Studying the Gendering of Organizational Culture Over Time: Concerns,Issues and Strategies

Beginning with the premise that ‘organizational culture’ is a useful heuristic for the study of gender at work, this article focuses on the problem of studying the culture of organizations over time, setting out to demonstrate how the social construction of corporate history has, until now, lent itself to gendered notions of business practices. Arguing that history itself is but one of a series of discourses about the world, the article outlines a feminist strategy for the study of organizational culture over time that includes: (i) feminist historiography as history written from a feminist point of view; (ii) a commitment to the notion of history as discourse rooted in the present; (iii) a view of women’s rights development as a paradoxical process of progress and regress; (iv) a gender focus approach that studies the impact of discrimination on the social construction of masculinity/femininity and sexual preference; and (v) an approach that is sensitive to the contextualization of gender. British Airways is used as a case study to illustrate some of the problems of historic re/construction and feminist historiography.     

Reliable Professionals,Sensitive Dads and Tough Fighters

The significance and complexity of mostly male-dominated military peacekeeping forces continues to grow globally, as does the complexity of the masculinities performed in them. This article discusses the discourses and performances of peacekeeper masculinities, drawing on a qualitative case study of Finnish peacekeeping forces. The self-image of Finland as a provider of ideal peacekeepers and practising progressive gender policy is critically analysed. Taking the notion of multiple masculinities as a starting point, three indicative categories of Finnish peacekeeper masculinities are examined. Discourses of ‘amateur professionals’ and ‘peacekeeper fathers’ create space for military peacekeepers to show aspects of masculinity not associated with traditional military masculinities. The third discourse of ‘tough fighters’, however, harks back to more traditional ‘warrior’ concepts. Official gender mainstreaming efforts and assumptions that these attitudes are internalized ‘naturally’ by Finns are put into question by deprecatory or ambiguous attitudes towards gender equity and sexual exploitation. Despite being part of multi-national forces, peacekeeper masculinities are defined based on presumed notions of ‘national character’.     

A Case Study of State‐Level Policymakers’ Discursive Co‐Constructions of Welfare Drug Testing Policy and Gender,Race, and Class

Welfare provision is distributed based on determinations of recipient worthiness, commonly assessed by racial‐ and gender‐specific characterizations of the poor as constructed through policy discourse. Social constructions of the poor contribute to the construction of welfare policy discourse and subsequently welfare policy. Welfare drug testing policy raises questions of the co‐constructions of race, class, and gender and welfare drug testing discourses. This case study of state legislators’ discourse on welfare drug testing explores these ideas. Using an intersectional perspective, we examine how categories of race, class, and gender give meanings to policy discourses concerning drug testing of welfare recipients, and conversely, how policy discourses concerning welfare drug testing give meanings to categories of race, class, and gender. We find a move away from explicit racialized and gendered discourse, and toward implicit constructions of race and gender, with a predominant explicit focus on constructions of social class in the characterization of an unworthy, suspect, and deviant poor population. The constructions of race, gender, and particularly social class effectively co‐construct welfare drug testing discourse, which justifies welfare drug testing policy in order to manage the derelict poor.     

Reflexivity and the Construction of Competing Discourses of Masculinity in a Female‐Dominated Profession

This paper contributes to the debates on reflexivity and change by extending our understanding of (non‐)reflexivity mechanisms in the discursive constructions of gender. Specifically, I explore how and why women persistently construct contradictory discursive accounts of men and masculinity in a female‐dominated profession of counselling psychology in Russia. Drawing on the concept of ‘interpretative repertoires’ I argue that female counsellors construct different kinds of masculinities based on three ‘repertoires’: psycho‐biological, structural and relational. I demonstrate how these constructions of masculinity are imbued with different meanings and are used to explain only certain contexts, which precludes women's ability to reflect on their contradictory nature. I conclude by discussing how an exploration of discursive (non‐)reflexivity extends our understanding of the conditions for gender transformations.     

The evolving construction and conceptualisation of ‘disability’ in Bhutan

This study – a year-long ethnographic exploration of disability and education in Bhutan – finds that two dominant discourses around ‘disability’ are entering Bhutan simultaneously: the discourse of the medical model of disability and the discourse of the social or human rights model of disability. In this paper, I argue that these two discourses are especially exposed in the Bhutanese context to be opposing forces in shaping local conceptualisation and construction of ‘disability’. By examining the Bhutan case, it can be seen that these kinds of disparate and contentious exogenous constructions of ‘disability’ occur everywhere in the world and negotiate with local constructions of ‘disability’ uneasily. Understanding the interactions of disability discourses in the Bhutanese context can help to understand the interactions of disability discourses writ large.     

Bridging the Gap: ‘Doing Gender’, ‘Hegemonic Masculinity’, and the Educational Troubles of Boys

This article reviews popular and social scientific perspectives on the academic gender gap in education, specifically the finding that boys underperform compared to girls. The article highlights the utility of sociology in analyzing the gender gap and in guiding how educators respond to students’ gender. It suggests that contemporary gender theories ‘doing gender’ and ‘hegemonic masculinity’ offer the best lenses through which to view academic gender differences. These perspectives can frame boys’ academic troubles as an important social problem, but one that is rooted in the social construction of masculinity rather than institutional discrimination against boys.     

The ‘new industrial man’ as unhero: Doing postfeminist masculinities in an Italian pharmacological research centre

Recent work has documented the need to engage with how men construct masculinities within postfeminist discourses in the workplace. Postfeminism has sparked debates concerning the changing ideals of masculinities, highlighting the tensions between traditional forms of patriarchy and ‘new’ ways of being a man (e.g., emotional, a ‘new father’, in crisis). Men have been depicted as being in search of a new identity, opposed to the ever‐growing confidence and empowerment of women. In mobilizing postfeminism as a discourse, this article illustrates how men working in an Italian pharmacological research centre (managed by men but dominated by women) assume subject positions that contradictorily fluctuate between tradition and fluid modernity, to reveal a masculinity which we identify with the ‘new industrial man’. The postfeminist masculinities exposed in the analysis mesh pro‐ and anti‐feminist ideas by appealing to un/heroic and romanticized subjectivities. The analysis also shows how un/heroic masculinities and men's appeal to biological differences to reinforce social ones and devalue the feminine obfuscate organizational gender inequalities. The article advances masculinity theory by offering a nuanced analysis of how masculinities and men are affected by paradoxical contemporary pressures for more egalitarian gender relations and a renewed emphasis on patriarchal traditions, which continue to support the gendering of the workplace.     

New masculinities in universities? Discourses,ambivalence and potential change

In this article, we explore forms and possible implications of new masculinities in universities, and elucidate how they relate to hegemonic masculinity. ‘New masculinities’ coins a particular tradition of naming in Nordic masculinity studies. In the Nordic context, gendered social relations are shaped by State policies and equality discourses, which are increasingly embracing father‐friendly initiatives. New masculinities refers to the increased involvement of men in caring practices and especially in fathering. Our empirical study comprises in‐depth interviews with young male academics in a Finnish business school. We elucidate, first, the ambivalence and struggles between masculinities in the discourses of these men and, second, how the construction of masculinities is specific to societal, sociocultural and local contexts. Relations of class, and middle‐class notions of the ‘good life’ in particular, emerge as central for understanding the experiences of these men. Beyond the Nordic countries, we argue that while the change potential of caring masculinity stems from particular contexts, the concept of new masculinities is helpful in capturing the ambivalence and struggles between hegemonic and caring masculinities rather than dismissing the latter as subordinate to the former.     

Laddishness Online

In a textual analysis of public social network site (SNS) profiles owned by young women aged between 18 and 21, many of the profiles contain representations of self which would typically be considered ‘unfeminine’. Photos of young women and their friends posed with wide open mouths and protruding tongues and images depicting drunkenness and raucousness are common. This kind of ‘laddish’ performativity by young women leaves feminists, especially those concerned with cultural representation, with a dilemma: is ‘feminist representation’ to be found in this aspect of SNS representation, in this kind of ‘symbolically inverted’ depiction of feminine bodies? Does this kind of ‘laddish’ performativity by young women function less as a rebellion against femininity and more as a kind of ‘giving in’ to a certain model of masculinity; as a ‘phallic’ form of girlhood now licensed by the patriarchy; or even an indication of ‘feminine melancholia’, predicated on the broader cultural rejection of critical feminist voices? In this article, I suggest that neither paradigms of resistance or conformity completely suffice for understanding ‘laddishness’ by young women in the context of a viewing premise of self-production, such as that we encounter with SNS material. I start by offering a possible feminist reading of ‘laddish’ body performativity by young women on SNSs, drawing from theories of the ‘grotesque body’ in representation as well as from Mulvey's psychological explanation of ‘voyeuristic’ viewing pleasure in narrative cinema. I go on to develop the concept of ‘performative shamelessness’ by young women and expand upon its possible significations in the post-feminist, neoliberal cultural landscape. Engaging in particular with McRobbie's ideas about the post-feminist era, I suggest that performative shamelessness may be one of the few options available to young women wishing to maintain a sense of self-definition in the face of intense social and cultural scrutinizing, and often sexually objectifying, gazes.     

Women Constructing Masculinity in Voluntary Firefighting

Within gender studies, research and theorizing have used archetypal ‘masculine’ occupations to explore how masculinity is accomplished and practised in social interaction. In contrast, little work has explored how masculinity is constructed in the voluntary sector. In this paper, we address this gap by exploring how masculinity is constructed and experienced by women volunteers who are active firefighters in rural and regional Victoria. Firefighting is widely recognized as a non‐traditional occupation for women and they are underrepresented as volunteers as well as paid employees. We explore masculinity from the perspective of women volunteers because this can enhance our understanding of masculinity as a relational achievement as well as help to identify practices that they experience as problematic. Our research shows how voluntary work can afford a distinct range of resources for the ‘doing’ of gender and how this reflects the specific organizational and geographical contexts in which such volunteering occurs.     

Sensuality as Subversion: Doing Masculinity with Chinese Australian Professionals

Within western gender structures, dominant discourses of Asian men as weak, feminized and asexual continue to render Asian masculinities subordinate to white hegemonic ideals. Although research of gender in organization studies has revealed important insights into how gender might be redone or undone, non‐white voices remain marginalized in this critical project. This article explores through in‐depth interviews the ways by which Chinese cis‐male professionals in Australia attempt to coopt desexualizing discourses and ‘do’ masculinity through sensuality. Specifically, the findings show how their sensuality is practised across various dimensions at work and beyond, including via the presentation of the self, relationships with others and representations in social texts. In presenting the voices of Asian men, this article seeks to illuminate their individual and collective pursuits for decolonization, agency and pleasure.     

Young people's reproductions of the ‘father as provider’ discourse: intersections of race,class, culture and gender within a liberal democracy

ABSTRACT

Despite a plurality of paternal forms available to men, certain enactments of fathering remain immobile. In South Africa the ‘father as provider’ discourse, which establishes the legitimate father as one who provides financially for his family, continues to be regarded as the primary mark of a good father. Using photo-elicitation interviews to interrogate the persistence of this discourse, this paper examines how adolescents from two low-resourced South African communities construct fathering. Using a critical intersectional discursive framework, the analysis focuses on how gender, race, class and culture are implicated in the reproduction of the ‘father as provider’ discourse. Participants’ constructions suggest that the father’s duty to provide is intensified within marginalised contexts. Central to participants’ reproductions of the ‘father as provider’ discourse was a neoliberal conception of ‘freedom of choice’. The paper concludes that South Africa’s post-apartheid reliance on discourses around liberal democracy has cast the low-income father’s ability to fulfil the provider role as a conscious choice. While the father is made responsible for his failure to provide, broader structural oppressions are in turn rendered largely invisible by such discourse.     

Gendered practices in institutions of hegemonic masculinity

Vital knowledge about gender relations can be gained through the study of military and defense organizations. Such institutions of hegemonic masculinity tend to represent and reify specific notions of masculinity in ways that make it the norm. The article suggests that such institutions can be approached through feminist methodology, for example, by using critical analysis to question what appears ‘normal’ in institutional practice and by listening to the voices of women who challenge the norms of hegemonic masculinity by engaging in daily institutional practice. The article relates ‘women's voices’ and this ‘site’ of knowledge to feminist methodology by developing the standpoint perspective. It is argued that the notion of struggle formulated in standpoint theory is a useful way to understand the knowledge gained by women engaging with institutions of hegemonic masculinity, and an important contribution to the understanding of gender dynamics. Furthermore, it proposes that this ‘site’ of knowledge production will become increasingly relevant as women in rising numbers are taking positions within defense and military institutions and challenging historically embedded norms of hegemonic masculinity.     

Cultural hybrids or ethnic fundamentalists? discourses on ethnicity in Singaporean SMEs

This paper examines national and ethnic discourses within Singaporean small and medium enterprises (SMEs) and the ambiguities and dichotomies characterising Singaporean national and ethnic identity. Singapore is represented officially as a multi‐ethnic state with a Chinese majority which claims to integrate minority groups such as Indians and Malays successfully, and it boasts a generalised Singaporean culture and identity that supposedly embrace the racial and ethnic diversity of the population. However, Singapore also hosts tensions and conflicts associated with such diversity. This paper examines workplace discourses which address tensions and congruencies. The paper is based on research conducted between April 2002 and May 2003, involving 50 SMEs representing various sectors of the economy and constituting various ethnicities. The research found that, while discourses on ethnicity and nationality may be characterised as somewhat ‘shifting’ and ‘fluid’, the respondents present their identities as rather fixed. Primordial ties rather than postmodern multiplicity may better characterise discourses among the workers and owners of Singaporean SMEs.     

The Third Sex: Women Leaders in Australian Agriculture

This article uses data from interviews with 20 women involved in decision‐making positions in Australian farm organizations to explore the ways in which women actively create a subject position which locates them as both ‘agricultural leader’ and ‘woman’. This is a subject position one participant describes as ‘a third sex’. In negotiating their outsider status, the participants describe being engaged in a constant process of self‐monitoring and movement between and across different discourses of managerial masculinity and normative femininity. They describe no such difficult identity work being undertaken by the male leaders with whom they work. Based on a range of gender comparisons, the article concludes that women's entry to positions of agricultural leadership does not necessarily suggest that a more inclusive or equitable Australian farming sector is emerging.     

Continuity,change and complexity in the performance of masculinity among elite young footballers in England

Following recent research evidencing that young men are redefining the essential components of what it is to be a man, this paper draws on qualitative interviews with 22 elite‐level, English Premier League academy level football (soccer) players to investigate their performances and understandings of masculinity in relation to decreasing homohysteria. Even in this gender‐segregated, near‐total institution, these working‐class, non‐educationally aspiring adolescents evidence an attenuated performance of ‘maleness’ and improved attitudinal disposition toward homosexuality. Congruent with insights developed by inclusive masculinity scholars, respondents maintained emotional closeness and physical tactility with male teammates and friends. These more inclusive attitudes and homosocial behaviours were, however, slightly more conservative than in other recent research. We close by explaining this variation with reference to theoretical apparatus’ provided by Goffman and Bourdieu to advance theoretical debates about social class and masculinities.     

Gender differences and anti-school boys

This paper explores and contrasts the gender value systems of two groups of anti-school boys. It suggests that cultural differences in specifically gender values can lead to (i) polarisation between anti-school boys and (ii) confrontation with school authorities in ways not explained by the traditional theory of culture clash between the working class pupil and the middle class school. It is also noted that the label ‘counter-school’used by Willis to convey the culture of some working class boys (‘the lads’) may need to be refined if the culture is reassessed in a way which acknowledges the commonality between the gender value systems of ‘the lads’and those of the school. In fact, the research reported in this paper found that another group of anti-school boys (not working class) was much more counter the gender value system of the school than ‘the lads’and did not uphold traditional masculine values.     

Moving beyond the Janus face of integration and diversity discourses: towards an intersectional framing

This paper proposes the need to move beyond current integration and diversity discourses (and their practices). It argues that whilst purportedly aiming to attack social divisions, on the one hand, these are underpinned by binary and essentialized constructions of these very divisions, on the other. They thereby reinforce notions of ‘us’ and ‘them’. In order to retain their more progressive concerns with heterogeneity and inclusion, the paper brings into focus an intersectional approach that considers the complex and irreducible nature of belonging and social hierarchy. The paper also considers the potential of notions of solidarity and interculturalism in dealing with some of the social issues involved.     

Role with the punches: the construction and representation of Amir Khan as a role model for multiethnic Britain

This article examines the rapid rise to fame of teenage British Asian boxer Amir Khan following his silver medal at the 2004 Olympic Games, and provides a critical discourse analysis of the way that he was subsequently constructed and represented by politicians and the media as a role model for multiethnic Britain. The analysis demonstrates that in the periods directly after both the 2004 Olympic Games and the 7 July 2005 London bombings, the majority of discourses about, and representations of, Khan were inextricably related to contemporary debates around multiculturalism, national identity, and religious extremism and/or deviance amongst young British Muslim men. This article argues that despite the ostensibly positive portrayals of Khan as an individual, a broader, more critical reading of these texts uncovers how they actually reproduce the contradictions and problems inherent to New Labour's policies on citizenship, community cohesion, the ‘war on terror’ and ‘diversity management’. The article concludes that the almost ubiquitous configuration of Khan as a positive role model is in danger of obscuring the continued existence of discourses and practices of racism and social exclusion in contemporary Britain.