Subsidiary Entrepreneurship and Entrepreneurial Opportunity: An Institutional Perspective

A subsidiary's ability to identify opportunities in the host country and to subsequently exploit these opportunities could create competitive advantages for the Multinational Corporation. While research on subsidiary entrepreneurship has focused primarily on subsidiary-specific resources and capabilities, as well as environmental factors, the type of opportunities that the subsidiaries may find in the host environment has been underexplored. Drawing on the subsidiary entrepreneurship literature, institutional perspectives, and entrepreneurship research, this paper suggests that subsidiaries embedded in institutional contexts that are different from those of their home country have unique advantages that enable the identification of entrepreneurial opportunities. Accordingly, a theoretical framework is proposed, based on contingency perspectives on the different views of entrepreneurial opportunities in relation to business processes in the host country's institutional environment, vis-a-vis uncertainty levels and legitimacy requirements. In addition, appropriate strategic approaches are suggested, through which subsidiaries can exploit these entrepreneurial opportunities.     

Unravelling the Subsidiary Initiative Process: A Multilevel Approach

Strategy‐making and entrepreneurial behaviour at the subsidiary level, in particular the phenomenon of subsidiary initiative, has received increasing research attention in recent years. In the fields of international business, strategy and entrepreneurship, several studies addressing aspects of this phenomenon have been conducted. They focused on different stages of the subsidiary initiative process, different theories and also different methodological levels. This puts subsidiary initiatives as a topic at the crossroads of several disciplines, so that theory‐building remains fragmented, and there is a lack of perspective capturing the complexity of the entire subsidiary initiative process. Based on a comprehensive literature review, this paper discusses theoretical concepts and streams of thinking that have contributed to our understanding of the subsidiary initiative process, and develops an organizing framework based on stages and levels of the subsidiary initiative process. In order to integrate theories across levels, the authors identify ‘aggregation’ theories that guide the emergence of initiatives from the individual up to the network level, and also acknowledge theories that link the micro–macro divide and may help in the development of a more holistic view of subsidiary initiatives.     

From Rocking the Boat to Wagging the Dog: A Literature Review of Subsidiary Initiative Research and Integrative Framework

This literature review on the topic of subsidiary initiatives discloses a certain lack of conceptual clarity concerning the phenomenon. After providing an overview of the research field, the paper applies a conception of entrepreneurship inspired by Schumpeter (1912) as a basis for refining our understanding of just what a subsidiary initiative is and of the different kinds of subsidiary initiative. A framework is developed with a view to the current and anticipated growing importance of highly populated countries like China and India which are bound to raise the MNC-internal profile and weight of subsidiaries serving these national mega-markets. The framework distinguishes between organizational disequilibrium and market disequilibrium as a way to classify different types and different degrees of subsidiary initiative. It is argued that prior conceptions of subsidiary initiative in practice reveal a bias towards organizational disequilibrium and tend to overlook important MNC subsidiary initiatives involving market disequilibrium, generally neglecting the entrepreneurial dimension that Birkinshaw (1997) associated with the term when he initiated this research stream. Metaphorically speaking, although Birkinshaw was always clearly interested in MNC subsidiary initiatives that “wag the dog,” most follow-up research examines initiatives that merely “rock the boat.” Our framework helps capture the distinction and anticipates more dog-wagging by MNC subsidiaries in the future.     

Getting the seal of approval: Pathways to subsidiary initiative acceptance

Multinational corporations (MNCs) are proactive, entrepreneurial, and decentralized organizations. They seek to incorporate and leverage knowledge from their foreign subsidiaries. Initiatives in which subsidiaries pursue new business opportunities are one way that subsidiaries contribute to MNCs' knowledge stocks, but prior research suggests that few subsidiary initiatives secure headquarters approval. We argue that the extent to which initiatives are accepted by the headquarters of an MNC depends on a range of relational and contextual conditions that configure in complex ways. Using a neoconfigurational approach, we identify five equifinal configurations associated with the acceptance of subsidiary initiatives. We advance theory of subsidiary management by uncovering how subsidiary activities gain traction within the MNC.     

Developing subsidiary contribution to the MNC—Subsidiary entrepreneurship and strategy creativity

Despite its theoretical and managerial significance, subsidiary entrepreneurship and its effects on subsidiary contribution remain underexplored in the literature. We propose that subsidiary entrepreneurship encourages more creative strategic responses to escalating environmental change. We explore the direct and mediating effects of subsidiary entrepreneurship on subsidiary contribution to the MNC, particularly subsidiary strategy creativity. We use structural equation modelling to test our propositions on data generated from surveying the population of Irish subsidiaries of foreign MNCs, and find strong support for our theoretical predictions. The managerial implications of subsidiary entrepreneurship in generating creative strategy, prompting strategic initiatives and improving performance are discussed.     

Creative entrepreneurs’ creativity,opportunity recognition,and career success: Is resource availability a double-edged sword?

At the heart of the entrepreneurial process in creative industries are entrepreneurial creativity and opportunity recognition, which influence entrepreneurs’ ability to create new ventures or significantly improve the position of an existing business. Recent entrepreneurship research has suggested that resource availability represents a double-edged sword, simultaneously facilitating and impeding new venture outcomes, while little research has explored how entrepreneurial creativity, opportunity recognition, and resource availability jointly affect entrepreneurial career success. To address the theoretical gap, this paper examines the moderating role of resource availability in the relationship between entrepreneurial creativity, opportunity recognition and career success of creative entrepreneurs.To reflect the career success perceived by business founders in creative industries, five indicators of entrepreneurial success are examined, including career achievement, social reputation, entrepreneurial happiness, capability enhancement, and financial satisfaction. Hierarchical regression analysis empirically examines a sample of 296 entrepreneurs in creative industries. Results suggest that entrepreneurial creativity and opportunity recognition are positively related to entrepreneurial career success. We also find that resource availability generally strengthens the effect of entrepreneurial creativity and opportunity recognition on entrepreneur-perceived career success. Nevertheless, the relationship between opportunity recognition and financial satisfaction is found to be weakened by entrepreneurs’ resource availability. Integrating the theory of entrepreneurial effectuation and resource dependence theory, our findings indicate that entrepreneurial bricolage is crucial for creative entrepreneurship.     

Knowledge Management for the Entrepreneurial Venture

We synthesize research from operations management, entrepreneurship, organizational science, and strategy to investigate the performance‐enhancing benefits of knowledge management activities throughout the entrepreneurial process of a high‐tech venture from idea conception to commercialization. We adopt a dynamic learning perspective of entrepreneurship to understand how knowledge management activities change throughout four phases of the venture's life cycle. We introduce a framework that identifies a set of knowledge‐based capabilities that enhance the entrepreneurial venture's success. In the context of the first phase, we discuss knowledge as a key driver of entrepreneurial alertness and creativity, both of which impact the quality and quantity of opportunities and innovations discovered. Second, we describe how knowledge enables the entrepreneur to make decisions under uncertainty such as determining which opportunity to pursue. For Phase 3 of the life cycle, we explore the challenges of managing knowledge during the development of the product or technology including the trade‐off between exploration and exploitation. In the final phase, we explore how knowledge impacts the market entry decision, survival, and the value captured at commercialization. We conclude the article with suggestions for future research.     

创业研究回顾与展望

创业实践因新兴技术驱动的经济社会环境变革而发生了重大变化,涌现出了不少组织和战略理论甚至是创业研究也难以回答的新现象和新问题,这些现象和问题在中国情境下表现得非常突出,但并没有引起学者们的足够重视。基于此,本文采用扎根理论的编码设计,开展2008~2018年间发表的1842篇国际顶级创业研究文献的统计分析,在描述和评价研究主题发展态势和进展基础上,归纳出以创业前因、创业实施、创业结果与创业情境为体系的创业研究主题框架,进一步提出未来研究趋势和中国情境下开展创业研究的建议。研究结果对于推动我国创业研究的深化发展并开展具有国际学术影响力的高水平研究有着重要的理论价值。     

Relationship marketing: Its key role in entrepreneurship

The authors argue that relationship marketing can readily be adopted by a small entrepreneurial business but it will need to be adapted to the entrepreneurial environment into which it is introduced. Results from initial research suggest that entrepreneurial enterprises employ relationship marketing more effectively than less entrepreneurial organisations and they derive commercial benefits such as higher growth rates and fewer customer defections. The authors argue that entrepreneurship can be learned and so less entrepreneurial firms have the potential to learn from more successful entrepreneurs. They offer some specific recommendations but they recognise that the task is not easy because the SME has to create an internal culture that is capable of both embracing relationship marketing and being alert to opportunity.     

Subsidiary managers' initiative pursuit: A behavioral agency model

Subsidiary managers' decisions to pursue initiatives for innovative product introductions in their host markets provide opportunities for rent creation, but also bear risks for the multinational corporation (MNC). However, we lack insights into which factors drive such decisions. Grounded in behavioral agency theory, our study investigates which factors at the individual level, the corporate level, and the subsidiary's implementation context increase subsidiary managers' likelihood of initiative pursuit. We propose that an individual manager's capability and the MNC's entrepreneurial orientation serve as reference points in a specific implementation context. Based on a stated-choice experiment with 799 respondents, results show that subsidiary managers' likelihood to pursue an innovation initiative varies depending on the context, and the choice of implementation mode activates subsidiary managers' gain frames. Our findings advance theory by providing granularity on the situational complexity across multiple methodological levels that instigate subsidiary managers' initiative pursuit.     

创业导向与探索式创新的关系：一个双中介效应模型

  创业导向对探索式创新的影响决定创业企业在不确定商业生态环境中的市场机会捕捉能力和价值创造效果。虽然已有研究部分证实了创业导向与探索式创新的相互作用,但面对创业企业生存环境不确定性更高、资源约束更明显的事实,创业企业如何借助合理的战略决策和高效的资源使用行为帮助自身实现由生存到发展的过渡显得尤为重要,鲜有研究对此类问题予以深入探讨。         基于战略创业理论、创新管理理论和资源基础观理论,以创业导向为解释变量,以探索式创新为被解释变量,引入战略灵活性和创业拼凑两个可能影响导向与产出关系的关键要素,探讨创业导向对探索式创新的直接影响,以及战略灵活性和创业拼凑可能起到的特殊中介作用。借鉴并改进已有研究的成熟量表形成问卷,选取深圳的创业企业为调研对象,以电子邮件的形式发放问卷,基于最终获得的283份有效问卷,采用结构方程和双中介模型的研究方法,全面检验创业导向、战略灵活性、创业拼凑与探索式创新之间的关系。         研究结果表明,创业导向、战略灵活性和创业拼凑均对探索式创新产生促进作用;创业导向与战略灵活性呈显著的正相关关系,也对创业拼凑产生积极影响;战略灵活性与创业拼凑呈显著的正相关关系。创业拼凑在创业导向与探索式创新之间和战略灵活性与探索式创新之间起部分中介作用。由战略灵活性和创业拼凑形成的中介链部分中介了创业导向与探索式创新之间的关系。         研究结论从导向-策略-行为-产出的研究框架拓展了战略创业理论的研究内容,揭示了创业导向、战略灵活性、创业拼凑与探索式创新之间的关系机理,为创业企业理解战略灵活性和创业拼凑的影响、充分实践和发挥创业导向的创新精神、促进探索式创新活动的持续开展提供了重要的理论依据和经验证据。     

Corporate governance effectiveness along the entrepreneurial process of a family firm: the role of private equity

This paper was motivated by the increasing interest in the corporate governance debate on how effective structure and processes may influence entrepreneurial transitions. Along the entrepreneurial process, little research to date has investigated the exit in the context of entrepreneurial family firms. Previous literature has considered the exit mainly as a failure for entrepreneurial families, but when uncertainties arise this choice may enable ownership transitions, thus facilitating survival and long term strategies. Among the exit options, a private equity buyout may balance the family’s wealth protection and the firm’s future growth. However, which family specific characteristics and strategic needs may affect the exit option still remains a neglected topic. Drawing on corporate governance literature and recent research addressing entrepreneurship in family firms, this paper investigates, by a single case study, the bridging role of private equity buyout for going through entrepreneurial transitions. Findings suggest that a private equity buyout is a governance mechanism that may sustain an entrepreneurial transition by realigning family interests and goals. It may also allow the family commitment for improving organizational capabilities required by an entrepreneurial transition.     

Where Do We Go from Here?: Globalizing Subsidiaries Moving Up the Value Chain

This paper studies the international expansion of local subsidiaries of multinational enterprises (MNEs). The main questions asked are why and how MNEs' local subsidiaries in developing economies undertake international expansion. Drawing from the global value chain (GVC) perspective, I argue that local subsidiaries that were initially established to undertake production activities for export-oriented industries do not want to remain at the lowest-value-added position forever. They therefore undertake initiatives to get out of that position. The literature on initiative-taking subsidiary has predominantly focused on them becoming centers of excellence via R&D and innovation in the host country. I propose a different route of local subsidiary upgrading via foreign direct investment in more advanced countries. This strategy helps not only to gain internal prominence within the MNE network, but also to improve its external position within the GVC vis-à-vis the lead firms. The paper uses an in-depth case study of a Thai subsidiary of a Taiwanese electronic MNE to explore the transformation of the subsidiary from simply manufacturing for exports to becoming a strategic international expansion arm for the parent MNE.     

Operational Entrepreneurship: How Operations Management Research Can Advance Entrepreneurship

In this article, we introduce the notion of operational entrepreneurship—the selection and management of transformation processes for recognizing, evaluating, and exploiting opportunities for potential value creation—to offer examples of research opportunities at the interface of entrepreneurship and operations management. Specifically, we believe that operations management has been under‐utilized for gaining a deeper understanding of (i) the knowledge and motivation required for opportunity recognition, (ii) evaluations of a recognized opportunity to determine if it represents an opportunity for the specific entrepreneur, and (iii) the role that feedback from an exploitation of a current opportunity plays in the recognition and evaluation of subsequent opportunities. We also introduce (but not develop) the notion of entrepreneurial operations.     

Subsidiary-level determinants of global initiatives in multinational corporations

This article examines subsidiary-level factors that promote global initiatives in MNCs. Global initiatives are a key capability of MNCs that domestic firms do not possess, yet there has been little research on how MNCs promote initiatives on a global basis. I draw principally on the knowledge-based view to develop a model in which three subsidiary-level variables explain the propensity of the MNC to pursue global initiatives. These variables are: (1) inter-unit networking, (2) subsidiary learning from internal and external sources, (3) shared strategic goals. A survey of 118 subsidiary managers, triangulated with interviews with 20 key informants, provides support for the hypothesized effect of subsidiary learning and shared strategic goals on global initiatives. The result for inter-unit networking is less clear. These variables combine to activate initiatives within the MNC and thus act as a source of competitiveness on a worldwide basis. The results have important implications for MNC managers as well as for theory, and these are discussed.     

Enterprise Ritual: A Theory of Entrepreneurial Emotion and Exchange

Unlike most other areas of social science, emotion has been a neglected concept within entrepreneurship research. Where it has appeared, it has usually been a marginal or subsidiary concern, subordinated to the more rational aspects of information processing and decision‐making. This article draws upon ideas from social exchange, interaction ritual and discourse theory to propose a model that integrates the processes of social interaction, emotion and cognition. The model supports a set of conjectural propositions about the role of emotions in shaping entrepreneurial behaviour and suggests a number of new opportunities for research in this area.     

The Concept of International Opportunity in International Entrepreneurship: A Review and a Research Agenda

Recent research in the field of international entrepreneurship (IE) has emphasized the concept of international opportunity. The entrepreneurial behaviors focused on international opportunities have been found to be critical in IE. International opportunities, however, are often depicted in rather abstract and unspecified ways, and the research suffers from narrow theoretical discussion in relation to the concept of opportunity. To address these issues, the authors draw from entrepreneurship research and present alternative conceptualizations of opportunities as a basis for more in‐depth study of international opportunities in IE. To further articulate a future research agenda, the authors review the state of knowledge on opportunities in the IE field by content‐analyzing articles published between 1989 and 2012. All the analyzed articles incorporate the concept of opportunity into their studies. It is found that, although the IE research has investigated many relevant elements, it is rather limited in the articulation of the conceptual features of international opportunities and opportunity‐focused behaviors. Building on these observations, the authors propose a definition of international opportunity and research questions and strategies to advance IE research on international opportunities.     

Towards a re-conceptualization of firm internationalization: Heterogeneous process,subsidiary roles and knowledge flow

This paper proposes a re-conceptualization of firm internationalization to understand and predict the rapid global expansion of firms since the 1990s, especially those from emerging markets. First, based on a review of existing literature, we re-conceptualize firm internationalization as a heterogeneous process of strategic development of subsidiaries in overseas countries or regions. This re-conceptualization captures the pluralistic character of the process of firm internationalization.Second, we delineate peculiar roles played by subsidiaries in pursuit of multinational enterprise (MNE) headquarters' internationalization strategies. We argue that the HQ's heterogeneous strategies toward overseas subsidiary development define the corresponding roles of subsidiaries, which in turn shape the knowledge-flow patterns within the MNEs. Finally, we link firms' internationalization strategies with different subsidiary roles to generate hypotheses concerning the effect of such links on subsidiary performance. We argue that the proper alignment of HQ's internationalization strategies with subsidiary roles will lead to success of the overseas subsidiaries; by contrast, a mismatch will lead to subsidiary failure. The paper thus contributes to the field of firm internationalization by linking its new conceptualization with the literature on subsidiary roles and knowledge flows in MNEs.     

Dynamic capabilities and high-tech entrepreneurial ventures’ performance in the aftermath of an environmental jolt

This paper contributes to studies on dynamic capabilities (DCs) by showing that a neglected environmental contingency – i.e. the occurrence of a jolt – shapes the DCs–performance relationship. We focus on high-tech entrepreneurial ventures because these are the firms that jolts affect most; in so doing, we also advance the understanding of DCs in the entrepreneurship field. We argue that, in the aftermath of an environmental jolt, the high-tech entrepreneurial ventures that use internationalization and new product development capabilities to modify their resource configuration and regain environmental fit enjoy better performance. Econometric estimates on a sample of 340 Italian high-tech entrepreneurial ventures confronting the consequences of the global economic crisis that began in 2008 confirm that separately using these two DCs has a positive performance effect. This effect is stronger for relatively smaller ventures. Interestingly, despite synergies should arise from the combined use of the two DCs, we do not detect any superadditive effects.     

Intra- and inter-regional diversification,subsidiary value chain activities and expatriate utilization

Although it is well established in the current staffing literature that why and how multinational enterprises (MNEs) allocate more or fewer expatriates in some subsidiaries than others, little is known about why and how some MNEs utilize more or fewer expatriates than other MNEs. This paper builds on regionalization theory to argue that intra- and inter-regional diversification has to do with the overall use of expatriates in MNEs. An empirical investigation of Korean MNEs demonstrates that the degree of intra- and inter-regional diversification has significant impacts on the level of expatriate utilization by MNEs. The results also reveal an interesting moderating influence of subsidiary value chain activities. MNEs tend to vigorously adjust their use of expatriates in downstream subsidiaries depending on the degree of intra- and inter-regional diversification. However, they do not adjust their use of expatriates in manufacturing subsidiaries upon the degree of international diversification. Overall, this study extends our understanding of how MNEs manage a geographically dispersed organization in a semi-globalized world.