On the conditions of authority in academic publics

The discourse of some of the most powerful public figures in today’s world is often incoherent and nonsensical. Incoherent yet authoritative discourse shows that authority does not rest in language but results from non‐linguistic and pre‐textual conditions. The non‐linguistic and pre‐textual conditions are exemplified in an Australian case‐study of a media debate between the Immigration Minister and a refugee, drawing on research by Smith‐Khan (2019a, 2019b). Two such conditions are then examined with reference to academic publics. First, I ask which languages do or do not carry authority, before moving on to speaker identity as a condition of authority. The close association between English and academic excellence has resulted in diminishing the authority of academic publications in languages other than English. The same is true of publications by women and people of colour. I close by reflecting on referencing practices as forms of extending authoritativeness to voices in excluded languages and from excluded scholars in academic publics.     

A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations

Employing public relations as a paradigmatic instance of strategic communication, this article challenges the prevailing view of publics as reactive entities. The article briefly reviews the two primary schools of semiotics, Saussurean and Peircean, and argues for the utility of the latter for building a language-centered understanding of publics. The Peircean ideas of unlimited semiosis, semiotic rhetoric, and community are employed to argue that publics ought to be understood primarily as self-actuated and interactive social entities with values and internal dynamics at least as complex and important to communication campaigns as are message content or client/practitioner intentions.The article concludes that we can best understand a public as an ongoing process of agreement upon an interpretation, and that during this process a public may well develop an interpretation that is more sophisticated, insightful, and socially linked than the understanding with which the practitioner/client started. As a result, we argue, publics should be accorded the preeminent position when studying or practicing any form of strategic communication, including public relations. Carl Botan is Associate Professor at Purdue University. Francisco Soto (MA, Purdue, 1995) is an Account Director for Aleph Communicacion, a public relations firm in Madrid, Spain and lectures at several higher education institutions.     

How publics respond to crisis communication strategies: The interplay of information form and source

Through an experiment with 162 college students this study empirically evaluates an emerging communication model: the social-mediated crisis communication model (SMCC). As part of a series of studies testing the SMCC model, this study focuses on two of the SMCC model's components: the effects of crisis information form (traditional media, social media, and word-of-mouth) and source (third party and organization) on publics’ acceptance of crisis response strategies and publics’ crisis emotions. The findings clearly indicate the importance of strategically matching crisis information form and source when organizations respond to crises. In addition, the selection of crisis information form and source affects publics’ attribution independent and dependent emotions.     

The influence of perceived shared risk in crisis communication: Elaborating the situational theory of publics

The study explored whether perceived shared experience with a media portrayal could influence various cognitions—such as concern, sense of personal involvement, and desire to learn more—that are important for behavior change. This research used the situational theory of publics in order to evaluate whether perceived shared risk is an antecedent to the factors leading to communication behavior. In general, the findings from this experiment supported the idea that shared risk experience with portrayals in news coverage has the potential to influence problem recognition, involvement recognition, and a new variable that combines information seeking and processing: that of information gaining.     

Thinking with Bourdieu Against Bourdieu: A 'Practical' Critique of the Habitus

There are two strands in Bourdieu's sociological writings. On the one hand, Bourdieu argues for a theoretical position one might term his practical theory which emphasizes virtuosic interactions between individuals. On the other hand, and most frequently, Bourdieu appeals to the concept of the habitus according to which society consists of objective structures and determined—and isolated—individuals. Although Bourdieu believes that the habitus is compatible with his practical theory and overcomes the impasse of objectivism and subjectivism in social theory, neither claim is the case; the habitus is incompatible with his practical theory, and it retreats quickly into objectivism. However, Bourdieu's practical theory does offer a way out of the impasse of objectivism and subjectivism by focussing on the intersubjective interactions between individuals.     

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.     

Strategic communication of hope and anger: A case of Duke University's conflict management with multiple publics

This study analyzes, from a conflict perspective, 139 conflict-focused newspaper stories about the 2006 Duke University lacrosse team crisis case. Findings show that media coverage emphasized the University's expression of hope, while highlighting the various publics’ expressions of anger. Duke University employed concession as its primary litigation strategy and adjustment as its primary conflict strategy to communicate with multiple publics. Duke's conflict stances were more accommodative toward internal publics than they were toward external publics.     

Bourdieu and organizations: the empirical challenge

Emirbayer and Johnson critique the failure to engage fully Bourdieu’s relational analysis in empirical work, but are weak in giving direction for rectifying the problem. Following their recommendation for studying organizations-in-fields and organizations-as-fields, I argue for the benefits of analogical comparison using case studies of organizations as the units of analysis. Doing so maximizes the number of Bourdieusian concepts that can be deployed in an explanation. Further, it maximizes discovery of the oft-neglected links among history, competition, resources, sites of contestation and struggle, relations of dominance and domination, and reproduction of inequality. Perhaps most important, case studies can identify the connection between macro-, meso-, and micro-level factors in the formation and shaping of habitus. To support my claims empirically, I draw from case study research (Vaughan The challenger launch decision: Risky technology, culture, and deviance at NASA, 1996; Signals and interpretive work: The role of culture in a theory of practical action. pp. 28–56, 2002) that verifies Bourdieu’s as the “Theory of Practical Action” that supplies the micro-level component to the new institutionalism (DiMaggio and Powell, Introduction. pp. 1–41, 1991).

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Pierre Bourdieu: theorizing the digital

ABSTRACT

Pierre Bourdieu is known for his research in the areas of education and cultural stratification that led to a number of theoretical contributions informing the social sciences. Bourdieu’s interrelated concepts of field, capital, and habitus have become central in many approaches to inequality and stratification across the social sciences. In addition, we argue that Bourdieu’s ideas also feature in what is increasingly known as ‘digital sociology.’ To underscore this claim, we explore the ways in which Bourdieu’s ideas continue to have a major impact on social science research both on and with digital and Internet-based technologies. To do so, we offer a review of both Bourdieusian theorizing of the digital vis-à-vis both research on the social impacts of digital communication technologies and the application of digital technologies to social science research methods. We contend that three interconnected features of Bourdieu’s sociology have allowed his approach to flourish in the digital age: (1) his theories’ inseparability from the practice of empirical research; (2) his ontological stance combining realism and social constructionism; and (3) his familiarity with concepts developed in other disciplines and participation in interdisciplinary collaborative projects. We not only reason that these three factors go some way in accounting for Bourdieu’s influence in many sociological subfields, but we also suggest that they have been especially successful in positioning Bourdieusian sociology to take advantage of opportunities associated with digital communication technologies.     

On reflexivity and the conduct of the self in everyday life: reflections on Bourdieu and Archer

This article provides a critique of the concept of reflexivity in social theory today and argues against the tendency to define agency exclusively in terms of reflexivity. Margaret Archer, in particular, is highlighted as a key proponent of this thesis. Archer argues that late modernity is characterized by reflexivity but, in our view, this position neglects the impact of more enduring aspects of agency, such as the routinization of social life and the role of the taken‐for‐granted. These concepts were pivotal to Bourdieu and Giddens' theorization of everyday life and action and to Foucault's understanding of technologies of the self. We offer Bourdieu's habitus as a more nuanced approach to theorizing agency, and provide an alternative account of reflexivity. Whilst accepting that reflexivity is a core aspect of agency, we argue that it operates to a backdrop of the routinization of social life and operates from within and not outside of habitus. We highlight the role of the breach in reflexivity, suggesting that it opens up a critical window for agents to initiate change. The article suggests caution in over‐ascribing reflexivity to agency, instead arguing that achieving reflexivity and change is a difficult and fraught process, which has emotional and moral consequences. The effect of this is that people often prefer the status quo, rather than to risk change and uncertainty.     

Making platforms work: relationship labor and the management of publics

Theory and Society - How do digital platforms govern their users? Existing studies, with their focus on impersonal and procedural modes of governance, have largely neglected to examine the human...     

Distinguishing among publics,audiences, and stakeholders in the social media era of unanticipated publics

Public relations is failing to distinguish among publics, audiences, and stakeholders in today’s social media era, even though the business and marketing literature has begun discussing “brand publics.” This article clarifies the terms and explains the practical value in the definitions and distinctions. It also introduces a new term, “unanticipated publics” and provides a way to conceptualize those publics’ impact from the social network perspective.     

Research note: Bourdieu and Leibniz: mediated dualisms

The research note discusses similarities in theory construction between Bourdieu and Leibniz. Instead of ‘overcoming’ the Cartesian dualisms, both authors find a way to mediate between the dualistic concepts by introducing a third concept. In Leibniz' case, this is God, in Bourdieu's case, history. Reading Bourdieu thus from a Leibnizian angle, the note seeks to clarify some issues in Bourdieu's theory construction.     

A question of perception: Bourdieu, art and the postmodern

Bourdieu and Darbel's classic study of European art museum audiences, The Love of Art (1991), remains one of the most influential academic studies of the social indices of art perception. Its findings were central to Bourdieu's on-going study of culture-mediated power relations, as found in the book Distinction (Bourdieu 1984), as well as social surveys of the behaviour of museum audiences across the world. Much in Bourdieu's account of art perception, however, has begun to appear dated and in need of supplementation. This paper will be a critical but sympathetic re-reading of Bourdieu's sociology of art perception in the light of recent criticisms of his approach. Whilst fine art and its institutions continue to function as sources of social identification and differentiation, this paper argues that the relationship between perception and stratification is somewhat looser than connoted in Bourdieu's work. Beyond the shift to a less rigid taxonomy of social formations, the immense expansion of the visual arts complex has opened up possibilities for the dissemination of art knowledge beyond the cultivated bourgeois. The erosion of boundaries between the aesthetic and the economic, between art and popular culture, are the result of processes of commodification that have placed museums alongside shopping malls within the realms of consumption and entertainment. New audiences have emerged from this mix with less dichotomized - that is, either cultivated or popular - ways of seeing culture that suggest a revision of Bourdieu's overly integrated account of class and cognition. An alternative, 'postmodern', approach to art perception is entertained, where an aesthetics of distinction is replaced by a culture of distraction, but this abstracts culture from any structural grounding. Capturing the shift to an accelerated cultural present, instead, requires a warping of Bourdieu's categories to account for broader patterns of culture and economy and the accentuation of modern visual culture.