Precepts of Reflective Public Relations: An Isocratean Model

The reflective paradigm, an emerging philosophy of public relations, involves an organization's “production of self-understanding in relation to the environment,” (Holmström, 2004 Holmström , S. ( 2004 ). Intermezzo: The reflective paradigm of public relations . In B. van Ruler & D. Vercic (Eds.), Public relations and communication management in Europe (pp. 121 – 133 ). New York : Mouton de Gruyter . [Google Scholar], p. 126). An instructive antecedent of reflection may lie in the works of Isocrates (436–338 BCE), who has gained increasing scholarly recognition as a progenitor of modern public relations. As Isocrates sought to strengthen Athens via a unified Greece, he promoted panhellenism over the narrower interests of individual Greek city-states. In highly self-analytical addresses to Greek leaders, he advocated, in words and deeds, specific precepts of nascent reflection, including conducting thorough research on a diverse society and the encouragement of dissent.     

Strategic Management of Public Interest Organizations

This paper argues that strategic management of a public interest organization not only needs to be aimed at the interests it represents, but it also has to incorporate the organization's internal workings. The functioning of a public interest organization is seen to suffer from a primary dilemma of membership and influence and a secondary dilemma of representation and control. If these dilemmas are not handled adequately, the public interest organization will suffer from a vicious circle of contradiction and conflict, eventually threatening the organization's long-term viability. A case study is elaborated to empirically underpin this proposition.     

A Practical Model for Ethical Decision Making in Issues Management and Public Relations

The deontological philosophy of Immanuel Kant (1724–1804) provides a powerful framework for the analysis of ethical dilemmas. Kant's philosophy is discussed and applied to what this research poses as the "practical model for ethical decision making" (see Figure 1). This Kantian model establishes an ethical consideration triangle and incorporates symmetrical communication. The issues management of 2 global organizations was used as an empirical test of the model and to refine it for practical implementation. I argue that rigorous analysis of ethical decisions and symmetrical communication result in ethical issues management.     

An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness

A survey of Public Relations Society of America members (N = 885) suggests that 2 leadership styles are present in public relations environments. Inclusive leaders are collaborative, share decision making, and engage in participative practices. Transformational leaders have a clear vision for the future, motivate change, are good policy makers, inspire others through communication, and are innovative risk takers. Results indicate that inclusive leadership style is positively related to use of facilitative and cooperative problem solving strategies and effectiveness of informative and facilitative strategies. Transformational leadership style is positively related to use of power strategies and effectiveness of persuasive and cooperative problem solving strategies.     

An Examination of the Adult Day Services Industry Using the Resource Dependence Model within a Values Context

The adult day services (ADS) industry continues to grow and develop in providing care to larger numbers of older adults and their caregivers. Despite the growth in the number of programs and the changes in the way services are delivered, a systematic examination of the development of the ADS industry from a policy perspective has not been published since the mid-1990s. This article provides an analysis of the development of the ADS industry using the resource dependence model within a values-based context to determine whether public reimbursement opportunities are congruent with the needs of older adults and caregivers. Potential directions for the future development of the industry are presented through analysis of the collaborations of adult day providers with the providers of other services for older adults and the effort by public and private funders to connect quality outcomes and resources.     

Reflections on the Trend of Intercultural Communication in the Postmodern Context

Nowadays deconstruction has gradually changed people's way of thinking and people have come to establish the multifaceted thought patterns from multiple perspectives to ponder intercultural communication. Intercultural communication is neither static nor monolithic but fluid and constantly evolving. This paper starts with the microdefinition as well as an emic, culture-specific approach to the research. Then it presents the manifestations of the new trend. This essay adopts the framework of cultural pattern of Hall's high-context and low-context cultures. At last, the author gives some suggestions about how to shatter preconceptions and ethnocentrism to achieve effective communication in intercultural settings.     

Issues Management Mediation of Linkages Between Environmental Complexity and Management of the Public Relations Function

Issues management (IM) is the process that allows organizations to know, understand, and interact effectively with their environments. In this study, the approach to IM practices in organizations is posited to mediate the relation between perceived environmental complexity and the type of public relations practiced in organizations. Outer directed IM is a proactive, open-systems approach based on symmetrical presuppositions that uses IM instrumentally to make strategic decisions. Such an approach to IM is fostered by participative organizational cultures. When organizations face complex environments, outer directed IM and participative organizational culture increase the involvement of public relations practitioners in dominant coalition decision making. This, in turn, is positively related to practitioner enactment of the manager role. A study of public relations practitioners and IM specialists (N = 182) within large U.S. corporations confirmed the mediating influence of outer directed IM and participative culture on public relations practices.     

A Model of Strategic Nonprofit Human Resource Management

This article presents a model of strategic nonprofit human resource management (SNHRM) that draws from resource-based view and resource dependence theory, to explain the determinants of strategic human resources management (SHRM) in nonprofit organizations. Three guiding principles, strategy types and propositions are presented to explain the complex interactions and processes in the SNHRM system. The article lays a foundation for future research and offers managers a framework for SHRM planning and implementation in nonprofit organizations.     

The Government Communication Decision Wheel: Toward a Public Relations Model for the Public Sector

We argue that the existing public relations and communication models do not adequately account for the unique environmental characteristics of the public sector. By reviewing the public sector environment literature, we identify 8 attributes that affect government public relations: politics, focus on serving the public, legal constraints, extreme media and public scrutiny, lack of managerial support for public relations practitioners, poor public perception of government communication, lagging professional development, and federalism. We then review 5 existing public relations models, arguing that none of these models fully incorporates the unique environmental characteristics of the public sector. We conclude by proposing a new model: the government communication decision wheel.     

Explicating Relationship Management as a General Theory of Public Relations

Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.     

Public Relations in a Global Context: The Relevance of Critical Modernism as a Theoretical Lens

This article aims to interrupt the modernist goals of public relations research that predominantly privileges a management discourse. The emergence of the intertwined nature of cultural phenomena in the context of globalization necessitates alternative ways of thinking about public relations. This article explores the possibilities of postmodernism to disrupt the accepted norms of the dominant discourse of public relations. However, given the fragmented nature of the discursive space in postmodernism, this article advances the argument that critical modernism provides a relevant alternative to the modernist paradigm of public relations research by utilizing globalization theories. It suggests a space for articulating the roles of power and structure situated within the constitutive spaces of discourse.     

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study

An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and departments to supervise and conduct investor relations, and they perceive both the investor relations and public relations functions to be more technically than managerially oriented. These findings corroborate concerns of encroachment in public relations by those without public relations training or experience. The study also raises the larger question of whether public relations practitioners could be trained in such a way to garner CEO support for a role in the investor relations function.     

Field Dynamics and Public Relations Theory: Toward the Management of Multiple Publics

This article expands on the theoretical idea that public relations should be a two-way symmetrical process in which organizations use principles of communication, negotiation, and conflict resolution to manage relationships with strategic publics. We point out that the symmetrical model is two-way and does not explain the situation in which an organization must communicate with multiple publics about a problem. In the typical public relations case, the organization carries on a public debate with at least one relevant public in front of numerous other publics. This article adapts the method of field dynamics for assessing the relative positions of publics and organizations. The method makes it possible to compare organizations and publics on the dimensions of dominance—submissiveness, friendly-unfriendly, and group versus self-orientation. We compare our method with the situational theory of publics, co-orientation, and cultural analysis—all of which have been used in public relations theory and research. We then apply field dynamics to a dispute with Native Americans in Wisconsin and suggest intervention strategies for dealing with the dispute.     

Cultural Identity,Social Capital,and Social Control of Young Korean Americans: Extending the Theory of Intercultural Public Relations

Through 10 in-depth interviews and 2 focus groups, this exploratory study examines how young Korean Americans perceive cultural identity, utilize social capital, and identify conflicts that arise between themselves and their significant others, particularly focusing on how they integrate Korean and American culture. The findings reveal that young Korean Americans have multifaceted, situational identities, which go beyond existing cultural stereotypes, maximize their religious-based social capital and human capital, and experience a varying range of cultural tensions and conflicts in social settings. Therefore, situational cultural identity, a new category of intercultural public relations is suggested, and implications for the practice of public relations are discussed.     

Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural Context: The Case Study of Singapore

This study used 4 generic principles of public relations based on the Excellence Theory to analyze the extent to which strategic public relations management was practiced in Singapore and whether public relations is part of senior management in 4 types of organizations: public relations consulting firms, corporations, government agencies, and nonprofit organizations. Data were collected from 127 public relations professionals using a survey questionnaire based on the Excellence study. In addition, 22 in-depth interviews were conducted and organizational publications analyzed. The data revealed that the 4 generic principles studied are applicable in another culture. In Singapore, public relations has a lower status compared with advertising or marketing. Public relations is also not used as a strategic business tool and professionals do not practice strategic public relations in the city–state because of lack of proper training, among other things. Thus, although Singapore has emerged as an "Asian Tiger" the public relations profession has not developed as much as one would have expected.