Authorizing processes changing team autonomy during new product development

One basic feature of recent collaborative team arrangements for organizing new product development is a high degree of autonomy for cross-functional teams. The literature, however, has not provided a very precise analysis of team autonomy in the context of new product development. The theoretical framework advanced here, based on the literature and the authors' case studies, assumes that developing a large and technologically sophisticated new product requires a hierarchy of collaborating teams. In this complex organizational context, managers do not completely predetermine any one team's autonomy. During the course of a new product development program, certain authorizing (deauthorizing) processes produce ad hoc changes in autonomy. This paper identifies specific authorizing processes and hypothesizes about variables that should affect them. The propositions also lead to some managerial implications for preserving team autonomy.     

Managing Cross-Functional Cooperation for New Product Development Success

This article focuses on conditions that make cross-functional cooperation in new product development projects more or less productive. We investigate 40 NPD projects in the consumer electronics and pharmaceuticals industries in which R&D and marketing played key roles. We find that the contributions of cross-functional cooperation to NPD success are contingent on the type of market and technology opportunities being pursued. More specifically, our results suggest that when a project team pursues an opportunity characterized by high levels of technological and market risks, investments in high levels of cross-functional cooperation are warranted to increase NPD success. We do not find evidence that cross-functional cooperation moderates the relationship between the openness of an NPD project towards external information and knowledge and its performance. This suggests that less integrated project teams could achieve similar results as more integrated teams in terms of processing large quantities of information and knowledge without incurring the costs that may stem from high levels of cross-functional cooperation.     

Screening new products for potential winners

New product success is predictable. This paper highlights the findings of an extensive study into new product success and failure, and pinpoints what separates winners from losers. The key success factors are: product superiority—delivering unique benefits to customers, upfront homework—before development gets underway, sharp and early product definition, a strong market orientation with constant customer contact and input, and quality of execution of key activities in new product process. Sadly many firms and new product efforts are lacking on these success factors. This points to the need for a more disciplined approach to product development. One solution proposed is the implementation of a stage-gate or formal new product process—a blueprint for the process from idea to launch. A generic stage-gate is outlined in the article. The experiences of managers in firms which have implemented such processes are investigated, and the performance results are positive: improved teamwork, less recycle, higher success rates and shorter cycle times.     

Der Team Power Profiler – ein Analyseverfahren für virtuelle internationale Teams

Globalization and contemporary technology have made international virtual teamwork a routine aspect of daily business. The requirements are very complex; the results often disappointing. We have identified nine critical success factors that are crucial to successful international cooperation. Our Internet survey tool, the Team Power Profiler, analyzes both the strengths and weaknesses of international virtual teams, and in doing so offers a framework for effective coaching.     

New Product Development Decision‐Making Effectiveness: Comparing Individuals,Face‐To‐Face Teams,and Virtual Teams*

A total of 411 subjects participated in two decision‐making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face‐to‐face team decision‐making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision‐making effectiveness of individuals, face‐to‐face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.     

EXTENDING THE BOUNDARIES OF OPERATIONS MANAGEMENT: AN INTERNATIONAL FIELD-STUDIES APPROACH INTEGRATING INFORMATION SYSTEMS

Continued globalization, extensive use of information technologies, increasing cross-functional dependencies, and new organizational forms are rapidly changing the learning context of operations management. This paper describes an example of a mba elective course that has been created to address and learn from these new realities. We have taken a process view of the global firm, focusing mainly on the new product/service development, order fulfillment, and supply chain/ after-sales service processes. We have designed our course to contain most of the traditional topics in operations management (om) with information systems (is) woven in to support the key business processes. Our underlying belief is that these two functional areas should be seen as a blend, a seamless merging of the two fields, to obtain a competitive advantage. Besides teaching om and is in this integrated manner, the course engages in face-to-face student consulting projects with multinational companies. This paper describes our rationale for the course design and how it has been implemented over the last 6 years-as well as our plans for the future.     

研发/制造/营销跨职能整合与新产品开发：产品创新性的差异效应研究

本文考察了研发/制造/营销跨职能整合的前端驱动要素及跨职能整合对新产品开发绩效的提升机制。结果表明：联合创新激励、高层管理者支持、产品开发正式化和产品开发动态性是增强跨职能整合有效性的重要前因变量,跨职能整合提升了产品线协同和新产品开发绩效,产品线协同和新产品开发有助于增加企业市场绩效,而产品创新战略则在以上路径关系间发挥了差异效应影响。当企业开发低创新性产品时,高层管理者支持和产品开发正式化对跨职能整合的驱动效应以及产品线协同对企业市场绩效的促进作用要更大,而当企业开发高创新性产品时,联合创新激励和产品开发动态性对跨职能整合的正向影响以及研发/制造/营销跨职能整合对产品线协同和新产品开发绩效的驱动效应则更为显著。     

Team leadership

Despite the ubiquity of leadership influences on organizational team performance and the large literatures on leadership and team/group dynamics, we know surprisingly little about how leaders create and handle effective teams. In this article, we focus on leader–team dynamics through the lens of “functional leadership.” This approach essentially asserts that the leader's main job is to do, or get done, whatever functions are not being handled adequately in terms of group needs. We explicate this functional leadership approach in terms of 4 superordinate and 13 subordinate leadership dimensions and relate these to team effectiveness and a range of team processes. We also develop a number of guiding propositions. A key point in considering such relationships is the reciprocal influence, whereby both leadership and team processes influence each other.     

Team Microdynamics: Toward an Organizing Approach to Teamwork

ABSTRACT

Team researchers in the field of organizational behavior (OB) seem to be increasingly aware of the need to embrace the organizing nature of teams. In this article, we outline the limitations of the prevailing static collectivist explanations in team research and suggest how an increased emphasis on a microdynamics-oriented approach that takes into account the essentially relational and organizing nature of teams can provide new insights to our understanding of teamwork. We argue that a multilevel, multi-theoretical, and multi-period framework may help enhance our understanding of teams. To show the advancements of the field in this sense, we review the OB literature on teams and highlight exemplars of research that have started to emphasize the microdynamic nature of teams consistent with this general framework, and their contributions to our understanding of team phenomena. We conclude by outlining the opportunities and needs for a microdynamic insight into team and teamwork, providing guidance for scholars who are interested in adding a microdynamic perspective into their models of teamwork.     

Culture and cross-functional coopetition: The interplay of organizational and national culture

Scholars now recognize coopetition—the joint occurrence of cooperation and competition—between functional units as an important factor for a firm's learning and performance. We know little, however, about the drivers of cross-functional coopetition and in particular the roles of organizational culture and national culture. This study introduces cross-functional coopetition to the international management literature by illuminating the cultural antecedents of cross-functional coopetition. Specifically, we develop a cross-cultural model to analyze the influence of organizational and national culture on cross-functional coopetition. Drawing on a dataset of 646 companies from seven countries, we theoretically advance and empirically validate the influence of organizational culture and the moderating role of individualism and uncertainty avoidance on cross-functional coopetition. Organizational cultural dimensions directly enhance cross-functional coopetition. Furthermore, strong social values of individualism and uncertainty avoidance weaken the relationship between organizational culture and cross-functional coopetition. This study provides a novel perspective on how organizational culture can represent a strategic resource by illuminating the cultural mechanisms that influence coopetition within the firm.     

The Role of Existing Knowledge in New Product Innovativeness and Performance

The purpose of this study is to provide a more thorough assessment of the link between existing knowledge and organizational performance than currently exists in the literature. We identify factors and processes influential in the management of existing knowledge within the areas of learning culture, knowledge building, and organizational performance. Through structural equation modeling, a more thorough examination is given of the role existing knowledge plays in new product performance and innovativeness. In completing this task, we provide insight into the subprocesses of knowledge building by evaluating the influence of shared interpretation and two aspects of information acquisition—efficiency and degree of innovativeness of newly acquired information—on new product development (NPD) outcomes. Included in the examination of these processes are organizational culture and structure characteristics believed to influence knowledge management success.     

Considerations in Feedback Delivery: The Role of Accuracy and Type of Evaluation

Performance feedback remains a commonly implemented and successful intervention within organizational behavior management, but a comprehensive understanding of the components that influence the effectiveness of feedback tends to be lacking. The present study sought to contribute by analyzing the variables of accuracy (contingent on or independent of performance) and evaluation type (supportive or critical judgments) on performance using a simulated work environment. A total of 75 undergraduate students were randomly assigned to 1 of 4 experimental conditions: (a) contingent and supportive feedback, (b) contingent and critical feedback, (c) independent and supportive feedback, or (d) independent and critical feedback. Outcomes suggested that contingent feedback improved performance relative to independent feedback, however, no differences were found between supportive and critical types of feedback. The need for additional research into the functional and formal elements of effective feedback is also discussed.     

项目团队成员怠工行为修正的理论模型

项目团队并不总能实现预期目标,项目团队中存在的某些问题属于怠工行为的表现,项目团队中怠工行为修正亟待研究。采用定性研究方法,按照行为修正分析模式,以行为修正理论、态度改变理论、态度与行为理论、认知平衡理论等为理论基础,经理论与文献研究提出:项目团队成员怠工行为与项目团队绩效的关系、工作态度在工作情境认知与怠工行为之间中介作用关系、团队文化认知在工作情境认知与工作态度之间调节作用关系,从而构建起项目团队成员怠工行为修正的理论模型。     

Ambidextrous Organizational Culture,Contextual Ambidexterity and New Product Innovation: A Comparative Study of UK and Chinese High‐tech Firms

Contextual ambidexterity is of paramount importance for new product innovation and organizational success, particularly in high‐tech firms operating in a dynamic environment. Whilst it is recognized that contextual ambidexterity is grounded in organizational culture, existing research has not crystallized what kind of organizational culture enables contextual ambidexterity and consequently new product innovation. In this paper, drawing on data from 150 UK and 242 Chinese high‐tech firms, we conceptualize ambidextrous organizational culture as a higher‐order construct consisting of organizational diversity and shared vision, and examine its impacts on contextual ambidexterity and consequently on new product innovation outcomes. Using structural equation modelling, we find significant relationships between ambidextrous organizational culture, contextual ambidexterity and new product innovation outcomes; contextual ambidexterity mediates the relationship between ambidextrous organizational culture and new product innovation outcomes. Our findings also suggest that the above relationships are robust in the UK–China comparative research context, and that contextual ambidexterity and new product innovation outcomes are dependent on business unit level heterogeneity (i.e. ambidextrous organizational culture and research and development strength) rather than industry or cross‐cultural differences.     

The role of new product development briefs in implementing sustainability: A case study

Organizations face challenges with regards to the incorporation of sustainability in the early stages of their new product development processes (NPD). This paper explores these challenges in order to understand the barriers for incorporating well-defined sustainability targets in NPD briefs. The study is based on a content analysis of 202 new product development briefs within the FMCG industry, in particular Unilever. The paper concludes that the incorporation of sustainability in the new product development briefs does not guarantee results. Furthermore, there are several organizational issues which could function either as success or failure factors for the entire process.     

Towards an integrative framework of performance in product development projects

This paper aims to identify the factors that are associated with high performance in product development projects. The study takes a multidisciplinary approach in order to first explore key characteristics of product development processes. A synthesis of literatures from the fields of organization theory, strategic management, innovation management, project management, and group effectiveness provides the necessary theoretical foundations for analyzing the complex organizational processes that are involved in a typical product development project. The theoretical development that follows leads to the formulation of a series of propositions regarding relationships between product development performance dimensions and a variety of factors. An integrative framework that summarizes the proposed relationships is then developed. The paper concludes with a discussion that focuses on key elements of product-development strategies and management processes and how these can be controlled in order to enhance product development performance.     

Information technology project outcomes: user participation structures and the impact of organization behavior and human resource management issues

Despite considerable research examining user participation in information technology (IT) project implementation, the findings are equivocal concerning how beneficial IT user participation is for project outcomes. Likewise, evidence concerning the management of various forms of user participation is also mixed. This study posits an integrated user participation structure composed of a combination of steering committees, cross-functional teams and project champions performing different functions and supporting each other during the course of project implementation. The study builds a research model that identifies the impact of various organization behavior and human resource management (OB/HRM) issues on the ability of the user participation structure to influence IT project outcomes. It presents the results of field research in the form of nine case studies to identify various OB/HRM factors that can discriminate between different IT project outcomes. The field study leads to a revised research model that emphasizes the role of processes and dynamics within the user participation structure, as well as the role of OB/HRM variables, in influencing the relationship between user participation structures and IT project outcomes.     

Virtual Teams versus Face-to-Face Teams: An Exploratory Study of a Web-based Conference System*

Many organizations are forming “virtual teams” of geographically distributed knowledge workers to collaborate on a variety of workplace tasks. But how effective are these virtual teams compared to traditional face-to-face groups? Do they create similar teamwork and is information exchanged as effectively? An exploratory study of a World Wide Web-based asynchronous computer conference system known as Meeting Web™ is presented and discussed. It was found that teams using this computer-mediated communication system (CMCS) could not outperform traditional (face-to-face) teams under otherwise comparable circumstances. Further, relational links among team members were found to be a significant contributor to the effectiveness of information exchange. Though virtual and face-to-face teams exhibit similar levels of communication effectiveness, face-to-face team members report higher levels of satisfaction. Therefore, the paper presents steps that can be taken to improve the interaction experience of virtual teams. Finally, guidelines for creating and managing virtual teams are suggested, based on the findings of this research and other authoritative sources.     

An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies

It is widely recognised that manufacturing can be a formidable competitive weapon if equipped and managed properly, and that to achieve this success a company must have the correct alignment of manufacturing and marketing strategies. The authors considered there to be a need for empirical research into the effect of such methods within industry today. Their research was based on two questionnaires: the first was sent to 319 companies looking at levels of integration, the second to 20 of the responding companies concentrating on the development process and content of their individual strategies. Known models, internal integration and formal procedures were also investigated, none of which seem to be fully functional within any of the companies contacted. It became evident that the size of the company must be taken into consideration when formulating development plans, and that communication, cross-functional teams and formal product development techniques are essential to the success of any marketing strategy.