Reconfiguring Worker Subjectivity: Career Advice Literature and the “Branding” of the Worker's Self

Career advice literature, commonly used by many job seekers, has increasingly exhibited an emphasis on “personal branding,” an economic discourse that invites workers to conceive of themselves as profit‐generating enterprises. In this article, we examine the meanings that personal branding provokes in the minds of precariously employed white‐collar workers in Boston. We use interviews conducted with 62 white‐collar workers and job seekers to explore the utility of Foucauldian theories of governmentality, which have received little attention within American sociology. Results suggest that precariously employed workers do feel pressured to incorporate personal branding into their orientations toward both self and work, much as Foucauldian theory expects. Yet our findings also identify important exceptions to this pattern, with smaller proportions of workers engaging in outward accommodation of self‐branding discourse, or else explicit contestation of its terms. We conclude that Foucauldian theories of the “enterprising self” warrant more widespread consideration among American sociologists, hopefully opening up a stronger understanding of counterconduct, one of the theory's notable blind spots to date.     

“An Economics of Capital”: Genealogies of Everyday Financial Conduct

Although recent forms of neoliberalism have been associated with everyday forms of ‘investment’, this paper argues that the financial conduct of everyday populations has long been an intense site of intervention. Drawing on the history of nineteenth and twentieth‐century Canadian government savings, annuities and tax deferral programs, this paper argues that everyday financial conduct has long been a key site of experimentation and innovation in practices of the self. These programs experiment with a language and practice of investment which emphasizes everyday conduct as a space of individual responsibility attached to diverse political goals. This suggests that enterprise as a mode of self and citizenship has a diverse and longer trajectory that predates neoliberalism. By extension, this paper conclude with a case for more diversified, complicated and historically‐situated analyses of ‘neoliberalism’.     

Uncovering a Hidden “I” in Contemporary Urban Ethnography

Considerations of the self in ethnography have taken on various forms, including reportage of how the researcher gained access to a field site as well as achieved rapport with those who were the focus of study. I contend here that there exists a less well‐recognized form of selfhood in ethnography that pertains to the moral self of the ethnographer. This self reflects the sociopolitical or aesthetic orientation taken by the ethnographer of the problem that has framed the research endeavor resulting in the ethnographic product. Through assessments of the work of some ethnographers, including myself, who study people in social categories in which the ethnographer holds membership, this essay explores that dimension of the ethnographer's moral self.     

“I Try Not to Depend on Anyone but Me”: Welfare‐Reliant Women's Perspectives on Self‐Sufficiency,Work, and Marriage*

Welfare reformers sought to reduce “dependency,” or reliance on state‐supported cash benefits and deployed a discourse of “self‐sufficiency” to promote the legitimacy of efforts to remove welfare recipients from publicly funded cash assistance through either wage labor or marriage. We use longitudinal, qualitative interview data collected from 38 initially welfare‐reliant women to examine what self‐sufficiency means to them and their perspectives on how work and marriage affect their ability to be self‐sufficient. Grounded theory analysis revealed that for these women, self‐sufficiency means formal independence from both the state (i.e., Temporary Assistance to Needy Families [TANF]) and men (i.e., marriage). Although they value marriage as an institution and would ideally marry, they do not consider marriage to be a likely route to self‐sufficiency given the pool of men available to them. Rather, they embrace their own market‐based wage labor as the means by which they can attain some measure of independence. Taking our lead from the women in this study, we challenge the emphasis on marriage in current welfare policy. We argue that employment training that results in better jobs for women and men and work supports that make low‐wage work pay are clearly the appropriate direction for policy aimed at the welfare‐reliant and working poor.     

The Interactional Construction of Social Authenticity: “Real” Identities and Intergroup Relations in a Transylvania Internet Forum

Authenticity has become an increasingly salient topic within various interactional traditions, including conversational and discourse analysis, discursive psychology, interactional sociolinguistics, pragmatics, and symbolic interactionism. However, there has been remarkably little cross‐fertilization of ideas and concepts. In this study, we consider the relevance of the interactional sociolinguistic concept of relationality for symbolic interactionist theories of authenticity. We first disambiguate two forms of authenticity that are commonly studied but not clearly differentiated in symbolic interactionist research—self‐authenticity, which emphasizes selves, and social authenticity, which emphasizes social identities. We then argue that relationality and its three pairs of interactional tactics—verification and denaturalization, adequation and distinction, and authorization and illegitimation—are particularly useful in conceptualizing social authenticity. We draw on data from an interethnic internet forum to show how members of two ethnic groups, Hungarian and Romanian, employ these relational tactics to authenticate their own ethnicity as the rightful inheritors of a place‐based Transylvanian identity, and to limit the other ethnicity's similar identity work. We then clarify the significance of social authenticity for the interactional study of category‐based identities by widening our discussion to other contestations over social identities in everyday life.     

Meaning of Political Controversy in the Classroom: A Dialogue Across The Podium

The abstract value of academic freedom is enjoyed (or not) in concrete settings, as interactional and emergent experiences. We examine classroom political controversy in our experiences, understandings, and values, using grounded theory methods and collective autoethnography by a team of five teachers and students. Our data were generated through electronic and face‐to‐face dialogues. Our analysis, guided by a symbolic interactionist and constructionist framework, yields a picture of Controversy in Action, whereby we navigate Barriers to Open Discussion and Costs of Controversy. Results highlight insights into taken‐for‐granted meanings unexamined in day‐to‐day classroom interaction. We attend to the relevance of the local context in which our classrooms are embedded and the interactional, meaning creating work that goes on in those classrooms, as we negotiate controversy.     

The “Homeless Problem” and the Double Consciousness*

The purpose of this article was to identify manifestations of a social discourse that construct those who are homeless as an existential problem. Based on 4 years of ethnographic data and grounded theory analysis, we illustrate the nature of exclusionary social practices that emerge from discourse on the “homeless problem” as well as the conflicting identities experienced by those who are homeless. Herein we frame the data using DuBois concept of “double consciousness.” Our findings indicate that those who are homeless mix together discourses of value and legitimacy with self‐applied stigmas and self‐denigrating political perspectives in ways that directly mirror DuBois’ notion of the conflicting nature of African and American identities around the end of the nineteenth century. We illustrate identity problems that manifest in the contemporary conflict between being both “homeless” and “American.”     

“White Men Are This Nation:” Right‐Wing Militias and the Restoration of Rural American Masculinity*

Abstract The appearance of right‐wing militias was a much‐discussed phenomenon during the past decade. Commentators rightly pointed out their rural origins, their lower‐middle‐class and middle‐class composition, and their ideology rooted in racism, sexism, anti‐Semitism, and homophobia, but few, if any, have commented on the most salient aspect of all: that these are movements of men, who use narratives about masculinity as an analytic prism through which to understand their own situation and to problematize the identities of “others,” and as a rhetorical strategy to recruit and sustain their own membership. In this paper we undertake this analysis, exploring the rural origins of the militia movement, its social composition, ideology, and organization, and its articulation with other white supremacist groups. We argue that their vision of masculinity, particularly a self‐reliant, self‐made masculinity endemic to American history, is the theme unifying both the ideology and the organization of rural militias with the militant right‐wing continuum of which they are only a part.     

Utilizing Peer Nominations in Middle School: A Longitudinal Comparison Between Complete Classroom‐Based and Random List Methods

Although peer nominations provide invaluable data on social status and reputations of classmates, the large size and organizational structure of secondary schools pose a practical challenge to utilizing nomination methods. Particularly problematic is determining the appropriate reference group when students are no longer in self‐contained classrooms. In the current study, we compared a random list method as an alternative to complete classroom‐based or grade list peer nominations. In a 3‐year longitudinal study of 2,307 middle school students, the temporal stability and construct validity of the method were assessed regarding peer acceptance, rejection, coolness, aggression, and victimization. The findings suggested that the random list procedure provides a feasible method to study large peer groups in secondary school settings.     

“It's Just a Lot of Work”: Adolescents’ Self‐Presentation Norms and Practices on Facebook and Instagram

We explored adolescents’ (12‐ to 18‐year‐olds; n = 51) awareness of their audience and subsequent self‐presentation practices on Facebook and Instagram through focus group discussions. Findings suggest that teens, who are developmentally able to perceive a situation from the third‐person perspective and who value peer approval, purposefully share content to appear interesting, well liked, and attractive. Some teens invested great effort into posting by these norms, even asking their friends to help; however, this was more common among girls. Older teens especially discussed taking the perspective of their audience when deciding what to post, which is consistent with the finding that perspective taking continues to develop throughout adolescence. These findings suggest that perspective taking skills and need for peer approval influence self‐presentation online.     

“Discrimination” versus “Unfair Treatment”: Measuring Differential Treatment and its Association with Health

There is consistent evidence of the health‐harming effects of discrimination. However, it remains unclear whether discrimination contributes to persistent racial and ethnic health disparities. One hindrance to documenting the association between discrimination and health disparities is ongoing methodological issues, particularly the role of question wording in assessing self‐reports of discrimination. Using two nationally representative surveys, we investigate whether the prevalence, distribution, and mental and physical health consequences of differential treatment vary by question wording—”discrimination” versus “unfair treatment.” We find that “unfair treatment” yields greater reports of everyday forms of differential treatment relative to reports of “discrimination,” while the latter yields greater reports of major forms of differential treatment. In addition, the negative effect of “unfair treatment” on mental health is stronger than that of “discrimination,” while the latter has a stronger negative effect on physical health. However, the effect of question wording on reports of differential treatment and its association with health is largely unique to non‐Hispanic whites. We conclude that unfair treatment and discrimination reflect distinct concepts that should not be used interchangeably.     

“You Just Don't Understand Me!” Determinants of Second Generation Asian and Latino Youth Self‐Esteem

To understand the integration of second‐generation Asians and Latinos, we study the association between acculturation and self‐esteem, an aspect of psychological wellbeing and belongingness. Using data from the Children of Immigrants Longitudinal Study (CILS), we find that Asians have lower self‐esteem than Latinos. Females, youth who are from lower socioeconomic status families, have been in the US for less than five years, have lower grade point averages, experience discrimination, or experience more family conflict, are at risk for lower self‐esteem. For Asians, identifying as American is associated with higher self‐esteem than identifying by nationality or having a hyphenated identity, but it does not provide a similar benefit to Latinos. Both groups benefit from being fluently bilingual, whereas English‐language dominance is protective only for Asian youths’ self‐esteem. Our analysis nuances the role that acculturation factors play in adolescent self‐esteem, signalling that future research should consider interactions between acculturation and race/ethnicity.     

Single Mothers “Do” Family

This paper explores how single mothers both incorporate others into family life (e.g., when they ask others to care for their children) and simultaneously “do families” in a manner that holds out a vision of a “traditional” family structure. Drawing on research with White, rural single mothers, the author explores the manner in which these women both endorse their children’s attachment to other caregivers and maintain boundaries around issues of discipline and attachment vis‐à‐vis these others. The author demonstrates that single mothers are willing to share this protected realm of family life with a new man (a fiancé or cohabiting boyfriend) as they pursue the goal of what has been called the “Standard North American Family.”     

“They Make Me Not Wanna Have a Child”: Effects of Companion Animals on Fertility Intentions of the Childfree

This article argues that for some who are childfree, the increasing perception of the companion animal as a sentient being with agency provides a deep, meaningful relationship with the power to inform fertility intentions. Qualitative, in‐depth interviews with childfree companion animal owners reveal that this relationship serves to reinforce previous fertility choices such as delaying or completely opting out of childbirth, thus affecting present household structure. This is reflected in the active choice by some participants to have companion animals instead of human children, the presence of a cost‐benefit analysis concerning animal companions and human children, and narratives that express a desire to mother or nurture as fulfilled in the relationship with the companion animal. Implications of these findings for both demography and marriage and family research in the United States are discussed.     

The Relationship Between Nonsuicidal Self‐Injury and Family Functioning: Adolescent and Parent Perspectives

We explored parent and adolescent reports of family functioning, how this differed if the parent was aware that their child self‐injured, and how parental awareness of self‐injury was related to self‐injury frequency, self‐injury severity, and help seeking. Participants were 117 parent–adolescent dyads, in 23 of which the adolescent self‐injured. Adolescents who self‐injured reported poorer family functioning than their parents, but parents who did not know about their child's self‐injury reported similar functioning to parents whose children did not self‐injure. Parents were more likely to know that their child self‐injured when the behavior was severe and frequent. Help‐seeking was more likely when parents knew about self‐injury. Family‐based interventions which emphasize perspective‐taking could be used to effectively treat self‐injury.     

The Impact of Adolescents' Classroom and Neighborhood Ethnic Diversity on Same‐ and Cross‐Ethnic Friendships Within Classrooms

This study examines how classroom and neighborhood ethnic diversity affect adolescents' tendency to form same‐ versus cross‐ethnic friendships when they enter middle school. Hypotheses are derived from exposure, conflict, and constrict theory. Hypotheses are tested among 911 middle school students (43 classrooms, nine schools) in the Netherlands. Multilevel (p₂) social network analyses show that students were more likely to engage in same‐ethnic rather than cross‐ethnic friendships. In line with conflict theory, greater classroom and neighborhood diversity were related to stronger tendencies to choose same‐ethnic rather than cross‐ethnic friends, among both ethnic majority and minority students. Diversity did not hamper reciprocity, as students in more ethnically diverse classrooms were even more likely to reciprocate friendships.     

‘Pure’ Farsi and political sensitivities: Language and ideologies in Farsi complementary language classrooms in Denmark

This paper presents an insight into two Farsi complementary language classrooms in Copenhagen, Denmark, characterised by political sensitivities. We illustrate a number of characteristic features of the classrooms concerning language use, pedagogical methods and cultural phenomena, which were related to key adults’ preferences, and we consider possible interpretations of them as indexical signs. In particular, we emphasise ideological interpretations (e.g. the monolingualism norm and language purism) and we relate the classroom characteristics to the contemporary state of Iran as well as to the time and place in which the classes occurred. We analyse both explicit metapragmatic messages and implicit ways of indicating ideologies, and see both types as characterised by avoidance of particular referents, that is, by unmentionables.     

The Classification and Ordering of Responses to the Question “Who am I?”*

The question “Who Am I?” (WAI?) has generated considerable research by social psychologists concerned with self phenomena. “Self theory,” from which the “WAI?” technique was derived, hypothesizes an ordinal pattern among consensual self statements. Our data do not confirm this hypothesis nor do they confirm the widespread assumptions of a direct relationship between the salience and importance of self statements or between salience and positively evaluated self statements. We discuss the implications of these findings for the principles of “self theory” and for the validity and reliability of the “WAI?” question.     

“I Was Always This Way…”: Rhetorics of Continuity in Narratives of Conversion

This article is concerned with identifying, comparing, and accounting for the principal rhetorical conventions within Pagan practitioners’ narratives of conversion. Applying key insights from studies on narrative identity and drawing on 15 months of fieldwork and 25 in‐depth interviews with Pagan practitioners, I first outline formal similarities in the content of participants’ narratives, arguing that these narrative conventions together constitute an ideal typical conversion narrative: what I call the rhetoric of continuity. This narrative form depicts the process of conversion as a rediscovery or uncovering of a temporally continuous and essentialized Pagan self. I suggest that while all conversions involve both change and continuity, adherents of different faith traditions vary in the degree to which they stress self‐transformation and/or self‐continuity. I then argue that the rhetoric of continuity reflects and reinforces practitioners’: (1) perspective on the locus and nature of the authentic self; (2) claims to legitimacy and social acceptance; and (3) understanding of the nature of religious truth.     

Representations of “the West,”“Japan,” and “the Periphery” in the Discourse of Lafcadio Hearn Studies

The purpose of this article is to analyze representations of “the West,”“Japan,” and “the Periphery” in the discourse of research on Lafcadio Hearn (“Hearn studies”) from pre‐war Japan. The nature and construction of nationality will be analyzed by examining where the representations of “the West,”“Japan,” and “the Periphery” intersected. During the 1900s, researchers in the field of Hearn studies recognized that “Japan” lacked—and thus sought—a universality similar to what existed in “the West.” The tone of the discourse shifted during the 1910s through 1920s however, and what came to be emphasized was “Japan's” peculiarity. By the 1930s through 1940s, “Japan” aimed to show to “the West” a new universality that was different from what existed in Europe and America. Yet simultaneously, in order to legitimize its representation of its self, “Japan” portrayed “the Periphery” as an object that was both excluded and absorbed or appropriated into that image. On the one hand, “Japan” received and internalized the Orientalist viewpoint of “the West.” In fact, “Japan” was always conscious of its self‐image as something to display to “the West.” On the other hand, in order to create that self‐portrayal, both a representation of “the Periphery” and a reflection from that same “Periphery” were essential. While representations of “Japan” were produced, reproduced, and reinforced through interactions with “the West” and “the Periphery,” the intersecting behavior of these three entities also points to a residual ambiguity in “Japan's” nationality. By analyzing the discourse in Hearn studies, this paper reveals how the interaction between “Japan” and the two others of “the West” and “the Periphery” helped construct and destabilize its nationality.