“A Message on Life to the Young”—Perceiving a Senior Volunteer Activity in Japan from an Intergenerational Perspective

Abstract

Intergenerational programming has gained more recognition in Japan in the last decade or so, as research and reports on the status and case studies of intergenerational programs become available since mid-1990s. This paper examines the case study of a volunteer narrative group called G-117 formed primarily by seniors who are survivors of the 1995 Hanshin-Awaji earthquake as an example of an emerging intergenerational program. The research was carried out mainly during fieldwork among senior volunteer groups in Kobe from late 2001 to early 2002, primarily through qualitative approaches of interviews and participant observation. I propose that besides observational research, a more in-depth engagement through ethnographic case study, although much less common in intergenerational program research, is also important in providing rich, contextualized understanding of the development of an intergenerational program, particularly in a cross-cultural setting.     

Using Photovoice to Understand Barriers and Enablers to Southern Labrador Inuit Intergenerational Interaction

In Indigenous communities, strong intergenerational relationships have been identified as valuable due to the ways they contribute to cultural continuity and community wellness. This project uses Photovoice, a qualitative, participatory research method in which participants take photographs to examine Southern Inuit older adult and youth representations of intergenerational relationships in Labrador, Canada. Photovoice proved to be useful in accessing elder and youth perspectives on intergenerational engagement in this community, while bringing diverse generations together in a shared, meaningful activity. Our findings suggest that family, community, and the transmission of cultural knowledge are hubs of intergenerational engagement.     

Intergenerational Community Action and Youth Empowerment

Abstract

Empowerment theory can provide a useful framework for the design and evaluation of intergenerational community-building programs. Using an intervention research approach that draws heavily on empowerment theory, the author designed, facilitated, and evaluated an innovative model for intergenerational community engagement involving undergraduate students and older adult residents of an assisted living facility. This “Intergenerational Community Action Group” met at the assisted living facility throughout a school year to engage in group-building activities, to discuss and choose an issue of concern to them in the community, and to plan and implement an action project to address the issue. This article discusses the use of empowerment theory in intergenerational community action and similar programs, and reviews the empowerment outcomes for youth participants in the Intergenerational Community Action Group.     

Claymation for Collective Intelligence and Intergenerational Learning in an Educational Environment

Elementary students, volunteering older adults, and university students use their collective intelligence as they engage in intergenerational learning during an after-school enrichment activity producing Claymation videos. Participant reflections, completed questionnaires, and candid photos document learning and relationship building, suggesting intergenerational visual art engagement as a replicable method of lifelong learning for multiages in a school environment.     

Intergenerational Community-Based Research and Creative Practice: Promoting Environmental Sustainability in Jinja,Uganda

This article critically reflects on the methodological approach developed for a recent project based in Jinja, Uganda, that sought to generate new forms of environmental knowledge and action utilizing diverse forms of creative intergenerational practice embedded within a broader framework of community-based participatory research. This approach provided new opportunities for intergenerational dialogue in Jinja, generated increased civic environmental engagement, and resulted in a participant-led campaign to share knowledge regarding sustainable biomass consumption. We term this approach intergenerational community-based research and creative practice. We discuss the advantages of this model while also reflecting throughout on the challenges of the approach.     

Symposium on political communication and social movements: audience,persuasion, and influence

ABSTRACT

This article argues that an important contribution that political communication can offer social movement studies is a more variegated understanding of social movement audiences and their role in social movement strategy and processes. Specifically, the article introduces a coarse typology of social movement audiences and discusses the importance of understanding differences in the goals of these audiences and what kinds of influence, from messaging or other forms of pressure, may be important to affect different audiences in movements’ favors. The article also examines the ways in which audiences are active, shaping what messages they are exposed to, consume, believe, and act upon. The call of the article is to bring a concern for audiences into social movement studies in the hopes of wedding these more media and communication-focused concerns with the kinds of structural and material influences social movement studies is so accomplished in investigating.     

Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement

While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. The purpose of this study is to demonstrate how public relations can serve an organization’s internal communication by better understanding how employees perceive and experience engagement. Following a phenomenological methodology (n?=?32), this study utilized zones of meaning as a conceptual foundation (not a literal interpretation) to examine the process related to the complex, shifting and shared meaning of zones of engagement and how zones of meaning are products as well as drivers of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The findings show that employee experiences align more to Kahn’s (1990) initial personal engagement model than other public relations models. The psychological conditions of meaningfulness and safety from the original employee engagement model emerged as important factors in defining the employees’ shared-meaning lived experiences. In addition, this study offers a new definition of disengagement, which is similar but unique to the scholarship on negative engagement. The findings provide a framework for public relations scholars who work to further refine the understanding of employee engagement and for practitioners who develop public relations strategies for internal audiences, and advances the conceptual foundation of zones of meaning in public relations scholarship.     

Intergenerational Programs and Practices in China: Results Based on a Web Search Method

ABSTRACT

In the midst of an aging population trend and increased concerns about elder care, the Chinese government has developed policies that aim to strengthen family support systems and ensure older adult engagement in community life. One domain of related intervention that has received relatively little attention and systematic study in China is in the area of intergenerational programming. To gain a sense of the breadth and types of intergenerational programs emerging in China, the authors employed a web search method utilizing Google and Baidu search engines. Findings indicate a fair amount of program innovation and diversity as well as a need for additional programmatic and policy measures to strengthen and support intergenerational relationships in family and community contexts.     

Examining the Benefits of Intergenerational Volunteering in Long-Term Care: A Review of the Literature

This review examines the benefits of intergenerational interactions between youth volunteers and residents of long-term care homes. Five articles met the criteria for review. Benefits for youth included developing new communication and career-related skills, improved attitudes toward older adults, and the development of meaningful relationships and friendships. Benefits for residents were engagement in activities with the students, enhanced well-being and, for residents with aphasia, improved communication abilities. Further research is needed to evaluate the impact of intergenerational volunteer programs, especially for secondary students as volunteers.     

Building a Humane Society for Older People: Compassionate Policy Making for Integration,Participation, and Positive Ageing Within a Framework of Intergenerational Solidarity

This article explores the global challenge of population aging with a specific focus on the concepts of integration and participation of older people in society within the context of “realizing a society for all ages” as promoted by the United Nations. It is proposed that governments worldwide need to embrace new ways of thinking about population aging that include strategic initiatives for strengthening the social contract that fosters generational interdependence. The meaning of “positive aging” is explored at both the individual and social levels, with implications for quality-of-life issues involving intergenerational relationships. The point is made that while the promotion of positive aging is commendable on both philosophical and health grounds it can be problematic for those older people who for a range of legitimate reasons are unable to fulfill the notion of positive or active aging. The longevity revolution will require the emergence of a more humane society that undertakes to reconceptualize what older age means, together with exploring new ways of enhancing the citizenship status of older people through the development and promotion of innovative intergenerational relationships. A call is made for a wider engagement of the citizenry in the processes involved in the formulation and implementation of policy making.     

Stuck with ‘electronic brochures’? How boundary management strategies shape politicians’ social media use

Social media provide new opportunities for politicians, such as personalized communication directed at specific communities of interest. Yet despite potential benefits, empirical analyses show that politicians tend to shy away from an active engagement of online audiences. This study explores the effect of politicians’ online boundary management on their use of social media. Ties maintained through social media profiles can be embedded in diverse social contexts (‘context collapse’). Professional communicators, especially, are faced with the challenge of managing boundaries between professional and private online self-presentations. Based on a survey of 106 German members of parliament, we distinguish four types of boundary management strategies. We analyze the effects of these strategies on politicians’ social media use practices – and find that considering boundary management strategies allows for a better understanding of politicians’ online engagement (or lack thereof).     

Symposium on political communication and social movements: ships passing in the night*

ABSTRACT

In this essay I argue that we can begin an interdisciplinary conversation by acknowledging the contributions political communication can make to social movement studies (and visa versa) as well as critically assessing how each discipline can productively contribute to the other. Social movement scholarship, for instance, can contribute key definitions and specifications to core concepts such as activism to political communication research. Communication scholarship can provide movement scholars a methodological toolkit that will help them better understand (and study) audiences, particularly how audiences understand movement messages. I conclude the essay by arguing that increased interdisciplinary engagement will grow the impact of both fields on public discourse and policy processes. An unwillingness to think across disciplinary boundaries, however, threatens to transform us into the worst version of our academic selves – close minded intellectuals unwilling (or unable) to change with the times.     

Let's Do Something Together

Abstract

This study examined the environment and activities that effectively promote individual involvement and cross-age interactions in a joint day care setting serving seniors and children from infancy through kindergarten. It evaluated the impact of staff training on improving program quality, and examined the relationship between the components of quality and participant engagement. Two instruments were developed to assess program and participant characteristics, respectively, the Intergenerational Program Quality Assessment and the Intergenerational Involvement and Interaction Inventory. Using a pre-post design, data were collected on 25 intergenerational activities with 108 children and 68 seniors before training, and 25 sessions with 111 children and 93 seniors after training. Five components were found to characterize effective programs and promote participant engagement: a designated intergenerational space that is shared, accessible, and stocked with materials inviting to both age groups; a consistent daily schedule that allows for formal as well as informal cross-age interactions; openended activities that emphasize process over product and provide opportunities for planning and reflection; the explicit facilitation of cross-age interactions by caregivers; and objective observational assessment to plan activities and share information with families.     

An exploratory study to conceptualize press engagement behavior with public relations practitioners

This study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marketing, including cultivation strategies in organization-public relationships studies, two-way symmetrical model in excellence theory, intereffication model, service-dominant (S-D) logic of co-creation in marketing, and customer engagement theories. Using long-interview technique with 18 journalists, the study investigates how journalists perceive media relations activities of PR practitioners from a value co-creation dimension. A new theoretical model titled press engagement behavior (PEB) with sub-dimensions in press participation behavior (PPB) and press citizenship behavior (PCB) is proposed. A thirty-item scale is proposed to guide future study on scale development and validation. The proposed new model can explain the context of journalist engagement, enriching the operational value of cultivation strategies in dyadic relationship settings.     

Towards a theory of organizational storytelling for public relations: An engagement perspective

In this paper, organizational storytelling is defined as planned communication by. organizations that deliberately uses specific forms of content and delivery behavior to. engage audiences (both internal to the organization and outside it) cognitively and. affectively primarily for the achievement of organizational goals and objectives. But. there is little in the literature to show how organizational storytelling fits into the. theoretical lexicon of public relations; or to guide practitioners in how to adapt. storytelling to suit organizational purposes. There is even less discussion from either. perspective on how public relations can contribute to organizational storytelling. Stories are often described as being engaging, but little has been written to explain. why this is. Extant research tends to focus on the significance of engaging of. audiences with stories, rather than understanding how stories engage. This paper. adopts an engagement perspective on storytelling in general to identify the cognitive,. affective, and behavioral aspects of its elements (characters, plots etc.). The same lens. is then applied to organizational stories and shows how they use the elements of. engagement to convey organizational key messages. The paper also highlights. differences between storytelling and organizational storytelling. These findings are. incorporated into a checklist for practitioners to help them identify, create, critique, and. improve organizational storytelling in their work. In addition, the paper suggests ways. in which public relations can bring its uniquely relational perspective to contribute to. organizational storytelling by empowering stakeholder storytelling to organizations and. listening by organizations.     

Continuity and change in a patronage society: the social mobility of British autobiographers, 1600–1750

Abstract This article describes rates and modes of intergenerational social mobility among the middle sort of people, using data derived from analysis of a sample of British autobiographical texts from the period 1600–1750. It adduces evidence indicating a strong propensity for social reproduction between generations within the group, and accounts for this propensity by looking at the ways in which individuals pursued careers throughout their lifetimes. The article shows how a network of social associations comprised largely of family and effective kin was the decisive factor in making a career, and how the basic framework of this network rarely extended beyond a person's native social-cultural milieu. I conclude that because the network was so limited, there was little opportunity for significant social mobility among the middle sort in early modern Britain.     

The LINC Project

Abstract

The Linking Intergenerational Networks in Communities (LINC) Project, a statewide, collaborative, intergenerational program, funded in 1995 by the V. Kann Rasmussen Foundation, included Clemson University, the Bureau of Senior Services for South Carolina, the South Carolina Department of Education, and the United Way of South Carolina. In this paper, the author focuses on what the partnering groups learned during the five-year project about the process of creating and implementing a collaborative statewide intergenerational program that included a public university, the state offices of aging and education, and a private fundraising and public service agency. The author, who during part of the project was the evaluator at Generations Together at the University of Pittsburgh and who consulted with the LINC project on the project evaluation from 1998 to 2000, uses the literature on collaboration to describe how the four partners worked together to form an intergenerational collaborative organization in South Carolina.     

Winning the story war: Strategic communication and the conflict in Afghanistan

In conflicts of the information age success in the application of force depends less on the outcome of tactical operations on the battlefields but more on how the war's purpose, course and conduct is viewed by public opinion at home as well as within the theatre of operations. Therefore western allies in Iraq and Afghanistan are not only involved in a physical struggle but also in a struggle over perceptions, for no long-term engagement of troops is possible without support from home, nor can a counterinsurgency succeed without the support of the local population. While the ability to exert influence upon various relevant target groups – opponents, the local population and the home front – has always been crucially important during conflicts, with the more recent globalized media this has led to previously unknown potential opportunities to influence audiences. With the intermixing of target audiences and the successes achieved by terrorists in the field of communication, the importance of the ideological struggle has increased enormously. In this context the concept of strategic communication has become relevant, which refers to the consistency of strategy, activities, themes and messages, and the aim of obtaining legitimacy and support. The heart of a strategic communication strategy is formed by a strategic narrative, a compelling storyline which can explain events convincingly and from which inferences can be drawn. Through a case study about the effectiveness of the execution of strategic communication during the mission in Afghanistan, the author wishes to increase the understanding of the concept.     

Humor Your Way to Good Health

ABSTRACT

Although humor has been used in many ways, humor practices have not been fully conceptualized or utilized as a means to impact major concerns on a societal level. In this intergenerational model demonstration, humor practices were re-conceptualized and used as an effective vehicle for communicating messages to impact a societal issue, overweight and obesity among children. This objective was operationalized through an intergenerational project of the Legacy Leadership Institute on Humor Communication and Health (LLIHCH). Legacy Leaders were trained to use humor practices to convey messages about healthy eating and physical activity to children. They participated in interactive instruction on key topics (nutrition, humor practices, intergenerational relationships, children and schools, leadership, and instructional methods. Legacy Leaders used this training to conduct the Humor Your Way to Good Health program in two public elementary schools. Assessments indicate the children benefit significantly from the Humor Your Way to Good Health intergenerational program in terms of the knowledge acquired and its application to making choices that support healthy behaviors. The unique humor approach captures the attention and imagination of children. The intergenerational approach unites children and adults in a joint quest for healthier lifestyles. Together, they are addressing the epidemic of overweight and obesity among children.