If the Organizations Won't Give Us Information…: The Use of Multiple New Media for Crisis Technical Translation and Dialogue

This study expands crisis message strategies to include those used to communicate technical details and examines them across multiple new media. A content analysis of blogs, Web sites, news articles, and press releases from the 2007 pet food recall crisis reveals that when stakeholders affected by the crisis desire emotional support—most frequently found in blogs—they do not include any types of technical explanations in their messages. Yet when they want rectification—assurance that the crisis will not happen again—they use more elaborate forms of technical translation explanations. Organizational use of technical translation explanations differ between media with Web sites and news articles containing more elaborate technical translation than press releases. When technical translation details are used, dialogic links, such as Web site links, are included.     

Social responsibility and corporate web pages: Self-presentation or agenda-setting?

The recent growth of the Internet and World Wide Web has become a focus for both the popular press and social science scholars. The authors of this study examined how large corporate entities are making use of the Web to present themselves as socially responsible citizens and to advance their own policy positions.Analysis of a random sample of Fortune 500 companies revealed 90% had Web pages and 82% of the sites addressed at least one corporate social responsibility issue. More than half of the Web sites had items addressing community involvement, environmental concerns, and education. Few corporations, however, used their Web pages to monitor public opinion on issues or advocate policy positions. The number of social responsibility items on a Web page was positively correlated with the size of an organization and the implementation of tools to make a Web site more navigable, but was unrelated to a corporation's ranking within its industry. The researchers also distinguished between messages that proclaim the corporation does “no-harm”, and items that extol an organization's “good deeds.” Industry groups differed on the no-harm subscale but not good deeds.     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms

Content analysis of activist organization Websites determined how activists use online resources in media relations. Seventy-four activist Websites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were organizational history (70.3%), organizational mission statement (54.1%), organizational publications (47.3%), press releases (33.8%), and policy papers (31.1%). Activist Websites did not provide strong dialogic features for journalists, but dialogic features were more available for the general public. Theoretical implications are examined and 6 recommendations are made for improving online activist press relations.     

Union presence and executive compensation: An exploratory study

While executive compensation has historically attracted considerable attention and controversy, this issue is becoming increasingly more contentious as organizations attempt to cut labor costs through reengineering and downsizing. Unions, governments, and workers are becoming critical of seemingly excessive executive compensation while employees are asked to make concessions. In fact, many labor organizations are specif-ically targeting executive compensation for criticisms: Witness their web sites tracking executive pay and numerous press releases and public statements. However, do unions, through their presence in a firm, affect executive compensation? While there is con-siderable research on the determinants and correlates of executive compensation, the literature is silent on the role of unions. We investigate the distinctive effects of union presence with data on a sample of Canadianbased metalmining firms. The differences between union and nonunion firms, as well as the unique effects of union presence, are analyzed and future research suggested.     

“How Does She Have Time for Kids and Congress?”

Abstract

According to previous studies, women political leaders often are cast by the media as focused narrowly on matters of significance to their gender, and as being less weighty players in government than their male counterparts. This research explores the degree to which the press offices of women members of Congress perceive this to be the case, and the degree to which women representatives' communication efforts contribute to this pattern of coverage. Interviews with press secretaries to House members reveal that press secretaries find the media to be less fair in their treatment of women members, and that they believe women members are subject to sex role stereotyping. Contrary to the media's depiction, however, Congressional press secretaries and House member Web sites reveal that women members portray themselves, and seek to be portrayed, as having diverse interests and significant influence in Washington. Thus, it appears that the media, rather than the members and their staffers, are responsible for the stereotyped coverage that women representatives receive.     

Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships

This study examines the dialogic features of corporate Web sites in order to determine the Web site practices of the corporations for building relationships with their publics. Content analysis of 100 Fortune 500 companies’ Web sites revealed that the corporations designed their Web sites to serve important publics and foster dialogic communication. The corporate Web sites appear to promote control mutuality, trust, satisfaction, openness, and intimacy. However, the corporations need to maintain repetitive interactions with their publics to enhance trust, commitment, and exchange relationship.     

An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of ‘resources/waste management’ and ‘climate changes’ are more commonly highlighted than are ‘ecosystem’ and ‘environmental governance.’ Furthermore, most Web sites do not fully employ dialogic features, regardless of region.     

The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web

Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones’ typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.     

Colleges and universities’ use of the World Wide Web: A public relations tool for the digital age

This study explores college and university Web sites to determine the extent institutions utilize the Web to accomplish public relations goals. A sample of the 129 best national universities in the United States compiled by the US News and World Report was used for analysis. Results show that schools with a small-medium level of student recruitment and alumni giving are more likely to actively utilize the Web. In this light, schools behind in school excellence strive to use the Web as an important public relations tool to overcome their inferiority to superior schools.     

The dialogic potential of weblogs in relationship building

A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building.     

Social Work,Parenting, and the Web

ABSTRACT

Forty percent of Internet users are between ages 18 and 24. It is not surprising, therefore, that a number of “Web” sites are offering commercial products and education materials to parents in this age range. This article proposes that parenting skills can also be offered to parents on an interactive basis.     

The potential of Web sites as a relationship building tool for charitable fundraising NPOs

The Internet and especially the new challenges within Web 2.0 provide organizations with the possibility of encouraging two-way communication and engaging publics in dialogue. Charitable fundraising nonprofit organizations (NPOs) can particularly benefit from the Web's relationship building potential. This study aims to explore the potential of Web sites as an online-communication tool of Swiss NPOs. Via content analysis, the Web sites of 134 Swiss charitable fundraising NPOs were examined in order to point out how those organizations are using the Web to create dialogic relationships with their most important stakeholder groups, which are potential donors and the media. Results indicate that the potential of the Internet for dialogic communication is not used efficiently by most NPOs. Nevertheless, NPOs seem to be acknowledging the importance of engaging publics in dialogue, as most of them replied to information requests from potential donors and the media.¹     

Under the Rainbow Flag: Webbing Global Gay Identities

This essay analyzes contemporary global and local constructions of gay identities on World Wide Web sites. The authors rely on core cultural symbol analysis and visual imagery content analysis in their rhetorical-critical examination of texts and images. Three heavily trafficked, U.S.-domained Web sites are analyzed first, acknowledging the hegemonic positioning of U.S. cultural space as a physical, ideological, and cyber realm that enables the coming out process but also a realm in which cultural imperialism and commodification of other experiences reign. By comparing and contrasting the analyses of these sites with gay, lesbian, bisexual, and transgender sites originating in Mainland China, Japan, and Germany, the authors document both the transformative and empowering aspects of transnational identity constructions and the dynamics of localized constructions that take part in, support, negotiate, and resist such global constructions.     

The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study

In this article, we develop a framework for assessing the relational content of nonprofit Internet sites. We operationalize this as a series of eight relational constructs applicable to the context of Web site design and operation and explore the relationship between the presence of these dimensions and the fundraising performance of nonprofit Web sites. We conclude that accessibility, accountability, education, interaction, and empowerment are significantly correlated with the number of new donors a site is able to attract, and that accessibility, accountability, and education are also highly correlated with the total value of online donations offered.     

Managing electronic documents and work flows: Enterprise content management at work in nonprofit organizations

Web management and knowledge management systems have made significant technological advances, culminating in large information management systems such as enterprise content management (ECM). ECM is a Web‐based publishing system that manages large numbers of electronic documents and other Web assets intended for publication to Web portals and other complex Web sites. Work in nonprofit organizations can benefit from adopting new communication technologies that promote collaboration and enterprisewide knowledge management. The unique characteristics of ECM are enumerated and analyzed from a knowledge management perspective. We identify three stages of document life cycles in ECM implementations—content, reification, and commodification/process—as the content management model. We present the model as a mechanism for decision makers and scholars to use in evaluating the organizational impacts of systems such as ECM. We also argue that decision makers in nonprofit organizations should take care to avoid overly commodifying business processes in the final stage, where participation may be more beneficial than efficiency.     

Transparency laws and interactive public relations: An analysis of Latin American government Web sites

A content analysis of 50 Latin American government Web sites was conducted to assess whether new transparency laws in the hemisphere impacted the interactivity, usability, technological expertise, and national symbolism manifest on the sites. Web sites were found to be generally usable but limited in interactivity. There was no difference in Web site interactivity between countries with transparency laws and those without them, but countries with laws used more visual symbols aimed at national branding. The article offers a model of Web site features for public relations practitioners interested in increasing the sophistication, usability, and interactivity of their sites in order to improve relationship building with stakeholders.     

Linking Citizen Satisfaction with E-Government and Trust in Government

This article asks how Internet use, citizen satisfaction withe-government, and citizen trust in government are interrelated.We first review the literature on trust and explore how radicalinformation technologies may work to alter the production ormaintenance of trust. We then develop hypotheses about how citizens'experience with e-government, satisfaction with e-governmentand government Web sites, and trust in government are interrelated.Moreover, the model for e-government and Web site satisfactionincorporates citizen perspectives on electronic transaction,transparency, and interactivity. Using data obtained from theCouncil on Excellence in Government, we then develop and testa two-stage multiple-equation model that simultaneously predictsexperience, satisfaction, and trust. Findings indicate thatgovernment Web site use is positively associated with e-governmentsatisfaction and Web site satisfaction and that e-governmentsatisfaction is positively associated with trust in government.We also find that while citizens are generally satisfied withthe electronic provision of information (transparency), thereis some dissatisfaction with the transaction and interactivityof Web sites. We conclude that electronic government strategies—transaction,transparency, and interactivity—are important factorsthat directly affect e-government satisfaction and indirectlyaffect trust. Individuals who use government Web sites are notonly critical consumers but also demanding citizens.     

Congressional Web Sites and Their Potential for Public Dialogue

The Internet has emerged as one way that organizations can engage their publics in dialogue. The purpose of this article is to explore Congressional Web sites as spaces for government-constituent dialogue. An analysis of Congressional Web sites (N = 100) and interviews with Congressional offices (N = 32) shows that Congressional representatives recognize the value of the Internet and the World Wide Web for communicating with constituents. However, Congressional Web sites do not appear to be facilitating dialogue between elected officials and their constituents. Interviews with legislative aides responsible for the creation and maintenance of Congressional Web sites suggest that elected officials are using their Web sites primarily as information dissemination tools. The implications for organizational communication scholars, citizens, and government officials as they consider the dialogic capacity of a mediated governmental environment are discussed.     

Urban E-Government Initiatives and Environmental Decision Performance in Korea

Although e-government initiatives have been credited as enginesof government reform, empirical evidence is insufficient todetermine their effects on public sector performance. To explorethe impact of e-government on local governance, this articleexamines how e-government initiatives influence the perceivedperformance of environmental decision making in an urban contextand what organizational and contextual factors affect Web-aideddecision performance. Data were collected from the content analysisof city government Web sites and a nationwide survey of cityofficials in Korea. Findings from path analysis show that (1)information technology leadership of senior management and Website quality are key to decision intelligence, quality, andspeed and (2) e-government Web divide, a gap in the capabilityof city Web sites to support public service delivery and democraticinteraction, translates into disparities in environmental decisionperformance across cities. Additionally, environmental activismis a significant factor shaping the impact of e-government onenvironmental decision making. E-government initiatives contributeto local governance performance, but their impacts vary, dependingon Web site quality and the entrepreneurial leadership of publicmanagers.