Social Media and Social Movements

What role does social media play in social movements and political unrest? Twitter, Facebook, Instagram, and Google have all been cited as important components in social revolutions, including those in Tunisia, Egypt, Iceland, Spain, and the global Occupy movement. This essay explores social science claims about the relationship between social networking and social movements. It examines research done on the relationship between social networking, the promotion of activism, and the offline participation in the streets. Can the technology of social networking help activists to achieve their goals? If so, is it just one of many tools they may use, or is the technology so powerful that the right use will actually tip the scales in favor of the social movement? This scholarship divides into optimistic, pessimistic, and ambivalent approaches, turning on an oft‐repeated question: will the revolution be tweeted?     

Social Movements and New Media

This article explores the contention that social movements are a significant social force transforming societies through their engagement with new media, such as the Internet, Web 2.0, and digital communications, which are seen as capable of facilitating new power structures. Utilizing della Porta and Diani's framework, it considers how new media technologies may be shaping the structure, identity, opportunity, and protest dimensions of social movements. It concludes by suggesting that new media does offer important opportunities for cost‐effective networking, interpretive framing, mobilization, and repertoires of protest action. However, their adoption does not represent the creation of entirely new virtual social movements but rather a new means of providing existing social movement organisations, local activist networks, and street‐level protest with a trans‐national capacity to collaborate, share information, and communicate with a wider audience. Such new media‐enabled social action is both more congruent with a politics of identity but may also increasingly be competing within a media environment saturated by user‐generated content.     

Art in Social Movements: Shantytown Women's Protest in Pinochet's Chile

How social movements use art is an understudied question in the social movements literature. Ethnographic research on the use of art by the prodemocracy movement in Pinochet's Chile suggests that art plays a very important role in social movements, which use it for framing, to attract resources, to communicate information about themselves, to foster useful emotions, and as a symbol (for communicating a coherent identity, marking membership, and cementing commitment to the movement).     

The Emotions of Protest: Affective and Reactive Emotions In and Around Social Movements

The recent explosion of cultural work on social movements has been highly cognitive in its orientation, as though researchers were still reluctant to admit that strong emotions accompany protest. But such emotions do not render protestors irrational; emotions accompany all social action, providing both motivation and goals. Social movements are affected by transitory, context-specific emotions, usually reactions to information and events, as well as by more stable affective bonds and loyalties. Some emotions exist or arise in individuals before they join protest groups; others are formed or reinforced in collective action itself. The latter type can be further divided into shared and reciprocal emotions, the latter being feelings that protestors have toward each other.     

The Leverage of Protest: Market,Media, and Reputational Disruption in Social Movement Success

How do social movements gain concessions from large corporations? The ability of protests to attain leverage by imposing disruption costs on their targets is widely assumed but less often tested. In this article, we assess the ability of protests to attain concessions by disrupting three broad sources of interest to firm officials: maximizing shareholder value, gaining positive media, and fostering a well-reputed image. In contrast to the body of research on the benefits to movements from shaping media discourses and damaging the reputations of their targets, we find that only market disruption provides protests with leverage. We show this through statistical analyses of an original database of protests against large corporations in the United States over five years, 2005–2009. This study advances social movement and organizational research by demonstrating the ways in which the interests of large corporations provide insurgents with means of attaining leverage over their targets. It also speaks to the broad debate over the importance of disrupting the material versus symbolic interests of movement targets. Our results suggest that when it comes to obtaining concessions from large corporations, it is material disruption and not symbolic disruption that provides movements with leverage.     

Ethnographic Cartographies: Social Movements,Alternative Media and the Spaces of Networks

Research on social movement networks has been defined by an emphasis on structural determinism and quantitative methodologies, and has often overlooked the spatial dimension of networking practices. This article argues that scholars have much to gain if (1) they move beyond the understanding of networks as organisational and communication structures, and analyse them as everyday social processes of human negotiation and construction, and (2) they pay attention to how networks between different organisations create multiple and overlapping spaces of action and meaning that define the everyday contexts of social movements. Drawing on ethnographic research within the Cuba Solidarity Campaign, this article explores the everyday dimension of political and communication networks. It shows that everyday networking practices are embedded in processes of identification and meaning construction, and are defined by a politics of inclusion and exclusion; introducing the concept of ethnographic cartography, it demonstrates that social movement networks are incorporated into everyday practices and narratives of place-making.     

Protest,Cyberactivism and New Social Movements: The Reemergence of the Peace Movement Post 9/11

This paper examines ways in which the Internet and alternative forms of media have enhanced the global, yet grassroots, political mobilization in the anti-war effort in the post 9/11 environment. An examination of the role of cyberactivism in the peace movement enhances our understanding of social movements and contentious politics by analyzing how contemporary social movements are using advanced forms of technology and mass communication as a mobilizing tool and a conduit to alternative forms of media. These serve as both a means and target of protest action and have played a critical role in the organization and success of internal political mobilizing.     

Visions of Protest. A Media‐Historic Perspective on Images in Social Movements

Social movements and the messages they wish to spread are essentially visual phenomena. Although this is both an obvious and momentous assertion, social movement research has been hesitant to integrate visual data. Until lately, most insights into the use of images in social movements originated from historical and media studies. This contribution presents the recent surge in literature devoted to the visual analysis of social movements. It focuses on activists' practices of image production and distribution under certain media‐historic constellations. In this perspective, the current opportunities to create and spread images of dissent are contrasted with previous appropriations of technical possibilities from early print to electronic media. In times of mobile devices combined with social network sites, scholars of movement images are confronted with profound changes in the ways images contribute to the emergence and dynamics of social movements. Thus, we argue for a media‐sensitive analysis of images in social movements.     

Contemporary Research on Social Movements and Protest in Latin America: Promoting Democracy, Resisting Neoliberalism, and Many Themes in between

This essay outlines how research on Latin American social movements has evolved since the late 1980s. Emphasis is given to two topics. First, the essay examines how Latin American social movement research has historically been oriented toward social movement theories that emerged out of the study of European movements and, to a lesser extent, movements in the United States. At the same time, it discusses how the unique historical and contextual factors of Latin American societies have repeatedly been found to defy adequate explanation by these theories. Second, the essay outlines five major themes that characterize the Latin American social movement literature: the dynamics of movements in relation to transitions to democracy, and to neo-liberal economic reforms, as well as transnational movement dynamics, indigenous movements, and women's movements.     

Politics, Social Movements, and the Body

This paper outlines a conceptual idea of the 'body' in social movement research that captures how the body is both the materialization of civic culture and empowering agent of change. After critically reviewing the three main debates on the body literature –'biopolitics', 'embodiment' and 'feminism'– I explain why each fails to provide an adequate account of the embodied self in social movements. I suggest combining the concepts of 'performativity. and 'performance' to capture how social movements use, challenge, and reproduce civic norms to construct 'embodied performances' as forms of symbolic communication for the purposes of stimulating cultural and political change. By combining the two concepts, I will put forth an theory of the body in social movements that addresses: 1) the constraints of normative civic ethics that limit possible forms of struggle as well as foreshadow political consequences 2) how embodied performances create community and solidarity within a heterogeneous population to make mobilization possible and 3) the stratification and sometimes fracturing of social groups during the social movement process.     

Occupation, Biography and New Social Movements

Membership of 'new social movements' is generally associated with employment in the educated service class, particularly in the state sector. The nature of the employment experience is often said to be generative, in some way, of radical activism, even if only, in much modified versions of such theorising, through the reinforcement provided from the presence of networks of like-minded colleagues. On the basis of intensive biographical study of both environmentalist and feminist activists in a large industrial city, it is argued that though they are indeed located in the occupations referred to in the literature, their membership of NSMs cannot in general be attributed either to their experience of employment or of higher education. The propensity to radical activism is clearly established at an earlier date. It emerges from the intersection of socialisation within the family and personal life experience.     

Music and Social Movements

Music is a key component of social movements. This article addresses the relationship between music and social movements through four foci: collective identity, free space, emotions, and social movement culture. Collective identity is developed and nurtured within free spaces through the use of music. These spaces are often rife with emotions that are instrumental in development of collective identity. A social movement culture may develop as these processes unfold. Music is part of this culture and serves as an important mechanism for solidarity when participants move beyond free spaces to more contested ones. Examples of song lyrics demonstrate these processes. Research on music and social movements, it is argued here, can be enhanced by addressing technology and popular culture.     

Humor and Social Movements

At first glance, humor and politics may appear oppositional. Politics is often understood as serious, important, and grave, while humor is perceived as lighthearted and frivolous. Beneath the surface, however, it is evident that humor and politics are actually inextricably linked and have been throughout political history. This paper interrogates the tensions between humor and seriousness, importance and frivolity, and legitimate and dismissible to examine the manifestations of humor in social movement protest. I discuss how humor is used as a communicative and emotional strategy for social movement activists and organizations and focus on two constellations of movement humor: humor directed outside the group in the forms of tactics and frames, which I term external humor, and the role of humor in leadership, collective identity, and emotional labor, termed internal humor. To illustrate the role of humor in protest, I integrate examples from scholarly research, media depictions, and participant observation data to provide examples of how humor is manifest as an external tactic, social movement frame, and its potential role in strengthening ties to leadership and collective identity. The essay concludes by highlighting some potential paths for future study about the relationship between humor, ideology, identity, and power.     

Social Movements and Social Networks: Introduction

In this Introduction we provide a brief literature review of work on social networks and social movements, a brief introduction to certain key concepts and debates in social network analysis, and a brief introduction to the articles which follow in the special issue.     

Social Movements and Tactical Choice

For much of the past 40 years, the study of social movement tactics has viewed organizers' choices as driven by a desire to maximize efficacy and efficiency within a context of scarce resources and structural constraints. As sociologists increasingly turned toward culture, a new orientation emerged to view tactical choice as a process of gathering, interpreting, and evaluating information within dynamic, uncertain, and often‐contradictory contexts. The importance of the cultural turn has been amply demonstrated in studies of such things as identities, emotions, and collective action frames, but the full implications of its insights continue to be discovered. Four insights in particular warrant greater attention: many core concepts in the study of social movements have an interpretive, subjective, and contingent nature; tactics are a means of communication; social structures are imbued with culture, and culture is thoroughly structured; and social movements sometimes behave irrationally, and what appears to be irrational behavior often is in fact rational. I briefly discuss three areas of scholarship – collective identities, diffusion, and institutional fields – that demonstrate innovative ways that sociologists continue to combine and incorporate these insights and point the way toward a more sophisticated understanding of social movements and tactical choice.