Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors – such as journalists or news organisations – directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.     

Tracing Protest Motives: The Link Between Newspaper Coverage,Movement Messages,and Demonstrators’ Reasons to Protest

Within the social movement literature, it is mostly assumed that the reasons why people join a protest demonstration are in line with the collective action frames of the organizations staging the protest. Some recent studies suggest, however, that protesters’ motives are only partly aligned with the messages that are broadcasted by social movements. This study argues that activists’ motives are for an important part shaped by mass media coverage on the protest issue. It investigates the link between people's reasons to protest, the campaign messages of the protest organizers, and newspaper coverage prior to the demonstration. Data cover 14 anti‐austerity demonstrations in Belgium, the Netherlands, and the United Kingdom. Results show that social movements depend a lot on other political actors to gain media visibility for their messages. Furthermore, the relationship between social movement frames and protest participant motives is mediated by newspaper coverage. Protest organizers’ are able to reach demonstrators via their own communication channels to some extent, but for many of their messages, they also rely on journalists’ reporting about the protest issue.     

The mediatization of leadership: grassroots digital facilitators as organic intellectuals,sociometric stars and caretakers*

ABSTRACT

Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations’ organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Protest Camps and Repertoires of Contention

Protest camps have become a prominent feature of the post-2010 cycle of social movements and while they have gripped the public and media's imagination, the phenomenon of protest camping is not new. The practice and performance of creating protest camps has a rich history, which has evolved through multiple movements, from Anti-Apartheid to Anti-war. However, until recently, the history of the protest camp as part of the repertoire of social movements and as a site for the evolution of a social movement's repertoire has largely been confined to the histories of individual movements. Consequently, connections between movements, between camps and the significance of the protest camp itself have been overlooked. In this research profile, we argue for the importance of studying protest camps in relation to social movements and the evolution of repertoires noting how protest camps adapt infrastructures and practices from tent cities, festival cultures, squatting communities and land-based autonomous movements. We also acknowledge protest camps as key sites in which a variety of repertoires of contention are developed, tried and tested, diffused or sometimes dismissed. To facilitate the study protest camps we suggest a theory and practice of ‘infrastructural analysis’ and differentiated between four protest camp infrastructures: (1) media & communication, (2) action, (3) governance and (4) re-creation. We then use the infrastructures of media and communications as a brief example as to how our proposed infrastructural analysis can contribute to the study of repertoires and our understanding of the rich dynamics of a protest camp.     

Overcoming a collective action frame in the remaking of an antinuclear opposition

Recent research on social movements considers collective action frames and collective identities to be resources or achievements of social movement activity because they symbolicly link individuals to a collective cause. This paper maintains that a collective action frame operates at a sociocultural level and can be redefined by groups external to a movement. Nuclear power proponents worked to suppress the first cycle of protest against nuclear plants by redefining the movements' collective identity, such that individuals were unable to recognize movement organizations as representative of their interests. Citizens within the Ten Mile Radius, a group opposed to the licensing of the Seabrook nuclear power plant, initiated a second cycle of protest by overcoming the collective action frame imposed on the movement. This case suggests that the articulation and the representation of dissent is constrained due to the inability of social movement groups to retain control over their own collective identity. An earlier version of this paper was presented at the Eastern Sociological Society annual meeting, Baltimore, Maryland, April 1994.     

Social Movement Strategy,Tactics, and Collective Identity1

Tactical choices and their execution are closely related to the construction of collective identities in social movements. Studying collective identity has helped scholars understand why people participate in collective action, but the array of tactics that constitute action has not been fully explored. An emerging interest in culture and strategy that situates social movement actors in a field of contention with opponents, allies, and bystanding publics raises questions about the tactics that are used and the construction of collective identity, which is formed in interaction with others. Strategies and tactics reflect collective identities but also provide opportunities for reaffirming or challenging them. Innovative methods can create tension as activists work to resolve what they do with who they feel they are. Conflict studies, nonviolent action studies, and sociological research using concepts such as framing, discourse, protest events, and tactical repertoires offer tools with which to bridge tactics and collective identity.     

Social media teams as digital vanguards: the question of leadership in the management of key Facebook and Twitter accounts of Occupy Wall Street,Indignados and UK Uncut

Recent protest movements such as Occupy Wall Street in the US, the indignados/15M movement in Spain, and UK Uncut have witnessed the rise of social media teams, small activist groups responsible for managing high-visibility and collective activist social media accounts. Going against dominant assertions about the leaderless character of contemporary digital movements, the article conceptualises social media teams as ‘digital vanguards’, collective and informal leadership structures that perform a role of direction of collective action through the use of digital communication. Various aspects of the internal functioning of vanguards are discussed: (a) their formation and composition; (b) processes of internal coordination; (c) struggles over the control of social media accounts. The article reveals the profound contradiction between the leadership role exercised by social media teams and the adherence of digital activists to techno-libertarian values of openness, horizontality, and leaderlessness. The espousal of these principles has run against the persistence of power and leadership dynamics leading to bitter conflicts within these teams that have hastened the decline of the movements they served. These problems call for a new conceptual framework to better render the nature of leadership in digital movements and for new political practices to better regulate the management of social media assets.     

The rise and fall of collective identity in networked movements: communication protocols,Facebook, and the anti-Berlusconi protest

This paper explores the impact of communication protocols on the development of collective identity in networked movements. It focuses primarily on how communication protocols change patterns of interactions and power relationships among the constituents of social movements. The paper suggests that the communication protocols of commercial social networking media lead to organizational centralization and fragmentation in social movements by eroding one of the preconditions of collective identity, namely solidarity. The empirical material presented is part of a PhD dissertation on a political protest movement and their use of Facebook as a core communication and organizational platform. The data gathering is multi-methodological and relies on both qualitative and quantitative data collection techniques in the form of a historical analysis of interaction patterns, and a content analysis of online conversations among activists.     

Media and information praxis of young activists in the Umbrella Movement

Young people were key participants in the Umbrella Movement in Hong Kong and the media also played an important role in this protest. This study examines how Hong Kong’s young activists developed communication strategies and media practices to mobilize this social movement. A framework termed “media and information praxis of social movements” is proposed for the analysis. The findings showed that in their praxis, the young activists used their media and information literacy skills to initiate, organize, and mobilize collective actions. They not only used social media and mobile networks but also traditional mass media and street booths in a holistic and integrated approach to receive and disseminate information. Hence, these young activists served as agents of mediatization. The results also indicated that the young activists moved away from the traditional movement mode which just tried to motivate a large number of people to protest in the streets. They actively engaged in the new movement mode, which emphasizes the media and information power game. Their praxis in the Umbrella Movement reflects the trend toward the mediatization of social movements in Hong Kong.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

The generalized action potential of protest movements: The new class,social trends,and political exclusion explanations

Three explanations have been advanced to account for the generalized action potential of contemporary protest movements: the rise of the new class, a set of general social trends that cumulatively lead to liberalized social values and loosened social restraints against protest, and the mobilization of excluded groups. Analyzing three dimensions of generalized action potential—protest potential, political action repertoires, and protest movement support—we find support for all three explanations. Educated salaried professionals, especially sociocultural and public sector professionals, display greater protest potential, especially for civil disobedience, and are supportive of emerging “middle class” movements. A set of general social trends centering on increased education, life-cycle and generational change, secularism, and increased women's autonomy also create greater action potential. Reflecting mobilization against political exclusion, African Americans display a consistently strong generalized action potential. These protests reflect the rise of new political repertoires, particularly “protest activism,” which combines protest with high levels of conventional participation and is centered among the more educated.     

New media, new movements? The role of the internet in shaping the 'anti-globalization' movement

Collective action and social movement protest has become commonplace in our 'demonstration-democracy' and no longer surprises the media or the public. However, as will be shown, this was not the case with the recent anti-globalization protests that attracted demonstrators from countries all over the world. The battles of Seattle, Washington, Prague and Genoa, with an unforeseen mixture of nationalities and movements, became world news. Interestingly, the new media seemed to play a crucial role in the organization of these global protests. This article maps this movement-in-progress via an analysis of the websites of anti-globalization, or more specifically anti-neo-liberal globalization organizations. It examines the contribution of these sites to three different conditions that establish movement formation; collective identity; actual mobilization and a network of organizations. This ongoing, explorative research indicates signs of an integration of different organizations involved and attributes an important role to the Internet. However, whilst both our methodology and subject are evolving rapidly, conclusions, as our initial results show, must be tempered.     

Piety over Protest: Cognitive Liberation and Deflected Collective Action in Central India

Cognitive liberation is often treated in the social movements literature as a mediating factor through which political opportunities and mobilizing structures generate protest. This paper unpacks multiple dimensions of cognitive liberation and finds that they may operate in tension with one another. Building on scholarship that focuses on subjective factors in social movements, the paper examines the case of the Korku, an oppressed indigenous community in central India, who choose not to protest despite the presence of several dimensions of cognitive liberation. Rather than engage in collective political action, the Korku’s grievances are deflected toward depoliticized religious goals. The Korku seek communal improvement through Hindu piety in a context of the Hindutva cultural-nationalist ideology, rather than protest against the encroachment of this ideology on their community.     

Protest,Cyberactivism and New Social Movements: The Reemergence of the Peace Movement Post 9/11

This paper examines ways in which the Internet and alternative forms of media have enhanced the global, yet grassroots, political mobilization in the anti-war effort in the post 9/11 environment. An examination of the role of cyberactivism in the peace movement enhances our understanding of social movements and contentious politics by analyzing how contemporary social movements are using advanced forms of technology and mass communication as a mobilizing tool and a conduit to alternative forms of media. These serve as both a means and target of protest action and have played a critical role in the organization and success of internal political mobilizing.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Canada is #IdleNoMore: exploring dynamics of Indigenous political and civic protest in the Twitterverse

Social media have been playing a growingly important role in grassroots protest over the last five years. While many scholars have explored dynamics of political cyberprotest (e.g., the ongoing transnational Occupy movement, the 2012 Quebec student strike, the student-led protest movement in Chile between 2011 and 2013), few have studied sub-dynamics relating to ethno-cultural minorities’ uses of social media to gain visibility, mobilize support, and engage in political and civil action. We fill part of this gap in the academic literature by investigating uses of Twitter for political engagement in the context of the Canada-based Idle No More movement (INM). This ongoing protest initiative, which emerged in December 2012, seeks to mobilize Indigenous Peoples in Canada and internationally as well as their non-Indigenous allies. It does so by bringing attention to their culture, struggles, and identities as well as advocating for changes in policy areas relating to the environment, governance, and socio-economic matters. Our study explores to what extent references to aspects of Indigenous identities and culture shaped INM-related tweeting and, by extension, activism during the summer of 2013. We conducted a quantitative and qualitative content analysis of 1650 #IdleNoMore tweets shared by supporters of this movement between 3 July 2013 and 2 August 2013. Our study demonstrates that unlike other social media-intensive movements where economic and political concerns were the primary drivers of political and civil engagement, aspects of Indigenous culture influenced information flows and mobilization among #IdleNoMore tweeters.     

Protest avatars as memetic signifiers: political profile pictures and the construction of collective identity on social media in the 2011 protest wave

Protest avatars, digital images that act as collective symbols for protest movements, have been widely used by supporters of the 2011 protest wave, from Egypt to Spain and the United States. From photos of Egyptian martyr Khaled Said, to protest posters and multiple variations of Anonymous' mask, a great variety of images have been adopted as profile pictures by Internet users to express their support for various causes and protest movements and communicate it to all their Internet peers. In this article, I explore protest avatars as forms of identification of protest movements in a digital era. I argue that protest avatars can be described as ‘memetic signifiers’ because (a) they are marked by a vagueness and inclusivity that distinguishes them from traditional protest symbols and (b) lend themselves to be used as memes for viral diffusion on social networks. In adopting these icons, participants experience a collective fusion in an online crowd, whose gathering is manifested in the very ‘masking’ of participants behind protest avatars. These forms of collective identification, while powerful in the short term, can however prove quite volatile, with Internet users often discarding avatars with relative ease, raising the question whether they can provide durable foundational elements of contemporary social movements.     

The new information frontier: toward a more nuanced view of social movement communication

Abstract

The information environment that social movements face is increasingly complex, making traditional assumptions about media, messaging, and communication used in social movement studies less relevant. Building on work begun within the study of digital protest, we argue that a greater integration of political communication research within social movement studies could offer substantial research contributions. We illustrate this claim by discussing how a greater focus on audiences and message reception, as well as message context, could advance the study of social movements. Specifically, we discuss a range of topics as applied to movement research, including information overload, selective attention, perceptions of bias, the possibilities that entertainment-related communications open up, and priming, among other topics. We suggest the risks of not adapting to this changing information environment, and incorporating insights from political communication, affect both the study of contemporary (including digital) protest, as well as potentially historical protest. The possibilities opened up by this move are immense including entirely new research programs and questions.