Crisis communication online: How medium,crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster

Social media play in today's societies a fundamental role for the negotiation and dynamics of crises. However, classical crisis communication theories neglect the role of the medium and focus mainly on the interplay between crisis type and crisis communication strategy. Building on the recently developed “networked crisis communication model” we contrast effects of medium (Facebook vs. Twitter vs. online newspaper) and crisis type (intentional vs. victim) in an online experiment. Using the Fukushima Daiichi nuclear disaster as crisis scenario, we show that medium effects are stronger than the effects of crisis type. Crisis communication via social media resulted in a higher reputation and less secondary crisis reactions such as boycotting the company than crisis communication in the newspaper. However, secondary crisis communication, e.g. talking about the crisis communication, was higher in the newspaper condition than in the social media conditions because people consider traditional media as more credible. We also found higher levels of anger in the intentional crisis condition than in the victim crisis condition. Anger in turn was related to reputation, secondary crisis communication and secondary crisis reaction. The results stress the need for more complex models of crisis communication.     

How Does Web Site Interactivity Affect Our Perceptions of an Organization?

This study investigates the effects of different levels of Web site interactivity on individuals' perceptions of an organization's reputation. The underlying theoretical mechanism for this relationship was explored by statistically investigating the mediating role of 3 variables—perceived customization, involvement, and liking—using bootstrapping analysis. Results indicate that the level of Web site interactivity positively influenced participants' perceptions of the organization's reputation, with liking and involvement fully mediating this relationship. These findings demonstrate the theoretical complexity of interactivity—it can at once attract users peripherally with likeable aesthetics and engage them centrally with features that involve them. Theoretical and practical implications are discussed.     

Internal communication: Definition,parameters, and the future

As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.     

Strategic role of public relations in enterprise strategy,governance and sustainability—A normative framework

The purpose of the study was to suggest a normative framework for the development of an organization's enterprise (societal role/stakeholder) strategy, indicating its relationship with governance, sustainability, and CSR. The normative framework contains two dimensions: Enterprise strategy is developed within the context of enterprise governance as well as social and environmental sustainability and responsibility, to achieve the organization's strategic non-financial goals (the sustainability dimension). Corporate strategy is developed within the context of corporate governance as well as economic sustainability and responsibility, to achieve strategic financial/economic goals (the business dimension). PR/communication management plays a strategic role in enterprise strategy development but a support role in corporate strategy development. The development of enterprise strategy necessitates a Triple Bottom Line approach to strategic management.     

A multi-level examination of how the organizational context relates to readiness to implement prevention and evidence-based programming in community settings

Prior theoretical and empirical research suggests that multiple aspects of an organization's context are likely related to a number of factors, from their interest and ability to adopt new programming, to client outcomes. A limited amount of the prior research has taken a more community-wide perspective by examining factors that associate with community readiness for change, leaving how these findings generalize to community organizations that conduct prevention or positive youth development programs unknown.Thus for the current study, we examined how the organizational context of the Cooperative Extension System (CES) associates with current attitudes and practices regarding prevention and evidence-based programming. Attitudes and practices have been found in the empirical literature to be key indicators of an organization's readiness to adopt prevention and evidence-based programming. Based on multi-level mixed models, results indicate that organizational management practices distinct from program delivery may affect an organization's readiness to adopt and implement new prevention and evidence-based youth programs, thereby limiting the potential public health impact of evidence-based programs. Openness to change, openness of leadership, and communication were the strongest predictors identified within this study. An organization's morale was also found to be a strong predictor of an organization's readiness. The findings of the current study are discussed in terms of implications for prevention and intervention.     

Resource-Based Crisis Management: The Important Role of the CEO's Reputation

This study provides empirical support for the positive power of a CEO's reputation as a strategic resource during and after a corporate crisis. Specifically, it demonstrates that a CEO's favorable reputation relieves many stakeholders' negative perceptions in a postcrisis situation. In addition, this study tests whether a particular type of CEO reputation will be more effective than another in dealing with different types of threats that a crisis poses to corporate reputation. This study introduces a resource-based approach to crisis that provides a wide, comprehensive set of strategies based on a variety of an organization's competitive resources.     

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures - reputation, secondary crisis communication and reactions - main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.     

Examining the interplay of an organization's prior reputation,CEO's visibility,and immediate response to a crisis

In one of only a few crisis communication research studies taking a relational approach, examining the effects of a company's prior reputation in publics’ responses to a given crisis situation, Lyons and Cameron (2004) found that both reputation and response profoundly affected publics’ attitude and behavioral intentions toward an organization involved in a crisis situation, using hypothetical, fictitious organizations and crises. Using actual organizations and crises, our research team designed a 2 (reputation: good vs. bad) × 2 (crisis response: apologetic vs. defensive) × 2 (CEO visibility in immediate crisis response: visible vs. invisible) within-subjects experiment (N = 102) to examine the variances in stakeholders’ attitudes and behavioral intentions toward a company after being exposed to online video that delivered a corporate crisis response. Findings were counter-intuitive: a defensive response to a crisis is as acceptable to crisis stakeholders as an apologetic response if the CEO is visible (or audible) in the response and if the pre-crisis company-stakeholder reputation is positive. Good reputation, defensive crisis response and CEO visibility in immediate response to a crisis resulted in the best stakeholder attitudes and purchase intentions.     

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

This study attempts to provide empirical evidence for Coombs’ (2007) Situational Crisis Communication Theory (SCCT), which provides guidelines for matching crisis response strategies to crisis types to best restore organizational reputations in times of crisis. The impact of crisis type and crisis response strategies on perceptions of corporate reputation is measured for 316 consumers participating in a 3 (crisis type: victim crisis, accidental crisis, preventable crisis) × 3 (crisis response: deny strategy, diminish strategy, rebuild strategy) between-subjects experimental design. The results show that preventable crises have the most negative effects on organizational reputation and that the rebuild strategy leads to the most positive reputational restoration. Moreover, the more severe people judge a crisis to be, the more negative are their perceptions of the organization's reputation. The interaction effect between crisis type and crisis response strategies on corporate reputation is not significant. However, a person's locus of control has a moderating impact on the relationship between crisis response strategy and organizational reputation. Specifically, the results show that people with an external locus of control prefer the use of deny strategies more than people with an internal locus of control.     

The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships

This study examines how strategic leadership influences excellent internal public relations by establishing the linkage between authentic leadership, symmetrical and transparent communication, and employee–organization relationships. The results showed that authentic leadership as an antecedent factor plays a critical role in nurturing an organization's symmetrical and transparent communication system, which in turn, cultivates quality employee–organization relationships. An organization's symmetrical communication worldview greatly fosters its day-to-day transparent communication practice. Transparent communication, characterized by information substantiality, accountability, and employee participation, largely contributes to employee trust, control mutuality, commitment, and satisfaction. The impact of symmetrical communication on employees' relational outcomes is fully mediated via transparent communication. Significant theoretical and practical implications of the findings are discussed.     

The National Review “fires” Christopher Buckley: Image restoration and the rhetoric of severance and restraint

Image Restoration Discourse, Situational Crisis Communication Theory, and related crisis-response models tend to involve charges leveled at entities: individuals or organizations. In The New Rhetoric, Perelman and Olbrechts-Tyteca suggest an important mid-ground: stakeholder concerns regarding aberrant actions of a member of a larger public. Perelman and Olbrechts-Tyteca's “techniques of severance and restraint” comprise 11 strategies for countering the possible effects of an aberrant member's acts on the image and reputation of a larger public. This article will explore those techniques through an examination of how the National Review Online, the Web site complement of National Review magazine, responded to columnist Christopher Buckley's endorsement of Barack Obama in the 2008 U.S. presidential election.     

Effects of apologies and crisis responsibility on corporate and spokesperson reputation

This study is aimed at the effects of making apologies in a crisis situation and attributed crisis responsibility on corporate- and spokesperson reputation. In a 2 × 2 scenario experiment (spokesperson making apologies versus no apologies; and accidental versus preventable crisis), 84 respondents judged corporate and spokesperson reputation. We found that the crisis has more impact on corporate reputation than on the spokesperson's reputation. This indicates that the crisis is seen as a collective responsibility of the organization, rather than the personal responsibility of the spokesperson.     

Country Reputation in Multidimensions: Predictors,Effects, and Communication Channels

A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this study. It aims to (a) demonstrate a reliable, valid measurement model of country reputation in multidimensions for the research context; (b) examine effects of individual experience with and awareness of the country on country reputation; (c) assess the effects of country reputation on foreign publics' supportive intentions toward the country; and (d) explore strategic communication channels that can be effectively used for country reputation management. Key findings of this study include a valid, reliable measurement instrument of country reputation, strongly mediating effects of public awareness between individual experience and country reputation, and the encouraging effect of country reputation on nation branding.     

Organizational Change-Too Much,Too Soon?

ABSTRACT

Recent changes in government policies and practices, especially managed care, have led many nonprofit organizations to embrace collaboration as a competitive strategy. This article presents a case study of a large human service agency that has adopted a management service organization (MSO) model, a type of collaboration particularly suited to handling third-party contracts, at the urging of the founding CEO. A new governance model was also adopted. Using chronology as an analytical approach, the case examines key decisions made by professional and lay leaders during four distinct stages of organizational development. The actions taken by the board of directors to restore financial stability and protect the organization's reputation after learning from the CEO of the existence of a significant deficit demonstrate the need for strategic planning and better communication among all relevant parties involved in a collaboration.     

Communicating social value: An experimental study on credible communication and social enterprises

The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

Consumer health crisis management: Apple's crisis responsibility for iPod-related hearing loss

This study used a content analysis of Apple's lawsuit concerning hearing loss, exploring how for-profit organizations manage health-related crises when products are suspected of having a potentially devastating impact on consumers’ health. By integrating two major approaches in a crisis communication, this study found that severity of damage, locus of control, business size, and the external public's claim were major contingent factors generating the organization's responsibility for consumer health crises.     

Organizational Reputation and the Securities and Exchange Commission's Failed Regulatory Revolution

When do regulatory innovations fail? I provide a novel organizations‐based answer to this question by developing an institutional‐reputational approach to regulatory politics. Regulators cannot hope to monitor the vast majority of market activities, so they must rely on the regulated to condition their behavior on the regulator's reputation: beliefs and expectations concerning the regulator's goals and capabilities. Regulators thus pursue daily activities while being mindful of how these activities will shape their reputation and thus their ability to achieve future goals. However, even long‐standing reputations are rendered fragile when rival actors use the organization's reputation to cross‐purposes. Thus, while reputation represents a major source of power, reputation also proves fragile when organizations face conflicting reputational demands. The fragility of reputations provides a novel explanation of an understudied phenomenon: failed regulatory revolutions. I develop this theory through the analysis of innovative Securities and Exchange Commission activity in disclosure law following the Watergate investigation.     

Dual modes of ‘Good will hunting’: Untangling the reputation and relationship correlations en route to foreign amity

The present study theorizes ways in which foreign publics’ different relationship building patterns are associated with the reputation of a host country and with the outcomes of those patterns, which yield positive behavioral intentions. The study first distinguished the reputational relationship group (i.e., those who lack firsthand experience with the host country) from the behavioral relationship group (i.e., those who have firsthand experience with the host country). Next, it further conceptualized and tested the structural paths that theoretically illustrate how reputation is built across these two different groups of foreign publics. Model testing results suggested that the two groups fit well with the respective models. The results imply that the puzzle of relationship’s and reputation’s causal influences on the formation of future behavior can be solved using differentiated communication strategies. An understanding of these two distinct processing models provides a new foundation for theory building in public relations and public diplomacy, as well as new ground for strategic relationship management with foreign publics.     

Positive influence of organizational charitable involvement on perceptions of credibility and purchase intention

The influence of charity involvement on perceptions of the organization's communication of charitable activity was examined experimentally. Results suggest that the inclusion of charity statements on an organization's homepage leads to more positive evaluations of organizational credibility and higher purchase intention. In crisis scenarios, charitable involvement neither negatively nor positively influences perceptions of credibility.