and the normative models of personhood put forward by the self‐help genre. It argues that popular psychology has offered a new language for making sense of the self and the social world, and highlights how the readers critically engage with the normalizing power of popular psychology by drawing on a number of local historically sedimented discourses.     

International women's magazines in China: Global and local perspectives

Unlike other global media products that are imported from overseas, international women's magazines in China are published via licensing agreements or joint ventures with local companies. These ownership patterns allow local editions of international women's magazines to negotiate the tensions and contradictions between the global players and local publishers. Given the influence of cultural and commercial forces in different economic environments, international women's magazines provide a challenging platform for exploring the interaction between global and local forces. Through a theoretical framework of hybridity theory and in-depth interviews with editorial personnel from the magazine industry, this study explores the global and local forces that have contributed to the production process of international women's magazines in China. The findings reveal that these magazines are a result of a multi-level convergence of local realities and global influences. Although there are factors of control and dependence in many areas such as the publishing ideas, editorial policies, the training of personnel, and the quality of production, both Western-style and Japanese-style women's magazines tend to appropriate and rework global cultures to satisfy local readers' needs, albeit in different ways. As a result, local and transnational influences are inextricably interwoven in the production process of international women's magazines in China. The study provides an extensive understanding of the global processes, the consumers, and the cultural forces that are shaping the media, particularly magazines in China.     

Economic and cultural production as structural paradox: the case of international fashion magazine publishing

This paper examines four international fashion magazines – Elle, Harper's Bazaar, Marie Claire and Vogue – published in five countries around the world. Based on content analysis, publishers’ marketing data, and interviews with editorial and publishing staff, the paper argues that the field of magazine production is structured by a double- or multiple-audience property which leads to structural homology in the fields of media production generally. Precisely because fashion magazines are simultaneously commodities and cultural productions, in which the not-entirely-separate interests of advertisers, the fashion world and readers come into play, all kinds of contradictions emerge to affect their contents. Focusing on international edition launches and magazines markets, the paper also engages with the meaning of journalistic independence and gives its own Gallic twist to globalisation theory.     

Browsing the culture: membership and intertextuality at a mormon bookstore

This paper argues that organizational and local host cultures are related through the intertextual performance of membership. It proceeds by claiming that organizations may be usefully read as intertexts, and that the relationship between organizations and their environments is enacted by speakers as they negotiate their multiple identities in talk. These claims are then used to analyze the intertextual performance of membership at a Salt Lake City, Utah bookstore owned by the Mormon church. The analysis demonstrates how: (1) organizational routines surrounding the interpretation of product serve as performances of host-cultural membership; (2) communication among and between store employees and customers clarifies types of host-cultural identity; and (3) the management of controversial texts enacts the organizational environment. The analysis is intended to mark an intersection between organizational and cultural studies by demonstrating how organizations potentially function as sites for the reproduction of interpretive communities, conducted through the use of cultural texts.     

Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services

ABSTRACT

Focusing on online magazines, this article sheds light on Russian cultural institutions from the perspective of digital media. My analysis concentrates on urban lifestyle magazines, a sub-category of consumer magazines and a media genre, which emerged in Russia in the glossy magazine format and is now experiencing a powerful ‘second rising’ on the internet. My article asks how the adaptation to the digital communication environment by lifestyle publications re-defines the very concept of a magazine and reorganizes the institutional ties between media and cultural industries. This focus enables me to analyse lifestyle magazines as a dynamic field of interaction in which cultural meanings are produced and negotiated. Based on new media studies, I see the cultural transcoding (Manovich 2002) of the networked and automatized information transmission into the magazines’ content as being a significant factor in the development of contemporary culture and media. Ultimately, my article introduces an attempt to analyse new media titles combining qualitative media analysis with the developing theory of ‘algorithmic culture’ (Striphas 2015). My argumentation is based on two case publications: Afisha, established in 1999 as a weekly glossy magazine introducing all cultural events in Moscow, and Inde, a digital-born regional lifestyle magazine focusing on urban culture in the Republic of Tatarstan. Urban lifestyle magazines are important for the institutional organization of Russian culture, as they direct their readers’ attention to a broad selection of arts, products and events; strengthen the link between consumers and cultural entrepreneurs and build on a long tradition of print journalism, thereby transmitting the values of reading and literacy to a popular public. Moreover, my analysis shows that, through their multi-platform publication strategy, online magazines (re)organize as aggregates of digital resources helping to manage cultural decision-making in a consumerist setting.     

Constructing Girlhood: Abject Labour in Magazine Offices

Girls' magazines act as important texts through which meanings of childhood, girlhood and womanhood are mediated and constructed. However, previous research has focused on either the conditions of work practices or cultural production of the magazine as a product. Separately in each context women or girls have been described as abject. The paper will argue that employees working on girls' magazines experienced a simultaneous double abjection: in the gendered working practices and as an outcome of the construction of girlhood they produced. Two studies of all female teams producing teenage and pre‐teen magazines were used, including interviews and observations. Our approach engaged with the difficulty of examining abjectivity in working practices, as present but marginalized, silenced and othered. As a result of scrutinizing the gendered embodiment in these studies, the findings suggest there is a relation between the working practices and gendered cultural production, forming a process of abjection. This process was threefold: a marginalization of a particular gendered embodiment, the cracks or leaks where abjectivity became apparent and the silencing of those leaks. This study will be of value to scholars interested in gendered embodiment in workplaces, abjectivity and cultural production, noting the interrelation between these areas.     

“The Spider Is Alive”: Reassessing Becker's Theory of Artistic Conventions through Southern Italian Music

Howard Becker wrote that art is constructed, and understood, according to conventions. However, Becker does not adequately explain how artists negotiate historical circumstances affecting their work. Using the southern Italian phenomenon of tarantism and its music, I address how contemporary musicians employ conventions to transform sounds with deviant connotations. The alteration of musical conventions reflects material social conditions in the Salento region and provides insight into the formation of a Salentinian cultural movement's ideology. By accounting for how social groups contend with history, I argue that sociologists must reconsider the theory of artistic conventions.     

Using the cultural studies approach to understand health decision-making among a teen public

This cultural study explored how teen girls make decisions about the Gardasil vaccine based on the media campaign. The data suggest that teen girl publics face complicated, conflicting decisions to make about health, particularly because the media intervene in how they identify themselves. It is argued that while power differentials between publics and organizations limits deeper segmentation of publics, the cultural studies approach can help campaign designers better understand how publics make decisions.     

‘It is so unfair here…it is so biased’: Negotiating the politics of ethnic identification in ways of being Malaysian schoolgirls

In this paper, the notion of Malaysian identity is conceptualised within a framework of identity and difference, drawing on contemporary theorisations of ethnicity linked to the notion of difference. The notion of Malaysian is problematised as being linked to the interplay between nationalistic official and essentialistic labelling, present and historical social and political events, and experiences of daily living in Malaysia. The author draws on the narratives of 16-year-old Malaysian schoolgirls to illustrate the discourses of ethnicity these girls negotiate in their ways of being and knowing. Being Malaysian and more importantly being Malay, Chinese, Indian or Other is not a simple matter of government-imposed labelling. It is more complicated and negotiated. Ways of being and knowing in Malaysia are multiple, shifting and contradictory as each Malaysian has to negotiate with these labels in their daily lives. The author argues that the politics of ethnic identification in Malaysia are intertwined with the politics of difference, which in turn is linked to power and inequality.     

“You are your only limit”: Appropriations and valorizations of affect in university branding

This article considers the role of affect in university branding in a context of neoliberal higher education, by way of examining the semiotic landscape of the Singapore Management University concourse. Contemporary branding often involves stimulating stakeholder/audience investments of meaning and affect into the brand, thereby appropriating consumers’ affective labour for brand‐building and communications. Adopting a discourse‐analytic approach, I examine how linguistic, visual and spatial modalities are utilized to evoke and semiotize particular affective meanings and orientations in the emplaced discourse within the university's brand space. This discourse, which includes organizational branding discourse as well as more organic student‐generated texts, becomes part of the affective regime, helping to encourage and enjoin what is deemed to be normative affective sensibilities and practices in that context. Consequently, the article also considers the kinds of affective subjectivities that are valorized, and how stakeholder/student‐subjects are interpellated in a context of neoliberal‐oriented higher education.     

Review Article

This study focuses on the social meaning behind the use of both Ukrainian and Russian in various media texts in contemporary Ukraine. I begin by situating the language issue within the current socio-political context; specifically, I briefly summarize recent language debates relevant to this paper. Secondly, I analyze selected media texts from television programs, films and popular magazines—all instances of the simultaneous and parallel use of Ukrainian and Russian. The analysis is then extended to a discussion of the media’s stake in framing the linguistic situation in Ukraine.

The texts in question are approached on the premise that “media usage influences and represents people’s use of and attitude towards language in a speech community” (Bell and Garrett 1998: 3). I consider the media’s choice of language an institutionalized means of framing reality (Popp 2006: 6) and therefore the use of language in the media acts symbolically, creating prevalent ideas about what language can and should do in a particular society (Woolard and Schieffelin 1994, cited in Popp 2006: 5).

My analysis of communicative exchange is carried out from the perspective of codeswitching that takes place within a larger social and political context. I address the social dichotomy of “we/they” or what Gumperz (1972) calls “metaphorical code-switching.” My analysis rests also on Auer’s code-switching framework, specifically his notions of “preference-related switching” and “sustained divergence of language choices” (1998b).     

Shifting Worlds of Strangers: Medium Theory and Changes in “Them” Versus “Us”*

Macrolevel analyses of the influence of different communication technologies are more difficult to test and apply than the results of focused studies of particular media messages. Nevertheless, “medium theory” is of potentially great significance because it outlines how media, rather than functioning simply as channels for conveying information between two or more social environments, are themselves social contexts that foster certain forms of interaction and social identities. This article uses a medium-theory perspective to address one variable related to “technological communities”—the changing boundaries between “them” and “us.” The ways in which oral, print, and electronic modes of communication each foster a different balance between strangers and “familiars” are outlined.     

“Oh,My God,I Hate You:” The Felt Experience of Being Othered for Being Thin

It is universally held among researchers and social critics that a thin ideal dominates current cultural conceptions of what is attractive, especially for women. Using interviews with eighteen women and men, this paper investigates an apparent paradox: how thin people negotiate a landscape where the attention they receive because of their thinness distresses them. Results indicate that thin people are often the target of unwanted comments about their size, comments produce an unpleasant state of self‐consciousness, and the expectation of unwanted social interaction will motivate thin individuals to avoid certain social situations. Results are interpreted in terms of thinness being a hypervisible condition that produces a breakdown of norms regarding civil inattention toward thinness and produces the experience of being othered by social perceivers.     

Girls being Rey: ethical cultural consumption,families and popular feminism

ABSTRACT

This paper argues that consumers of popular culture engage in practices of ‘ethical cultural consumption’, whereby the consumption of cultural texts is imagined as having the potential to ‘do good’ both individually and socio-politically. The paper explores data from an online questionnaire and drawing activity with girls aged 5–10 and their parents on the experience of costume playing as Rey from the contemporary Star Wars trilogy. Imagined as a ‘girl who can do anything’, Rey represents a new kind of popular feminist hero and role model for girls, enabling a degree of critique of normative gendered role models for children. ‘Being Rey’ also represents a deterministic project through which parents aim to cultivate the ‘right’ kind of girls, seeking to instil the resilience to ‘cope’ with unknown futures. More than a purely individual project, we argue that parents invest in an individualized idea of doing ‘good’ through consumption, drawing on a notion of the consumer as a political actor with the power to affect social change. Investigating the project of participating in and consuming culture ‘ethically’ allows for an exploration of what it means to ‘be political’ and ‘do good’ as a consumer in neoliberalism.     

The cultural environment: measuring culture with big data

The rise of the Internet, social media, and digitized historical archives has produced a colossal amount of text-based data in recent years. While computer scientists have produced powerful new tools for automated analyses of such “big data,” they lack the theoretical direction necessary to extract meaning from them. Meanwhile, cultural sociologists have produced sophisticated theories of the social origins of meaning, but lack the methodological capacity to explore them beyond micro-levels of analysis. I propose a synthesis of these two fields that adjoins conventional qualitative methods and new techniques for automated analysis of large amounts of text in iterative fashion. First, I explain how automated text extraction methods may be used to map the contours of cultural environments. Second, I discuss the potential of automated text-classification methods to classify different types of culture such as frames, schema, or symbolic boundaries. Finally, I explain how these new tools can be combined with conventional qualitative methods to trace the evolution of such cultural elements over time. While my assessment of the integration of big data and cultural sociology is optimistic, my conclusion highlights several challenges in implementing this agenda. These include a lack of information about the social context in which texts are produced, the construction of reliable coding schemes that can be automated algorithmically, and the relatively high entry costs for cultural sociologists who wish to develop the technical expertise currently necessary to work with big data.     

Was Freud a Medical Scientist or a Social Theorist? The Mysterious "Development of the Hero"

Rather than viewing Freud as a presumptuous Viennese physician who late in life attempted to "apply" some of his provocative psychological speculations to various social phenomena, this essay argues that from first to last, Freud was a social theorist. Indeed, what drew Freud to the study of biology and medicine was precisely the hope of addressing scientifically the most fundamental cultural problems: the nature of man and his culture; the origins of religion, morality, and tradition and the nature of their extraordinary power; the sources of social order and disorder; the direction of contemporary cultural development; and, finally, the problem of how to live in a disenchanted and psychologically impoverished world. Reading Freud in this manner moves his "cultural" texts from the periphery to the center of his work and makes possible an appreciation of the more complex, coherent, and illuminating social theory that lies at its heart.     

Texts and Other Symbolic Spaces

This article examines the cultural fabric of national identity in light of recent debates in the human sciences on the nature of texts and "textual realities." In discussing various political and historical examples, it argues that conceiving of national identity as a "textual reality" is to understand it (a) as a symbolic construction, (b) as a process of continuous cultural interpretation and reinterpretation, (c) as semiotic mediation, and (d) as a heterogeneous composition of different, often contradictory, layers of meaning. Although these issues have been discussed in different disciplines and theoretical contexts, they are viewed here as aspects of the same phenomenon, reflecting, each in its way, the conceptual scope of the textual approach. In further developing this argument, the article outlines a concept of text that covers not only linguistic phenomena in the traditional sense but also meaningful structures in a larger, cultural sense: symbolic spaces that embrace several semiotic media. Based on the idea of text as a symbolic space, a concept of national identity is suggested that, although it implies viewing identity as a discursive and narrative construction, is not limited to the mode of linguistic storytelling but also includes narrative media such as architecture, landscape design, cultural traditions such as commemorative rituals, and other symbolic and material practices.     

Claire Philip's poems and the “art of dying”

Through a study of the poems Claire Philip wrote while dying of cancer, the author develops the hypothesis that in writing poems, a patient reveals thoughts and feelings that might not be evident in a clinical situation. The thoughts and feelings disclosed in Philip's poems are less about pain and more about grief over separation from loved ones, dread of loss of identity, and doubts about death's meaning. In these disclosures and in the selection of images and stanza forms used to convey the disclosures, Philip is in the tradition of ars moriendi poets, more concerned about how to live and write about living while dying than in what happens to the body in the last moments.