RACE,GENDER, AND STATUS: A CONTENT ANALYSIS OF PRINT ADVERTISEMENTS IN FOUR POPULAR MAGAZINES

In this article, we consider the continuation of race gender stereotypes in advertising images by way of the product's suggestive messages, specifically, connotations of higher or lower social status and promises of intangible social rewards (e.g., friendship, appearance, romance). We examined 1, 709 advertisements in magazines whose primary reading audiences differ by race and/or gender: Life, Cosmopolitan, Ebony, and Essence (1988-1990). For the analysis, we created and then compared three dimensions of status (affluent, trendy, and everyday) and five product promises (celebrity identification, sex romance, appearance, marriage family, and good times) as they are modeled by and presented to male, female, Black, and White readers in the magazines examined. We hypothesized that these status-image portrayals differ by race and gender. We found that most ads make use of positive (i.e., high-status) images of Blacks and Whites and women and men and that differences between magazines are more pronounced than differences between models. Some patterns in the use of status and product promises may be suggestive of continued, though subtle, stereotyping.     

Perceptions of Equal Opportunity among Women and Minority Army Personnel

Equal opportunity (EO) is recognized by the Department of Defense (DoD) as being crucial to maintaining a high state of military readiness. In the last two and a half decades, a number of EO initiatives have been employed by the DoD and each of the military services in an effort to promote fair treatment of minorities and women. Social science literature suggests that the integration of racial minorities, particularly African American males, is a military success story. Some social scientists argue convincingly that the military has far surpassed civilian organizations in integrating African Americans. While the U.S. military has had a long history of addressing racial issues, problems concerning gender have only recently been addressed on a large scale. Some scholars assert that the military is the last male bastion in the United States. It lags behind the civilian sector in integrating women. This study examines the perceptions of active‐duty men and women in the U.S. Army to determine whether minority men are more satisfied with the equal opportunity climate than women and whether minority women are less satisfied with the equal opportunity climate than non‐minority (White) women. The purpose of this study is twofold: One objective is to examine differences within the gender category, i.e., African American, Hispanic, and White women. The other objective is to explore differences across gender. Degree of satisfaction is measured by responses to items on the Military Equal Opportunity Climate Survey (MEOCS). The data were stratified by rank level, officer and enlisted, and a General Linear Model (GLM) was performed with race, gender, and the interaction of race and gender as independent variables. In the final analysis, the data were stratified by paygrade, and a GLM was performed on each part separately. Among the findings, race is a more powerful predictor of the attitudes of active‐duty men and women toward the EO climate in their units than either gender or the interaction of race and gender. While gender is significant in most of the statistical models, and the interaction of gender and race is sometimes significant, these variables explain less than one percent of the variance. Although African American men are generally more satisfied with the EO climate than African American women, they are less satisfied than White and, in some cases, Hispanic men and women.     

Cultural Diversity and Help-Seeking Behavior

Summary

Four hundred ninety-four parents were surveyed to determine their attitudes about parenting, help-seeking behavior, and obstacles to accessing help with parenting. Comparisons were made with regard to race/elhnicity, gender, and education to determine what attitudinal similarities and differences exist. Most parents identified family members and friends, as well as print and video materials as important sources of help. Parents were less likely to use social service agencies, teachers, doctors and clergy. The likelihood of attending parenting classes was strongly associated with gender and education. High school graduates were more likely than non-graduates to use parenting classes and mothers were more likely than fathers to use parenting classes. African American parents were less likely than other groups to use print and video materials and African American and Hispanic/Latino parents were less likely to seek help from friends.     

THE STATE STREET MILE: AGE AND GENDER DIFFERENCES IN COMPETITION AVERSION IN THE FIELD

Gender differences in “competitiveness,” previously documented in laboratory experiments, are hypothesized to play a role in a wide array of economic outcomes. This paper provides evidence of competition aversion in a natural setting somewhere between the simplicity of a laboratory experiment and the full complexity and ambiguity of a labor market. The “State Street Mile” race offers both male and female participants a choice between two different levels of competition. Large, systematic age and gender differences are observed in the relationship between true ability and the decision to enter the more competitive race. Overall, qualified women and older runners are far less likely than qualified young men to enter a competitive race with prizes. However, the fastest young women unanimously enter the competitive race. Therefore, while we confirm age and gender differences in competitiveness in our field setting, the economic consequences to capable young women are rather small. (JEL J1, J7, M5)     

Race and Trends in Pornography Viewership, 1973–2016: Examining the Moderating Roles of Gender and Religion

While some research has uncovered racial differences in patterns of pornography viewership, no studies to date have considered how these patterns may be changing over time or how these trends may be moderated by other key predictors of pornography viewership—specifically, gender and religion. Using nationally representative data from the 1973–2016 General Social Survey (GSS; N = 20,620), and taking into account different ethnoreligious histories with pornography as a moral issue, we examined how race, gender, and religion intersect to influence trends in pornography viewership over 43 years. Analyses revealed that Black Americans in general were more likely to view pornography than Whites, and they were increasing in their pornography viewership at a higher rate than Whites. Moreover, Black men were more likely to consume pornography than all other race/gender combinations, but differed only from White women in their increasing rate of pornography viewership. Lastly, frequent worship attendance moderated trends in pornography viewership only for White men. By contrast, regardless of attendance frequency, Black men and women showed increasing rates of pornography use, while White women showed flat rates. We conclude by discussing the implications of these findings for research on the intersections of race, gender, religion, and sexuality.     

The Low Status of Female Part‐Time NHS Nurses: A Bed‐Pan Ceiling?

Despite increases in female participation rates into the paid working population of Britain women remain concentrated into particular sectors of the economy. Areas of the labour market where women predominate are also characterized by high levels of part‐time employment. The significance of part‐time work is that it is lower paid and offers fewer employment opportunities for women. This article examines the careers of 643 qualified female NHS nurses. It is found that respondents working part‐time are the least likely to occupy the upper echelons of NHS nursing. Explanations for this centre on the actions and strategies of managers who use negative gender role stereotypes regarding part‐time nurses to inform recruitment and promotion decisions. Managers, however, regard the low status of part‐time nurses as a reflection of their own choice strategies, thus failing to recognize the existence of gender‐based disadvantage. The resultant outcome is one where part‐time nurses are confined to the lowest qualified clinical grades, with little opportunity to progress to the higher grades. Critical labour shortages in nursing, however, may mean that the utilization of part‐timers is re‐examined as NHS management seek to retain more qualified nurses. For such a re‐examination to be successful management attitudes also need to change.     

Psychotherapists’ Stereotypes of Heterosexual,Gay, and Bisexual Men

This study investigated stereotypes of heterosexual, gay, and bisexual men in a sample of 112 psychotherapists. Stereotypes were assessed with an open-ended measure asking participants to list characteristics that they associated with one of the three groups of men. Thematic analysis of these characteristics yielded 14 stereotype categories, including categories that reflected psychosocial difficulties (e.g., Depressed and Anxious), gender roles (e.g., Female Gender Role Attributes), and personality (e.g., Open-Minded). Sexual orientation differences were found for 8 of the 14 categories. For example, therapists were most likely to associate open-mindedness with bisexual men, traditional male gender role attributes with heterosexual men, and intelligence with gay men. Implications of results for practice and training are discussed.     

Education and training for direct care workers

Approximately 80% of social care workers have no formal qualifications or training and efforts to encourage the take up of training for qualifications have only had limited success. This paper reports on the training needs and attitudes towards training of residential workers and home care workers who took part in a major study of statutory social services employees by the National Institute for Social Work (NISW). The paper describes a diverse workforce with a high level of interest in training to improve skills and the quality of the service, although not all workers were interested in obtaining qualifications. Factors associated with taking part in training are examined including gender, age, occupation, personal circumstances, information and access to training, and learning needs and preferred ways of learning. Government initiatives to improve levels of training and qualification, including a new regulatory framework for social care workers, make this an opportune time for employers in the statutory and independent sectors to encourage workers to develop their skills by creating a positive learning culture. The paper concludes that to do this training strategies will have to address the diverse training needs of the workers.     

Measuring the effectiveness of a multi-year multi-county marriage celebration: qualitative findings

In the early stages of the recent recession, men were disproportionately among the ranks of the unemployed. Current economic times provide a researchable moment, as more women are likely to be in positions of power vis-à-vis earnings. This article uses a unique nationally representative dataset of married individuals (n = 158) to examine expected level of support for relocation if the respondent's spouse were offered a hypothetical job opportunity. Although there do appear to be gender differences in the associations between background characteristics and expected level of support, we find no basis for our hypotheses about the nature of the relationships between race, class, and expected level of support. Black women have higher levels of expected support than do White women, whereas Black men have lower levels of expected support than do White men; there are no class differences in expected level of support. We interpret these findings in the context of the complicated performance of gender in challenging economic times.     

Relationship intentions,race, and gender: Student differences in condom use during hookups involving vaginal sex

Abstract

Objective: To examine the relationship between race, gender, and pre-hookup relationship intentions and college students’ participation in condomless vaginal sex. Participants: 3,315 Black and White college students who participated in the Online College Social Life Survey (OCSLS). Methods: Secondary data analysis of the OCSLS using Chi-square and multiple logistic regression analyses. Results: The model revealed that students who did not want a relationship with their hookup partners and students unsure of their relationship intentions were more likely to use condoms during their last vaginal hookup. Further, White and Female students were less likely to have used condoms during their last vaginal hookup.

Conclusions: White and female students, as well as students desiring romantic relationships with hookup partners may be at risk for sexually transmitted infections (STIs) due to decreased condom use. However, more research is needed to explore the factors driving STI disparities facing Black students despite higher condom use.     

Acculturation, gender stereotypes, and attitudes about dating violence among Latino youth

This study examined the relationship between personal characteristics (gender, acculturation, belief in gender stereotypes, recent dating experiences), and attitudes and knowledge about dating violence in urban Latino youth (N = 678). All participants completed self-administered surveys at school. Relative to girls, boys held more problematic (proviolence) attitudes about dating violence and reported less knowledge about dating violence and its consequences. Teens who were more traditional (less acculturated), those who endorsed gender stereotypes, and those who reported recent fearful dating experiences tended to report less knowledge about abuse and lower endorsement of nonviolent attitudes. Multivariate analyses revealed that all four personal variables predicted dating violence knowledge. By contrast, attitudes were predicted by endorsement of gender stereotypes only, or gender stereotypes and gender. Implications for dating violence interventions and future directions for research are explored.     

Racial/Ethnic Patterns of Kindergarten School Enrollment in the United States

Enrollment into unequal schools at the start of formal education is an important mechanism for the reproduction of racial/ethnic educational inequalities. We examine whether there are racial/ethnic differences in school enrollment options at kindergarten, the start of schooling. We use nationally representative data from the Early Childhood Longitudinal Study‐Birth Cohort (ECLS‐B) to model whether parents seek information about their child's school before enrolling, whether parents move to a location so that a child can attend a certain school, or whether parents enroll their child in a school other than the assigned public school. Results indicate that enrollment patterns differ greatly across race/ethnicity. Whereas Black families are the most likely to seek information on a school's performance, White families are the most likely to use the elite option of choosing their residential location to access a particular school. These differences persist when controlling for socioeconomic status and sociogeographic location. Kindergarten enrollment patterns preserve the advantages of White families, perpetuating racial/ethnic disparities through multiple institutions and contributing to intergenerational processes of social stratification. Research should continue to examine specific educational consequences of housing inequities and residential segregation.     

Virginity Lost,Satisfaction Gained? Physiological and Psychological Sexual Satisfaction at Heterosexual Debut

Despite the literature's focus on (hetero)sexual initiation, little is known about the degree to which young people are satisfied by their first vaginal intercourse experience, let alone the factors that predict satisfaction. This study analyzed data from a cross-sectional survey of 1,986 non-Hispanic White and Black 18- to 25-year-old respondents from four university campuses. Respondents were asked to rate the degree to which their first vaginal intercourse was physiologically and psychologically satisfying. Both Black and White women were significantly less likely than Black and White men to experience considerable or extreme satisfaction at first vaginal intercourse, particularly physiological satisfaction. Among all four gender–race groups, being in a committed relationship with one's sexual partner greatly increased psychological satisfaction, particularly among women. Experiencing less guilt at first sexual intercourse was also strongly associated with psychological satisfaction for women. Developing sexual relationships with partners they care for and trust will foster satisfaction among young people at first vaginal intercourse. These findings highlight strong gender asymmetry in affective sexual experience.     

Life in the Corporation: A Multi-Method Study of the Experiences of Male and Female Asian,Black, Hispanic and White Employees

Organizational experiences of male and female Asian, Black, Hispanic and White managers in a Fortune 500 company were examined using both qualitative and quantitative methods. Oral histories were conducted to identify the antecedents to advancement within this organization. We used focus groups to expand our understanding of these antecedents and to determine differences among the racial/ethnic groups according to gender. Data from a follow-up survey of 1,645 employees were subjected to MANCOVA to determine race/ethnicity and gender effects, controlling for the effect of organizational tenure. Main effects for race/ethnicity were found on three measures and main effects for gender were found on eight measures. Follow-up size-of-effect tests (eta squared) revealed that the strength of the relationship was strong for two significant gender findings and one significant race finding.     

Gender,Race, and Perceived Environmental Risk: The “White Male” Effect in Cancer Alley,LA

Research on risk perceptions are replete with race- and gender-specific hypotheses attempting to account for attitudinal variation. However, race and gender differences may mask more notable patterns across subgroups, patterns that lie at the intersection of race and gender. Recent national studies suggest that being a White male leads to lower risk perceptions and greater willingness to accept risks. This article extends this research by examining the “White male” effect in a chronically polluted context, an area where industrial pollution is palpable and well-documented. Data are drawn from a survey of a population living in “Cancer Alley,” a stretch of the Mississippi River from Baton Rouge to New Orleans. We find that women more than men and Blacks more than Whites perceive environmental risks as serious. Further, evidence suggests that these differences are mostly due to the relatively extreme perceptions of risk accepting White males and risk adverse Black females. After controlling for select variables in hierarchical multiple regression analyses, being a White male or Black female still has a statistically significant impact on risk perceptions.     

The “male” privilege of White women,the “White” privilege of Black women,and vulnerability to violence: an intersectional analysis of Peace Corps workers in host countries

This article is an intersectional analysis of race, gender, and nationality in development work. Using interview, document, and observational data, I situate this inquiry in the context of US women’s work in the Peace Corps, an organization within a field marked by colonialism. I find that White women and women of color have similar and yet instructively different experiences of their gendered identities in field sites, because race and gender differently affect their identities and relative privilege abroad. Specifically, White women volunteers are often afforded some degree of “male” privilege because of their race (though their race may render them vulnerable to sexual violence), while some volunteers of color are afforded a degree of “White” privilege because of their nationality (although their race may also render them vulnerable to violence). However, because the Peace Corps does not challenge conventional race and gender privileges, it lacks the organizational orientation and capacity to effectively address safety and assault among its women volunteers.     

Current Manifestations of Racism: An Exploratory Study of Social Distance and White Racial Identity

Abstract

White racial identity theory postulates that White individuals differ in their psychological orientation to race. However, the racial attitudes research has not examined how these differences impact the degree of social contact an individual is likely to have with members from other racial groups. The authors assessed participants' White racial identity and social distance towards White, Asian, Black, Native, and Latino Americans. The nature of the relationship was examined with a canonical correlation analysis. The analysis revealed a significant canonical variate, which indicated that more developed White racial identity status attitudes were related to less social distance towards members of other racial groups, while less developed racial identity status attitudes were related to greater social distance preference. The authors discuss the results in terms of the implications for psychology and offer recommendations for future research     

Sex differences in how heterosexuals think about lesbians and gay men: Evidence from survey context effects

Two experiments were embedded in a 1997 telephone survey of U.S. households to assess possible differences in how heterosexuals think about lesbians versus gay men. In each experiment, one half of the sample first responded to one or more attitude items about lesbians, followed by comparable items about gay men. The other half received the gay male item(s) first. Results are reported separately for White (N = 976) and Black (N = 479) heterosexuals. For White and Black men alike, self‐reported attitudes toward lesbians tended to be more favorable when they were assessed without reference to gay men (i.e., lesbian items presented first). White men's reactions to gay men tended to be less negative when assessed after the questions about lesbians were presented, but Black men's responses did not consistently show this pattern. For some items, women gave more favorable ratings of lesbians and less favorable ratings of gay men when the lesbian items were presented first. The findings suggest possible gender differences in the cognitive organization of heterosexuals ‘ attitudes toward lesbians and gay men.     

Do Traditional Fathers Always Work More? Gender Ideology,Race, and Parenthood

Research has shown that men who express traditional gender ideologies spend more time in paid work when they become fathers, whereas men who express egalitarian ideologies spend less time in paid work. This study extends previous research by examining racial differences among men. We drew on data from the National Longitudinal Survey of Youth 1979 (N = 23,261) and found that fatherhood was associated with an increase in married White men's time spent in paid work. The increase was more than twice as strong for traditional White men than for egalitarian White men. In contrast, both egalitarian and traditional African American men did not work more when they became fathers. These findings suggest that African American men may express gender traditionalism but adopt more egalitarian work–family arrangements. This study also presents evidence of an interaction among race, class, and gender ideology that shapes fathers' time spent in paid work.     

AFRA confronts gender issues: the process of creating a gender strategy

The Association for Rural Advancement (AFRA), a nongovernmental organization in South Africa affiliated with the National Land Committee (NLC), seeks to redress the legacy of unjust land dispensation during the apartheid period. AFRA is the first organization within NLC to deal openly with issues of race and gender; this process has been conflictual, however. At gender training workshops conducted by White development workers, many staff expressed the view that sexism is an alien Western issue. Moreover, gender sensitivity was interpreted by Black staff as an assault on their race and cultural identity. The staff itself was polarized on racial grounds, with White managers and Black field workers. Staff further expressed concerns that a gender perspective would dilute AFRA's focus on land reform and alienate rural women who want male household heads to continue to hold the title to their land. The organizational structure was reorganized, though, to become more democratic and racially representative. The 1995 appointment of the first field worker assigned to address women's empowerment in both the organization and target communities refueled the controversy, and a gender workshop led by a psychologist was held to build trust and unity. Staff moved toward a shared understanding of gender as an aspect of social differentiation. AFRA has since committed itself to develop an integrated gender strategy sensitive to people's needs and fears.