CONSUMING WESTERN IMAGE OF WELL-BEING - SHOPPING TOURISM IN SOCIALIST SLOVENIA

The text deals with theoretically and empirically overlooked theme from everyday life in the time of socialism – the shopping tourism. In general, consumption became analytically interesting only lately through cultural studies and consumption in socialism was overlooked due to several ideological, sociological and other prejudices against studying consumption and everyday life in socialism. However,shopping tourism seems to be allembracing and complex phenomenon from everyday life in socialism. It is a complex of numerous practices, used by individuals to improve standard of living (especially a lack of good on the market), with great deal of creativity, manipulation and effort. The analysis is in this context concerned above all with the meanings of shopping tourism, objects of shopping as understood by consumers.     

FAIRY SALES: THE BUDAPEST INTERNATIONAL FAIRS AS VIRTUAL SHOPPING TOURS

Shopping tourism has been a widespread phenomenon since the emergence of the modern consumer culture. It has played a crucial role in the formation and transformation of the structures of wants by constructing and displaying tangible instantiations of cultural otherness. By centring our paper around the concept of ‘virtual shopping tours’ we would like to make sense of the historical and theoretical momentum of shopping tourism in the context of the socialist shortage economies. In post-war Central and Eastern Europe travelling to the West was few people's privilege; nevertheless, almost everybody was interested in, fantasized about, and imitated Western trends. Our attempt is to understand how people sought information and tried to keep up with the Western world in their lifestyles. By ‘virtual shopping’, we mean a sort of quasi-consumption where the choice of goods is shown but not or not immediately available. Visiting international commercial fairs – just as discussing the inaccessible goods seen in Western movies or in expired catalogues of Western department stores – was among the chief occasions for virtual shopping tours. The Budapest International Fairs have been the greatest and most significant fairs in Hungary since the 1890s. Focusing on the post-war period, our paper describes the changing selection of goods, explores the hidden political and cultural functions of the different forms of display, and analyses the attitudes of the various groups of visitors and the meanings they attached to certain products and practices.     

创新、升级与培育——2013上海文化消费报告

在全国文化消费方兴未艾的背景下,上海文化消费尤为繁盛。在载体方面,创新与多元化趋势增强。由政府主导的基础型公共文化服务体系进一步完善,消费产品更加多样化,但仍存在公共文化机构数量不足、消费理念薄弱等问题。电影节、书展、动漫节、艺术节、艺博会五大节庆类公共文化平台在消费产品多元化、亲民化、国际化方面的趋势更加明显。新媒体作为市场主导的自主型文化消费载体,发展迅猛。网购、APP、微博经济、网络文学消费稳步增长。在客体方面,假日旅游和出境游消费火爆,私人影院等体验式消费备受青睐,演艺、奢侈品消费呈爆发式增长。在主体方面,上海已形成高、中、低3类消费主体并存的文化消费格局,阶层化倾向日趋明显。     

A GASOLINE SCENTED SINDBAD: THE TRUCK DRIVER AS A POPULAR HERO IN SOCIALIST HUNGARY

The author reconstructs the figure of the trucker as an interesting figure in socialist Hungary's ‘history of mentality’. The study outlines how the figure of the trucker and the popular meanings people associated with them, has constituted a post-Turnerian ‘liminoid construction’ that secured them the (ill-)fame of transgression of any kind of border, subversion against any kind of interest different from theirs, or simply just the fame of agents of change of Hungary's post-1956 everyday life culture. Their liminal character's representation had three major fields: Firstly, in books and movies truckers are usually at the threshold between everyday life of socialist Hungary,and life worlds of another countries, cultures, fields of knowledge and pleasures, between the feared and wanted, the unknown and the quotidian well-known. Secondly,their self-representation unveiled a strenuous way of life and continuous pressures represented by conflicting expectations of self-interest, the family, the profession, colleagues, the company, and social norms. Thirdly, an analysis of their usual life situations (on the road, at the border, at home, etc.), highlighted how these culturally constructed environments served as contrasting ‘cultural landscapes’ to the truckers' liminoid figure. An analysis of the role of motors and women in the representation of truckers gave an explanation of the popular appeal associated with truckers. The last section on truckers' contribution to the emerging Hungarian consumer culture in the 1970-1980s revealed major trucker missions such as supplying objects of desire and (perhaps more importantly) images of another cultures; the conveyance of ‘at-hand’ knowledge and skills about other cultures; travel itself; and performance at trendsetting ‘habitual show’ of doing petty business, and more generally, everyday risk-taking and decision making. Probably truckers' most important role was their contribution to the knowledge, attitudes and skills people employed in making up a Hungarian consumer society.     

Postmodern Swing Dance and Secondary Adjustment: Identity as Process

In this article, the author describes activities of strategic consumption that members of a postmodern swing dance scene utilized to construct identity. He deploys Goffman's category of “contained secondary adjustment” for describing social interactions that are moments of purposeful resistance designed to usurp (while also being lodged within) organizational and/or institutional claims and constraints for identity and self. Specifically, the article describes swing dancers' presentations of unique selves, thrift store shopping, tavern socializing, and swing dancing. Swing dancers utilized these secondary adjustments to resist the dictates of corporate‐driven and mass‐mediated claims and constraints for “mainstream” consumer identities. These secondary adjustments add up to an “identity distancing,” which is the individual's and/or group's purposeful distancing and separation from other identities or groups associated with popular culture. Describing the swing dancers' secondary adjustments reaffirms the symbolic interactionist stance that identity construction is a durable social interactional process.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.     

My Collection is Bigger than Yours: Tales from the Handcrafter's Stash

ABSTRACT

This analysis of how Bulgaria coped with socialist modernization in the field of housing takes the concept of “consumption regime” as its point of departure. Applying the lens of “regulated consumption” (as opposed to a laissez- faire regime) allows a differentiation between state care and state control. Bulgarian housing policy relied on the notion of the state as the main actor. The article argues that this state did not contradict traditional values in Bulgarian society but made concerted efforts to meet the essential wishes of the people vis-à-vis their own home. During the late 1940s and 1950s, this tradition was reflected in the way construction was organized as well as in the types of housing provided. By contrast, in the time of socialist large-scale slab building (from the 1960s to 1980s) this tradition was reinterpreted to cover favorable conditions of loans for housing—in the first place for building second houses (villas). The regulation of housing supply through the use of tradition explains the very high percentage of private housing in Bulgaria after the fall of socialism. Housing in socialist Bulgaria corroborates the argument that the appropriation of tradition is an important factor in the domestication of socialist modernization.     

Consumption in lieu of Membership: Reconfiguring Popular Charitable Action in Post-World War II Britain

The year 1947 saw the opening of Oxfam’s first permanent charity shop on Broad Street in Oxford. It was the prototype of what was soon to become a national franchise of Oxfam shops and it marked the genesis of widespread popular engagement with charity in the form of consumption. Donations and purchases of goods in this second-hand shop space were not simply a financial means to a humanitarian end, these shops offered active engagements with the charity; engagements that shaped donor and shopper knowledge of the organisation and that cemented a particular form of charity participation. This interdisciplinary analysis contributes to an emerging body of historical and geographical scholarship that is exploring the intersection between charitable action and consumption by beginning to fill a lacuna of research on the development of charity shopping as a key form of popular philanthropic action.

     

THE CULTURE OF SHORTAGE DURING STATE-SOCIALISM: CONSUMPTION PRACTICES IN A ROMANIAN VILLAGE IN THE 1980s

This article argues that the situation of shortage that characterized state socialist societies for long periods of their existence could inform in meaningful ways the theory on consumption produced about non-socialist settings. Unlike the political economy studies of consumption during statesocialism that focus on social relations, this article assumes a more limited definition of consumption that focuses on objects and practices. Using data from a village in Romania whose inhabitants were engaged, in large numbers, in shopping across the Hungarian–Romanian border, the tribulations of obtaining consumer goods are described. The scarcity of such goods led to practices such as hoarding, rationing, intensive recycling and extensive repairs. This ethnographic case suggests that the dimension of transportation – extremely complicated by border surveillance – should be taken into account in broad definitions of consumption.     

FROM INEQUALITY TO DIFFERENCE: COLONIAL CONTRADICTIONS OF CLASS AND ETHNICITY IN 'SOCIALIST' CHINA

Through an historical ethnography of the imbrication of class and ethnicity in socialist China, this paper studies socialism as another kind of colonialism with its peculiar, contradictory ramifications of universalism and particularism. The ‘colonial’ cultural politics of socialism is explored in Inner Mongolia, the northern frontier of China, where the historical formation of the social and ethnic relationship defies any clear-cut dichotomy of colonizer and colonized. In the first half of the twentieth century, Inner Mongolia was colonized by Chinese warlords. Yet, at the same time, the majority of the Chinese population in Inner Mongolia were poor peasants leasing Mongol land. Nonetheless, the Mongols won a limited ethnic autonomy within China in 1947 by applying Leninist colonial liberation ideology, defining the Mongols as a collective group colonized by the Chinese. However,the socialist ideology based on class analysis of the social relationship during the land reform, effectively enabled the Chinese to designate many Mongols as class enemies, thereby justifying the redistribution of Mongol land among the Chinese who constituted the majority in Inner Mongolia. The ensuing ethnic violence forced Mongol leaders, who were both agents of the Chinese Communist Party and representatives of the Mongolian nationality, to press for an explicit nationality policy to defend the nominal ethnic autonomy of Inner Mongolia. Yet, this deployment of ethnic priniciple amid China's class struggle campaign was interpreted as betrayal of the socialist principle, thus leading to a collective Chinese violence against the Mongols during the Cultural Revolution. The paper suggests that, instead of a sterile debate of subaltern representation, which often reflects the scholars' own ‘position’ devoid of social context, an historical ethnography may better illustrate the historical contingencies in the practice of subalternity in socialist China.     

BETWEEN COSMOPOLITANISM AND THE NATIONAL SLOT: CUBA'S DIASPORIC CHILDREN OF THE REVOLUTION

Although cosmopolitanism used to be associated with Western, elite practices, it has in recent years been used to describe a wider array of practices by non-elite and non-Western groups. This article explores the cosmopolitanism of Cuba's “children of the revolution” living in Spain. They are those now young adults who were born in Cuba after the revolution and who were brought up to become the socialist New Man. Theirs was a world of socialist cosmopolitanism, which simultaneously was infused with commitment to a national, territorially-based political project: an independent, socialist Cuba. However, some of these New Men and New Women now embrace ideals of cosmopolitan individualism rather than the patriotic socialism with which they were inculcated as children. Yet the cultural tools that the children of the revolution make use of in their practices and narratives of cosmopolitanism paradoxically point back to revolutionary Cuba. The article argues that cosmopolitanism as a lived practice owes to experiences within the Cuban socialist-national project and is in effect a response to the ineffectiveness of this project, not necessarily a substantive opposition to it. Social capital and habitus deriving from Cuban socialism gave the children of the revolution the desire to attain cosmopolitanism as part of their life-projects. This finding suggests that the relationship between nationalism and cosmopolitanism needs further rethinking.     

Shopping in Mumbai: transnational sociability from the Netherlands

In this article, I present the concept of sociability as a preferable alternative to current network theories. I apply Simmel's concept of sociability to the bonding that occurs among ethnic networks at both the community and global levels. I argue for the need to separate the sociability elements of enjoyment and pleasure in time and place. I focus on the diaspora tourism of Dutch Hindustanis to show that joy and pleasure occur both when shopping in India and when giving gifts in the Netherlands. Furthermore, I argue that gifts purchased in India create bonding within close ethnic circles. As a result, these gifts become part of the material culture of the group, contributing to a feeling of home, ethnic consciousness and transnational bonds. Finally, I suggest that this joy and pleasure can be repeated because many of these moments are recorded with video cameras and photographs. Through this analysis, I demonstrate that transnational sociability, exemplified in diaspora tourism (specifically in shopping and gift giving), generates bonding both at the ethnic group and global level. I thus aim to add specificity to studies of transnational ethnic networks.     

WORKING WITH PIERRE BOURDIEU IN THE TOURISM FIELD MAKING A CASE FOR ‘THIRD WORLD’ TOURISM

Tourism in the ‘third world’ is seen as a consumption of culture, and attempts at investigating it within a cultural studies framework have not adequately addressed key social and cultural aspects. Bourdieu's analytical legacy which is significant as a cultural legacy is largely misappropriated. This article, reviewing recent research in cultural studies in tourism, highlights and critically interrogates the treatment Bourdieu's theory has received in tourism studies. Arguing that Bourdieu's sociological framework is often misinterpreted, this article sketches out the key components of a Bourdieusian approach to a cultural analysis of tourism. Reflexive return in tourism research remains largely unexplored. This conceptual paper emphasizes the significance of working with Bourdieusian methodological approach and explores the possibilities of employing a reflexive sociology in tourism studies. The paper further highlights the difficulties of pursuing such a theoretical approach and proposes the need to accommodate recent theoretical and empirical challenges to Bourdieu's paradigm.     

Resurrected pigs,dyed foxes and beloved cows: Religious diversity and nostalgia for socialism in rural Poland

The aim of my paper is to discuss the phenomenon of nostalgia for socialism in rural Poland. More precisely, I discuss how experiences of rurality and diverse religious beliefs intertwine with nostalgia. Depicting the memories of socialism, shared with me by the inhabitants of a multi-religious rural commune in Southern Poland, I aim to demonstrate the ways in which day-to-day experiences of rural life as well as religious diversity contribute to shaping people's remembrances. In order to do so, I describe both the present situation and the historical experiences of the inhabitants of the commune. I introduce representatives of different Christian communities – Roman Catholics, Greek Catholics, Orthodox and Pentecostals – and, by presenting their life stories, I address the issue of how villagers' religious creeds interrelate with the memories and (re)evaluation of the socialist past. My aim here is twofold. Firstly I aim to deconstruct the nostalgia for socialism, showing its complexity and proving that this nostalgia means in fact longing for very concrete experiences of rural life. Secondly, I argue that the study of various religious beliefs and practices is very important for a fuller interpretation of nostalgic discourses and responses to postsocialist transformations.     

Health lifestyles in Russia and the socialist heritage

This study examines the relationship between socialist ideology and the current negative health lifestyles of the Russian population. We explore the possibility that Soviet-style socialism with its negation of individuality and individual initiative in health matters promoted the development of a passive orientation toward healthy living. Using a national sample, we compare the health practices of those Russians who wish to return to socialism as it was before Gorbachev to those of Russians who favor staying with the present political and economic course or adopting other reforms. If a socialist ideology has indeed fostered a lack of responsibility for individual health promotion in Russia today, those persons wishing to return to socialism would be less likely to adopt a positive health lifestyle. Our data show that this is indeed the case, as pro-socialist respondents demonstrate less activity toward achieving health than antisocialists--although neither group collectively practices a healthy way of life.     

Reconciling Nation and Class in Imperial Borderlands: the Making of Bolshevik Internationalists Karl Radek and Feliks Dzierżyński in East Central Europe1

Abstract This article interprets the biographies of Polish Bolshevik revolutionaries, Feliks Dzier?yński and Karl Radek, in an attempt to concretize socialism's “nationalities problem” in two exceptional, but emblematic, identities of the fin‐de‐siècle socialist movement. It situates their internationalism against the sociology of nationalism in multiethnic imperial borderlands. It argues that the appeal of socialist internationalism was contingent on the strength of nationalism: where nationalism was more politically articulate it undermined universalist ideologies. Therefore as socialism succeeded in transcending ethnonational boundaries only in the Tsarist Russian “fourth time zone”, Radek and Dzier?yński traveled eastwards from Polish nationalism to Bolshevik internationalism.     

生态社会主义思潮对大学生的影响研究

生态社会主义是当代西方社会中的一股左翼思潮,也是一种新的社会主义思潮。生态社会主义提出把保护生态环境、解决生态危机等生态运动与争取社会主义运动结合起来以实现生态社会主义,这种非马克思主义的、不成熟的社会主义思潮严重影响了大学生思想政治教育的效果。因此,要加强对大学生的马克思主义理论教育,强化社会主义意识形态等方面的教育,全力克服这一西方社会思潮中的负面因素对大学生的不利影响。     

English and discourses of commodification among tourism workers in the Himalayas

In this article, I investigate commodification discourses and ideologies of English from the perspective of Nepali tourism workers. Drawing data from interviews with porters and trekking guides in Nepal, I argue that English is not seen as merely a transactional means to convey meaning; it works in combination with the traditional form of labor and care in the local economy, establishing itself as a powerful tool to establish closer interpersonal relationships, enhance such interpersonal relationships for economic gains and commodify local identities and cultures in the tourism market. The interview and ethnographic details show that language learners are agentive and capable of making sense of their actions by positioning themselves variously in terms of ethnicity, economic class and job category. These workers think that tourists' linguistic and financial resources are the empowering tools that enable them to travel to locations that they want. They also want to empower themselves with English skills and translocal imaginaries to travel and see the world beyond their immediate reach. Repertoires in English are considered as instruments to mediate their imaginaries and the foreign worlds they want to be part of.     

‘The locals are friendly!’ An empirical analysis of mobility and mooring in travel blogs

While relations of power have been a repeated theme in studies on textual representations of guest–host interaction in travel and tourism, the emerging genre of travel blogs may offer a new perspective. This paper introduces the mobility/mooring paradigm as a framework for examining communications, looking initially at travel blogs. It proposes that bloggers both ‘moor’ their interactions with foreign locals in existing archetypes by representing them in stereotypical or generic terms; and represent them in ‘mobile’ terms, as individuals whose meaning is negotiable rather than fixed. Through qualitative and quantitative content analysis of travel blog posts, it finds that bloggers mostly report local people in positive terms, that these inhabitants written about mostly work in the tourism and service industries, and are mostly reported in ‘mobile’ terms that allows for re-negotiation of their identity through interaction. The implications for research into power in travel texts are discussed, as well as suggestions for future use of the mobilities/mooring paradigm in communication studies.     

Enchanted: Harry Potter and magical capitalism in urban China

“Pottermania”, or the crazed transnational consumption of the most popular children's fantasy fiction series in publishing history, has swept across urban China. It took place along with the rapid emergence of the country's middle‐class culture since the 1990s, marked primarily by a robust consumer revolution constructed as both reality and global dream. Even before China's official membership in the World Trade Organization began, Harry Potter (translated into Chinese) had been widely popular in affluent urban centers, bringing a foreign cultural impact that accompanies the economic tidal waves promised by the accession to the WTO. This essay explores the relationships between local consumption of a transnational cultural text/intertext and the formation of an emerging social imaginary about the urban Chinese middle class. It suggests that the Potter series promotes an alternating valorization and critique of capitalist consumption, which provides young Chinese readers, growing up in the midst of a consumer revolution, with a dialectic of enchantment. It is argued that this enchantment presents a productive tension with which to theorize the current moment of Chinese consumerist capitalism.