A struggle on two fronts: boundary drawing in the lower region of the social space and the symbolic market for ‘down‐to‐earthness’

In this article we use qualitative interviews to examine how Norwegians possessing low volumes of cultural and economic capital demarcate themselves symbolically from the lifestyles of those above and below them in social space. In downward boundary drawing, a range of types of people are regarded as inferior because of perceived moral and aesthetic deficiencies. In upward boundary drawing, anti‐elitist sentiments are strong: people practising resource‐demanding lifestyles are viewed as harbouring ‘snobbish’ and ‘elitist’ attitudes. However, our analysis suggests that contemporary forms of anti‐elitism are far from absolute, as symbolic expressions of privilege are markedly less challenged if they are parcelled in a ‘down‐to‐earth’ attitude. Previous studies have shown attempts by the privileged to downplay differences in cross‐class encounters, accompanied by displays of openness and down‐to‐earthness. Our findings suggest that there is in fact a symbolic ‘market’ for such performances in the lower region of social space. This cross‐class sympathy, we argue, helps naturalize, and thereby legitimize, class inequalities. The implications of this finding are outlined with reference to current scholarly debates about politics and populism, status and recognition and intersections between class and gender in the structuring of social inequalities. The article also contributes key methodological insights into the mapping of symbolic boundaries. Challenging Lamont's influential framework, we demonstrate that there is a need for a more complex analytical strategy rather than simply measuring the ‘relative salience’ of various boundaries in terms of their occurrence in qualitative interview data. In distinguishing analytically between usurpationary and exclusionary boundary strategies, we show that moral boundaries in particular can take on qualitatively different forms and that subtypes of boundaries are sometimes so tightly intertwined that separating them to measure their relative salience would neglect the complex ways in which they combine to engender both aversion to and sympathies for others.     

Negotiating the Lines of Contention: Counterframing and Boundary Work in the School of the Americas Debate1

Counterframing scholars typically identify counterframes that interpretively distinguish arguments among opponents. This approach assumes that counterframing strategy centers on directly countering the claims of protesters. In my in‐depth examination of the ongoing debate between protesters and officials of the former School of the Americas, I identify a form of counterframing that agrees with and embraces the moral alternatives implicit in accusers’ claims. I bring boundary construction theory into conversation with counterframing analysis to expand understanding of how framing and counterframing strategies revolve around the competition for common, moral resources. I explain that in the movement to close the School of the Americas, protesters’ claims have served as moral boundaries against which the targeted institution has redefined its objectives and programs. I introduce the concept of “boundary negotiation” to argue that counterframing strategy and success lie in the negotiation of moral boundaries called into question by social movements. I outline defensive and offensive modes of boundary negotiation and identify boundary negotiation as a mechanism driving the link between counterframing and demobilization.     

Greening the poor: the trap of moralization

This article uses ethnographic data to engage a critical reflection on the tension between individual responsibility for the environment and inequality. While research has shown that the majority of sustainable consumers are middle and upper class, educated and white individuals, the study explores how the ethical injunction to ecological sustainability is being introduced to lower‐income neighbourhoods in France. It draws on the observation of a national programme which aims at supporting inhabitants of public housing estates in the process of greening their lifestyle in order to fight climate change and fuel poverty. The paper analyses how environmental responsibilization is specific in that it calls upon a responsibility towards others, towards the common good. Using the Foucauldian concept of ‘subjectivation’, it describes and analyses the moral work implied by such behaviour change programmes. It demonstrates that a negative representation of poor households and a moral framing of the responsibility for the environment lead to a moralization of their lifestyle under the heading of ‘eco‐friendly behaviours’. A paradoxical result of such endeavours is that the social group with the least impactful lifestyle on the environment is the one which is moralized in the most intrusive and resolute manner. The article shows, however, that the tenants manage to resist the normalizing discourse on sustainable living, for reasons which are not anti‐environmentalist. This piece thus provides interesting results for sustainability studies as well as for the sociology of the regulation of underprivileged neighbourhoods.     

The public relations profession as discursive boundary work

Public relations (PR) has spent more than a century as a professional project, marked by a struggle with adjacent professional fields for market control, social closure and elite status. However, the wider literature on professionalisation lacks a systematic account of how professions discursively construct their boundaries, or how differences in field position can influence a profession’s use of discursive strategies to defend or contest its boundaries. This matters for the deepening of PR scholarship, since an effective exploration of the PR profession must include studies of PR’s jurisdictions and its jurisdictional disputes. This article introduces into PR theory, a discourse analytical framework for deconstructing boundary work between PR and adjacent professions. The discourse framework, and accompanying discussion, answers the call to dismantle silo thinking about PR activity, through a methodology designed to examine PR’s intersections with other fields.     

Decency and the Liberal International (Dis)Order: Moral Limits and the Possibilities of a Global Pluralist Politics

This article analyzes the tension between the liberal ideals of freedom and equality and cultural difference. It argues that decency has become intertwined with the fragility of the liberal international order by providing a problematic threshold of international justice. The idea is that as global pressures mount for protecting the human dignity of persons/peoples, they also congeal or harden decency’s political and social constraints (impartiality, neutrality, and basic rights enforcement) on engaging others. Decency as a moral threshold of international justice, the article claims, has become static or a self-reinforcing limitation. This contradictory decency/dignity dynamic of the liberal international order not only explains how states have aggressively asserted their interests by absorbing these constraints, but also how politics can limit the pragmatic potential to bridge the various social gaps in values and belief systems. This article seeks to conceptualize a pluralist ethos that shows how such constraints can be reimagined as, or turned into, the conditions of possibility/freedom that transition us to a global pluralist politics. It concludes with a discussion of the refugee crisis and Islamism, showing how both cases resonate the felt stigmatization and alienation within the liberal international order.     

Body Talk and Boundary Work Among Arab Canadian Immigrant Women

This paper places Latour’s (2004) concept of “body talk” alongside literature on symbolic boundaries to consider how the symbolic judgements and evaluations that comprise body talk frame the impact of structural pressures on the body. Drawing from individual and focus group interviews with 36 first-generation Arab Canadian immigrant women, this study shows that the female body, and practices of feeding and exercising it, are sites where structural inequalities embedded in the immigration process are materially experienced, resisted, and managed. In constructing boundaries between Arab women’s bodies in Canada and the Arab world alongside those of so-called “Canadian” women, we argue that women communicate their immigration and settlement struggles and recoup dignity otherwise compromised in the migration process—ultimately allowing them to frame their struggles as products of their moral integrity as immigrant wives and mothers. Through these findings, this paper demonstrates the role of body talk in framing the impact of structural pressures on the body, while simultaneously highlighting the centrality of boundary work to that framing.

     

Branded Solidarity in Fair Trade Communication on Facebook

The objective of fair trade to achieve economic justice through markets depends on establishing, via moral education, bonds of solidarity between Northern consumers and impoverished Southern producers. Moral education is increasingly realised by commercial brands who take advantage of the opportunities offered by social media. This article analyses the discursive construction of solidarity in the brand communication of Pukka (UK) and Pizca del Mundo (Poland) on Facebook. It identifies 3 discourses of solidarity: ‘solidarity through legitimation’, which presents the rationale for solidarity with Southern producers; ‘solidarity through affinity’, which constructs a moral economy between Southern producers and Northern consumers; and ‘solidarity through lifestyle’, which proposes everyday actions that can be undertaken by consumers to support Southern producers. These discourses are employed by the brands to different extents, with Pizca del Mundo attempting to establish a fair trade market in Poland and Pukka with an aim to increase sales of their fair trade products. The article concludes that primarily the discourses of ‘solidarity through legitimation’ and ‘solidarity through affinity’ serve moral education whose objective is to generate sustained commitment towards Southern producers as distant others.     

Children’s Strategies for Agency in Preschool

This article is based on an ethnographic study of children’s everyday life in Swedish preschools. The ethnography is used to explore children’s strategies for influencing, defending and constructing the social order of a preschool institution. The focus of our concern is on how the children, in their interactions with each other and with the preschool teachers, manage the collective regulation and how they negotiate their participation in collective activities. There is an inherent tension between free play and the high degree of routinised and collective activities within the preschool institution. The study shows that children are active in playing at the border, acting as if the institution is the children’s place. It also shows how they draw on different strategies as resources for managing the regulations, accounting for personal autonomy and negotiating the social order. In taking a child perspective and acknowledging children as active agents, it is possible to see how they influence and shape their everyday life in a preschool context. In addition, the article illustrates individual children’s strategic and pragmatic use of resources and in doing so contribute to their own childhood and thereby become part of a social and cultural construction process.     

Ethnic Community and Ethnic Boundaries in a “Sauce‐Scented Neighborhood”1

This article investigates the problem of ethnic boundary making in a changing context. Our case is Boston’s North End, a historically Italian neighborhood undergoing changes to its social and physical environment, making the ethnic definition of neighborhood identity and belonging more difficult though not less salient. Consequently, participants in the workings of the neighborhood—residents, business owners, politicians—face challenges of both boundary placement (who is Italian and who is not?), as well as cultural content (what does it mean to be “Italian”?). Rather than viewing Italian ethnicity as simply weakening over time, we argue that the North End shows ethnicity is in a stage of category divergence, where the still‐dominant ethnic identity is juxtaposed not against another ethnic out‐group, but at various times against boundaries of class and race, commercial and community values, even city political boundaries. Drawing on ethnographic research and in‐depth interviews, we describe three group identity frames that illustrate these processes and reveal how Italian ethnicity continues to animate discourse and action in the neighborhood.     

Complicating Patriotism in the Elementary Grades: An Examination of Rugg and Krueger's Overlooked Textbooks

In the late 1930s several prominent self-described patriotic groups attacked social studies pioneer Harold Rugg as “un-American.” The largest instance of textbook censorship in American history unfolded. Yet little attention was given (and continues to be given by scholars) to Rugg's elementary textbooks that he wrote with Louise Krueger. This article examines Rugg and Krueger's complete “Elementary Series” in light of the un-American criticisms levied at Rugg. It documents how, despite critics’ claims, the books were immediately celebratory of the United States and its people, teaching a traditional patriotism that casts the nation as the supreme level of social analysis through an unquestioning, best-story approach. Furthermore, it shows how the books lack Rugg's justice-oriented philosophy of the “American Problem.” The article concludes by charging elementary social studies teachers, teacher educators, and researchers to consider critical questions related to the teaching of patriotism in the elementary grades.     

Social identity and alcohol in young adolescence: the perceived difference between youthful and adult drinking

This paper examines the evolving social identities of young adolescents in regard to alcohol and drinking culture in Norway. Detailed analysis of 29 focus group interviews and 32 individual interviews with 12–13-year-olds reveal a thorough negative attitude towards alcohol, especially when enjoyed by young people. Young adolescents found young people to be too irresponsible and immature to drink, while adults were portrayed as capable of enjoying alcohol without losing control or experiencing other negative effects. Through symbolic boundary work, they distanced themselves from adolescents who drank. The young adolescents rejected the idea that drinking alcohol was a sign of maturity; instead, they exhibited maturity by distancing themselves from drunk adolescents. We discuss how these findings reflect the participants’ socio-cognitive development, and how symbolic boundaries are often drawn against those closest in social distance. We conclude that boundaries between ‘adolescents’ and ‘adults’ are fundamental when understanding emerging adolescent social identities, especially when it comes to drinking and drinking culture.     

Considerate Exchange: Exploring Social Exchange on Family Farms

Much theory about economic action has emphasized tensions between exchange and care for others. Based on a mixed methods study of family farms, this article shows how considerateness may be conceptualized in social exchange theory and how such conceptualization facilitates research on interaction among close relations. The article shows how scholars may combine an exchange purpose typology with existent concepts of social exchange to analyze multiple dimensions of exchange. Data from family farms illustrate how various forms of exchange unfold among close relations. The article sheds light on actors’ management of emotional and moral ties in economic matters. It argues that social exchange theory has an unfulfilled potential in research on economic interaction among close relations.     

Influence of the Huguenot Refugees on English Manufactures

In the late 1930s several prominent self-described patriotic groups attacked social studies pioneer Harold Rugg as “un-American.” The largest instance of textbook censorship in American history unfolded. Yet little attention was given (and continues to be given by scholars) to Rugg's elementary textbooks that he wrote with Louise Krueger. This article examines Rugg and Krueger's complete “Elementary Series” in light of the un-American criticisms levied at Rugg. It documents how, despite critics’ claims, the books were immediately celebratory of the United States and its people, teaching a traditional patriotism that casts the nation as the supreme level of social analysis through an unquestioning, best-story approach. Furthermore, it shows how the books lack Rugg's justice-oriented philosophy of the “American Problem.” The article concludes by charging elementary social studies teachers, teacher educators, and researchers to consider critical questions related to the teaching of patriotism in the elementary grades.     

The Making of Childhood Mortality in Modern South Africa

This article examines the ways in which childhood mortality as an ideological tool is constituted as a shared moral order in modern society. The examination of record‐keeping as an ideological practice that produces a governable and self‐regulating population allows us to identify how and where it is incorporated into social life as an everyday morality. Under this moral order, death must be constituted as a medical necessity, rendering it culturally relevant, in order for social life to continue to be considered a meaningful and purposeful endeavour. The child's status in society as a sacred citizen ensures that children's deaths are constituted in even more particular ways, so that the possibility of medically ‘unnecessary’ child death remains morally unthinkable and thus does not expose the ideological underpinnings that continue to produce social life as a moral and thus meaningful affair.     

Volunteers' Power and Resistance in the Struggle for Shelter Animal Survival

This article presents an analysis of how volunteers use different forms of capital to resist the practices and discourses of the organization for which they volunteer. Volunteers at a large public animal shelter do not share the shelter's institutionally held belief that shelter death is an inevitable result of homelessness among companion animals; to reduce shelter death, they craft challenges to the shelter practice of putting dogs down and work to construct shelter death as an avoidable and problematic outcome. Their repertoire of resistance includes educational, health‐based, relational, moral, reputational, and legal strategies. The findings illuminate that volunteers’ social location outside of the shelter provides them with capital to engage in resistance within the shelter.     

Embeddedness and local food systems: notes on two types of direct agricultural market

Direct agricultural markets, predicated on face-to-face ties between producers and consumers, are often seen as central components of local food systems. Activists and academic analysts often assume that trust and social connection characterize direct agricultural markets, distinguishing local food systems from the “global food system”. This article examines that premise about direct agricultural markets, using the concept of social embeddedness from economic sociology to analyze the interplay of the economic and the social. Specifically, it draws on Block's (1990) elaboration of the concepts of marketness and instrumentalism to qualify the concept of social embeddedness. Taken together, and augmented by consideration of how they relate to power and privilege, these concepts provide an analytical framework that more accurately describes the social relations of two types of direct agricultural markets — the farmers’ market and community supported agriculture. In providing an alternative market, farmers’ markets create a context for closer social ties between farmers and consumers, but remain fundamentally rooted in commodity relations. In attempting to construct an alternative to the market, as reflected in an explicit emphasis on community and in the distinctive “share” relationship, community supported agriculture moves closer towards the decommodification of food. Nonetheless, in both types of direct markets, tensions between embeddedness, on the one hand, and marketness and instrumentalism, on the other, suggest how power and privilege may sometimes rest more with educated, middle-class consumers than with farmers or less-advantaged consumers. Recognizing how marketness and instrumentalism complicate social embeddedness is critical for understanding the viability, development and prospects of local food systems.     

Moral Reflexivity and Dramaturgical Action in Social Movement Activism: The Case of the Plowshares and Animal Rights Sweden

Drawing on Durkheim's sociology of morality, which identifies ideals and norms as the key components of morality, this article outlines a theoretical model for understanding how social movements can bring about legitimate social change. Social movement activists, we propose, can be conceptualized as followers and pursuers of sacred ideals. As such, they frequently come into conflict with existing norms in society. To manage this dilemma, activists must downplay their role as norm breakers while emphasizing their identity as followers of ideals. This in turn requires moral reflexivity in the staging of collective action. The article shows how dramaturgical control (Goffman) is exercised towards this end among activists engaged in two social movements in Sweden: the Plowshares peace movement and Animal Rights Sweden. The article further examines the internal stratification, or ‘moral hierarchies’, within the two activist groups in the light of the proposed model. The closer the activists were able to adhere to the sacred ideal, the higher the social status they enjoyed within the group.     

Heretical Social Movement Organizations and Their Framing Strategies*

This article is an exploratory study of heretical social movement organizations (HSMOs) and the challenges that they face in framing their issue positions. It examines how identity communities’ core issue positions serve to demarcate the boundaries of authentic group membership, making “heretics” out of community organizations that have contrary positions. It also analyzes how these organizations finesse their heretical status by utilizing specific framing strategies. It illustrates these processes using data on two social movement organizations involved in the American abortion controversy, Catholics for a Free Choice, a Catholic pro‐choice organization, and Feminists for Life of America, a feminist pro‐life organization, during the period between 1972 and 2000. I begin by demonstrating the Catholic and feminist communities’ use of an abortion litmus test to maintain community boundaries. I, then, describe the two organizations’ use of value amplification and boundary framing to frame their “heretical” issue positions both within and against their identity communities, respectively. I conclude by discussing the trend toward orthodoxy in many identity communities and the role of heretical social movement organizations in challenging this trend.     

Visions of power: ideology and practice in the American garage sale

In this article, we examine ideological statements reflected in, and to a small extent created by, people's participation in garage sales.¹ Although the article touches upon the economics of garage sales, its focus is on ideology, about how people understand what they are doing when they buy and sell, and how this relates to their more general perception of the social world and their position in it. The way people discuss their participation in garage sales tells a great deal about how they understand their worlds: patterns of work and consumption, claims (especially by women and the aged) that their daily activities have more dignity than is normally afforded them within society, a felt need for moral and practical networks. The expression of ‘oppositional culture’in the statements garage sale participants make to describe their lives is certainly underdeveloped. It is not free of the dominant ideology, cannot be the basis of class-conscious political practice and in present form poses little danger to any social institution (except perhaps department stores). Still it does contain, in shadowy form, seminal statements in contradiction to what is generally regarded as the dominant ideology. We will call these emerging elements ‘prefigurative cultural formations’, as in vague form they connote emergent social values. Further, we will argue that these prefigurative cultural formations are grouped into discrete ideological claims that we call ‘Visions of Power, each of which speaks to the empowerment of subordinate groups. We will discuss four specific Visions of Power: reclaiming control of one's work, creating a sense of social justice, beating the system, and feeling oneself a part of a nurturing community. Before attempting to demonstrate the utility of these concepts in understanding forms of belief reflected in garage sales and other informal economic activities, we will briefly explore our approach to ideology, and will attempt to situate it within the contemporary debate on the nature of ideology.     

CONTROL: the extractive ecology of corn monoculture

This article tells the history of the industrial and biotechnological development of large-scale corn agriculture, from a new materialist perspective. Addressing the large-scale economy of industrial food production as a form of more-than-human configuration, it demonstrates how corn has been made into a quintessential commodity and factor of production for a consumption-based economy. Set within discourses around the climate crisis, this account critically assesses the Anthropocene and its advocacy for human accountability in regards to the exploitation of nonhuman matters. I ask: who is the Anthropos? How does it/he/she meet with its domesticated subjects, or rather makes them into domesticable materials? Telling the history of corn monoculture from a new materialist standpoint exposes this industry’s distribution of agency, power and control across a diversity of human and nonhuman actors. This is at the centre of this article’s three sections: (1) an argument for inscribing extractivism within new materialist literature, (2) an account of the industrialization of corn monoculture, exposing the industry’s main mechanisms and economic endeavours, as well as its ramifications with a biopolitics of invasion and (3) the biotechnological development of the industry and its shifts from a biopolitics of vegetal matter to an informational extractivism and a necropolitics of killable life. Thus I argue that if the industry of corn monoculture belongs to a broader network of detrimental industries characteristic of the Anthropocene, the geological Anthropos is not to be understood as synonymous with the human species, but as a very restrictive ecology of humans and nonhumans, including corporate, industrial, technoscientific and extractive actors. As such, the article emphasizes the moral necessity of rupturing with the narrative of the Anthropocene, a discourse better suited for supporting existing mechanisms of domination and exploitation constitutive of the economy of climate change.