针对灰色营销进行道德培训的实验效果

本文以道德培训为操纵变量,以工商管理专业的大学生为实验对象,研究了灰色营销的道德培训对人们灰色营销道德判断和行为倾向的影响.结果发现:第一,针对灰色营销的短期道德培训能够显著改进被培训者针对灰色营销的道义论评价和目的论评价,但是不能降低其灰色营销行为倾向;第二,尽管针对灰色营销的短期道德培训能够改进人们针对灰色营销的道义论评价和目的论评价,并且后者对人们的灰色营销行为倾向也有显著影响,但是它们不能中介短期道德培训对灰色营销行为倾向的影响.本文最后讨论了研究结果的理论贡献与实际应用.     

Management and Business Ethics: A Critique and Integration of Ethical Decision-making Models

This paper critically reviews the literature relating to the management of ethics within organizations and identifies, in line with other authors, a gap between theory and practice in the area. It highlights the role of management (both as an academic discipline and from a practitioner perspective) in bridging this gap and views managers, with their sense of individual ethical agency, as a key locus of ethics within organizations. The paper aims to address the theory–practice gap by surveying the business ethics literature in order to identify, draw together and integrate existing theory and research, with a particular emphasis upon models of ethical decision-making and their relationship to work values. Such an endeavour is necessary, not only because of the relative neglect of management practice by business ethics researchers, but also because of the current lack of integration in the field of business ethics itself. The paper outlines some of the main methodological challenges in the area and suggests how some of these may be overcome. Finally, it concludes with a number of suggestions as to how the theory–practice gap can be addressed through the development of a research agenda, based upon the previous work reviewed.     

Sustaining the Financial Value of Global CSR: Reconciling Corporate and Stakeholder Interests in a Less Regulated Environment

In this article we examine the association between corporate social responsibility (CSR) and firm value. This line of research is important since firms continue to invest in CSR even though past studies reveal a limited linkage between financial value and CSR. However, the business case for CSR or “doing good while making a profit,” appears to be advancing within the business ethics literature as a preferred conception of CSR. We conjecture that the greater unification and refinement of both profit maximization and stakeholder interests through corporate acts, not statements alone, will sustain the financial value of CSR in a less regulated global business environment. We study the triangle of what companies say, what companies do, and firm financial performance. We analyze Fortune 250 firms and find a positive association between what companies do based on KLD Research and Analytics, Inc. (KLD) ratings, and what companies state about ethics in their CSR statements. We then employ regression analysis and find that companies’ socially responsible acts are positively associated with overall firm value and financial performance. Yet we do not find a statistically significant association between what companies say regarding ethics in their CSR statements and their financial outcomes. These results suggest that firm value and financial performance is associated with what companies do and not what they say. Our results seem to be driven by multinational corporations (MNCs) and not by non‐MNCs. This is possibly because MNCs generally operate in a less regulated global business environment that often necessitates strong ethical corporate leadership to further stakeholder interests. Overall, these results help reconcile corporate and stakeholder objectives since evidence of a link between financial performance and doing good sustains global CSR.     

Was müssen Führungskräfte können?

Ethics Education complements business administration only if it teaches strategic competencies that help managers to become better leaders. To this end, this article sketches an ordonomic approach to an economic ethics for competitive markets, to a business ethics for firms (corporate citizens), and to a process ethics for new governance. The core idea of this ordonomic approach is the win-win concept of mutually beneficial value creation. Thus, ordonomics is compatible with the market economy and at the same time supplements the management education in business schools: This approach systematically identifies strategic competencies that enable managers to display the kind of entrepreneurial leadership that is necessary for firms to fulfill their social function of value creation—by making use of moral commitments as a factor of production.     

Managed care's Achilles heel: ethical immaturity

How can physician executives determine the prevailing values in the managed care arena? What are the consequences when values statements are ignored during decision-making? These questions can be answered using a process called ethical reasoning, which is different and more productive than making moral judgments, such as "is managed care good or bad?" Failing to include ethical reasoning in executive offices and boardrooms is a form of ethical immaturity. It fuels public suspicion that managed care's goal may be maximizing profit at all costs, as opposed to seeking reasonable profit through provision of dependable and accessible health care services. One outcome of ethical reasoning is rediscovering the basic truth that running one's business on competitive rather than altruistic principles is ethical whenever greater efficiencies and economic growth enlarge the size of the pie for everyone. Reasonable self-interest is a perfectly acceptable reason to act ethically. The time has come for physician executives to develop a basic understanding of pragmatic ethics, and to appreciate the value of adding ethical reasoning to the decision-making process.     

Business Ethics and Business History: Neglected Dimensions in Management Education

This article highlights two large gaps in the business school curriculum: the neglect of historical and ethical dimensions. An overview is provided of progress made so far in the UK in the evolution of business history as an academic discipline; and also of the take–up of business ethics in university teaching. Both have had some success, but overall the response to these areas has been somewhat lacklustre — at least in the UK. A justification is provided for adding both components to a fully relevant business education. When the two are combined, the result can be a highly rewarding combination that provides insights that may not be possible for management writers, who work only in the present. Corporate ethics, the social responsibility of companies, disclosure, the environment, the actions of multinational companies overseas, the dilemmas of whistle–blowing, the impact of lobby groups and health and safety issues can all be understood more fully by students if they approach these subjects from an ethical and historical standpoint.     

The Ethics of Management Research: An Exploratory Content Analysis

Management academics have tended to rely on ethics codes developed by social researchers in related fields to inform their research practice. The point of this paper is to question whether this remains a viable approach in the current climate that is characterized by a significant increase in ethical regulation across the social sciences. We suggest that management researchers face ethical issues of a different nature to those most frequently confronted by other social science researchers, and argue for more explicit acknowledgement of contextual factors involved in management research. An exploratory analysis of the content of ethics codes formulated by nine social scientific associations is undertaken to identify the main ethical principles they cover and to analyse their underlying ethical tone. Drawing attention to the principle of reciprocity, which is found in very few codes, we suggest that an ethics code could be used to formulate new ways of thinking about management research relationships. Despite the risk that ethics codes may encourage instrumental compliance with minimal ethical obligations, we suggest they also have the potential to reflect a more aspirational agenda. The development of an ethics code for management research should therefore be seen as a potentially worthwhile project.     

Ist Ethik ein Erfolgsfaktor? Unternehmensethik im Spannungsfeld von Oxymoron Case,Business Case und Integrity Case

For a number of years now, public awareness of the social and ecological consequences of the drive to make profit in business—a goal pursued in some cases by radical means—has become increasingly acute. Accordingly, business endeavors nowadays face a full-blown legitimization crisis. This development is accompanied by a flourishing debate on business ethics, or Corporate Social Responsibility (CSR), the main objective of which is to evolve perspectives for a business management culture that is ethically legitimate,—or from a social viewpoint quite simply better. A prominent place in the debate on business ethics is currently occupied by what is referred to as the business case for CSR, whose credo is: Ethics is a success factor! At first sight this approach appears persuasive—after all, it promises more profit for profit-oriented businesses along with more ethics for an ethically sensitized society. But a more careful look lays it open to criticism. On the one hand, this is because—in pragmatic terms—it presupposes a business-specific sanction mechanism that in today’s real world works rudimentarily at best; on the other hand, it is because—in programmatic terms—it demands only a moralization of the markets, but not a moralization of management. In other words, the way in which the business case goes about solving the problems of business ethics relies on the very same exclusive (radical) profit orientation on the part of management that can be regarded as the root cause of the problems in the first place. In contrast to this position, we argue that an ethically better management culture presupposes a moralization of management, which in turn implies a legitimization of profit.     

The ethical dilemmas of risky decisions

Even in a pandemic there seem to be inherent conflicts of interest between the individual and societal consequences of remedial actions and strategies. Actions taken in the sole interests of patients, as required by the Hippocratic oath, can have broadly inconvenient economic implications for the State. (“Average” benefits for a population can impose individual inconveniences for the vulnerable.). Understandably these decisions are not normally made explicitly and transparently by governments. This leads to seemingly illogical and inhumane strategies which are not understood and hence mistrusted and often ignored by the public. Vaccination sentiments on social media are often an unwanted symptom of this dilemma. This article outlines and discusses a number of examples of such situations with a focus on ethical aspects. It concludes that each case must be considered individually as to the issues that need to be weighed in these difficult decisions; and that there are no clear and universally acceptable ethical solutions. What can be learned from the COVID-19 crisis is that short term utilitarianism has consequences that in the eyes of the population are unacceptable. This lesson seems equally valid for cost benefit evaluations regarding other risks, such as from hazardous industries, flood defenses, and air transport. Decisionmakers and politicians can learn that persuasion only goes so far. In the end the people appear to prioritize in terms of deontology.     

家族逻辑、企业逻辑与家族企业成长——S公司案例研究

家族企业涉及家族和企业2个系统,前者以情感为维系逻辑,后者以能力效率为运营逻辑,二者之间既存在互补关系,也存在冲突。家族逻辑和企业逻辑之间能否平衡决定着家族企业成功的概率。S公司案例表明,在中国文化背景下,以"孝悌"为核心的家族伦理影响着创业者的家族地位和家族社会资本的汇集,进而影响家族企业的文化理念和社会责任。只有在制度理性的约束下,伦理文化才有利于企业运行效率的提升,因此,家族企业获得竞争优势的机制在于"家族伦理—企业伦理-制度理性"三者之间的有效制衡与共振。     

Working Adults and Personal Business Ethics in South East Asia: a Comparative Study in Thailand and Vietnam

Global leaders and managers have been facing new challenges in the twenty-first century since globalization has created a much more integrated and borderless business environment. One of the key issues that they constantly deal with is business ethics. The global economy has made ethical issues become more complex and challenging. Businesses nowadays face urgent demands to act ethically and responsibly. In order for global leaders and managers to manage such a cultural diverse and complex workforce, they must have the ability to understand these complex issues and act ethically. They also need to possess adequate leadership skills to lead an ethical organization in a multinational environment. Thus, understanding and recognizing the cultural differences as well as the ethical standards of people in different countries are critical to the success of global leaders and managers. The purpose of this study is to investigate the perception of working professionals on business ethics in the two high-context cultures in South East Asia: Thailand and Vietnam. Using the Univariate Analysis of Variance method and adopting the widely-used Clark and Clark’s Personal Business Ethics Scores (PBES) measure, this study will compare the level of ethical maturity of the respondents based on a variety of variables including gender, business law course taken, code of conduct, ethics training, and government work experience. The authors will provide a thorough literature review on business ethics as well as the current ethical issues, i.e., bribery and corruption, in the two countries, together with practical suggestions and implications for educators, managers, and employees.     

Formal strategy in public hospitals

This paper suggests that the difficulties associated with the application of formal strategic planning in public professional service organizations may have been underestimated in much of the literature. A survey of written strategic plans produced by Canadian hospitals showed that these plans were often heavily oriented towards expansion, ambiguous and rather loosely integrated, leading to questions concerning their realism and utility as a basis for strategic decisions. This phenomenon seems symptomatic of the complex (and often highly political) decision making environment faced by hospital administrators (and by managers of other professional service organizations such as universities and social service agencies). It is concluded that the benefits of formal planning may be different and less tangible for these organizations than for private business.     

Business Ethics through Meditation: The Ethical ‘I,’ the Ethical ‘You,’ the Ethical ‘We’⋆

Environmentalists have been criticizing the ethics of business people concerning the natural environment. Citing Thomas Berry as an example, this paper attempts to bring his three abstract values (presence, subjectivity, and communion) closer to the understanding of the average business person through meditation. The introduction describes business ethics in terms of relationships to the individual, or the ethical ‘I’ to the natural environment, or the ethical ‘You’ and to interpersonal relationships, or the ethical ‘We.’ Meditation is also defined, according to Webster's Third New International Dictionary (1986), as a meditative experience together with a period of reflection and small-group discussion. More specifically, meditation takes on three forms. Part one describes nondiscursive meditation in the context of what Berry means by presence. The problem addressed here is how to meet and cultivate the ethical ‘I.’ Part two will deal with semidiscursive meditation in the context of what Berry means by subjectivity, or the ethical ‘I’ in relation to the earth. The earth then becomes the ethical ‘You.’ Part three will deal with Berry's definition of communion, or the ethical ‘We.’ The practice of discursive meditation gradually leads to what Thomas Berry calls a renewed ‘visionary experience.’ The article concludes with a redefinition of business ethics in terms of our relationships to ourselves, as human persons, to the earth as our living environment, and to each other as members of the human community. The redefinition of our relationships through meditation is ‘visionary,’ or a new ‘paradigm,’ that, hopefully, will lead to the renewed ethical practice that other environmentalists are also advocating, for example, Arnold Berleant. This revised version was published online in July 2006 with corrections to the Cover Date.     

An organizational climate regarding ethics: the outcome of leader values and the practices that reflect them

In this article, we argue that the organizational climate regarding ethics — the shared perception of what is ethically correct behavior and how ethical issues should be handled within an organization — is an outgrowth of the personal values and motives of organizational founders and other early organizational leaders. We begin by arguing that one common label for the climate regarding ethics construct — “ethical climate” — is inappropriate. We also argue that climate regarding ethics has an impact on organizational outcomes, including organizational outcomes that do not have explicit ethical components. We propose that this impact largely occurs through the mediating mechanisms of organizational cohesion and morale. We conclude by discussing the variety of antecedents and outcomes related to climate regarding ethics.     

Catholic social teaching and business ethics: A search for moral foundations

Do the social encyclicals, especially the 100-year old Rerum Novarum,have any relevance to business people and managers in the practice of their profession? To respond to this question, one must attempt to find a link between Catholic social teaching and business ethics. Establishing this relationship is the goal of this paper. It will discuss the notion of the social question, which is addressed in the social encyclicals; present the philosophical and theological foundations of the social teaching; and point to areas where the linkage between the social teaching and business ethics can be established. By reaching deep into the philosophical grounds of the social encyclicals, the analysis attempts to cut through the often muddled diversity of opinions on specific ethical issues which characterize most moral debates.     

The Blind Spot in Risk Ethics: Managing Natural Hazards

Many risk scholars recognize the importance of including ethical considerations in risk management. Risk ethics can provide in‐depth ethical analysis so that ethical considerations can be part of risk‐related decisions, rather than an afterthought to those decisions. In this article, I present a brief sketch of the field of risk ethics. I argue that risk ethics has a bias toward technological hazards, thereby overlooking the risks that stem from natural and semi‐natural hazards. In order to make a contribution to the field of risk research, risks ethics should broaden its scope to include natural and semi‐natural hazards and develop normative distribution criteria that can support decision making on such hazards.     

Rethinking the Concept of Sustainability

The role of business ethics in developing more sustainable societies is crucial, but we first have to review the concept of sustainability itself and its ethical roots. The objective of this work is to rethink the current concept of sustainability by providing it with a sound universalistic ethical rationale. We propose that ethics is the key by which disputes and conflicts among the economic, social, and environmental domains can and ought to be resolved. This work argues that if we fail to recognize the essential ethical grounding of sustainability, or if we take it for granted, then sustainability can easily lose its way and can end up unjustified.     

Notwendigkeit,Ziele und Inhalte einer Ethik-Ausbildung in der Betriebswirtschaftslehre

Although business administration scholars in German-speaking countries increasingly engage in business ethics research, their business schools have so far not systematically included ethics related contents into their standard curricula. Based on an understanding of business administration as an applied discipline that should not shun the scientific discussion of normative statements, this article argues that our field needs to address ethical questions not only in research but also in teaching. The subsequent analysis addresses aims, contents, and methods of teaching business ethics in higher education. Rather than teaching students ‘moral truths’, the main aim of business ethics education is seen in providing students with a variety of theories, concepts, and tools that are able to support them in ethical decision processes, which they are likely to encounter in their management careers.