Leadership Style in Relation to Organizational Change and Organizational Creativity: Perceptions from Nonprofit Organizational Members

As the environment within which organizations act continues to change and becomes increasingly competitive, maintaining an organizational climate that supports change and encourages creativity is a key objective for organizational leaders. This article examines the relationship between leadership style (transformational, transactional, laissez‐faire) and members' perceptions of the psychological climate for organizational change readiness and psychological climate for organizational creativity. Results indicate that transformational leaders have a direct positive relationship with psychological climate for organizational change readiness and organizational creativity, while laissez‐faire leaders have a negative relationship.     

Public Relations Expertise and Organizational Effectiveness: A Study of U.S. Hospitals

A national survey of 191 heads of public relations departments in hospitals measured the departments' expertise or knowledge to practice excellent public relations, as defined by recent research. Utilizing 2 scales original to the study, correlations showed strong and significant relationships between organizational effectiveness and departments with high potential to practice the 2-way symmetrical model, enact the manager role, and participate in strategic planning. Analysis further showed that traditional communication craft, as characterized by 1-way models and the technician role, is a foundation for public relations excellence. Findings can be used to help resolve the current crisis faced by hospitals.     

Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

This study used a quantitative survey and qualitative focus groups to examine perceptions of leadership styles, sex differences in these perceptions, and opinions about the gendered nature of leadership in public relations. In summary, the focus group data supported survey results that indicated a strong preference for transformational leadership style over transactional leadership. However, there was also strong evidence for a preference for situational leadership. Findings are interpreted within the frameworks of public relations theory and gender theory.     

Characteristics and Dimensions of Ethical Leadership in Public Relations

This study explores the characteristics of leadership in developing and managing ethics in public relations, based on in-depth interviews with 20 public relations executives in the United States. Systematic analysis of the interview data identified multiple dimensions of ethical leadership and ethical knowledge, and suggested that ethical leadership is grounded in personal rather than professional characteristics. Personal ethics, interpersonal behaviors, and articulation of ethical standards emerged as 3 salient characteristics of an ideal leader in facilitating knowledge transfer of ethics in public relations organizations. Ethical knowledge is implicit, intangible, personal, and often difficult to identify or articulate, posing a challenge for the transfer of knowledge through structured and formalized approaches. Theoretical implications and practical recommendations are discussed.     

A Test of Excellent Leadership in Public Relations: Key Qualities,Valuable Sources,and Distinctive Leadership Perceptions

To better understand leadership in public relations and explore its value in successful communication management, this article captured the perceptions of mid- and senior-level public relations executives (N = 222) regarding the important qualities and dimensions of excellent leadership in the practice. According to study participants, strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership. In addition, respondents said that on-the-job experiences, individual initiative and desire, and role models are the most valuable sources of leadership skills and development. About half of the respondents indicated that excellent leaders in public relations are different from leaders in other fields in three ways: They must hold a compelling vision for communication, possess comprehensive understanding of media and information systems, and effectively develop and implement strategic communication plans. Professional women and men in the study viewed excellent leadership in more or less similar ways. The study advances understanding of leadership in the field, which has been little explored in the public relations literature.     

The Language of Leadership for Female Public Relations Professionals

This study used feminist scholarship to explore leadership in female public relations practitioners and educators. Interviews with 10 women helped illustrate their communication styles, motivations, and meanings for leadership. These women's voices deserve attention due to the concerns about the growing percentage of women entering the field. Results revealed that participants illustrated a mix of 2-way and I-way communication when hypothetically responding to staff. Educators tended to utilize 2-way communication more than I-way and incorporated compromise into conflict resolution. All the participants exhibited assertiveness. empathy for staff, and use of logical rather than emotional arguments.     

The Formative Context of Organizational Hierarchies and Discourse: Implications for Organizational Change and Gender Relations

Society as artifact, meaning society as a thing that is made and imagined, is a central aspect of Roberto Unger's constructive social theory. This article develops Unger's social theory, specifically his notions of organizational hierarchy, discourse, and organizational change, and applies it to an understanding of gender relations at work. Constructive social theory is defined with a focus on the instrumental concept of formative context. A critical perspective of Unger's constructive social theory is also presented to illustrate its strengths, challenges and limitations. Drawing on literature from a variety of sources and perspectives, organizational hierarchy, organizational discourse, organizational change and gender relations are viewed through a formative context lens. The concept is then applied as a framework for organizational change through change in organizational discourse, specifically language. Change in organizational discourse through language is utilized as a means of improving gender relations: in particular, the advancement of women in organizations.     

Narratives of ICT and Organizational Change in Public Administration

In the last decade the implementation of computerized technology and advanced information systems in public administration has gathered speed. The purpose of this article is to explore the ways in which these changes might be gendered by analysing different narratives of digitalization and organizational change in public administration. The empirical findings indicate that resistance to information and communication technology is explained away by managers as reflecting women's low computer maturity, while the narratives of the case‐workers themselves reflect their resistance to deskilling and simplified work specifications, as well as their experience of a shift in the work object — from working with human beings to working with electronic information. The findings indicate that the increased use of information technology genders resistance to degradation as a feminized fear of technology and low computer maturity.     

An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness

A survey of Public Relations Society of America members (N = 885) suggests that 2 leadership styles are present in public relations environments. Inclusive leaders are collaborative, share decision making, and engage in participative practices. Transformational leaders have a clear vision for the future, motivate change, are good policy makers, inspire others through communication, and are innovative risk takers. Results indicate that inclusive leadership style is positively related to use of facilitative and cooperative problem solving strategies and effectiveness of informative and facilitative strategies. Transformational leadership style is positively related to use of power strategies and effectiveness of persuasive and cooperative problem solving strategies.     

Public Relations: A Discipline in Transformation

This article presents an overview of the evolution and emerging architecture of the public relations academic discipline. Key developments and debates are described, highlighting some of the major tensions and debates that have arisen. The scope of discussion proceeds through definitions, a consideration of historical contexts, evolution of public relations research, key approaches, an introduction to the remit of key journals, and finally, consideration as to emerging themes and possible futures. It is suggested that the increasing emphasis on historical, sociological and cultural themes is leading to an increasingly reflexive and diverse field.     

Exploring the Connection Between Organizational Identity and Public Relations Behaviors: How Symmetry Trumps Conservation in Engendering Organizational Identification

One way for organizations to survive in the increasingly complex and competitive world may be to maintain or “conserve” a strong organizational identity, which often is expressed in organizational mission statements. Framed by literature in business communication, university development, and public relations behaviors (formerly public relations models), this article explores how organizations may use public relations behaviors to create, maintain, and strengthen their identities. Findings indicated that, in the effort to engender stakeholder identification with their organizations, public relations practitioners are better served attempting to do so using symmetrical communication, as opposed to conserving communication.     

Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations

Sports public relations always serves two masters—both corporatas and communitas. In this article, a close textual analysis of the National Collegiate Athletic Association's (NCAA's) Stay in Bounds community relations program reveals that the NCAA is both a defender of amateur, communitas values, and a participant in professionalized, corporatas organizational rhetoric. This article offers a typology of the specific competing commitments of communitas and corporatas in sports rhetoric and argues that all sports rhetoric, from little league to big league, must negotiate with publics a balance between these extremes.     

Contested Notions of Issue Identity in International Public Relations: A Case Study

The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication campaign as a case study, we gathered data from a wide variety and in-depth collection of materials to examine how the moment of identity informs our understanding of international public relations practice and theory by recasting identity as a central, discursive concept within public relations.     

Executive Leadership and Social Innovation in Direct-Service Nonprofits: Shaping the Organizational Culture to Create Social Change

Direct-service nonprofits have taken on increasing responsibility in creating social change (operationalized through the concept of social innovation) within local communities. Qualitative interviews were conducted with executive directors to determine the factors within the intra-organizational environment that support an orientation toward social innovation. Findings show that aspects related to staff engagement and development and direction by the executive leadership team are particularly important. The findings provide a conceptual model of the varying intra-organizational dynamics that support the development of a social innovation-oriented organizational culture. This research offers a focus for social work education programs to equip practitioners with the skills needed in contemporary practice.     

Parental Influence on Child Career Development in Mainland China: A Qualitative Study

Compared with adolescents and adults, there is little research that examines child career development and especially how parents might influence such development. This is especially true in Mainland China, where family life is highly valued. This study used interpretative phenomenological analysis to examine how Mainland Chinese parents influence the career development of their 5th‐grade children. Six superordinate themes were identified from both the children's and the parents' perspectives: responding to career curiosity, influence on career gender stereotypes, emphasizing the importance of education, encouraging independent career decision making, providing opportunities for career interest development, and mothers as career role models. Suggestions are offered for future career development learning programs and research.     

Public Engagement in Supportive Communication Behaviors toward an Organization: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management

The purpose of this article is to offer thoughts on the future research directions for public relations scholars. More specifically, 2 areas of potential research are offered: the balance zone model of public relations management and an outcome-based model of public relations. I argue that we need to move well beyond the current 2-way thinking about publics and begin to reconceptualize public relations in a multidimensional perspective, where dialogue, collaboration, and negotiation with multiple stakeholders and stakeseekers occur simultaneously. A new role of the public relations practitioner is to maintain an equilibrium that satisfies the mutual interest of all parties.     

Institutionalizing Public Relations: An International Multiple-Case Study

This research predicts and supports a model of potentially ascending cultural competence beginning with public relations practitioners' preparation for international assignments, leading to assignment-seeking behavior, success, and satisfaction in those assignments, leading to consequently increased cross-cultural competence. Results indicate that academic and professional preparation for international assignments among U.S. practitioners is limited, but that preparation correlates positively with success and satisfaction in international assignments.     

Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea

This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results show that the excellence theory could be used to explain South Korean public relations practice. In addition, findings on influence of societal culture show that excellent public relations practice in South Korea may be enhanced by collectivism and dynamic elements of Confucianism.     

Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations

Social utility theory suggests that labeling video news release (VNR) source material is the ethical decision (Wulfemeyer & Frazier, 1992 Wulfemeyer, K. T. and Frazier, L. 1992. The ethics of video news releases: A qualitative analysis. Journal of Mass Media Ethics, 7: 151–168. [Taylor & Francis Online] , [Google Scholar]), yet the persuasion knowledge model predicts that the effectiveness of VNRs will decrease as people become aware of this PR tactic (Friestad & Wright, 1994 Friestad, M. and Wright, P. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21: 1–31. [Crossref], [Web of Science ®] , [Google Scholar]). Our study found that positive and negative effects were heightened when subjects read about VNRs and viewed a labeled VNR in a newscast. These subjects were most likely to recognize the VNR story source and least likely to perceive the story as credible. Neither reading nor labeling affected evaluations of the VNR message or featured company.