When do value chains go global? A theory of the spatialization of global value chains

In this article, I synthesize and extend the theoretical literature on global commodity chain (GCC) and global value chain (GVC) governance to generate a theory of the ‘globalness’ of value chains and the spatialization of value chain linkages. Drawing from the original GCC dichotomy of buyer/producer‐driven commodity chains, I emphasize the height of entry barriers to manufacturing and supplier capability differentials across the North–South divide as determinants of the amount and geographic extent of global offshoring behaviour. Using a novel empirical approach to the measurement of global offshoring behaviour at the global industry level, the article shows that the original GCC governance scheme successfully predicts the levels, rates and timing of global production fragmentation across three networked industries. Combining the original GCC governance scheme with the more recent GVC governance types, the theory leads to predictions about the specific types of GVC linkages that might occur given the drivenness of a chain and the geographical location of lead firms and their suppliers. I conclude by drawing out the theory's implications for our understanding of the link between value chain formation and economic development in the global South and suggesting areas for future research.     

Fair Trade: Social regulation in global food markets

This article analyzes the theoretical and empirical parameters of social regulation in contemporary global food markets, focusing on the rapidly expanding Fair Trade initiative. Fair Trade seeks to transform North/South relations by fostering ethical consumption, producer empowerment, and certified commodity sales. This initiative joins an array of labor and environmental standard and certification systems which are often conceptualized as “private regulations” since they depend on the voluntary participation of firms. I argue that these new institutional arrangements are better understood as “social regulations” since they operate beyond the traditional bounds of private and public (corporate and state) domains and are animated by individual and collective actors. In the case of Fair Trade, I illuminate how relational and civic values are embedded in economic practices and institutions and how new quality assessments are promoted as much by social movement groups and loosely aligned consumers and producers as they are by market forces. This initiative's recent commercial success has deepened price competition and buyer control and eroded its traditional peasant base, yet it has simultaneously created new openings for progressive politics. The study reveals the complex and contested nature of social regulation in the global food market as movement efforts move beyond critique to institution building.     

Agriculture as an upholder of cultural heritage? Conceptualizations and value judgements—A Norwegian perspective in international context

The multifunctional role of agriculture as a producer of collective goods in addition to food and fibre, has been stressed within the context of negotiations on the liberalization of the world market for food (WTO) and in general in discussions concerning restructuring of the agricultural sector. One of these collective goods, cultural heritage, is connected to agricultural practice and covers objects, sites and areas influenced by agricultural activity, as well as experience based knowledge of work, resource utilization and management. Agriculture is seen both as a threat to and a caretaker of cultural heritage. This double role is recognized in Norway, although the responsibility of the agricultural sector as a caretaker of cultural heritage is stressed. This article investigates the connection between agriculture and cultural heritage as expressed by public and private actors who define the policy agenda, namely the cultural heritage or environmental, the agricultural and tourism sectors. This is done by analysing explicit and implicit value judgements in central concepts like “cultural heritage”, “active agriculture” and “added value”. The Norwegian case is compared to the international context. The analysis shows that within a Nordic context active farming and cultural heritage is positively linked and the farmer is seen as a major caretaker, while in documents from dominant international actors cultural heritage is seen as something on the side of active farming. Although differences reflect some actual variation in the consequences of agricultural practices, it is clear that concepts serve as ‘legitimizing tools’ placing central actors within a specific political agenda.     

Global value chains in international knowledge work: networks,stratifications and labour markets

In this article, I aim to cast light on the arguably indeterminate phenomenon of the global labour market (GLM) by placing the focus on an industry that has sometimes been perceived as epitomizing homogeneity and ‘world flatness’ in its deployment of geographically dispersed knowledge workers, that of international software development. Engaging in a sanguine analysis of this industry with reference to an empirical study of outsourcing to Ukraine it is revealed that labour markets servicing ICT (Information and communication technology) are subject to deep, if fluctuating, social stratifications. With reference to the notion of the global value chain (GVC), 1 1 ¹GVC analysis focuses on the governance patterns and relational dynamics between lead and supplier firms at the sectoral level. The GVC and its predecessor, the global commodity chain (GCC) focus on the inter‐firm linkages and especially power relations between different actors (Feuerstein 2013). The similar concept of global production network (GPN) concerns the broader set of relations of power, positionality and value capture between all relevant firm and extra firm actors within a network (Thompson 2013). For this study on sourcing in the global software industry, the term GVC will be utilized throughout.
the significance of factors such as knowledge, language, citizenship and age as labour market differentiators for knowledge work is brought to the fore.     

City networks and commodity chains: identifying global flows and local connections in Ho Chi Minh City

Any analytical framework for understanding actual forms of the intensified incorporation of cities into the world economy needs to go beyond the exclusive focus on advanced producer services, which is characteristic of most of the World City Network (WCN) approach. Simultaneously, an account of the role of advanced producer services will strengthen Global Commodity Chain (GCC) analysis. A combination of the literatures on WCN and GCC can contribute to a broader conceptualization of the connections and connectivities of global cities. In addition, a combined approach will improve our understanding of globalization processes within many so-called 'third-world' cities that are experiencing booms in export-oriented industrialization and in migration from rural hinterlands as they are being integrated into Global Commodity Chains. We illustrate our argument with insights from GCC analyses of the electronics industry located in Ho Chi Minh City and the agricultural sector in its rural hinterland, the Mekong Delta.     

“That's not Grassfed!” Identity Formation,Maintenance, and Co‐Optation in Oklahoma's Grassfed Livestock Movement

Using interview data from thirty‐one grassfed ranchers across Oklahoma, we adapt a culturally focused social movement framework to explore a regional grassfed livestock movement. Drawing on social movement and agrifood literature, we examine how grassfed actors forge a cohesive grassfed collective identity and how collective identity processes inspire engagement in forms of individualized, cultural protest. We address how collective identity politicizes movement actors, moving them to prioritize cultural issues of the grassfed movement and development of a grassfed activist identity, sometimes above other tangible, economic rewards. We also consider how grassfed ranchers are restricting the boundaries of movement membership in response to increased interest in alternative agricultural practices by new producers and by agrifood elites, and how they use market‐oriented tactics to enforce those boundaries. In doing so we draw parallels to conventionalization processes in the organic sector. By emphasizing the identity work of grassfed producer‐activists, we provide new perspectives on an emerging agricultural movement gaining traction in the US and abroad.     

Social upgrading and cooperative corporate social responsibility in global value chains: the case of Fairphone in China

In this article, we explore how a lead firm's strategy for corporate social responsibility influences the social upgrading of a supplier in a global value chain. Based on a single case study approach, we investigate the interaction between Dutch smartphone producer Fairphone and its Chinese supplier Guohong. On the one hand, the case illustrates how a cooperative approach to corporate social responsibility can lead to progress in suppliers' social upgrading. In particular, we highlight the role of a so‐called workers' welfare fund as a mechanism not only for improving measurable labour standards but also for enabling rights. On the other hand, the case demonstrates how the limited production and technological capabilities of the suppliers, a competitive market environment and lead firms' limited strategic access to the supply chain might constrain the extent of social upgrading through a cooperative approach towards corporate social responsibility in a global value chain.     

Making connections: Global Production Networks and World City Networks

This article offers a sympathetic critique of recent attempts to forge a dialogue between Global Commodity Chain (GCC) and World City Network (WCN) approaches to global economic change. While broadly supportive of the endeavour, we make three observations about this ongoing project. First, we question the utility of emphasizing the common roots of these approaches in World Systems Theory given that both have subsequently moved into new epistemological terrain and, additionally, that the language of core and periphery seems ever less pertinent to global economic realities. Second, we seek to highlight the potential dangers of essentializing the global system as one that is primarily shaped by certain kinds of connections – namely the intra-firm relationships of advanced producer service firms – between certain kinds of cities – namely the leading tiers of global cities. Third, we point to the need to expand the interpretations of relationality within global networks to include a wider variety of actors, particularly beyond the corporate realm, and to explore the dynamic power relations between those actors. We also discuss the methodological challenges of expanding the purview of research in this way. This commentary has been stimulated by the articles in the special issue of Global Networks on 'World City Networks and Global Commodity Chains'.     

The influence of perceptions of practice characteristics: An examination of agricultural best management practice adoption in two Indiana watersheds

Agricultural best management practices (BMPs), or conservation practices, can help reduce nonpoint source pollution from agricultural lands, as well as provide valuable wildlife habitat. There is a large literature exploring factors that lead to a producer’s voluntary adoption of BMPs, but there have been inconsistent findings. Generally, this literature has not examined specific attributes of BMPs that may affect acceptability to farmers and ultimately adoption. To address these limitations, a qualitative analysis of in-depth interviews with farmers was conducted to determine which characteristics make four common BMPs more or less acceptable to agricultural producers. Interviews were conducted with forty-five producers in two watersheds in Indiana, USA. The producers were asked about their use of these conservation practices and the reasons behind their decisions. This study outlines the perceived characteristics of each conservation practice that are most important in either facilitating or impeding adoption of those practices. Results indicate that perceived high levels of relative advantage (e.g., reduced inputs, time-savings, and on-farm and environmental benefits), compatibility (with farm system and needs of producer), and observability (observing practice’s advantages) are most important in increasing adoption of conservation practices. Low levels of perceived relative advantage and incompatibility of practices were found to be most important in non-adoption of conservation practices. Perceived risk and complexity associated with specific practices were only found to limit adoption for a few practices, though it was an important barrier for conservation tillage. In order to increase adoption, conservation promoters should focus on raising awareness of the on-farm and financial benefits, the environmental benefits, and compatibility of conservation practices with current farm operations.     

Kenya's tourist industry and global production networks: gender,race and inequality

In this article, I consider the position of gender and race in the tourism global production network in Kenya. To address a gap in scholarship on global production networks, I explore the racial and gender characteristics evident in functionally upgraded national tour operators and socially upgraded workers and community members around the Maasai Mara National Reserve. The main findings address the relation of race and gender to disarticulation practices identified in ‘societal’, ‘network’ and ‘territorial’ forms of embeddedness supported by racial and gender representations of skill capabilities and tourist desires. These practices and representations support a production network symbolized by whites, Kenyan‐Asians and expatriates in the highest value segments and jobs, and indigenous African, Maasai and female workers in the lowest value positions. The findings highlight how disarticulation in economic and social upgrading is a gendered and racial process that perpetuates social difference and hierarchy.     

产业升级必须关注开放性与拓展国际视野

促进我国产业升级,必须高度重视经济全球化发展的新态势,而这主要体现在3个方面:区域性合作势头增强,国际产业转移速度加快并形成多向特点;跨国公司作为经济全球化的主要载体,其全球拓展的组织形态尤其是总部形态呈现多样化。在产业升级的过程中,关注开放性和拓展国际视野应采取6项举措,即:在继续扩大对外开放中,促进产业增量升级;在国际购并中推进产业升级;在优化出口结构中带动产业升级;在创造跨国公司总部、地区分部以及功能性组织发展环境中优化产业升级;在帮助企业"走出去"的过程中扶持产业升级;在融入区域合作经济发展中支撑产业升级。     

Of organic farmers and ‘good farmers’: Changing habitus in rural England

In recent years, numerous studies have identified the importance of cultural constructions of ‘good farming’ to farming practice. In this paper, we develop the 'good farming' construct through an empirical study of organic and conventional farmers, focussing on how change occurs. Drawing on Bourdieu's concepts of cultural capital, habitus and fields, we argue that the dynamics of the ‘rules of the game’ in the agricultural field have simultaneously led to a broadening of the ‘good farming’ ideal, and to a fragmentation, whereby individual farmers prioritise a subset of this broad range. We demonstrate that gradual devaluation of existing ways to achieve cultural capital is essential to the development of new symbolic values. In line with this, we offer a critique of the implied static nature of cultural capital in the studies of farmer responses to agri-environmental schemes. We also point out that the alterations in perception and practices of farmers who converted to organic farming for 'pragmatic' reasons may be greater than sometimes implied.     

Global inter-city networks and commodity chains: any intersections?

The article proposes five analytic operations that help in generating a larger frame that can encompass at least some foundational aspects of global city analysis and Global Commodity Chains analysis. Given the author's research, the ground from which this task is taken on here is the city. To do this requires going beyond the narrow empirical component that is at the centre of this special issue, namely World City Networks (WCNs). The five analytic propositions range from the problematic of incomplete knowledge for global actors, one shared by actors in the WCN and in the GCC, to that of the locational correlates of command functions, which can be as diverse as functions concentrated in headquarters to functions distributed across the chain of operations. The article concludes by asking what a focus on the city and its messiness adds to what is basically an analysis of the current phase of global capitalism (rather than an urban theory as is often assumed).     

After the ‘Organic Industrial Complex’: An ontological expedition through commercial organic agriculture in New Zealand

This article uses the evolving understandings of commercial organic agriculture within two research programmes in New Zealand to address three problematic claims and associated framings that have underpinned analysis of the political economy of commercial organic agriculture. These three framings are: 1) that recent commercial developments in organic agriculture have become organised around a grand binary of large-scale, corporate, industrialised organic agriculture that is inhabited by pragmatic newcomers to the industry, against a small-scale, local, authentic remnant of the original organic social movement. This grand binary is most popularly recognisable in the claim by author Michael Pollan of the existence of an ‘Organic Industrial Complex’ that is slowly subsuming authentic organic agriculture. This relates to claim 2) that commercialisation creates inevitable pressures by which organic agriculture becomes ‘conventionalised’. Finally, claim 3) positions organic agriculture alone as the only option for enabling improved environmental outcomes in agriculture. The Greening Food and ARGOS research programmes in New Zealand have studied the emergence of commercial forms of organic and other ‘sustainable’ agriculture in the period since 1995. A series of key engagements are highlighted in the unfolding history of these two programmes which demonstrate moments of transition in understandings of commercial organic, particularly in relation to situations of engagements between the research team and wider actors in the organic sector. These key engagements establish a clear sense in which the three major framings around the political economy of organic commercialisation could not explain the unfolding dynamics of the New Zealand organic sector. Rather, engagement with diverse actors enabled a whole new set of theoretical questions that opened up new areas of politics, contestation and elaboration of commercial forms of organic agriculture – particularly around shifts in power to the retail end of the agri-food chain, around new forms of agri-food governance, and around the politics of new audit systems. Within these shifts, the ontology of some of the researchers within these projects underwent parallel transformation. These transformative influences operated in two simultaneous directions. While the engaged research strategy of the two programmes clearly discomforted the researchers’ underlying assumptions for framing the major trajectories of commercial organic development, the presence of the two research programmes also had an important enactive power in the sector by both rendering ‘thinkable’ particular trajectories and economic experiments and also by reinforcing a ‘metric-centric’ tendency in the evolution of global environmental audit systems. Seen in this light, these engagements open up new questions about the research programmes themselves in terms of the emerging politics of what Philip Lowe describes as a more ‘enactive’ rural sociology and help direct attention to an emerging ‘ontological turn’ in the practice and politics of research.     

Ecological modernization and the US Farm Bill: The case of the Conservation Security Program

This paper examines the debate surrounding the inception of the Conservation Security Program (CSP) under the 2002 US Farm Bill as a possible expression of ecological modernization by examining the discursive contributions made by official actors, social movement organizations, and producer organizations. Based on this analysis, the CSP embodies different expectations in terms of ecological modernization. Social movement actors view the program as a pragmatic solution to environmental problems created by productivist agriculture. Official actors and farm lobby representatives argue that the program should serve to create the pre-conditions for the eventual commodification of the natural resource benefits resulting from agricultural activity. These divergent discourses create multiple expectations of policies – reflecting both traditional productivist and post-productivist regimes. Using an ecological modernization framework allows us to see both the commonalities and differences in these approaches, and provides insight into the ways in which discourses surrounding global agri-environmental policies might play out in states' different political, social, economic, and ecological contexts.     

The global clothing production system: commodity chains and business networks

The global organization of the clothing industry has been the prime example of buyer‐driven commodity chains. However, previous empirical studies to substantiate Gereffi's assertion have been highly Western centric and predominantly based on the empirical evidence of American retailers and brand name companies. In this article I demonstrate that any clothing commodity chain has various influential factors, such as the national and global regulatory framework, the societal context of the leading firm, the fashion context of the products, as well as the actual brand ownership. Thus, the organization of clothing firms in the global economy can develop diverse intra‐sectoral commodity chain coordinations. Using a hypothetical clothing commodity chain as an example, I attempt to identify the individual commodity chains within which Indonesian clothing firms are embedded. Furthermore, I outline the ways in which Indonesian clothing firms were affected by the economic crisis of the late 1990s.     

Cruisin' To Exclusion: Commodity Chains,the Cruise Industry,and Development in the Caribbean

Cruise ship tourism has become one of the fastest growing segments of the global tourism industry and is a central facet of the industry in various regions. This is particularly the case in the Caribbean where at any given time as many as 70 cruise ships may be operating. This article utilizes a global commodity chains (GCC) approach to investigate the political economy of the cruise ship industry and consider the development consequences for the Caribbean. It shows that a small number of global cruise lines use a combination of producer-driven and buyer-driven strategies to maximize on-board revenues and capture a very high proportion of economic surplus. The implications for developing country destinations are disturbingly clear.     

The link between economic and social upgrading in global supply chains: Experiences from the Southern Cone

This article uses nine case studies of global supply chains (GSCs) in Southern Cone countries to explore the extent to which economic and social upgrading are linked and spread from lead firms to their supply chain. While economic and social upgrading are found in lead firm segments throughout the case studies, the impacts on suppliers are varied. Pattern groupings enable the authors to develop a three‐part typology of development in GSCs, in the light of which they consider the roles of public policies, company behaviour and social actors in addressing developmental outcomes for GSC lead firms and suppliers.     

Standardization as a Means for Globalizing a Commodity: The Case of Rapeseed in China*

Abstract Not all commodities are things, nor are all things available in society commodities. Then, what are commodities? Using the case of rapeseed and its products in China, this paper examines the role of grades and standards (G&S) in simultaneously determining the life of things as commodities and the position of humans as market participants. In the first section, we summarize our conceptual understandings of commodities. Next, the paper examines tests and trials to which rapeseed in China were subjected by the mid 1990s. We then discuss how G&S represent political processes among commodity chain actors for creating, legitimizing and maintaining the social relations between things and people. Lastly, we discuss our conclusion that the analysis of tests and trials helps us understand the process of commodification as simultaneous transformations of humans and things in a commodity chain while reorganizing linkages among these actors.     

Upgrading,uneven development,and jobs in the North American apparel industry

In this article we examine the developmental consequences of globalization at multiple scales, using a commodity chains framework to investigate the case of the North American apparel industry. In the first section we outline the apparel commodity chain and offer a brief typology of its lead firms. In the second section we discuss the concept of industrial upgrading and describe several main export roles in the global apparel industry. In the third section we focus on the regional dynamics resulting from the North American Free Trade Agreement (NAFTA). We contrast the Mexican experience with that of countries in the Caribbean Basin to show the impact of distinct trade policies on export‐oriented development. We argue that NAFTA is creating upgrading opportunities for some Mexican firms to move from the low value‐added export‐oriented assembly (or maquila) model to full‐package production. In the fourth section we explore the unevenness of upgrading dynamics through a comparison of two blue jeans manufacturing clusters in the United States and Mexico: El Paso and Torreon. Our conclusions about upgrading and uneven development in the North American apparel industry emphasize the importance of local, national and regional institutional contexts in shaping inter‐firm networks and their development impact.