Rural studies: Modernism, postmodernism and the ‘post-rural’

In response to Philo [(1992b), Neglected rural geographies: a review. Journal of Rural Studies8, 193–207), who calls for rural studies to take the study of ‘others’ more seriously, we argue the need to take postmodernism more seriously. The paper focuses upon the production of knowledge about rural areas by academics. In the narrative that we provide here, the ‘rural’ had a strong presence until Pahl's critique of the rural-urban continuum which both diminished the status of the rural and emphasised the role of class in shaping particular spaces. Newby and his colleagues applied class analysis to agriculture, likewise undermining the significance of the rural. Further applications of general social theory, such as the political economy and restructuring approaches, show how modernist rural studies seem to be fighting a losing battle to posit the indispensability of the significance of the urban-rural division as an explanation; articulating and rearticulating the divide within a whole range of processes: economic, social and cultural. Rural social scientists have woven this modernist narrative, but, as Philo shows, one effect has been the neglect of certain social groups, cultures and identities. However, in contrast to Philo, we argue that a rather fundamental reassessment of social scientific approaches to the rural is required if these ‘neglected others’ are to be satisfactorily considered. We believe a ‘sociology of postmodernism’ would offer a more reflexive perspective on the processes which give rise to ‘the rural’. We thus call for an end to the use of universal or global concepts such as ‘rural’ (or the ‘urban’) and for a concern with the way places are ‘made’. This will entail a focus on ‘power’ as certain actors impose ‘their’ rurality on others. We term this the study of the ‘post-rural’.     

Leaching the poison – The importance of process and partnership in working with Yolngu

The popular construction of rural places as ‘white’ spaces has significant repercussions for ethnic, Indigenous and ‘other’ groups who do not always fit within prescribed dominant processes. This paper provides new insights for rural scholarship through an engagement with Indigenous specific experiences of governance and decision making in rural and remote areas. Drawing on powerful Yolngu metaphors from northeast Arnhem Land, Australia, it makes Yolngu law and perspectives visible. Like the cycad nut that has poison within its flesh, so have government impositions on Indigenous people in remote areas. This paper is written to leach the poison out, to let it be cleansed.     

From ‘sustainable rural communities’ to ‘social sustainability': giving voice to diversity in Mangakahia Valley, New Zealand

Despite widespread interest in the notion of sustainability, little progress has been made towards an understanding of its social dimensions. Nonetheless, the concept of ‘sustainable rural communities’ is embedded in popular, policy and academic discourses, where the needs of ‘rural communities’ are usually equated with those of farm families. Our ethnographic research in Northland, New Zealand illustrates the diverse interests to be found within ‘rural communities'. Interviews and participant observation were undertaken between August 1995 and July 1996 in the Mangakahia Valley. The increasing divergence in the ethnic, class and occupational makeup of the population has brought with it complexities in terms of what can be said to contribute to ‘sustainable rural communities'. We suggest that ‘sustainable rural communities’ be treated as a folk category, and instead, social science discourse should resort to the broader concept of social sustainability, which will have a locally defined content, not a universal definition, but will include elements of livelihood, social participation, justice and equity.     

Crossing divides: Ethnicity and rurality

This paper draws on research with people from African, Caribbean and Asian backgrounds regarding perceptions and use of the English countryside. I explore the complex ways in which the category ‘rural’ was constructed as both essentialised and relational: how the countryside was understood most definitely as ‘not-city’ but also, at the same time, the English countryside was conceived as part of a range of networks: one site in a web of ‘nature places’ across the country, as well as one rural in an international chain of rurals – specifically via embodied and emotional connections with ‘nature’. I argue that alongside sensed/sensual embodiment (the non-representational intuitive work of the body), we need also to consider reflective embodiment as a desire to space/place in order to address the structural socio-spatial exclusions endemic in (rural) England and how they are challenged. I suggest that a more progressive conceptualisation of rurality – a ‘transrural’ open to issues of mobility and desire – can help us disrupt dominant notions of rural England as only an exclusionary white space, and reposition it as a site within multicultural, multiethnic, transnational and mobile social Imaginaries.     

The new squirearchy and emergent cultures of the new middle classes in rural areas

In part prompted by a recent spate of media reports this paper explores the emergence of a ‘new squirearchy’ in the English countryside. In doing so, it aims to both illuminate a particular facet of rural social life and help reignite interest in the cultures of rural class. Whilst relationships between rural class and culture were a source of excitement during the 1990s, much of this interest has apparently spluttered if not died, despite class itself remaining very much a live issue for rural dwellers. The paper draws on the findings of an in-depth ethnographic study to highlight the significance of performance and symbolic boundary-marking in the construction and reproduction of social identity. The focus is the activities and sites of ‘the pub’, ‘the hunt’ and ‘the shoot’, which have been key in the emergence of the new squirearchy in the study area. The paper shows the importance of lay classifications based on evaluations of cultural (in)competence and morality, and suggests that the performance and boundary-marking of the new squirearchy in tandem with other identities is evidence of a more extensive, complex and ambiguous ‘culture of middle-classness’ in rural areas.     

Socio-cultural representations of greentrified Pennine rurality

This paper examines the processes of change in two ‘rural’ environs of Hebden Bridge, West Yorkshire, associated with the in-migration and consumption practices of relatively affluent households. In doing so, we address the knowledge gap identified by Phillips (J. Rural Studies 9 (1993) 123) relating to the gentrification of rural locations. The term ‘rural greentrification’ is suggested to emphasise the varying cultural predilections of in-migrant households in the consumption of ‘green’ spaces. More specifically, a geography of greentrification is identified in the locale, which encompasses two socio-spatial relationships: ‘village’and ‘remote’. These are interpreted as distinct constructions of rural ‘habitus’ and thus exemplify the significance of Hebden Bridge as a special place, where the multiple appeals and meanings of different representations of greentrified Pennine rurality enable cultural and social differentiation. The findings reaffirm the value of viewing the rural as a socio-cultural construct, tied to place and time, which is specific to individuals and social groups.     

Tamworth, Australia's ‘country music capital’: place marketing, rurality, and resident reactions

Since the 1970s, Tamworth has become well known as Australia's ‘country music capital’. Its annual Country and Western Music Festival has become the leading event of its type in Australia, attracting over 60,000 visitors every year. The festival, and country music more generally, have become central to the town's identity and tourism marketing strategies. This article discusses the social constructions that have surrounded Tamworth's transition to ‘country music capital’—of the ‘rural’, and of ‘country’—within the context of debates about the politics of place marketing. Textual analysis of promotional material and built landscapes reveals representations of rurality (or ‘senses of the rural’). In their most commercial form, representations of rurality converge on a dominant notion of ‘country’, quite different from the ‘countryside’ and ‘rural idyll’ in England. This dominant, or normative ‘country’ forms the basis of imagery for the festival, the Town's marketing strategy, and associated advertising campaigns by major sponsors. It is predominantly masculine, white, working class and nationalist. But links between musical style and discourses of place are complex. Colonial British histories, Celtic musical traditions and North American popular culture all inform ‘country’ in Tamworth, dissipating nationalist interpretations. Normative constructions also contrast with other, heterogeneous ruralities in Australia, that include the lived experiences of rural Australians, and on stage—in country music—where multiple ‘ruralised’ identities are performed. Even those who stand to benefit from place promotion have been uncertain about country music and ‘the country’, because of associated discourses of Tamworth as ‘hick’ and ‘redneck’. In the final section of the paper, reactions of residents to constructions of Tamworth as country music capital are discussed, via the results of a simple resident survey. In contrast to previous studies of the disempowering politics of place marketing, Tamworth residents were on the whole supportive of the new associations and images for the town, despite ‘hick’ connotations, as it has become a centre for ‘country’, and for country music. Reasons for this are explored, and resistances discussed. The result is a complex and entangled politics of national identity, gender, race and class, where meanings for place are variously interpreted and negotiated.     

Segregation and protectionism: Institutionalised views of Aboriginal rurality

Rurality is a complex and contested term, with multiple notions and gazes amid calls for theoretical pluralism. In Australia, the spatial categories of ‘remote’, ‘rural’, ‘regional’ and ‘urban’ are applied to places that vary in their distance from an economic and political core and have differing population densities. We argue that natural resources institutions in rural Australia demand an ‘authentic’ performance of Aboriginality that is framed within orthodox and stable constructions of an Indigeneity associated with the remote category. Dominant representations of remote Aboriginal people living on traditional homelands and engaged in ‘traditional’ environmental protection are assumed to hold for all places and transposed when natural resources institutions satisfy compulsory Indigenous engagement. Such institutional requirements for authenticity exclude alternative and multiple Indigenous voices in natural resources management. Rather, Aboriginal people seek engagement across a portfolio of natural resources activities typically found in rural areas (such as mining, grazing, forestry, water allocation planning, and natural resources service delivery and enterprise development), and not just isolated in natural and cultural heritage conservation. This broad participation would more completely match their expressed aspirations and the multiple lived realities of their fluid and networked rural worlds. Using the rural town of Eidsvold in Australia as a case study, we discuss the findings of participant observation and semi-structured interviews with Indigenous people at regional natural resources management meetings and at ‘home’ in Eidsvold. Rather than a generic institutional approach, a place-based approach to understanding the complex ruralities of Aboriginal people is needed.     

Knowledge constructions in research communities: The example of agri-rural researchers in Denmark

Construction of scientific knowledge can be seen as a struggle over who should define the terms and conditions of legitimate fields of research. Sociologists of scientific knowledge (SSK) have pointed to the importance of analysing scientific knowledge in the same way as other types of knowledge. This idea guides the present paper on Danish research in agriculture and rural areas. Based on an ethnographic study of researchers involved in rural studies, we take stock of the agri-rural research community in Denmark and reflect upon the how and why ‘fashions’ in Danish rural studies differ from ‘fashions’ in rural studies in the UK. In the analysis, we show how a research community construct and reconstruct itself in relation to what is perceived as legitimate fields of research. Finally, the paper gives insight into the research world of those doing research outside the UK and adds to the discussion of ‘putting philosophies of geography into practice’ that is on-going in British geography.     

‘How to be a rural man’: Young men's performances and negotiations of rural masculinities

This paper is concerned with young rural men and how they ‘do’ identity politics living in a rural area of Norway. Focusing on how masculinity and rurality are constructed and interrelated in young men's narratives of living in a remote community, it is identified that young rural men reproduce, negotiate and transform local discourses of rural masculinity. First, the article shows that young men living in rural areas believe it is important to express rural masculinity through hunting and outdoor life as well as by exhibiting skills as handymen. Second, it reveals that it is important for young rural men to communicate a particular stance in the ongoing and controversial Norwegian debate over snowmobiles and carnivores, as these topics are related to rural men's sense of loyalty to place. Third, the article shows how rural men negotiate ‘the tough man’ images related to hunting, motors and handyman skills by constructing new and alternative masculinities. The analysis reveals that young rural men enact alternative masculinities, expressed in relation to new working life opportunities in the service sector, through emotional openness and caring, and in relation to traditional ‘masculine spaces’ such as hunting and snowmobiling. It is concluded that, little by little, rural communities are opening up for more flexible masculinities.     

“A problem of resources”: defining rural youth encounters in education, work & housing

Using empirical evidence from a study of rural youth living in a remote region in the West of Ireland, this paper applies a structurationist approach to focus on and explore how young people's scope for action and choice is shaped and mediated. In particular, it applies Giddens's concept of authoritative resources (‘organization of life chances’), social practices and relations to understand the encounters, events and experiences within education, work and housing. The paper concerns how the types of practices and relations encountered within these three arenas tend to problematise the choices and opportunities available for young people. In the late-modern age, these three spheres of life can generate considerable pressures, which, depending on circumstances, are differentially mediated by young people. In conclusion, it calls for policy to engage in more ‘enabling’ terms with rural youth experiencing the negative effects of rural economic restructuring.     

Risking the rural: nature, morality and the consumption of unpasteurised milk

The BSE crisis, concern over genetically modified foods, and E. coli and Salmonella food scares have prompted widespread public disquiet over food safety. For consumers, this has led to a demand for new ‘safer’ foods which are usually ‘local’, ‘natural’ and/or organic. Research into reactions to food risk has to a large degree focussed on this ‘quality turn’. In doing so, there is a danger of failing to fully problematise risk and providing a dualistic appreciation of ‘good’ and ‘bad’ natures, rather than exposing nature's fluid and multiple identities. Moreover, it suggests that consumers always attempt to minimise risk and do not challenge the need to change their behaviour. Instead, drawing on ethnographic fieldwork from an English village, the paper uses a case study of unpasteurised milk to analyse why rural consumers continue to buy foods labelled by official scientific discourses as ‘risky’. The paper argues that food risks in rural areas are configured by a concern to protect a rural identity from one implicated in scientific discourses of safety. These identity-related definitions of risk are also constructed by various moral behaviours which are integral to the process of becoming rural. In particular, the paper shows that these moral behaviours include establishing relations with specific forms of nature, maintaining community relations and adopting rural knowledgeabilities which together configure food safety and define rural status.     

The rhetoric and the reality of rural deprivation

In the development of the rural deprivation debate in the U.K. in the early 1970s, the cause of rural deprivation was largely attributed to the imbalance in the allocation of state resources between urban and rural areas. In subsequent campaigns to redress that situation, much emphasis was placed on identifying specific ‘rural’ as opposed to ‘urban’ explanations for the problems facing rural populations. Evidence presented in this paper, however, illustrates the essentially aspatial nature of the deprivation experience. From a detailed household survey in a range of rural environments in England, deprivation was found to result as much from the socio-economic inequalities within rural society as it does from any perceived processes of territorial injustice in the allocation of Central Government financial support to local authorities. In the light of such findings, the paper questions the advisability of the state's adherence to spatial policies in the pursuit of solutions to the problems of the deprived in rural areas.     

Re-discovering the social: neo-liberalism and hybrid practices of governing in rural natural resource management

Since the 1980s, natural resource management (NRM) in rural Australia has been underpinned by rationalities and technologies of governing that constitute agricultural landscapes and resource managers in economically rational terms. While it is tempting to interpret these forms of regulation as part of a broad shift away from social forms of governing, this paper argues that ‘the social’ remains of crucial significance in understanding how both natural environments and the capacities of individuals to manage these environments are constructed. Drawing upon recent work in the Foucauldian-inspired literature on governmentality and, in particular, Stenson and Watt's (Urban Studies 36(1) (1999) 189–201) concept of hybrid governance, this paper examines how particular representations of ‘the social’ are assembled through strategies of NRM. Using the National Landcare Program (NLP) and Natural Heritage Trust (NHT) as examples, we consider how ‘social’ data is being incorporated into resource management strategies, and how this re-shapes both ‘the social’ and NRM as domains of governance. While the NLP and NHT incorporate concerns about social responsibility, they define these in terms of the capacity of individuals to respond to changing economic circumstances. This effectively defines land managers as socially and ecologically responsible only to the extent that they have the managerial capacities to pursue economically ‘rational’ practices. In concluding, we argue that hybrid practices of governing are indeed evident in NRM in Australia and that the concept of ‘hybrid governance’ requires further attention in understanding how rural spaces are made knowable and shaped as objects of knowledge.     

Conflicting rationalities, knowledge and values in scarred landscapes

Incorporating public or local preferences in landscape planning is often discussed with respect to the difficulties associated with accurate representation, stimulating interest and overcoming barriers to participation. Incorporating sectoral and professional preferences may also have the same degree of difficulty where conflicts can arise. Planning theory calls for inclusiveness and collaboration, ideally egalitarian, and analysis of the process often uses case study scenarios that may offer examples for practice and further research. Much of the literature takes case studies in urban landscapes as the starting point for discussion and little is known of the collaborative process in rural landscapes, especially damaged landscapes such as those that may occur after extreme resource extraction. In this paper, we use industrially mined, or ‘cutaway’, peatlands as illustrative examples of the remaining ‘scarred’ landscapes. Using narratives of ‘knowledge-holders’ as iterative examples, we explore the perspectives of key actors within scarred landscape after-use planning. It is shown that though there is agreement that community ‘stakes’ are important, there are conflicts relating to the exact level of collaboration or to the extent that it is necessary at all. Traditional sectoral approaches predominate with community level narratives following established pathways. The prevailing rationalities revolve around protectionism and differing opinions of knowledge. Where a policy vacuum exists in relation to after-use of damaged landscapes, the resulting conflict may be an impediment to non-tokenistic stakeholder collaboration.     

The Australian Landcare movement: towards ‘post-productivist’ rural governance?

This paper analyses whether the Australian Landcare movement complies with notions of ‘post-productivist rural governance’. The paper argues that Landcare has been a vast improvement on previous approaches to the management of the countryside in Australia, and that it has managed to mobilise a large cross-section of stakeholders. However, the Landcare movement only depicts certain characteristics of post-productivist rural governance. Although Landcare has some elements that fit in with theorisations of social movements, it still depicts many characteristics that show its close affiliation with the state and its agencies (in particular budgetary shackles). Landcare cannot be conceptualised as a fully inclusive movement, and there is little evidence that Landcare has been able to actively shape government policy. However, Landcare has contributed towards changing environmental attitudes, which can be seen as a key precondition for the successful implementation of post-productivist rural governance structures. In particular, Landcare's innovative approach of mutual farm visits, and its emphasis on the demonstration of ‘best practice’, has led to both an increased awareness of land degradation problems and the creation of grassroots ‘information networks’. There has also been some success with regard to Landcare's ability to change attitudes of the wider Australian public. Two important lessons with regard to conceptualisations of post-productivist rural governance emerge. First, individual components of post-productivist rural governance may change at different times, with the attitudinal level most influenced by Landcare, while underlying socio-political productivist structures will take much longer to change. Second, the problem in being able to label Landcare (the most innovative rural programme in advanced economies) as an expression of post-productivist rural governance shows how far away rural programmes in advanced economies still may be from such new forms of governance. The results, therefore, support those advocating that post-productivism may only be a theoretical construct in the minds of academics, rather than an expression of reality on the ground.     

Towards a theory of the American rural residential land market

Since the late 1960s there has been a notable acceleration in America in the demand for rural residential land within commuting range of urban and suburban employment and service opportunities. American rural residential households do not seem to purchase acreage tracts primarily for their ‘productive’, or resource value, however. Instead, they purchase rural land for its ‘consumptive’ or residential value, as its value is primarily derived from the bundle of residential attributes associated with it. Over time, rural land within commuting range of metropolitan areas becomes underproductive and idled — a situation which precedes urban sprawl. Rural residential development has thus become a focus of debate on the effects and inefficiencies associated with urban sprawl. Yet, not enough is known about the nature of the rural residential land market. It is argued that American rural residential households are different from their suburban and urban counterparts for at least three reasons. First, they are distinguishable for their pursuit of self-sufficiency, self-expression, and the cultural status that a rural residential lifestyle offers. Second, they seek low cost rural jurisdictions in order to afford more housing and land than they could afford in higher cost urban and suburban locations. Third, they value distance from the city center colinearly with externalities such as pollution, crime, overcrowding, and noise associated with central city areas. In the latter sense, American rural residential households value land more highly the farther away it is from the city center, but discount land value the farther away it is from the boundary of urban development. In light of these considerations, this paper (a) reviews the literature describing the motivations of American rural residential households, (b) poses a theory of the American rural residential land market, (c) applies the theory to a case study, and (d) offers implications of the theory to planning efforts aimed at preserving resource land and containing urban sprawl.     

Investigations of the British rural middle classes — Part 2: Fragmentation, identity, morality and contestation

This is the second of two papers concerned with understanding the causes and consequences of middle class presence in rural areas. This paper draws on the notion of an interpretative approach to class analysis as outlined in the first paper and, in particular, addresses the issues of power, difference and identity discussed, in a theoretical manner, in that paper. The focus of this paper is, however, more substantive in that it draws on research conducted in five rural areas of Britain as part of two research projects. The paper is structured into three parts. The first outlines the nature of the research projects and the forms of research conducted within them. The second part of the paper explores the issue of whether there are significant class differences within the middle class, and indeed within the service class. Attention is drawn to how the class classifications of John Goldthorpe and Erik Wright appear to cross-cut each other in ways which are suggestive of the presence of what may be termed a ‘service proletariat’. The significance of gender and other lines of social differentiation within the formation, as well as fractionalisation, of class relations is highlighted. The third part of the paper addresses the inter-relations between socio-economically established differences and those constructed through notions of culture and morality. It is argued that rural residents commonly evaluate people and places through notions of cultural competence and morality, as well as through constructions of socio-economic differences. The roles of both general and localised/ruralised constructions of cultural and moral differences are highlighted, as is the way that these constructions are used to contest, symbolically at least, the socio-economic construction of difference.     

Farmers' perceptions of agrarian change in north-west Portugal

Geographers have consistently failed to analyse the perceptions of the inhabitants of rural areas, and in particular farmers' views of agrarian change. This paper analyses the perceptions of farmers in the agricultural region of Entre-Douro e Minho in north-west Portugal. Six villages with contrasting levels of innovation adoption were studied in 1983, and it is shown that there are major differences in the perceptions of farmers within these different parts of the region. These differences cannot be explained simply in terms of the age, tenure and education of the farmers, and it seems that the activities of rural extension officers, the general nature of the ‘place’ of each village, and its accessibility play important roles in influencing the perceptions of the farmers. Above all, it illustrates that, rather than being traditional and conservative, many of the farmers of north-west Portugal are keen to adopt new farming techniques.     

Frontier imaginings and subversive Indigenous spatialities

One of the most powerful and enduring aspects of publicly projected Anglo-Australian national identities is part of what [Howitt, R., 2001. Frontiers borders, edges: liminal challenges to the hegemony of exclusion. Australian Geographical Studies 39, 233–245.] has referred to as frontier imaginings: the carving out of the Australian physical and socio-cultural landscape into familiar, settled, and productive spaces. These frontier imaginaries have been leveraged to exact social control and ‘zealously order rural space’ [Philo, C., 1992. Neglected rural geographies: a review. Journal of Rural Studies 8, 193–207, 197]. Government policy has historically been imbued with frontier imaginaries, privileging population movements that are constructed as appropriately bounded, and disciplining those which are not. Much Indigenous mobility falls into the latter category. This paper tells a story of competing rationalities about the purpose and nature of rural ‘settlement’, both past and present, and the implications of these rationalities for contemporary Indigenous population dynamics. In so doing, it creates a discursive space for examining the cultural content and hidden assumptions in constructions of appropriate ‘settlement patterns’. Ultimately, it speaks of spatial struggles across the Australian geographical and temporal landscape. It also opens windows onto the fragile geographies of co-existence that need to be engaged with to shift the discourses of rural livelihood and well being toward discourses of accommodation, recognition and sustainable ways of being together.