传播效果理论在当代社会的应用与影响

本文传播效果概念入手,对传播效果在当今社会的影响进行评述,以及各个时期传播效果理论的不足与优势,并简单举出个例进行分析。     

试论公关传播效果的提高

本文从传播的概念和要素出发,探讨了公关传播效果的影响因素,最后从影响因素入手探讨了公关传播效果提高的具体方法,以期为公关活动的有效开展进行一定探索。     

角色扮演理论对高校思想政治教育的启示

角色扮演理论在各课程教学中都有广泛的运用,本文通过对角色扮演理论的渗入分析,探讨如何使角色扮演理论在高校思想政治教育中得到更好的运用,提高高校思想政治教育的教学质量。     

实用主义教育理论与生活教育理论的比较

本文就“教育即生活”与“生活即教育”、“学校即社会”与“社会即学校”、“做中学”与“教学做合一”三个方面，对杜威实用主义教育理论与陶行知生活教育理论进行比较。文章认为，陶行知的教育思想固然受到杜威的影响，但两者又有质的差异。生活教育理论不是对杜威学说的简单沿袭，而是陶行知批判地吸收、借鉴，并结合自己的教育实践总结出来的一种新的理论创新与超越。     

诺丁斯关怀理论对大学生思想政治教育的启示

诺丁斯认为,关心是一种关系。关心是一切成功教育的基石。从诺丁斯关怀理论出发,针对大学生思想政治教育中存在的教育内容理论化、教学模式简单化、教育力量分散化等问题,提出了一些可行性的建议:构建关怀型师生关系,促进师生间良性互动;建立关心型德育模式,提高道德教育实效性;营造关怀型教育环境,形成全方位教育合力。     

多元智能理论对技工教育的启示

20世纪80年代,美国著名发展心理学家、哈佛大学教授霍华德·加德纳博士提出多元智能理论,20多年来该理论已经广泛应用于欧美国家和亚洲许多国家的幼儿教育上,并且获得了极大的成功.霍华德·加德纳博士指出,人类的智能是多元化而非单一的,主要是由语言智能、数学逻辑智能、空间智能、身体运动智能、音乐智能、人际智能、自我认知智能、自然认知智能八项组成.每个人都拥有不同的智能优势组合.多元智能理论对技工教育也有很大的启发,认真学习多元智能理论,可以解决当前技工教育面临的诸多难题.     

"再教育"政治传播的特征与借鉴

在知识青年上山下乡运动中，由毛泽东提出的“再教育”理论的政治传播是极为成功的，它大大地推动了运动的开展和深入。这主要得力于高技巧的政治修辞、强有力的行政组织和党报理论领导下的媒体的配合。一方面，“再教育”政治传播对于今天的青少年传播来说，仍有借鉴意义；另一方面，由于时代背景和社会环境的变换，今天的媒体在面向青少年进行传播时，也需相应地做出改变。     

社会学习理论对我国大学生思想政治教育的启示

对大学生进行思想政治教育至关重要,在我国,以课堂教学为主要形式,再加上认识上的偏差以及教学过程中的一系列问题使得其实效性很低。社会学习理论所主张的观察学习、自我调节和自我效能可以给我们一些启示。在对大学生进行思想政治教育时,要加强大学生思想政治教育的情境性,充分发挥榜样对大学生思想政治教育的作用,同时提高大学生思想政治教育的内在自觉性。只有这样,才能提高我国大学生思想政治教育的实效性。     

实施创新教育 提高课堂教学效果

进入到21世纪,随着社会经济的不断发展和我国国际地位的提升,市场对人才的需求标准也在不断提升,新时代所需要的人才是具有创新能力的复合型人才,我国传统的教育模式以应试教育为主,学生在这种教育模式下难以形成开放性的思维,其创新意识与综合能力也难以得到有效开发。因此,在今后的教育过程中,学校、教育部门和老师都要积极地转变教育模式,在课堂和课外灵活运用各类方式,实施创新性的教育。本文主要分析和研究了新时代教育模式的创新方式,希望通过本文的研究能够为提高课堂教育的创新性和提高课堂教学的效果起到一定的促进作用。     

浅析《三枪拍案惊奇》的传播效果及其成因

许多国产大片陷入“高票房,低口碑”的怪圈。本文以《三枪拍案惊奇》为例,从信源可信度与“休眠效果”两方面对这一传播效果的形成原因进行解读。     

马克思交往理论对网络交往的经济启示

交往是人类生活的必要方式,人作为交往活动的主体在生产力和生产关系矛盾的推动下,通过生产实践实现社会的和谐稳定。随着数字化科技的发展,人们在社会实践中的网络交往也日渐呈现开放性、共享性的特点,但是网络交往的经济方面所呈现的利弊也日益凸显,在实现现代化强国的过程中要认识马克思交往理论的重要性,在全球化和信息化高速发展的新时代,结合中国的具体国情,用马克思主义交往理论指导网络交往的发展,推动网络交往的健康发展。     

教育创新与青年教师培训的新思路

师范生要从学生成为一名合格的人民教师,必须经历艰巨的实践过程。进行新教师培训是促进这一过程的有效措施。本文主要阐释新教师培训的基本内涵、培训目标、培训内容、培训模式。     

Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

Maintaining relationships with racially diverse audiences can challenge nonprofit organizations. Through a survey of 634 volunteers, this study examined the role of inclusion in predicting relationship quality and future volunteerism for participants of diverse racial and ethnic backgrounds, including African Americans, Asians, Caucasians, and Hispanic/Latinos. Results suggest a positive relationship between level of inclusion, relationship quality, and future volunteer intention. However, inclusion was varied among groups indicating that communication and inclusive behaviors are experienced differently for diverse audiences.     

Activity Theory: Legacies,Standpoints, and Hopes: A discussion of Andy Blunden's An Interdisciplinary Theory of Activity

The ontological resonance between Peirce and Vygotsky is an area of increasing interest within cultural-historical activity theory, arguably deserving of considered scrutiny and elucidation. Premised on conceptual pluralism and variance in sociolinguistic and sociocultural perspectives, this article proposes a Peirce–Vygotsky synergy for multimodal analysis. Following a discussion of its theoretical basis, the logical fusion of deduction and abduction is designated to authorise this synergy. Through the word-image complementarity in a storybook, it exemplifies how this synergy can afford a profound account of semiotic mediation. Exploratory as it is, the article accentuates the Peirce–Vygotsky confluence in research into communication and representation.     

Using Activity Theory to Understand Entrepreneurial Opportunity

Entrepreneurship is often described as the ability to recognize and exploit opportunities. Identifying opportunities is intentional and idiosyncratic insofar as they are recognized as opportunities is a novel and conscious event (otherwise the entrepreneur would be doing nothing new). Yet opportunities also have to be recognized by others as ones that are worthy of being recognized and pursued; the opportunity is a socially embedded construct. Thus opportunity recognition and pursuit can be understood as the skillful integration of prevailing and emerging objects and relations of business activity typically articulated through collaborative enterprise. To expand on this view I use an activity theory perspective that shows how the potentially transformative character of entrepreneurial opportunities unfurls from within the historical and cultural reproduction of collective activities. I note, however, different emphases within current takes on activity theory, notably between subjective perspectives and open-design perspectives. In discussing these theoretical differences using existing entrepreneurial studies, as well as selected data from a study of 90 entrepreneurs in the United Kingdom, I suggest a possible reconciliation. I conclude by suggesting that where activity theory promotes a rich and nuanced understanding of the socially embedded nature of entrepreneurial opportunities, entrepreneurial studies can also contribute to a nuanced development of activity theory insofar as the entrepreneurial object of activity (opportunity recognition and its pursuit through creating a business) has what I identify as an aesthetic as well as pragmatic logic.     

规划视角下的城市创新与“创新人”——美国纽约的经验与启示

纽约城市规划立足创新人的需求,营造城市创新生态,不仅为自身城市创新发展提供了良好的基础和保障,也为中国城市创新发展提供了借鉴与经验。在中国城市化发展进入质量导向的新阶段,中国城市需要坚持以人为本,围绕提升创新人能力、动力、活力和承载力,依靠创新实现城市可持续发展。     

国外土地征用的理论与启示

征地制度是土地管理的重要制度之一.随着经济体制的转变,我国的征地制度越来越不适应市场经济的要求.加入WTO以后,参照国际惯例,改革征地制度,是我国土地管理的重要课题.     

Reading Activity,Consciousness, Personality Dialectically: Cultural-Historical Activity Theory and the Centrality of Society

Whereas cultural-historical activity theory has proven to be fruitful, providing a framework to those scholars interested in understanding human knowing and learning from a more holistic perspective, essential aspects of the original theory either have not been taken up or have been transformed in the take up. In part, the problems arise from the difficulties of translating Leont'ev—as the work of Marx on which the theory is built—into English, where several originally distinct pairs of (Russian, German) categories and concepts are conflated into one (English). The purpose of this article is to bring into the foreground some of the fundamental aspects of cultural-historical activity theory that have disappeared during translation and uptake into Anglo-Saxon scholarship.