Corporate social responsibility communication of Chinese and global corporations in China

This paper explored how leading Chinese and global companies operating in China communicate their corporate social responsibility (CSR) principles and practices to the Chinese stakeholders through a content analysis of these companies’ corporate websites. It was found that companies usually take one of the following three major approaches in their CSR communication: CSR as ad hoc public philanthropy, CSR as strategic philanthropy, and CSR as ethical business practices. Furthermore, this paper examined the effects of country of origin and industry on companies’ CSR communication and found that whether companies are targeting at businesses or consumers has a bigger impact on their CSR communication than whether they are Chinese or global. Finally, despite a tendency towards convergence, Chinese and global companies still present their CSR principles and practices differently because of their different relations with major Chinese and global stakeholders.     

Corporate social responsibility engagement and communication by Chinese companies

Premised upon the centrality of relationship management in corporate social responsibility (CSR) and public relations functions, and the growing momentum toward CSR in China, this study reports survey results of corporate communication/public relations executives in Chinese companies on aspects of CSR accountability and transparency. Responses to four key topical areas – drivers for CSR engagement, areas of practice, importance of CSR communication, and preferred channels for communication – suggest a strong concern for corporate image and culture in pursuing CSR, an overwhelming emphasis on disaster relief despite the recognition of a much broader array of societal priorities, and the Chinese companies’ current reliance on in-house and Internet media for CSR communication.     

Economic perspectives on public relations

This paper explores the relationship between economic theory and public relations, in order to explain how public relations management contributes to companies’ overall economic gains. It uses a “blend” of economic theories to explain the role and contribution of public relations from the economic point of view. The paper sees a link between the strategic management of public relations as a function, and portions of neoclassical theory, as well as to alternative economic approaches relating to investments and transaction costs.     

The complex attribution process of CSR motives

This study examines how consumers reconcile two possibly contradictory motives (public-serving and firm-serving) to the corporate social responsibility (CSR) initiatives of companies in socially stigmatized industries. Our results indicate that consumers are willing to accept and give reputational credit for firm-serving motives behind the companies’ CSR initiatives, as long as they also perceive that the companies are sincere in serving public interests (i.e., high public-serving motives). Consumers highly engaged in social causes are also willing to accept firm-serving motives when they also perceive sincere public-serving motives behind the companies’ CSR activities.     

Confidence and action: a comment on Barbalet

John Maynard Keynes is widely recognized as one of the greatest economists of the 20^th century. For a growing number of his interpreters, Keynes’s emphasis on uncertainty and on the psychological aspects of expectations about the future are among his most significant contributions. References to Keynes’s notions of confidence and animal spirits, for example, have increasingly appeared in the economic literature. In sociology, a stimulating recent book by Jack Barbalet (1998) tries to improve our understanding of social structure by redefining the role of emotions in social life. Barbalet also wants to correct what he understands as an insufficient attention to time on the part of social theorists. This double objective leads him to deal with confidence and some of Keynes’s ideas. His book represents a most valuable contribution to the sociology of emotions, time and uncertainty.The purpose of this paper is to comment on Barbalet’s discussion of confidence and the theory of action, and to contrast it with an alternative approach. Both Barbalet’s position and the alternative presented here involve an interpretation of Keynes’s theory of economic behavior under uncertainty, but go beyond doctrinal-historical issues and formulate original theoretical propositions. The present paper is intended as a positive contribution to the interaction between economists and sociologists interested in these issues. Barbalet’s book already represents an important step in this direction, for his social analysis considers, and incorporates insights from, the work of several economists, in addition to conveying well-founded criticisms of standard economic theory.As far as Barbalet’s interpretation of Keynes is concerned, the paper points out Keynes’s ambiguity regarding important issues and identifies interesting points of Keynes’s theory that Barbalet does not discuss or emphasize. The paper produces evidence against Barbalet’s equation of confidence and animal spirits in Keynes. It also shows that Keynes distinguished between expectations and confidence, a distinction not explicitly made by Barbalet. In addition, the paper enriches Barbalet’s discussion of Keynes’s monetary theory by relating uncertainty to the precautionary motive for liquidity preference.Moving from the history of thought to theory, the paper proposes an alternative analysis of confidence and action, and contrasts it with Barbalet’s approach. This alternative approach distinguishes between confidence and expectations, and suggests that these two elements are ultimately determined by three factors: knowledge, animal spirits (redefined as an optimistic disposition to face uncertainty) and creativity. The first two factors are seen as determinants of confidence through their influence on what is called uncertainty perception and willingness to face uncertainty (or uncertainty aversion). The paper is organized as follows. It begins by summarizing some aspects of Barbalet’s views on confidence, in section 1. It proceeds, in section 2, by presenting Barbalet’s interpretation of Keynes and discussing it. The next step is to present, in section 3, another theory of action in which confidence plays a crucial role. This alternative approach, which uses Keynes’s insights but goes beyond his work, is then contrasted with Barbalet’s views.     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

News and corporate reputation: Empirical findings from the Netherlands

This article examines the influence of business news on corporate reputation. A panel survey was used to measure the reputations of six companies and two professional sectors. Media coverage was analyzed by focusing on the tone of two different types of news. News about the successes of the companies – such as higher profits – improved their reputations. In addition, some companies’ reputation improved the more they were criticized by their competitors in the news. It is argued on basis of these empirical findings that the reputation of the party attacking a company in the news is crucial in determining its influence on the reputation of the besieged company.     

The image of the United States in the Chinese media: An examination of the evaluative component of framing

This study examines the presentation of the image of the United States in 874 news stories carried in five Chinese newspapers – from a framing perspective. It has yielded four major findings: (1) the political image of the United States is presented by the Chinese press in a relatively balanced fashion, depicted as one that embodies contradictory attributes: positive and negative, strong but aggressive, democratic but hypocritical; (2) the economic image of the United States is presented as one that is undergoing a recession but full of hope in recovery; and (3) the social image is one that features “fair play with minor skirmishes”; and (4) the cultural image is one that is diverse, free, democratic, advanced in science and technology, but hegemonic and biased.     

Defending the American Dream: Coverage of the Jonathan Pollard Spy Case

This article contemplates the journalistic coverage of American espionage as an attempt to maintain consonance with broader cultural discourses about what it means to be an American. Tracking the American press coverage of the Jonathan Pollard spy case, the article demonstrates that the press turns espionage into a phenomenon upholding fundamental American beliefs in openness, sincerity, and straightforwardness. It shows that, rather than represent espionage as a phenomenon embodying deceit, secrecy, and immoral action, the press turns espionage into a phenomenon that communicates that one is what one says one is and that one's self presentation reflects one's insides. Ultimately, however, this representation of espionage undermines a full understanding of how—and why—spying works in culture.     

Sustainability reporting patterns of companies listed on the Johannesburg securities exchange

The demand by stakeholders for information about companies’ social and environmental performance has led to sustainability reporting becoming essential. The Global Reporting Initiative (GRI) guidelines are the international reporting standard whereas the Johannesburg Securities Exchange Socially Responsible Investment (JSE SRI) Index guidelines are used in South Africa. Although South Africa is regarded as one of the leaders in sustainability reporting in the world, the JSE SRI Index is still a relatively new standard and its efficiency will only be proved over time. The research on which this paper is based, determined whether reporting patterns exist across specific market sectors of the sustainability reports of companies listed on the JSE in order to establish if the JSE SRI Index guidelines on reporting are efficient. Results indicated that all the selected market sectors reported on the environment, society and governance (ESG) categories as per requirements of the JSE SRI Index. The mining and materials sector reported more in the environment and the society categories than the other sectors, while in the governance category less reporting on indirect impacts by all the sectors was noted. The implication of this is that in general, companies find the JSE SRI Index guidelines on reporting easy to implement. However, less reporting of companies’ indirect impacts on their operating environments could mean that there is still a lack of completeness and transparency from the companies’ reports, which could be as a result of a lack of firmer guidelines by the JSE SRI Index guidelines on reporting of such issues.     

Business as usual: the UK national daily press and the Occupy Central movement

This essay reviews the coverage of the Occupy Central movement in the UK national daily press from the first notice of the growing movement in July 2013 to the time of writing in January 2015. This is a relatively small subset of the total mentions of Hong Kong in the UK press, which cover a wide range of cultural, leisure, sport, and business stories. Hong Kong is very far from invisible to the UK press in “normal” times but, given that the UK is the former colonial power in Hong Kong, and that the terms under which the territory was returned to China were formalized in an inter-state agreement between the UK and China (the Joint Declaration, ratified in 1985), it is reasonable to assume that developments in the constitutional situation would attract very considerable attention on the part of the UK government. Studies of foreign news suggest that nationally specific factors tend to influence news salience so we would concomitantly expect that the UK newspaper press would devote substantial amounts of space to reporting and discussing the issues raised by these developments.     

Public relations as “practice:” applying the theory of Alasdair MacIntyre

Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept of a “practice,” a very specific and value-laden concept. This article explores what it would mean to be a public relations practice in MacIntyre’s concept of the term and argues that such an approach to public relations is of value for the field.     

Malawi goes to scale with anti-AIDS clubs and popular media

This paper evaluates a project in Malawi that aimed to provide in-school and out-of-school youth with the necessary tools and skills to avoid high-risk sexual behavior, in order to reduce HIV transmission. Project components were school curriculum; extra-curricular activities; out-of-school youth clubs; enabling environmental support; youth reproductive health services; and research, monitoring and evaluation. Non-governmental organizations (NGOs) and Youth Technical Committees established 3200 anti-AIDS Clubs throughout Malawi. These Clubs positively influenced members' behavior and helped to ‘break the silence’. An enabling environment was created through two popular radio programs, advertisements and provision of sports equipment. The out-of-school youth clubs needed clearer criteria and objectives. Many objectives were achieved, but the aim of establishing health services for youth was over-ambitious, and not achieved. This program is exemplary for the national scale that it achieved, and for its approach of using diverse partners to implement locally adapted components.     

There's more to the picture than meets the eye: Measuring tangible and intangible capital in two marginal communities in rural Denmark

A missing link in economics has been what Veblen in 1908 termed intangible capital. This includes common norms, trust and high levels of cooperative performance. Intangibles are invisible to the eye and not easily measured in quantitative terms. They nevertheless involve visible, socioeconomic outcomes and should therefore rightly be seen as productive, like tangibles. Thus, uneven levels of intangible capital would explain Differential Economic Performance (DEP) between, say, two firms containing exactly the same stock of physical, economic and human capital. Despite this common sense observation, most economists have failed to see that ‘there's more to the picture than meets the eye’, as Neil Young once sang. We use statistical, historical and fieldwork data from two Danish, marginal rural communities both rich on intangible capital. This to show how intangible capital in the form of social, organisational and cultural capital is accumulated and utilised in situ, at the microlevel. We suggest that the difference between these two, very similar communities should be explained in their varying ability to utilise local stocks of tangible and intangible capital. Drawing on seminal ideas from Bourdieu [The forms of capital. In: Richardson, J.G. (Ed.) Handbook of Theory and Research for the Sociology of Education. Greenwood Press, New York, Westport, CT and London, 1986, pp. 241–58] and the DORA project [Bryden, Differential economic performance in rural areas. In: International Conference on Rural Communities and Identities in the Global Millennium. Malpasino University College, Nainamo, BC, Canada, 2000], we want to develop a ‘total capital’ assessment tool for mapping and measuring socioeconomic development in marginal rural communities. In this way, we hope to count in ‘all’ capital as Schultz [Investment in human capital. In: Kiker, B.F. (Ed.) Investment in Human Capital. Columbia, 1971, pp. 3–21] prophesised. This in order to explain what we term Differential Local Development (DLD), where ‘good’, sustainable development is associated with high economic performance and increase in population.     

Editor's Introduction

This analysis of the framing of the student movement and protests of the 1968 Chicago Democratic Convention found that a protest paradigm was used to construct the stories. As a result, the dominant narrative structure was of a battle or conflict, official sources were relied on, public opinion was used, and the movement was delegitimized through various framing techniques. Because the newspapers incorporated elements of the protest paradigm into their stories, the status quo was supported. However, differences in the degree of support for the status quo was found between the Chicago Tribune and the New York Times. Despite these differences, it is argued that the press coverage in both newspapers influenced readers' perceptions of the protestors and shaped public opinion against the movement.     

The role of employers’ beliefs in the evaluation of educational output

The purpose of this paper is to advance an alternative view of the educational output and the question of how to evaluate it. In contrast to the dominant tradition in the economics of education, we take the view that that output is what agents evaluate as such. We focus more specifically on an analysis of employers’ beliefs and representations. Several tens of recruiters were interviewed. Analysis of these interviews shows that employers regard the qualities required at work as either ‘learnable’ or innate. These beliefs as to the origin of workers’ qualities will shape employers’ evaluations of employees’ education, influence firms’ organization as well as how labour markets operate.     

From ‘sustainable rural communities’ to ‘social sustainability': giving voice to diversity in Mangakahia Valley, New Zealand

Despite widespread interest in the notion of sustainability, little progress has been made towards an understanding of its social dimensions. Nonetheless, the concept of ‘sustainable rural communities’ is embedded in popular, policy and academic discourses, where the needs of ‘rural communities’ are usually equated with those of farm families. Our ethnographic research in Northland, New Zealand illustrates the diverse interests to be found within ‘rural communities'. Interviews and participant observation were undertaken between August 1995 and July 1996 in the Mangakahia Valley. The increasing divergence in the ethnic, class and occupational makeup of the population has brought with it complexities in terms of what can be said to contribute to ‘sustainable rural communities'. We suggest that ‘sustainable rural communities’ be treated as a folk category, and instead, social science discourse should resort to the broader concept of social sustainability, which will have a locally defined content, not a universal definition, but will include elements of livelihood, social participation, justice and equity.     

Multiple reference points in investor regret

Regret is the result of a comparison between “what is” and “what might have been”. Although regret is a relevant emotion in the life of investors, research studying the regrets of real investors and how these are influenced by multiple reference points is lacking. We present a field survey that investigated the regrets of real stock investors in relation to multiple “what might have been’s.” We found that their regrets are most influenced by what their outcomes might have been had they not invested, by their expected outcomes and by the best-performing unchosen stocks. In addition, we also found that the feeling of regret was influenced by losses or gains relative to each reference point rather than by the size of the loss or gain.     

Gender and housing : The provision of accommodation for young adults in three Mexican cities

The literature on gender and housing is oddly distorted, for it is dominated by research on households which are ‘women-headed’, even where the majority of women may live in households conventionally regarded as being headed by men. This literature shuns the ‘traditional’, male-headed, nuclear household and regards ‘non-traditional’ households as being those headed by single mothers or women living alone. The first part of this paper argues that it is important not to restrict discussion of gender and housing to the problems facing single mothers or women living alone, because there is a danger of rendering the majority of women, once again, invisible.Equating ‘traditional’ and ‘non-traditional’ households with ‘nuclear’ and ‘women-headed’ households, respectively, confuses structure with headship and overlooks cultural variations in what constitutes a ‘traditional’ household — the nuclear household is not necessarily the traditional norm. The second part of this paper explores a little-documented housing arrangement in which large numbers of women are involved in urban Mexico: sharing. ‘Sharing’ occurs when two or more households occupy the same plot of land; one household owns the plot, allowing the other(s) to live there rent-free. Sharing mostly involves the adult sons or daughters of the plot owners, and may be regarded as a variation on the extended household structure. Sons are more likely to be allowed to bring their wives to their parents' home, whereas daughters are more likely to leave. Women living with their in-laws lack security of tenure and there is often conflict between wives and members of their husband's family of origin, particularly their mothers-in-law.The anthropological literature has identified gender relations as the source of conflict between women in extended households. Sharing reduces the potential for conflict by giving the younger household greater autonomy. Furthermore, concern for their daughters' welfare leads many parents to offer accommodation to married daughters as well as sons. Single mothers, however, are more likely to live as part of their parents' household than to share. In this respect, the nuclear household norm is reinforced, since sharing seems to be a privilege accorded only to those who are married.     

BP initial image repair strategies after the Deepwater Horizon spill

The Deepwater Horizon drilling rig exploded on April 20, 2010 off the coast of Louisiana, and the ensuing oil spill caused substantial economic and environmental damage to states on the U.S. Gulf Coast. British Petroleum received strong public criticism for its role in the disaster and quickly attempted image repair strategies. These strategies centered on describing what they were doing to correct the problem and compensate the victims, but did not include strategies such as shifting the blame to the other companies involved nor admitting their own blame. This study applies Benoit's work in Image Repair to a content analysis of the press releases from British Petroleum in the initial aftermath of the Deepwater Horizon spill. We also note the difficulty of using this theory to capture the nuances of responses.