Gendered Work Meets Gendered Goods: Selling and Service in Clothing Retail

This article explores the way retail work entails a complex form of gendering. Three distinct, but related, forms of gendering interweave in this sector of the service economy. These are the gendering of the work tasks, the gendered structure of the occupation and the gender of the retail environment. Using insights from the sociology of consumption and expanding the notion of aesthetic labour to incorporate insights from Bourdieu's sociology, the article explores how retail workers manifest particular forms of gendered embodiment, enacting a different sort of feminine performance according to the brand strategies of the organization they are employed in. The gendered objects of consumption are thus shown to be critical to understanding the nature of retail service work.     

COMPARATIVE EVIDENCE OF INEQUALITY IN CULTURAL PREFERENCES GENDER,CLASS, AND FAMILY STATUS

ABSTRACT

In a recent work, Erik Olin Wright proposed using the word clender to designate the interaction term between class and gender, emphasizing that class and gender interact in generating effects that are supplemental to their independent effects. This article reports the application of Wright's suggestion to the empirical example of cultural consumption in estimating the interactive effect of class and gender on cultural consumption in five countries. The empirical application presented here also considered interactions between gender and family status. The findings revealed three interesting variants in the way clender works: (1) a disadvantaged consumption score for women of the lower classes in Italy and Sweden; (2) an advantage in cultural consumption for women of the upper classes in West Germany and the United States; (3) no cultural consumption differences between men and women of different classes in Israel. The interaction between gender and family status was also manifested in different ways in the different cases. This article adds to the literature that juxtaposes gender and class within the sociology of consumption and draws new connections between social and cultural boundaries based on an international comparison.     

‘I just don't want to connect my life with this occupation’: working‐class young men,manual labour,and social mobility in contemporary Russia

A key strand in the Western literature on working‐class masculinities focuses on whether young men are capable of the feminized performances apparently required of them in new service economies. However, the wider literature on processes of neoliberalization – emphasizing the ‘hollowing out’ of labour markets, the cultural devaluation of lower‐skilled forms of employment, and the pathologization of working‐class lives – would suggest that it is as much a classed as a gendered transformation that is demanded of young men leaving school with few qualifications. This dimension of neoliberalization is highlighted by ethnographic data exploring the experiences and subjectivities of young workers in St Petersburg, Russia, where traditional forms of manual labour have not given way to ‘feminized’ work, but have become materially and symbolically impoverished, and are perceived as incapable of supporting the wider transition into adult independence. In this context, young workers attempt to emulate new forms of ‘successful masculinity’ connected with novel service sector professions and the emergent higher education system, despite the unlikelihood of overcoming a range of structural and cultural barriers. These acquiescent, individualized responses indicate that, while ways of being a man are apparently being liberated from old constraints amongst the more privileged, neoliberalization narrows the range of subject positions available to working‐class young men.     

Understanding Professional Projects in Welfare Service Work: Revival of Old Professionalism?

The professional terms for occupations that provide welfare services are changing, and here the introduction of new public management in the Nordic countries since the 1990s is indicative of wider developments. The article explores professional projects in welfare service work from both conceptual and empirical perspectives. The aim is to produce a gender‐sensitive analysis of the professional projects at the lower levels of the occupational hierarchies in health care. The first part reviews the literature conceptualizing the societal and institutional embeddedness of professional projects. The institutional matrix of welfare states emerges as a key context in shaping the welfare service work performed by women‐dominated professional groups. The second part examines the case of Finland and suggests that recent reforms have created new inequalities in the system of professions, in which occupational groups in welfare service work are becoming marginalized. This signals a move away from ‘democratic professionalism’ towards a revival of ‘old professionalism’.     

Grudge spending: the interplay between markets and culture in the purchase of security

In the paper, we use data from an English study of security consumption, and recent work in the cultural sociology of markets, to illustrate the way in which moral and social commitments shape and often constrain decisions about how, or indeed whether, individuals and organizations enter markets for protection. Three main claims are proffered. We suggest, firstly, that the purchase of security commodities is a mundane, non‐conspicuous mode of consumption that typically exists outside of the paraphernalia of consumer culture – a form of grudge spending. Secondly, we demonstrate that security consumption is weighed against other commitments that individuals and organizations have and is often kept in check by these competing considerations. We find, thirdly, that the prospect of consuming security prompts people to consider the relations that obtain between security objects and other things that they morally or aesthetically value, and to reflect on what the buying and selling of security signals about the condition and likely futures of their society. These points are illustrated using the examples of organizational consumption and gated communities. In respect of each case, we tease out the evaluative judgements that condition and constrain the purchase of security among organizations and individuals and argue that they open up some important but neglected questions to do with the moral economy of security.     

Understanding the Post‐Industrial Assembly Line: A Critical Appraisal of the Call Centre

As a relatively new form of service sector employment, call centres have been an important issue in the sociology of work for two decades. This article offers a critical review and appraisal of call centre literature, drawing upon an existing typology classifying call centre research in four categories: characteristics and organisational features; choices and strategies of management; the effect of work on employees; and the response of employees to working conditions. The article also explores recent developments that utilise call centres as a tool to investigate emerging social theories and other sociological concepts.     

The Gender Wage Gap in the United States and Cross Nationally

Scholarship in sociology and economics has long explored the gender wage gap. Recent research suggests that these inequalities are indicative of important differences not only between men and women, but among women and men, reflecting rising levels of income inequality among workers in the post‐industrial era. We argue that the most interesting debates in the gender wage gap – those exploring differences among subgroups by class, race, and/or parenthood status (such as the motherhood wage penalty), as well as those considering differences across countries – can bring new insights to the study of wage inequality, as well as to understandings of what drives gendered wage inequality.     

Immigrants,Immigration, and Sociology: Reflecting on the State of the Discipline*

The growth of the field of immigration in multiple directions and across disciplines and areas presents an opportune juncture to pause and reflect on the central role sociology has played in the study of immigrants and immigration, as well as to assess the contributions that immigration research has made to sociology. This essay discusses three subfields in sociology in which the sociological study of immigrants has contributed to bring new light to long‐standing questions: family, religion, and ethnic and racial studies. At the same time, it brings up areas – culture and arts, social movements and civic engagement, and citizenship, belonging and the state – in which immigration scholars in sociology could establish a more vibrant intellectual dialog with those subfields. Far from exhausting the discussion, these comments are intended to offer potential avenues for further research and discussion.     

Disease Mongering in Direct‐to‐Consumer Advertising and the Expansion of the Antidepressant Market

The recent trend toward health care consumerism is largely the product of market practices, which have instilled the notion of health care as a product to be purchased by informed, empowered consumers, rather than a service bestowed upon a patient by a paternalistic provider. In recent years, health care consumerism has been facilitated by direct‐to‐consumer advertising (DTCA) of pharmaceutical products. In this paper, we use the case of DTCA for antidepressant medications to examine medicalization techniques used to promote consumerism and establish and expand the antidepressant market. We used content analysis of DTCA from the 1997–2006 issues of a broad sample of women's, men's, and common readership magazines to identify techniques of medicalization, and we analyzed in‐depth interviews with magazine readers and antidepressant users to examine how such messages are received. Findings are presented within a framework of economic sociology, which allowed us to unveil the links between emotions and social action that undergird responses to medicalization techniques and consumption of advertised products.     

Sociological discourse of the relational: the cases of Bourdieu & Latour1

Pierre Bourdieu's approach to sociology has been so widely recognized as being innovative that his innovations can be said to have been academically incorporated to the degree of having‐been‐innovative. On the other hand, the more recent work of Bruno Latour seems to offer a fresh innovative impetus to sociology. Over against Bourdieu's relational sociology, Latour's relationist sociology overcomes the subject‐object dichotomy, and abandons the notions of ‘society’ and ‘the social’. In this contribution, a comparison is made between the ideas of Bourdieu and Latour on the question of what sociology should look like, specifically focusing on their respective ideas on what can be called the relational. A Latourian critique of Bourdieu is provided, as well as a Bourdieusian analysis of Latourian sociology. Rather than ending up with two different ‘paradigms’, an attempt is made on the basis of Foucault's archaeology of discourse to view Bourdieusian and Latourian sociology as distinct positions within a discourse on the relational.     

Developing Anti‐oppressive Ethics in the New Curriculum

This paper describes the development of an anti‐oppressive ethics and values module appropriate for the new social work degree. It is contended that there has been insufficient attention paid to ethics teaching in social work education generally in the UK, and in particular there has been:

• ?failure to develop discrete modules on ethics and values in social work;

• ?minimal critique of conventional ethics with social work values that take oppression and diversity seriously;

• ?insufficient use of recent feminist ethical contributions relevant to social work;

• ?limited development of interprofessional ethics teaching that take service user and social work values seriously; and

• ?neglect of ethical decision‐making guides that can encompass legal, ethical and social work values.

The paper proposes a rationale for an anti‐oppressive ethics module that will enable traditional ethical theories to be placed within an anti‐oppressive social work values context, and aim to provide students with a more adequate guide for decision‐making. The module will be developed in consultation with service users and interprofessional colleagues. It will take into account the British legal and policy framework, the General Social Care Council code of practice, as well as the Quality Assurance Agency for Higher Education requirements, but placing them within an anti‐oppressive framework drawn from the authors' current and previous work in this area, and will have special reference to recent feminist moral philosophy. The authors have recently been re‐located into a Faculty of Health and Applied Social Studies and will be developing the new module on ethics in consultation with health lecturer colleagues specialising in ethics with the aim of developing interprofessional co‐operation and sharing of perspectives between staff and students. They write with long experience of both practising and teaching social work, and with diverse experiences of ‘race’, gender, class, and also being both service users and providers.     

What Can I Do? Applying Classroom Knowledge to Service Work, or Doing Practice Sociology

Faculty members are frequently asked by students and parents, “what can I do with a Sociology degree?” This paper suggests ways to address the question and take action to insure that majors have the knowledge and skills to be successful in the job search and the work world. In addition, the paper indicates ways that combining service learning and applied sociology serves goals of students, faculty, universities, and communities. Approaches to teaching applied (practice) sociology in departments and to integrating service learning and course content show the “natural synergy” between the two types of learning. Finally, the article discusses practical issues related to service learning in applied settings: getting the support of faculty and administrators; convincing students of the benefits of service learning; revising curricula; and setting up the service learning experiences. The conclusion is that combining service learning and applied sociology courses has positive results for all involved.     

Extension and the disposal of the world: Double‐crossing systems,culture, self and language

Long indexed by sociological ideas of structure, the notion of extension is yet disparate and poorly disseminated – as evidenced by popular motifs such as ‘the world is at our disposal’ eschewing notions of emplacement and embeddedness and instead championing choice and individualised agency. On the assumption that this lacunae relates in part to paradigm debates over incommensurability, the proposal in this inaugural lecture is to explore double‐crossing as a methodological device by which to draw insights on extension from major ‘gatherings’ of Euro‐American thought, while respecting the orderings, institutional arrangements, situations and networks each approach imposes. In retracing the ‘disposal’ of the world through four theoretical perspectives germane to sociology – namely systems, culture, self and language – the objective is to illustrate the methodology of double crossing. Drawing on both my work on social and cultural theory and my field studies in market leaders, I first show how moving back and forth between the older and newer ground within each perspective helps to elicit what gets unsighted from either view. Secondly, inasmuch as the usual way of ‘making a clearing’ is argued as caught ‘in reaction’ from extant theory (ending up say talking of parts instead of wholes or consumption in place of production), I advance the methodology of double‐crossing by excavating the recessive arrangements and ordering implicit in each perspective and so illuminate the different ways extension is affected by how world is imagined and experienced.     

Electronics technicians in an industrialising economy: some glimpses on the ‘New Middle Class’

The ‘New Working Class’ theory, popularised in French sociology during the 1960s and 1970s, envisages the advent of a politically inspired class movement that rekindles the vision of a new social order as the technicians rise to become its vanguard. According to writers like Mallet and Touraine, these technical ‘white-collars’ tend to take over from the traditional manual groups in posing as the ‘standard-bearers’ of class-based industrial radicalism and solidarity. This paper proposes to trace the recent vein of discussions on the class implications of occupational and technological transformation from such a neo-Marxian perspective. It also attempts to apply these arguments to interpret the characteristics of a new occupation in Hong Kong – the technicians working in the electronics and related industries, with reference to an empirical study carried out in the early 1980s. ¹ 1 Empirical data for the study were derived chiefly from a survey using a questionnaire schedule to interview a sample of 342 technicians and their managements in thirty-five establishments selected from the related industries of electronics manufacture, tele-communications, television, electronics product trading, computer servicing and data-processing, power plant, the mass-transit underground railway and the civil service. Field work was conducted in the summer of 1980. This research project provided the backbone of the empirical data for the writer's Ph.D. Thesis for the University of London, 1983, entitled ‘Technicians in the Hong Kong electronics and related industries: an emerging occupation?
     

Trust and technology: the social foundations of aviation regulation

This paper looks at the dilemmas posed by ‘expertise’ in high‐technology regulation by examining the US Federal Aviation Administration's (FAA) ‘type‐certification’ process, through which they evaluate new designs of civil aircraft. It observes that the FAA delegate a large amount of this work to the manufacturers themselves, and discusses why they do this by invoking arguments from the sociology of science and technology. It suggests that – contrary to popular portrayal – regulators of high technologies face an inevitable epistemic barrier when making technological assessments, which forces them to delegate technical questions to people with more tacit knowledge, and hence to ‘regulate’ at a distance by evaluating ‘trust’ rather than ‘technology’. It then unravels some of the implications of this and its relation to our theories of regulation and ‘regulatory capture’.     

The evolving role of organizational theory within economic sociology

Organizational theory was one of the roots of the “new” economic sociology. In recent years, a set of complementary research programs have come to the fore that augment our understanding of the social structuring of markets. These include an interest in the role of conventions and commensuration, market devices, the performativity of economics, and the role of morality in the construction of markets. These other interests have come to enrich our conception of the ways in which “the social” structures market activities. While this has decentered some of the emphasis on organizations, there are still active research programs pushing forward new ideas that are focused on organizations, institutions, and networks in economic sociology. We discuss some of the recent work on organizational logics, inter‐ and intra‐organizational networks, and social movements and organization. We note there has also been some hybridity as scholars borrow from each other's toolkits in order to deepen our knowledge of the way the economy works. Organizational theory remains a main theoretical mainstay of economic sociology, but it has now been joined by additional perspectives.     

Young subjectivities and affective labour in the service economy

Post-Fordist employment is characterised by the demand for new forms of labour in which workers are expected to make personal investments in their work and to mobilise their embodied subjectivities in the practice of labour. Whilst employment insecurity is well documented in the sociology of youth, theoretical development in this area has yet to contend with the role of changes in the nature of labour itself in the production of youth. This paper draws on theories of labour under post-Fordism to explore the practice of ‘affective labour’ amongst young people performing ‘front of house’ bar work in a large metropolitan service economy. The paper theorises the role of youth subjectivities – including capacities for relationality and leisure, gendered embodiment, and tastes – in the practice of contemporary labour. The paper describes how young people doing bar work contribute to the production of affective atmospheres, or sensations of ease, pleasure and enjoyment that are offered to clientele of boutique bars. In this, we suggest that affective labour mobilises young subjectivities at work in ways that are currently unrecognised within youth studies. The paper concludes by suggesting a new research agenda that goes beyond the existing focus on youth transitions through employment to explore how youth is produced as part of the social dynamics of post-Fordist labour.     

Building Capacity for Service User and Carer Involvement in Social Work Education

Requirements set out for the social work degree and post‐qualifying framework specify the involvement of service users and carers on a number of levels. Research indicates that service user and carer involvement can benefit students, professionals and service users and carers themselves. To keep up with demands placed on service users and carers by higher education institutions and other social work bodies, the issue of capacity needs to be addressed. This paper describes a programme (Getting Involved) designed by Skills for Care to build capacity to participate among service users and carers new to social work education. It describes the experience of piloting the programme in Dorset by a team at Bournemouth University consisting of service users and carers and staff from the Centre for Post‐Qualifying Social Work. Getting Involved is a welcome development and the outcomes of the pilot have been extremely positive for all involved. The process of undertaking and evaluating the pilot raised issues concerning setting up programmes, project management, service users and carers as co‐researchers and sustainability. These are discussed in terms of our experience and how they link with the literature. Lessons learnt and implications for similar work in the future are highlighted.     

‘I Can't Put a Smiley Face On’: Working‐Class Masculinity,Emotional Labour and Service Work in the ‘New Economy’

The growth of the ‘service economy’ has coincided with the large‐scale detachment from the labour market of low‐skilled men. Yet little research has explored exactly what it is about service work that is leading such men to drop out of the labour market during periods of sustained service sector employment growth. Based on interviews with 35 unemployed low‐skilled men, this article explores the men's attitudes to entry‐level service work and suggests that such work requires skills, dispositions and demeanours that are antithetical to the masculine working‐class habitus. This antipathy is manifest in a reluctance to engage in emotional labour and appear deferential in the service encounter and in the rejection of many forms of low‐skilled service work as a future source of employment.     

Beyond the Time Crunch: New Directions in the Sociology of Time and Work

The sociology of work is particularly poised to study the meaning of time within institutions and organizations at its most sociological manifestation – the point where groups of people come together to accomplish joint goals. Previous work has offered useful concepts to help us understand temporality and tempography, home and work balance, temporal practices and mindsets towards time. Most of this work, however, which directly or peripherally treats time in the workplace, has focussed on the work–life balance. The actual temporal experiences of workers, however, are relatively absent in this literature. In this review article, I outline previous contributions from sociologists of work and offer ways in which work from the broader literature on the sociology of time can enhance this field. I address how future research should focus on how “time work” is accomplished in workplaces and on issues of class and gender.