Transparency tested: The influence of message features on public perceptions of organizational transparency

The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants (n?=?357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features.     

Promoting Volunteerism: Effects of Self-Efficacy, Advertisement-Induced Emotional Arousal, Perceived Costs of Volunteering, and Message Framing

This paper examines the extent to which communication strategies may influence willingness to volunteer. Research on persuasive advertising and the “arousal: cost-reward” model serve as theoretical foundations. The results of two experiments indicate that advertisement-induced (ad-induced) emotional arousal, message framing, and manipulations of self-efficacy perceptions can impact willingness to volunteer. Analysis detected a significant interaction between perceived self-efficacy and message framing. In the low (high) self-efficacy condition gain frames (loss frames) were more persuasive. When gender-related differences were considered, analysis revealed that ad-induced emotional arousal and manipulations of self-efficacy had their impact solely on men’s willingness to volunteer. Based on the results of the empirical analyses, implications for management and starting points for future research are presented.     

Extending the Conceptualization of Listening Fidelity

An exploration of variables potentially related to Listening Fidelity (LF) was conducted through two separate studies. Study 1 indicated that when the potential fidelity of the stimulus message was varied as a function of the number of words and time length, the message with lowest potential fidelity produced significantly lower LF than either the moderate or high potential LF message versions. The moderate potential fidelity message produced the more normal score distribution although not significantly different LF scores than the high potential message. Differences in LF were not indicated as a function of participant sex, gender, or listening style. Study 2 found that LF and two of the three internal scoring components of LF were significantly correlated with four of five dimensions of the Watson Barker Listening Test. Continued emphasis on developing alternative cognitions and exploring listener confidence, cognitive complexity, and the specific function and relationship of LF with listening outcomes were recommended.     

Never easy to say “sorry”: Exploring the interplay of crisis involvement,brand image,and message appeal in developing effective corporate apologies

This study examines how the interplay among crisis involvement, brand image, and message appeal impacts the effectiveness of an apology in the context of a corporate crisis. To determine apology effectiveness, a 2 (crisis involvement: high vs. low) × 2 (brand image: symbolic vs. functional) × 2 (message appeal type: emotional vs. informational) experimental design was employed. The results demonstrate that the three-way interaction is significant, especially in the low-crisis involvement condition. The study concludes with a discussion of theoretical and practical implications and directions for future research.     

Listening to Intense Messages: The Role of Arousal and Affect in Message Content Recognition

This study examines the interference effect of high-arousal, affective messages on the recognition of message content from less arousing messages. Subjects were 108 undergraduate students who viewed two political commercials in one of three conditions: Target (low intensity) followed by high-arousal message, target followed by low-arousal message, and target preceded by high-arousal message. The messages used were the political commercials of Michael Bailey concerning family values and abortion.

Results indicated that arousal effects recognition of message content. It appears, however, that high-arousal messages facilitate the recognition of content from a low-arousal message presented either before or after the stimulus.

These results are discussed in terms of current conceptualizations of affect-inducing messages and listening. Areas of further research are also suggested.     

Risk factors and clinical features of text message injuries

Use of mobile phone and sending text message is a very common in today's life. While sending a text message the users need to use their thumb and other palm muscles extensively. The thumb most of the time adducted on the key pad of the mobile and use high force to type the letters. Studies in literature showed that text messaging has an adverse effect on musculoskeletal system of hand. But the extensive study on the type of disorders set in among the users who extensively use mobile phone for texting. This study aims at to evaluate risk factor and clinical feature of the MSD due to hand held devices. Twenty seven subjects participated in this study. Predefined protocols were used to evaluate type of MSD occurred among the subjects. The study revealed that development of tendinitis in extensor pollicis longus, myofascial pain syndrome (70.37%) of adductor pollicis, 1st interossei and extensor digitorum communis . Other associated problems diagnosed were thoracic outlet syndrome (51.85%), fibromyalgia syndrome (25.93%), hypothyroidism (7.41%), wrist tendinitis (14.81%) and De Quervain's syndrome (7.41%). It has been observed that the pathology were tendinitis of extensor pollicis longus, myofascial pain syndrome of thenar muscles and 1st interossei, extensor digitorum communis.     

Communication and representation of risk in health crises: the influence of framing and group identity / Comunicación en crisis sanitarias y representación del riesgo. La influencia del framing y la identidad grupal

Based on the Social Representations Theory (SRT) applied to the social construction of risk and the role played by group identities, this study examines the construction of risk created by the mass media in health epidemics. An experimental design with split-ballot questionnaire and 319 participants was used in which message framing (human interest vs. attribution of responsibility) and proximity (high vs. low) were manipulated for a high invulnerability identity (youth) vs. a low invulnerability identity (elderly) population. Results showed that the human interest framing increased the perception of risk, especially when the proximity of the epidemic was high; this effect was explained by people’s emotional response. Furthermore, youth projected the risk towards ‘the other’ in order to protect their invulnerability identity. Finally, we stress the importance of the SRT on a theoretical and applied level for risk communication in health crises.     

The Effects of Channel-Consistent and Channel-Inconsistent Interpersonal Feedback on the Formation of Metaperceptions

A metaperception is an individual's perception of another's perception of him or her. Symbolic interactionists posit that metaperceptions are based on social feedback, while social cognitivists posit that metaperceptions are formed via an inward turn to self-perception. We hypothesized that a situational factor, clarity of feedback, moderates whether individuals will tune into the message itself versus to self-perception: unambiguous feedback may elicit metaperceptions based on the feedback, while ambiguous feedback may elicit metaperceptions based on self-perception. To test this, 157 undergraduates selected as low or high in self-esteem were randomly assigned to receive either clear, channel-consistent (e.g., positive verbal/positive nonverbal) feedback or unclear, channel-inconsistent (e.g., positive verbal/negative nonverbal) feedback from a confederate. Results indicated independent effects of both self-esteem and verbal feedback. In addition, counter to prediction, metaperceptions formed in response to channel-consistent feedback were more in line with the self; metaperceptions formed in response to channel-inconsistent feedback were more in line with the verbal element of the message. Possible explanations and implications are discussed.     

Simple But Powerful Health Messages for Increasing Condom Use in Young Adults

In a large longitudinal study involving young adults, we conducted an eight-hour STD educational intervention and examined the impact of the intervention on the efficacy of a message for promoting condom use. The message was framed in positive or negative terms and was presented visually or in numbers (percentages or frequencies). Results indicated that the numerical positive-framed message increased condom use among young adults who did not receive the intervention, whereas the numerical negative-framed message did not. Attitudes toward condom use along with changes in intentions to use condoms mediated this framing effect. In contrast, the positive-framed and negative-framed messages were equally and highly effective for promoting condom use when the messages were presented visually or when young adults received the STD educational intervention before reading the message, suggesting that the simple brochures featuring visual aids were as effective in changing attitudes and behavioral intentions as the extensive intervention. These findings add to a growing body of evidence detailing the mechanisms that allow well-constructed visual aids to be among the most effective, transparent, memorable, and ethically desirable means of risk communication. Clinical and public health implications are discussed.     

Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Assessing Web site interactivity from the contingent message interactivity perspective, this study investigated whether message interactivity of organizational Web sites and blog sites influence perceptions of relationship management and reputation. Guided by interactivity, relationship management, and organizational reputation theories, this study found that regardless of familiarity of the company, people evaluated organizations that responded back to their comments as more trustworthy and committed, and as having better control of mutuality and communal relationships, and higher satisfaction, compared to organizations that did not respond back. Additionally, high contingent message interactivity projected higher organizational reputation compared to low contingent message interactivity, regardless of familiarity.     

Reducing Public Misinformation About Organ Donation: An Experimental Intervention

Abstract

The shortage of life-saving human organs for transplantation today is a growing and international problem. A recent survey in this Journal found that people with “more accurate information about organ donation practices are more likely to be organ donors (r= .225, p< .01)” (Nickols, Stack, Viviano, & Whitney, 2008, p. 240). How much can a factual 20-minute message about organ donation significantly increase people's knowledge and pro-donation behavior? In this field experiment, 101 students in two urban colleges completed a one-page survey before and after an expert's 20-minute message. The survey assessed participants' knowledge about organ donation from 0 (low) to 40 (high), biodata, self-reported experiences, and behavior in the past (registered organ donor) and future (consider becoming a donor). As hypothesized: (1) Pre-message knowledge about organ donation was moderate (mean = 21.8 on the 0-40 scale), and rose significantly after the message (mean = 28.6, p < .01). (2) This knowledge positively correlated with consideration to register in the future as an organ donor (r = +.41; p < .001 post-presentation). (3) However, there was no significant correlation of prior donor registration with knowledge prior to the message (r = +.08) or after the message (r = +.04). From these findings, it seems a brief FAQ fact-sheet or DVD would be highly useful to increase people's accurate knowledge about donations.     

Exploring Facebook: Attachment Style and Nonverbal Message Characteristics as Predictors of Anticipated Emotional Reactions to Facebook Postings

The present study investigates people’s perceived likelihood of experiencing negative emotion in response to a potentially jealousy-inducing Facebook wall post that was ostensibly sent by a rival. Facebook messages were varied so that participants (n = 821) viewed a message containing text only or text plus either an attractive or unattractive photo of the sender, a winking face emoticon, words in all capitals, or triple exclamation points. Participants were then asked to indicate the degree of negative emotion they would feel if they saw this message on their romantic partner’s Facebook wall. The addition of wink-face emoticons and physical attractiveness cues in a Facebook wall post contributed to differences in likely experienced emotion. Participants also reported a greater likelihood of experiencing negative emotion if they were high in preoccupied attachment and low in dismissive attachment. Finally, women reported being more likely to experience negative interpersonal affect in response to the Facebook post than did men. Implications for the role nonverbal cues play in computer-mediated contexts, such as Facebook, are discussed.     

Explaining the Effects of Powerless Language Use on the Evaluative Listening Process: A Theory of Implicit Prototypes

This study examined the effects of forewarning and discounting messages on the evaluational consequences of powerless language use. The specific forewarning message contained information on types of powerless language (including hesitations) and their effects. The general forewarning message excluded mention of hesitations. The discounting message cautioned against making trait attributions based on powerless language behaviors. In Experiment #1, listeners exposed to the specific and general forewarning messages gave lower competence ratings to the lecturer and were less likely to recommend that he be hired as an instructor. The discounting message did not moderate negative evaluations of the lecturer. In Experiment #2, a one week delay was inserted between the forewarning and discounting messages and the oral presentation. No significant differences were found between the activation conditions and the control condition. The results of this study suggest that the theory of implicit prototypes may explain how the evaluative listening process forms impressions of powerless and powerful sources.     

Over-emoting and perceptions of sincerity: Effects of nuanced displays of emotions and chosen words on credibility perceptions during a crisis

This study focuses on understanding how words and discrete facial emotions influence credibility perceptions of both prepared statements and spontaneous question and answer sessions. We build on and extend existing theoretical work concerning crises communication and discrete emotions. Using a press conference simulation, spokesperson video recordings were analyzed using automated face-emotion recognition software (FaceReader™) to characterize discrete emotions. A crisis-message-strategy trained dictionary for Linguistic Inquiry and Word Count (LIWC) was used to characterize message content. Our results indicate that spokespeople can control their verbal messages better in prepared statements than in more spontaneous settings, but their facial emotions are quite similar in both settings. Only three discrete emotions are related to credibility perceptions: anger, sadness, and surprise, but sadness and surprise are not universally viewed positively or negatively. Expressing too much emotion, or over-emoting, is problematic. Expressing more anger in the Q&A, which we refer to as reactive anger, is perceived negatively, and when spokespeople emote a low amount of sadness and use a high amount of words expressing sincerity they are viewed as having the most credible messages.     

Typology and dimensionality of litigation public relations strategies: The Hewlett-Packard board pretexting scandal case

This study examined the content of litigation public relations (LPR) strategies Hewlett-Packard used in its recent board pretexting scandal by analyzing the press releases and newspaper coverage. Seven types of LPR strategies were identified and mapped using multidimensional scaling (MDS) along two continuums representing Defense–Accommodation and Ambiguity–Specification message attributes. Threat type was found to influence the choice of LPR strategies, which in return, impacted on how the publics attributed the organizational responsibility in the crisis. The use of emotional message played an important role in the two new LPR strategies, Information Supply and Strategic Avoidance.     

Gaze in married couples

This study examined the looking behavior of married couples during a 10 minute interaction segment. The variables examined included marital adjustment level, interaction role (speaking or listening) and type of message. Wives were more likely to look at their spouses than husbands were, and speakers were more likely to look at their partners than were listeners. While high marital adjustment spouses looked less over all types of mesages, low marital adjustment spouses particularly looked more than the highs on negative messages, suggesting either a confrontation component to the looking, or a strong need to monitor the partner's reactions in such situations. There was also evidence of more displayed competitiveness in the low marital adjustment couples. Correlational analyses revealed that there were different relationships between the looking behavior of the speaking spouse and the looking behavior of the listening spouse, and between the spouses' patterns of looking when speaking or listening and that these differences were dependent on marital adjustment level.     

Affinity Paths and information diffusion in social networks

Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically based ones average out their measures over many messages of different contents. Our empirical research tracking the step-by-step email propagation of an invariable viral marketing message delves into the content impact and has discovered new and striking features. The topology and dynamics of the propagation cascades display patterns not inherited from the email networks carrying the message. Their disconnected, low transitivity, tree-like cascades present positive correlation between their nodes probability to forward the message and the average number of neighbors they target and show increased participants’ involvement as the propagation paths length grows. Such patterns not described before, nor replicated by any of the existing models of information diffusion, can be explained if participants make their pass-along decisions based uniquely on local knowledge of their network neighbors affinity with the message content. We prove the plausibility of such mechanism through a stylized, agent-based model that replicates the Affinity Paths observed in real information diffusion cascades.     

“Jimmy Cap Before You Tap”: Developing Condom Use Messages for African American Women

This study examined which characteristics of persuasive communications are most effective in changing African American women’s condom use attitudes. Focus groups were convened with 40 African American women (M_age = 25.54, SD = 4.67) to assess their opinions on current effective strategies used to promote condom use among their peers. Participants discussed effective characteristics of messaging campaigns (i.e., source, message type, channel) and how these could be used in future prevention messages. Findings revealed that making messages that are fun, catchy, and informative, delivered frequently through social media, TV, or radio by a peer or celebrity would be perceived as most effective in changing young African American women’s attitudes. Other themes that emerged were that condom use is more strongly associated with pregnancy prevention than HIV prevention and that sexual partners were perceived to have negative condom use attitudes. Recommendations centered on increasing exposure of HIV prevention messages by placing messages on the Internet and including a funny phrase or jingle in the message so that it is easy to remember and could potentially serve as a conversation starter for discussing safe sex with partners.     

The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation

Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands a more systematic approach to corrective communication. Grounded in misinformation debunking theory, this study aims to advance misinformation research in public relations and organizational crisis communication. An online experiment using a U.S. adult sample (N = 817) was conducted to examine the effects of corrective communication strategy (simple rebuttal vs. factual elaboration) and employee backup (present vs. absent) on perceived message quality, organizational reputation, and perceived crisis responsibility. Results show: 1) the use of factual elaboration and the presence of employee backup were direct contributors to crisis response effectiveness; and 2) perceived message quality mediates the effect of corrective communication. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for practitioners to combat crisis misinformation more effectively.