Rurality discourses and the role of the social enterprise in regenerating rural Scotland

Social enterprises are businesses with primarily social objectives that reinvest their surplus in the community rather than seeking to maximise profit for shareholders. However, there is a debate regarding the drivers and the role of the social enterprise, the outcome of which is expected to have serious implications for the future of the institution [Brady, C., 2003. Social Enterprise development and the Role of the Social Economy in Scotland. CBS Network, Edinburgh]. A ‘reformist’ view supports the position that social enterprises are simple extensions of existing economic systems, whereas a ‘radical’ stance sees them as the embodiment of an alternative vision of running local economies. Development Trusts (DTs) are social enterprises that focus on community regeneration. Our research explored DT stakeholder views regarding the role of DTs in regenerating rural Scotland. Using Q methodology [Barry, J., Proops, J., 1999. Seeking sustainability discourses with Q methodology. Ecological Economics, 28, 337–345], we drew on ‘rurality’ discourses [Frouws, J., 1998. The contested redefinition of the countryside. An analysis of rural discourses in The Netherlands. Sociologia Ruralis 38(1), 54–68] expressed by DT stakeholders in order to investigate how these discourses informed their views. Radical positions were mostly associated with a hedonist rurality discourse and were split into three sub-discourses, whereas reformist positions mostly reflected a utilitarian rurality discourse. There was consensus between discourses in rejecting a primary DT contribution to rural regeneration by substituting state and local authority functions in rural Scotland. Results suggest that stakeholders prefer that DTs develop their own agendas and activity rather than try to substitute unsuccessful state or local authority provision of rural services. Social enterprise strategies and support policies promoting a service-providing role for DTs in rural Scotland should consider this issue if they are to avoid stakeholder objection and contribute to the success of DTs in becoming active vehicles of rural regeneration.     

‘The Rotten Banana’ fires back: The story of a Danish discourse of inclusive rurality in the making

The popularity of a particular term – the Rotten Banana – has paralleled the one-sided centralisation of public services since the Danish Municipal Reform of 2007. The Rotten Banana denotes peripheral Denmark, which takes a geographically curved form that resembles a banana, and it symbolises the belief that rural areas are backward and (too) costly. This article shows how the negative connotations of rural areas have come to outweigh the positive ones and to legitimise liberal visions of the ‘sustainable’ welfare state. Whereas previous studies on the perceptions of rural dwellers have focused on the discourses of rurality that produce rural outsiders, this article builds on the work of de Certeau and of Laclau and Mouffe. Based on both quantitative and qualitative data, the study shows how, in Denmark, negative connotations and centralisation have together spurred a new and political mobilisation in many parts of the ‘banana’. Through skilful ‘consumption’, rural dwellers have adapted the alienating liberalist ‘logic of equivalence’ to their own use and produced a ‘logic of difference’, thus challenging the predominant political discourse of rurality. As a result, the Danish Liberal government was forced to introduce a new and more inclusive rural policy in September of 2010 and grant rural dwellers a political voice in parliament.     

Producing Postman Pat: The popular cultural construction of idyllic rurality

This paper concerns the popular cultural representation of English rurality. It focuses upon Postman Pat, a popular cultural phenomenon which has come to be routinely cited as exemplary and iconic of contemporary imaginings of the English countryside as idyllic. The idea that Anglocentric popular culture (re)produces this sort of ‘rural idyll’ – and that these idylls are particularly laden with cultural and ideological baggage – has been well rehearsed. However, this paper considers a question which has too often been overlooked or taken for granted: how, exactly – and I mean literally, actually, in detail, in practice – does this sort of idyllic rurality come to be constructed? Through conversations with two key figures in the creation of Postman Pat, the paper begins to develop an understanding of some of the everyday, banal, nitty gritty practices, decisions and encounters which must be understood as fundamentally part of the production of (this) ‘rural idyll’.     

‘Country life’? Rurality,folk music and ‘Show of Hands’

This paper examines the contribution of folk music to understanding the dynamic, fluid and multi-experiential nature of the countryside. Drawing from literature on the geographies of music, it examines the work of ‘Show of Hands’, a contemporary folk band from Devon in England. Three areas are studied. First, the paper examines the musical style of Show of Hands in order to explore how hybridised, yet distinctive, styles of music emerge in particular places. Second, it demonstrates how Show of Hands’ hybrid musical style has become closely associated with the Southwest of England. Finally, within these spatial and hybrid contexts, attention is given to the ways in which their music represents the ‘everyday lives of the rural’. Taken together these themes assess the relevance of music in the understanding of rurality as hybrid space.     

Postman Pat and me: Everyday encounters with an icon of idyllic rurality

It is, by now, well accepted that those of us who live with/in contemporary Anglocentric popular culture are presented, from birth, with manifold icons and imaginings of the English countryside as idyllic. Indeed, the idea that, through such popular representations, we encounter and ‘consume’ this sense of ‘rural idyll’ – and a particular, underlying, ideologically laden set of idea(l)s – has been well rehearsed. However, this paper reflects upon a question which has hitherto been often overlooked: what is the (practical, tangible) nature of this ‘consumption’? Approaching this question, the paper re-presents a succession of encounters with one icon of idyllic rurality: Postman Pat. In so doing, the paper develops an understanding of some complex – and frequently banal, odd, happenstance, taken-for-granted – happenings and practices which are fundamentally part of the ‘consumption’ of ‘rural idyll’.     

Constructing ruralities: The case of the Hobbitstee,Netherlands

Rural intentional communities withdraw from mainstream urban space, rejecting its materialism and consumption. In creating their own places in the countryside, they produce new spaces of rurality. Constructions of rurality by intentional communities can be perceived as ‘out of place’ by local populations. This article draws on a wider study on the life-course of intentional communities, i.e. processes of growth, persistence, transformation, decline, and disintegration. We focus on ruralities as social constructions, by discussing the example of the community of the Hobbitstee in its relation with its rural surroundings in the Netherlands. This is done through an analysis of the life course of the Hobbitstee since its establishment in 1969 onwards. The results show that relations between locals and community members are characterised by diversity and multiplicity. In general, their constructions of rurality gradually and partly developed from conflicting to converging.     

Gender,class and rurality: Australian case studies

The interrelationship between gender and class in rural spaces has received little attention. While rural scholars have focused on the implications for class from processes of gentrification and agricultural and rural restructuring, these analyses have remained largely ungendered. Similarly, feminist rural studies have rarely explored subjectivity as gendered and classed. This paper contributes to rural theories of class and gender by drawing on the work of contemporary feminist class theorists to explore class as gendered and inscribed through personal memory, community narrative and through everyday values and interactions associated with work, leisure and family. To explore intersections of gender, class and rurality, the article draws on data from interviews from two separate Australian studies of farming families. Narratives highlighted the ambiguity of class, the gendered and classed nature of voluntary organisations in rural spaces, and moral values and signifiers associated with what it is to be a ‘good’ farmer and a ‘good’ community member. The data indicate how values of moral worth are gendered and classed and inscribed on farming women and men. This qualitative examination of gender and class in rural spaces draws attention to class as being more than a ranking on an occupational scale, property ownership or degrees of engagement in consumption. Rather, it reveals class as emotionally inscribed in ways that are gendered, economic and moral, and represented through symbolic signifiers and cultural narratives.     

Chilling out in ‘cosmopolitan country’: Urban/rural hybridity and the construction of Daylesford as a ‘lesbian and gay rural idyll’

This paper advances scholarship on ‘lesbian and gay rural idylls’. A growing literature examines how ‘lesbian and gay rural idylls’ are not only produced in opposition to the urban, but are themselves urban constructs. We extend these contentions by exploring the processes of idyllisation suffusing lesbian and gay festival tourism in Daylesford, a town in non-metropolitan Victoria, Australia. We find that Daylesford’s idyllisation by the lesbian and gay tourism industry blurs the urban/rural binary, and instead hybridises rurality and urbanity in the tourism images and practices of ‘cosmopolitan country’ associated with the town. Research findings from Daylesford are analysed to examine how the dynamics of tourism marketing and festival attendance help produce and articulate this hybrid variant of the ‘lesbian and gay rural idyll’. We utilise two sets of mostly qualitative data for this inquiry: travel commentaries in the news media, and a survey conducted in Daylesford at the 2006 ChillOut Festival, Australia’s largest lesbian and gay rural festival.     

Contested boundaries,contested places: The Natura 2000 network in Ireland

Where to draw the boundary line between ‘nature’ and ‘society’ has perplexed sociologists, ecologists and geographers through the ages. This paper was inspired by environmental sociologist, Alan Irwin, who suggests that we shift our focus from asking ‘where to draw the line’ between what is considered ‘natural’ and ‘social’ to exploring the ‘very process of line-drawing’ as it occurs within specific socio-ecological contexts (Irwin, 2001). Nature conservation initiatives in the form of “protected areas” provide remarkable insights into attempts to devise and manage conceptual and spatial-geographic boundaries between nature and society. Here, I discuss Ireland’s contribution to the Natura 2000 network of protected ecological sites. I show how line-drawing in Natura 2000, from EU right down to local levels, is a highly contingent, contested and uncertain process; how both ‘nature’ and ‘society’ can frustrate attempts to draw and maintain these boundaries and the conflicts, uncertainties and dilemmas thrown up in the process. The paper ends by considering the extent to which this “boundary-work” analysis provides an insightful, though incomplete picture of the experiences of and challenges posed by Natura 2000 on-the ground, while posing some more philosophical questions about nature–society boundaries and the challenges they pose to nature conservationism.     

Whose Heartland?: The politics of place in a rural–urban interface

This article advances a conceptualization of the rural–urban interface that is centred on a historically and spatially informed politics of place situated within local–global connections. The research is a case study of an inter-municipal development plan called Alberta's Industrial Heartland. Located near the City of Edmonton, in Alberta, Canada, the study area has been characterized by tremendous social, cultural, and economic shifts over the past century, from agriculture, to country residential in-migration, to intensive industrial development in response to the increasing importance of Alberta on the global energy market. A series of interviews conducted with residents, political officials, and other stakeholders documents how parallel, yet contested definitions of the ‘Heartland’ underpinned a ‘politics of place’ over land use change at the rural–urban interface.     

From stress to distress: Conceptualizing the British family farming patriarchal way of life

‘Rural stress’ and ‘farming stress’ are terms that have become commonly appropriated by British health-based academic disciplines, the medical profession and social support networks, especially since the agricultural ‘crises’ of B.S.E. and Foot and Mouth disease. Looking beyond the media headlines, it is apparent that the terms in fact are colloquial catch-alls for visible psychological and physiological outcomes shown by individuals. Seldom have the underlying causes and origins of presentable medical outcomes been probed, particularly within the context of the patriarchal and traditionally patrilineal way of life which family forms of farming business activity in Britain encapsulate. Thus, this paper argues that insufficient attention has been paid to the conceptualization of the terms. They have become both over-used and ill-defined in their application to British family farm individuals and their life situations. A conceptual framework is outlined that attempts to shift the stress research agenda into the unilluminated spaces of the family farming ‘way of life’ and focus instead on ‘distress’. Drawing upon theorization from agricultural and feminist geography together with cultural approaches from rural geography, four distinct clusters of distress originate from the thoughts of individuals and the social practices now required to enact patriarchal family farming gender identities. These are explored using case study evidence from ethnographic repeated life history interviews with members of seven farming families in Powys, Mid Wales, an area dominated by family forms of farming business. Future research agendas need to be based firmly on the distressing reality of patriarchal family farming and also be inclusive of those who, having rejected the associated way of life, now lie beyond the farm gate.     

Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria

Experience of the drawbacks of a globalised and industrialised food system has generated interest in localised food systems. Local food networks are regarded as more sustainable food provision systems since they are assumed to have high levels of social embeddedness and relations of regard. This paper explores the social relations between food actors and how ‘local’ and ‘organic’ are expressed by detailing how actors describe qualities of their intra-network relationships, how they understand ‘local’ and how they are connected within the food system. A study from the province of Lower Austria in Austria, where organic cereals and bread are produced and marketed, serves to illuminate these issues. Actors agreed that geographical closeness contributed to the social closeness they experienced and that social relationships were a strong reason for being in the network. However, the meaning of ‘local’ was elastic depending on where inputs and consumers could be found. Furthermore, despite strong commitment to organic production methods and the local market, actors faced constraints that made them hybrids between organic and conventional, and between locally focused and globally dependent. Thus, the binary thinking along the local-global and organic-conventional divide does not hold. While it is important to not make a causal link between high quality of social relationships and local food networks, the case described here indicates the possibility of such a link.     

The challenge of creating ‘alternative’ images of ageing: Lessons from a project with older women

This article analyses two participatory projects designed to engage older women in the creation of new imagery of old age. While it was hoped that this imagery would offer an ‘alternative’ to mainstream depictions or indeed offer older women a presence amidst the much noted absence of images of older women, the brief left it open to the professional photographers recruited to the project and to the participants themselves to direct the representations. In recent years, critical gerontologists have repeatedly called for artistic challenges to conventional ways of imaging old age. By working with two groups of older women, the intention was that ‘ordinary’ older women (non-celebrity, non-artist) could be included in that challenge and imagery created which would show the lives of older women honestly. In the case of the two projects described here, professional photographers were enlisted to give visual form to the women's views on ageing and their lives as older women and deliver ‘exhibition quality’ images. Important factors in determining the types of images produced included the artistic style and preferences of the photographers and their respective ages, both of which are explored here. In-depth analysis of some of the images produced shows that while they did not succumb to the usual ‘heroes of ageing’/‘bodily decline’ binary (Featherstone & Hepworth, 2005), they did not escape other dualistic categorisations. The images can be broadly viewed as nostalgic/melancholic or humorously carnivalesque. This finding is evidence of how difficult it is to create ‘alternative’ images of older women which defy established modes of categorisation.     

‘Once a miner,always a miner’: Poverty and livelihood diversification in Akwatia,Ghana

This paper offers an alternative viewpoint on why people choose to engage in artisanal mining – the low tech mineral extraction and processing of mainly precious metals and stones – for extended periods in sub-Saharan Africa. Drawing upon experiences from Akwatia, Ghana's epicentre of diamond production since the mid-1920s, the analysis challenges the commonly-held view that the region's people are drawn to artisanal mining solely because of a desire ‘to get rich quick’. A combination of events, including the recent closure of Ghana Consolidated Diamonds Ltd's industrial-scale operation and decreased foreign investment in the country's diamond industry over concerns of it potentially harbouring ‘conflict’ stones from neighbouring Côte D'Ivoire, has had a debilitating economic impact on Akwatia. In an attempt to alleviate their hardships, many of the town's so-called ‘lifetime’ diamond miners have managed to secure employment in neighbouring artisanal gold mining camps. But their decision has been condemned by many of the country's policymakers and traditional leaders, who see it solely as a move to secure ‘fast money’. It is argued here, however, that these people pursue work in surrounding artisanal gold mining communities mainly because of poverty, and that their decision has more to do with a desire to immerse in activities with which they are familiar, that offer stable employment and consistent salaries, and provide immediate debt relief. Misdiagnosis of cases such as Akwatia underscores how unfamiliar policymakers and donors are with the dynamics of ASM in sub-Saharan Africa.     

Organic food and the plural moralities of food provisioning

The aim of this paper is twofold. The first aim is to unfold the moral complexity of organic food consumption as part of household food provisioning. By acknowledging this complexity, and the difficulty of determining what is ‘good’ and ‘right’ in food provisioning, the idea is to allow for a better understanding of how organic food may, or may not, fit in with the various concerns of food provisioning. The second aim is to analyse how food provisioners handle this complexity so that food provisioning can proceed as an ordinary everyday activity.The paper analyses empirical material from a study of household food provisioning in Denmark. Theoretically, it draws on French pragmatic sociology as represented by the work of Boltanski and Thévenot on moral conventions and regimes of engagement. The analysis illustrates that food provisioning involves several competing sets of moral conventions and that the status of organic food in relation to these is often uncertain and contested. However, it also identifies among provisioners different strategies for handling this moral complexity in ordinary everyday life. The paper calls for some modesty in trying to change consumer behaviour in favour of organic products. Providing consumers with more information about organic food may not make it easier to determine what is ‘good’ and ‘right’ when buying food. It may only add to the complexity of food provisioning and thus to the need for compromise and pragmatism.     

Language as an issue in international internal communication: English or local language? If English,what English?

The present paper discusses internal communication in the global context, with a focus on language as an issue for the organization. Although ‘language’, naturally, is a resource that enables any – internal or other – communication, it has not been examined in public relations research but has been taken for granted or as given. The current pace of globalization in all sectors has rapidly globalized internal communication and the language issue needs to be addressed. On the basis of two empirical studies we discuss language strategy and language use in international internal communication. Our findings show that although a common ‘corporate language’ – which mostly today refers to English – enables internal communication, it is not a straightforward solution but a number of issues need to be considered. For example, as international communication in a business context is today mostly conducted by non-native speakers of English, their language can be characterized as BELF (English as Business Lingua Franca), which differs from ‘standard English’ in many ways. Also, language issues need to be considered for organizational credibility and knowledge sharing and for constructing trust and rapport in international interaction.     

Assigning volunteer tasks: The relation between task preferences and functional motives of youth volunteers

In this paper we aim to explore the relationship between volunteer motives and task preferences in order to provide volunteer managers with better insight in how tasks can be assigned to keep youth volunteers satisfied. Earlier seminal contributions have either taken a pure functional approach – where various types of motives are supposed to be at the base of any type of volunteer work – or a differentiated approach, where particular motives relate to specific task preferences. However, empirical results reported in the literature do not justify the preference of one approach above the other. To investigate whether one of the approaches is superior, or whether a combination of both is more appropriate, we perform a canonical correlation analysis for a set of functional motives and a set of task preferences (N = 2158). Five distinct relationships (canonical variate pairs) of motives and preferences are found. Results show that a ‘functional basis’ exists where all motives relate to a basic set of tasks. Additionally, a more differentiated approach towards volunteer motives and task preferences has to be taken, as we find four other relationships where specific motives are satisfied by assigning particular sets of tasks.     

Use of social media for corporate communications by research-funding organisations in the UK

This research sought to explore the implications of social media for organisations’ business functions, to help inform organisational approaches to challenges presented by social media. UK-based research-funding bodies provided the focus of this study, and a literature review, quantitative survey and focus groups involving relevant communications professionals were undertaken. Findings show that most UK-based research-funding organisations have adopted social media channels for corporate communications, drawing chiefly on microblogging, video-sharing and social networking sites. Building a dialogue with stakeholders is a prime reason for using social channels, yet one-way ‘broadcasting’ of information is widespread. Web, media or communications/marketing teams generally manage social media channels. A minority of organisations have policies governing social media use by staff. Social media performance is mainly measured using quantitative metrics.     

Home sweet home: The emotional construction of places

The social sciences have recently shown a revival of interest in space and place. In this “spatial turn” the place is seen as a “place-in-process” (Thrift, 2008) and as the emergent result of constant re-involvement processes based on the continuous re-definition and re-construction of its meaning. Moreover, elderly people's homes have acquired a renewed importance in the wake of an aging in place strategy in social and health policies. This study describes the processes of situatedness of place that occur during the widowhood. Involving ten older widows, our analysis identifies four distinct processes in the construction of the situated meaning of a place: ‘Heart displacement’, ‘The showcase of the self’, ‘Refuge’ and ‘Introjection of external spaces’.