Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability

Contract manufacturing exporters (CMEs) receive a meagre share of global value chain returns, primarily because of the mundane and exploitative nature of the activities they perform in their dependency relationships with lead firms. We posit that CMEs can enhance their performance by capitalizing on their exploitation strategy. Exploitation strategy triggers exploration strategy which requires building marketing capabilities for enhanced performance. Based on data from 154 Vietnamese CMEs, we find significant indirect only mediation effects of: 1) exploration strategy between exploitation strategy and export performance; and 2) marketing capability between exploration strategy and export performance. Further, we find significant indirect only serial mediation of exploration strategy and marketing capability between exploitation strategy and export performance. The findings are also supported and contextualized based on illustrative quotes from face to face semi-structured interviews with senior managers of 10 Vietnamese CMEs. The findings suggest that CMEs' that consciously capitalize on the exploitation strategy by seeking exploration opportunities while building their marketing capability exhibit enhanced performance.     

Evolution of industry 4.0 and international business: A systematic literature review and a research agenda

Industry 4.0 has attracted significant attention from researchers in the international business field for a decade. This paper critically analyzes the literature on the relationships between Industry 4.0 and international business. A systematic literature review of 59 studies published between 2011 and December 2020 is conducted. Using the Theory, Context, Characteristics, and Method (TCCM) framework, the review identifies various gaps in research and proposes future research agenda. The results show that (1) Industry 4.0 modifies specific domains in the field of international competitiveness and organization and (2) international business affects the choices and opportunities of adopting Industry 4.0. The need for further theoretical development in the relationships between international business and Industry 4.0 is observed especially in terms of location choices, global value chains, international organizations and international trade. The results contribute to the relevant research field and provide substantial managerial implications.     

Business Characteristics of Male and Female Small and Medium Enterprises in the UK: Implications for Gender-based Entrepreneurialism and Business Competence Development

The aim of this paper is to identify differences, if any, between the characteristics of male and female businesses and to establish whether female businesses do constitute a distinct entrepreneurial group. The paper presents the results of an ongoing study based on a national survey of nearly 6000 small and medium enterprises (SMEs) in the UK. Given that existing research tends to focus, in the main, on the pre-start up and start-up differences, this study aims to identify gender-based differences between male and female owned/managed businesses in their post-formation stage. A gender-based business competence development model is developed and a case is made for what is termed 'gender-based entrepreneurialism'. It is argued given that established male and female businesses exhibit different characteristics, gender-based entrepreneurialism should be acknowledged and considered by policy makers within the SME sector. Female owned/managed businesses may require differentiated policies beyond the pre-start up and start-up stages for developing business competencies and to nurture their growth and development.