Rural Community Satisfaction and Attachment in Mass Consumer Society1

Abstract Previous models of community satisfaction and attachment have not included personal economic attitudes and behaviors as independent variables. Their inclusion is theoretically justified when residents of communities are viewed as consumers in a larger social/economic context first and residents of a particular community second. As locally-oriented economic processes—once part of the community experience—were removed to nonlocal markets, local economic and demographic attributes became less important to rural residents' experience of community. In two rural communities with extreme scores on a service center viability index, satisfaction with employment and location of employment are important predictors.     

Contributions of social capital theory in predicting rural community inshopping behavior

The social environment in which the retailer conducts business is not often measured for its fundamental influences on consumers’ local purchasing behavior. This study, using social capital theory as a theoretical framework, examines whether reciprocal actions exist between community members as consumers and retailers and if these actions are persuasive in predicting the economic activity regarded as consumer inshopping. Determinants of inshopping behavior are analyzed from the community member’s perspective in a study of the rural community marketplace. The sample population consisted of consumers living in two rural Iowa communities with populations less than 10,000, agricultural-based economies, and retail mixtures of locally owned and operated small-sized businesses as well as national chain and discount organizations. Structural equation modeling estimated the causal patterns among consumers’ attachment to community with two endogenous variables regarding reciprocity and inshopping behavior. Findings offer supporting evidence that social relationships aid in predicting rural marketplace relationships.     

Healthcare Use in the Heartland: How Health Care Selection Varies Between Rural,Retirement‐Age Migrants and Long‐Term Residents

One increasingly important problem affecting rural health care selection is the tendency of older residents to bypass local health care providers. This research investigates how the effects of community characteristics and attachment on health care bypass behavior vary between rural retirement‐age migrants and retirement‐age long‐term residents. Non‐health‐related behaviors, such as purchasing goods and services outside one's community during a health care trip, that is, “outshopping,” could influence bypass if individuals combine trips for their medical care with other consumer needs. Basing our work on the outshopping theory, we argue that bypass behavior is one facet of consumer consumption patterns for both rural retirement‐age migrants and long‐term residents. In addition, dissatisfaction with local health care and services like shopping can “push” rural residents to bypass local health care and travel greater distances for primary health care. We further contend that strong community attachment has an opposite “pull” effect that can help to negate the push of outshopping and reduce the likelihood of bypass. Our results reveal retirement‐age migrants are significantly more likely to bypass local primary health care providers than retirement‐age long‐term residents. Furthermore, our analysis bridges the rural health care and retirement community development literature to suggest that outshopping theory can now be applied to rural primary health care bypass behavior.     

SOS—Satisfied or Stuck,Why Older Rural Residents Stay Put: Aging in Place or Stuck in Place in Rural Utah*

As rural communities undergo substantial demographic and economic changes, understanding the migration intentions and their antecedents of rural elderly persons becomes increasingly important. Using data drawn from a survey of adults from 24 rural Utah communities conducted in 2008, we examine whether rural residents 60 years of age or older plan to remain in their present communities (N= 621). We use structural equation models (SEM) to estimate the relationships between a variety of individual and community-level background measures, including perceptions of local service quality, leaving one's community for health care, Internet use, attachment to and satisfaction with community, and plans to age in place. Results suggest that even as the rural context of economic decline, population loss, and distance to medical services may reduce the viability of staying in a community, a desire to remain in the community is primarily a function of perceptions of the quality of local services and community satisfaction. This research highlights the need to better understand the interplay between the availability of medical services and perceptions of distance as well as to understand the complex relationship between individual and community level characteristics for migration intentions.     

Poverty and Social Context in Remote Rural Communities1

Abstract Many urban analysts studying poor inner city communities argue that social isolation in poor neighborhoods perpetuates poverty. This paper extends analysis of social context to rural areas, comparing a chronically poor coal-dependent Appalachian community with a more diverse, resource-rich community in northern New England. The Appalachian community has more limited job opportunities and over time the scarcity of jobs in a volatile coal economy generated a divided social context. In contrast, the community in northern New England offers both more opportunities for work and has a stable, working middle class that invests in and uses public goods; the poor are not deliberately segregated. These differences in communities' socioeconomic context are reflected in poor women's experiences and aspirations.     

Perceived density, social interaction and morale in New South Wales rural communities

This paper explores the relationships between population density, social interaction patterns, and morale in rural communities. It tests two apparently competing hypotheses concerning rural population density, social interaction patterns and overall levels of morale: one, that low (and rapidly declining) rural densities lead to feelings of isolation and low morale in response to contractions in local social interaction networks; or two, that communities facing the demographic scenario just provided might provide more social space for individuals to assume leadership roles, thereby developing their self-confidence. This situation could be expected to produce higher levels of morale and satisfaction with community life. Drawing upon quantitative and qualitative survey research conducted within the social catchment areas of three contrasting rural New South Wales (Australia) communities, the paper finds that some of the key hypotheses of ‘manning theory’ are confirmed: declining population densities can open up space for previously less self-confident individuals to assume important public roles. However, while overall levels of community morale are high across all three communities, regardless of population density, there is also obvious dissatisfaction in the community of greatest density decline with the declining local educational and economic opportunities, and the increasingly concentrated burden of community responsibility. This suggests that rate of change in actual measured density, and in perceived density, may be more influential than the level of density in affecting community morale.     

Adoption of economic development strategies in small towns and rural areas: Effects of past community action

Incorporating elements from both human ecology and the theories of local social interaction, the purpose of this study is to ascertain empirically the independent, additive effect of past community action in explaining variations in recent adoption of economic development strategies. I consider and control the effects of other structural and ecological characteristics of small towns and rural areas that have been shown to be important sources of variation in economic development strategies. Results of the hierarchical regression analyses indicate that past community action variables make substantial independent contributions to explaining variations in financial assistance to firms, creation or expansion of recreation-related activities, and creation or expansion of human services after considering and controlling for the effects of community need, socioeconomic status and ecological characteristics. Contrary to expectations, past community action variables do not make a significant contribution to variance explanation in promotion to recruit business and industry and the use of government programs to encourage economic growth, an action arena many discussions of rural development portray as necessary foundations for community development. From a practical standpoint, the findings of this study encourage efforts to initiate local actions and develop or maintain symbols of local identity. These can play paramount roles in the future, if not immediately, as residents of rural communities seek to attain shared goals.     

The Link between Internet Activity and Community Experience in Rural Utah☆

The growth of high-speed Internet access in rural communities is a relatively recent event. In this exploratory study, we contribute to the literature regarding the Internet and local community by analyzing the influence of Internet activity on community experience, measured through community satisfaction and attachment, using the systemic model as controls. After surveying 24 rural communities in Utah, USA once in 2008 and again in 2017 with a cumulative analytic sample size of 2,236, we find a negative association between increased use of the Internet for amenity purposes and community experience. While our models show mixed findings that community experience has decreased over time in rural areas, we find evidence that Internet activities can affect community experience, strengthening arguments that researchers should control for more than merely Internet access. Due to the associations between Internet activities and community experience, we argue that rural policymakers should find place-based ways to strengthen community experience.     

Making Rural and Remote Communities More Age-Friendly: Experts’ Perspectives on Issues,Challenges, and Priorities

With the growing interest worldwide in making communities more age-friendly, it is becoming increasingly important to understand the factors that help or hinder communities in attaining this goal. In this article, we focus on rural and remote communities and present perspectives of 42 experts in the areas of aging, rural and remote issues, and policy who participated in a consensus conference on age-friendly rural and remote communities. Discussions highlighted that strengths in rural and remote communities, such as easy access to local leaders and existing partnerships, can help to further age-friendly goals; however, addressing major challenges, such as lack of infrastructure and limited availability of social and health services, requires regional or national government buy-in and funding opportunities. Age-friendly work in rural and remote communities is, therefore, ideally embedded in larger age-friendly initiatives and supported by regional or national policies, programs, and funding sources.     

SIZE MATTERS:

Previous research explaining macrolevel crime patterns has generally been limited in focus to urban communities. Further, the bulk of this research has narrowly investigated links between socioeconomic deprivation, and to a lesser extent labor market characteristics, and crime rates. Taken together, these two foci reveal important limitations in extant research. First, few studies have examined whether levels of socioeconomic disadvantage impact crime rates in nonmetropolitan settings, despite the fact that some rural communities have high levels of socioeconomic disadvantage and serious crime problems. Second, research on labor markets and crime has assumed that manufacturing industries are uniformly good for communities. Yet an emerging body of research suggests that the size of local manufacturing establishments may have important implications for community socioeconomic well-being, organization, and social control. Drawing from recent research documenting the positive impact small manufacturing firms have on communities, we expect a strong presence of small firms to be associated with low crime rates in nonmetropolitan areas. Moreover, our conceptual framework suggests that the presence of small manufacturing will temper the criminogenic effects socioeconomic disadvantage has on crime rates. Based on data from 1,731 nonmetropolitan counties, our findings lend strong support to these expectations. The implications of these findings for theory and research on aggregate crime rates are discussed.     

Where do i fit in? factors influencing women's participation in rural communities

Participation in community life has been a topic of interest for many researchers and theorists. In rural areas, in particular, women play a major role in their communities, participating in a voluntary network which contributes countless hours to maintain important community services. However, little research has been undertaken which addresses women's social involvement and the factors which may inhibit or facilitate participation. This is of particular interest, owing to the lack of women's participation in committees and boards relating to resource management at state and national levels in Australia. In the present study, women across six rural shires in the south of Western Australia were asked to comment on their participation in personal and community networks and on their individual and family histories. These structured interviews were designed to allow women to define participation in their own terms, and identify factors that limit or facilitate their involvement in their respective communities. Detailed qualitative analysis revealed that in order to determine a woman's degree of involvement in her community, it is inappropriate to focus solely upon formal membership in community organisations. Participation within a rural context is not unidimensional, involving participation in family life, the farm, personal business and the community. Furthermore, participation was influenced by a number of factors which enhanced or inhibited involvement such as family status, lack of privacy, distance and the rural economy. These findings are discussed in relation to the literature on participation and community structure.     

Rural Community and Rural Resilience: What is important to farmers in keeping their country towns alive?

Many studies have highlighted the phenomenon of rural decline in parts of the developed world, summarised as a loss in agricultural employment leading to a decline in the number and size of rural settlements. This study of small towns in part of Australia’s inland rural “heartland” employs the concepts of interactional rural community of place and rural resilience to identify how farmers perceive their interactions with their local town. This study suggests that robust levels of ongoing engagement between farmers and town communities are important in maintaining rural populations and services along with both a strong local economy and environment. Face-to-face interviews with 115 farmers in two rural regions of New South Wales, Australia, highlight the importance of the local economy and jobs, the quality of the local environment and a strong sense of belonging, in contributing to a strong sense of local community and potential for resilience.     

Trust,the Democratic Process,and Involvement in a Rural Community*

Abstract A number of dimensions of the democratic political process are important for understanding civic communities and civic engagement. While many of these aspects have been examined at the federal level, less is known about how these dynamics operate at the local level, especially in rural communities, and that, moreover, involve a specific issue. In this study, we explore the relationships between trust in public officials, views of the decision‐making process, and issue‐related involvement in a rural community in Utah. In particular, we examine the factors underpinning citizens' expressed levels of general trust in public officials, support for the decision‐making process in their community related to a specific issue, the factors influencing individuals to participate in the issue, and how citizens view various groups involved in defining the public good related to the specific issue. We find 1) that perceptions of the political process influence all three aspects of the democratic process, 2) that neither lack of trust nor dissatisfaction appears to be detrimental to the democratic process at the local level, and 3) that differences in opinion regarding definitions of the public good intersect with other aspects of the political process. This research sheds light on factors influencing rural community functioning and citizen responses to proposed changes. In discussing the results, we reflect in particular on their implications for rural communities.     

Local Housing and Service Decisions

Abstract

The purpose of this research was to identify factors associated with local housing and service decisions that support aging adults in rural communities. These decisions represent de factostrategies that affect the quality of life of older residents and their ability to age in place. Data were collected from 951 informants in 134 Midwest rural communities. Analyses were undertaken to identify the role of community characteristics in predicting the availability of a group of housing options and support services. Findings support the notion that the community context is important to the delivery of key housing and service needs. Population size, proportion of community residents 65 years and older, and housing planning processes promoted gains in housing and services.     

“People Will Bury Their Guns before They Surrender Them”: Implementing Domestic Violence Gun Control in Rural,Appalachian versus Urban Communities

Though gun violence is a global issue, the risk of firearm death is substantially higher in the United States than in other high‐income nations. Guns are deeply rooted within American culture; however, different subcultures exist along the urban‐rural divide. Such differences between urban and rural communities related to gun culture have been dubbed “firearm localism.” We investigated firearm localism in a state that has the highest proportion of firearm‐related domestic violence homicide and a large rural area representing a subgroup of rural culture: Appalachia. Specifically, key professionals reported issues related to domestic violence gun control in their communities. We conducted phone and in‐person surveys with a sample of community professionals (N = 133) working in victim services and the justice system in urban and Appalachian communities. Despite evidence of a strong gun culture in the rural communities, both urban and rural professionals estimated that about two‐thirds of their community would support restricting abusers' firearm access. Additionally, rural professionals were more likely to show concern for abusers' Second Amendment rights when discussing unintended negative consequences of gun confiscation; urban professionals were more likely to point out that gun confiscation can provide a false sense of security for victims. Policy implications are discussed.     

Influence of Perceptions of Current and Future Community on Residential Aspirations of Rural Youth

Outmigration of youth has concerned rural communities and researchers for several decades. Yet not all communities experience extensive youth outmigration and some youth want to stay in their rural communities as adults. This article examines youth satisfaction with their current community and the importance of characteristics of the community in which they would like to live as an adult for youth preferences to leave or stay in their rural community. The data are for rural ninth‐grade youth in Pennsylvania from the Rural Youth Education Project. The results suggest that perceptions of available jobs and educational opportunities in both current and future community, parental and friend influences, and the quality of the natural environment and outdoor recreation are important in determining residential aspirations. In particular, identifying a clean natural environment and outdoor recreation as important in the adult community increases the likelihood that rural youth have residential aspirations to stay in their rural community. This research adds to our knowledge about factors important in determining youth residential aspirations by identifying attributes of community beyond jobs and educational opportunities that youth find attractive as they consider places to live as adults.     

Rural small towns: an environmental context for aging

Following a brief review of sociological and psychological definitions of rurality, this paper illustrates the uses of an empirically-derived taxonomy of environmental perceptions for understanding the rural experiences of older residents of small towns in the midwestern United States. Specifically, variations in perceptions of twelve dimensions of rural environments were examined (1) among older residents of small towns of different sizes (populations 100–500, 501–1500 or 1501–2500), and (2) among four groups of older residents (n = 898) displaying differing profiles of subjective social and psychological well-being. Reliable town- size differences in environmental perceptions were found for eight of the 12 environmental attributes. Illustratively, residents of smaller towns reported lower levels of community satisfaction and community involvement, higher levels of intimacy and consensus on town issues, and fewer barriers to services and activities than residents of larger towns. Reliable differences in environmental perceptions were found for ten of the attributes for older residents differing in well-being. For example, more frail residents were less satisfied with their communities, and felt more constricted and isolated by physical barriers and social norms; they were less involved in their communities and less aware of available community services. The advantages of the application of person-environment taxonomies to research and intervention in rural environments are discussed. Chief among these is the refinement gained in the understanding of individual differences in ecological adaptation.     

A study of factors related to rural job preference among prospective nursing graduates

Four hundred and thirty prospective nursing graduates from ten schools and five colleges in India were studied to identify factors related to their preferences for work in urban or rural areas. Seventy per cent expressed a preference for urban work. Significant factors related to rural preferences were: religion and background (rural or urban); type of educational institution (government or non-government); and living in a rural setting during community nursing experience. Of the personal, professional and socio-cultural factors related to rural work preference, the most significant were: accomodation, sanitation and safe water; job availability for spouse, security, and school for children. Of the personal and professional factors, the most important were: continuing education opportunities, job satisfaction, and intellectual stimulation.     

Local resident composition in the community and local identity among rural migrants in Guangzhou,China

In China, how does the proportion of local-born residents in a community shape the local identity of rural migrants who do not have the local hukou that would allow them to enjoy the local benefits and welfare provided by the government? Our findings show that despite their socially marginalized status, the migrants' level of local identity is strongly related to community composition. Our study is based on data collected recently in Guangzhou, a major city in southern China that has been a popular destination for rural migrants. We found that living in a community with a high percentage of local residents significantly improves the local identity of rural migrants. However, frequent social interaction with local residents mediates this relationship in a community where about half of the residents are local. We also found that the migrants' subjective perception of socioeconomic status positively mediates the relationship between the proportion of local residents in the community and the local identity of rural migrants.     

Satisfaction with the country and well-being: future expectations / Satisfacción con el país y bienestar: expectativas acerca del futuro

The role of expected personal well-being in the perception of the improvement (or deterioration) in living conditions and country satisfaction is analysed, as well as the relationship between the latter and life satisfaction and personal happiness. A national sample of N = 10,654 participants was used, collected through probabilistic, stratified, two-stage and cluster sampling. They responded to the Mexican Encuesta Nacional de Gastos de los Hogares (National Household Spending Survey, ENGASTO), which measures the spending on goods and services, aspects related to satisfaction with life and the country, and expectations of future personal well-being. Correlational analyses show positive associations between perceptions of the country and its expected development on the one hand and participants’ well-being on the other. Expectations of future personal well-being show indirect effects for both the relationship between the perception of improvement (or deterioration) of living conditions and country satisfaction, and the relation between the latter, happiness and life satisfaction.