Ordinary Usage of New Media: Internet Usage via Mobile Phone in Japan

Abstract:  This paper, by analyzing Internet usage via mobile phones in Japan, aims to clarify an aspect of information behavior in present-day Japanese society.
Many discourses on the mobile Internet in Japan, either positive or negative, emphasize its novelty and describe this new media as an exotic phenomenon. These discourses can be divided into two categories. The nationalistic discourses and the moral panic discourses. Both types of discourse have built certain images of social influences of the mobile Internet in the future. However, it would be unwise to conclude that those images of the mobile Internet express the reality of this new medium, simply because they lack empirical ground.
With these points in mind, based on the result of our national survey conducted in 2001, we would like to show the actual status of use of the mobile Internet and discuss that the ordinary usage is a critically important realm to understand the process of social reception of the mobile Internet. As our data shows, although the actual usage of the mobile Internet is not very conspicuous, it gives us a chance to understand how the mobile Internet has been integrated into our everyday lives.     

How scientists and engineers use cultural resources to make controversies and selves meaningful

In this essay, I provide an overview of recent sociological studies of science, technology, religion, and spirituality; the ways they contribute to sociological theorizing; and make some recommendations for future research. There are two major themes in these studies. One of them analyzes religious and spiritual discourse as controversy practice, suggesting how religion and spirituality are used as cultural discourses to understand controversy, who the actors are or should be, how to act in a controversy, and how popular discourses inform, and are informed by, science and technology discourses. This theme contributes to theorizing by describing how forms of cultural talk organize understandings of controversies, interactions, and action. The second theme explores scientific and religious identities, and how they are made compatible with each other. This theme points sociological theory toward considering science and religion relations as intertextual relations.     

Constructions of local culture and impacts on domestic violence in an Australian rural community

Studies of domestic violence in rural areas have predominantly focused on barriers that keep women trapped in abusive relationships. The literature has frequently suggested that rural culture influences the incidence of domestic violence, the forms it takes, and how it is experienced. Yet there is surprisingly little research on how rural culture plays out in relationships between women and men who experience domestic violence. The study described in this paper explored local culture in a South Australian rural community and how it affected women's experiences of, and men's perpetration of, domestic violence. It found several local cultural discourses that bore on the issue, including self-reliance, pride, privacy, belonging and closeness, family, and Christianity. The power and influence of these discourses made it difficult to name and challenge domestic violence. The paper concludes with the argument that it is important to acknowledge and understand the values and beliefs of rural women and men when developing effective and appropriate responses to rural domestic violence. There is a need to move away from universal understandings of a rural culture to acknowledge discourses that have power and strength within a community so that we can sensitively challenge discourses that silence domestic violence.     

Editor's Introduction

The artistic production of particular disabled individuals and groups in the UK is presented to portray the tensions within and between the social and cultural conditions of inclusion and exclusion. To help understand, articulate and embed these terms Bourdieu’s theoretical discourse on distinction where taste and cultural capital are determined by broader socio‐economic factors, is applied and evaluated. A Foucauldian analysis is also utilised to illustrate how the arts represent excluded constituencies as spectacles within normalising discourses. Consequently, two frameworks and representations of arts practices by excluded constituencies are explored, one “high” art by “outsiders”, the other a more functional welfare orientated art by those with mental health problems.     

Making Sense of Neoliberal Subjectivity: A Discourse Analysis of Media Language on Self-development

The influence of neoliberalism on culture and subjectivity is well documented. This paper contributes to understanding of how neoliberal ideology enters into the production of subjectivity. While subject formation takes place in multiple and contradictory ways and across multiple social sites, we focus on the increasingly popular media discourse of self-development, and examine it as a technology of neoliberal subjectification. Drawing on Foucauldian understandings, we analyze data from two different newspapers from two different national contexts, both of which are heavily influenced by neoliberalism. Based on our analysis, we detail four interrelated discourses—rationality, autonomy and responsibility, entrepreneurship, and positivity and self-confidence—demonstrating how these discourses constitute the neoliberal subject in ways consonant with neoliberal governmentality. There is no observable resistance to subject positions offered within these discourses. Self-development discourse instills stronger individualism in society, while constraining collective identity, and thus provides social control and contributes to preserving status quo of neoliberal societies.     

The postmodern critique of ideology

Postmodernism is a complex cultural phenomenon which is characterised, among other things, by its distrust of totalising discourses, of reason and of universal truth. It propounds indeterminacy, the primacy of difference and the incommensurability between discourses, which are supposed to have their own regimes of truth. This is why postmodernism is suspicious about the critical concept of ideology, because according to its tenets it is impossible to pass judgement on a discourse from the perspective of another discourse. Hence the critical concept of ideology must be abandoned. However, an examination of Foucault's, Baudrillard's and Lyotard's work shows that they unwittingly end up re-introducing the concept through the back door thus contradicting themselves. While they doubt the validity of total discourses and of their ideological critique, they must assume the validity of their own critique of total discourses.     

Public relations (PR) in nation-building: An exploration of the South African presidential discourse

This research explored public relations strategies employed in the presidential discourses for building relationships among South Africans in a democracy. This was done through analyzing political discourses of the three South African Presidents since 1994–2009 of Mandela, Mbeki and Zuma. A comparative discourse analysis was used to examine five important dimensions in political discourses concerning nation-building. Different themes were identified: relationship managing, democracy, national identity, and national development. Additionally, an exploratory discourse analysis was conducted to further investigate the characteristics of the presidential political discourses on nation-building. These analyses in the present research provide contributions to foster cooperation, developing a common national identity agenda and social cohesion using political campaign strategies, particularly for government, policymakers and public relations practitioners (PRP's), government communication practitioners, who strive to build a better relationship between government and the public.     

Discursive Struggles Animating Individuals’ Talk About Their Parents’ Coming Out as Lesbian or Gay

The goal in the present study was to understand the discourses that animate children’s talk about having a parent come out and how these discourses interplay to create meaning. Data were gathered through 20 in-depth interviews with adults who remembered a parent coming out to them as lesbian or gay. One discursive struggle animated the participants’ talk about their parents’ coming out: the discourse of lesbian and gay identity as wrong vs. the discourse of lesbian and gay identity as acceptable. Analysis of participants’ talk about their familial identities revealed a range of avenues for resisting the negative discourses regarding lesbian and gay identities. The findings highlight discursive power in participants’ talk about their familial identities and how participants organize the conflicting messages they receive in their culture and in relationships regarding family identities.     

The Search for an Authentic Entrepreneurial Identity: Difference and Professionalism among Women Business Owners

This article contributes to the recent stream of research on enterprise and identity by exploring the authenticity‐driven identity work of a group of women business owners. While previous research has highlighted the effort some female business owners put into fitting in with the masculine identity of the entrepreneur, this article focuses on those women who self‐consciously adopt a feminized entrepreneurial identity as a means of being ‘who I really am’ in a business context. Nevertheless, despite their expressed commitment to a feminized identity, the article highlights their incorporation of a contrasting position or antagonism in this authenticity‐driven endeavour. Drawing on Charme's notion of existential authenticity, which places an emphasis on the cultural, historical, political, economic and physical limits to being ‘true to oneself’, the article shows how the situated nature of women's search for an authentically driven entrepreneurial identity means that they draw on a feminized discourse of difference and a contrasting masculine discourse of professionalism in their identity construction labours.     

The price of salt☆: the capable self in the face of heteronormative marriage pressure in the discourses of the “post-90s” Chinese lesbians

This article presents two sets of recorded interview data in which young Chinese lesbians (i.e. born in the 1990s) performatively negotiate a capable and neoliberalized identity in narrating how their relationships are threatened by heteronormative marriage pressure. In applying discourse analysis to examine aspects of performativity and agency in the data, this study determined the ways in which the participants made use of language to index different ideologies. The findings suggest that the discursive strategies adopted by the “post-90s” lesbian subjects in dealing with marriage pressure reflect the influence of both neoliberal and nonliberal ideologies in contemporary China. The strategies demonstrate neoliberal reductionism because structural pressure was reduced to practical problems that could be settled by personal agency. They also demonstrated the nonliberal elements of Chinese sociocultural values because subject positions which are typical in heteronormative discourses were used to normalize lesbian practices. However, the participants’ discourses index new desires that are specific to this generation, which has significant exposure to global queer ideologies. Thus, the results indicate that in response to marriage pressure, a capable and neoliberalized lesbian identity could be constructed at the intersection of sociocultural heteronormative ideologies, neoliberal values in contemporary China, and global queer discourses.     

Critical discourse analysis of perspectives on knowledge and the knowledge society within the Sustainable Development Goals

Critical discourse analysis (CDA) is employed to analyze discourses of knowledge and the knowledge society in the Sustainable Development Goals (SDGs). Discourse analysis is a collective name for a number of scientific methodologies for analyzing semiosis, namely how meaning is created and communicated though written, vocal or sign language. Employing a genealogical approach which locates discourses in the field of prior discourses, two prior discourses of the knowledge society are identified in the key document of the SDGs. The concepts knowledge and knowledge society are found to have a marginal position within the main policy document “Transforming our world,” adopted by the United Nations in September 2015. The techno‐scientific‐economic discourse is found to be dominant at the level of implementation and of goals, while there is some evidence of the pluralist‐participatory discourse at the level of vision and strategy. Analysis of some of the policy advice provided by international organizations and civil society indicates that more pluralist‐participatory discourses on knowledge were represented when the SDGs were being formulated. Developed countries and the corporate sector were very influential in determining the final text and were probably instrumental in excluding more transformational discourses and maintaining the status quo.     

“Jesus Would Turn the Tables Over”: Five Dimensions of Authenticity Applied to Countercultural Christianity

This paper draws on extant literature to identify five dimensions that are deployed by a wide range of social groups to claim and achieve authenticity in variety of social settings: being honest or real, forgoing external rewards or compensation, coming from or living in the right place or time, embodying or participating in something, and consuming correctly. We then demonstrate the utility of these five dimensions of authenticity in action by applying them to two different qualitative studies of countercultural Christians. Our analysis of these data shows that different communities have different understandings of what makes one authentic, but the five dimensions that we outline in this article make comparisons across different groups possible.     

The Meanings of a Star: Interpreting Music Fans' Reviews

This article both elaborates on and empirically supports Norman Denzin's thesis on the political aesthetics of interpretation. Through a reading of consumer reviews, I discuss both the image and the music of the contemporary pop star Avril Lavigne by combining analytic tools derived from dramaturgy and social semiotics. Specifically, I present consumer reviews of Avril Lavigne's public persona as interpretive acts that decode the practices of production, distribution, and consumption of her alleged subcultural authenticity. I discuss the importance of understanding interpretation as a practice of cultural resistance against the pervasive force of consumerist ideologies and hegemonic mass media discourses. In addition, I reflect on the usefulness of a symbolic interactionist approach to a cultural studies based on Peircean semiotics and Goffmanian dramaturgy. We are losing control of the very means of cultural production itself. … More and more culture becomes an adjunct of marketing, or of the bureaucratic ethos, or of both. — C. Wright Mills (1963 :226)     

SIN,SAINTS, AND SHEEP IN SARDINIA 1

Narratives of Catholicism, gender, and criminality are entangled with social constructions of ‘resistance’ to a new Gennargentu National Park on areas of traditional common lands in central Sardinia, Italy. Embodied identities are strategically implicated in moral discourses of grassroots opposition to a park. The notion of Sardinian resistance as a form of cultural authenticity is rooted in a local sphere of social practices and expectations that are not shared by the wider Italian or European public. Ethnography in the town of Orgosolo demonstrates that a ‘politics of the weak’ can reframe relations of authority in local spheres and work to empower cultural recognition and control over common lands. Transgressive acts of violence, however, highlight embedded tensions, ambiguities, and disruptions in local identity practices. The gendered construction of cultural discourses in Orgosolo points to the paradox of a politics that seeks to affirm the authority of embodied traditions yet actually perpetuates ambivalent stereotypes based on cultural essentialism.     

Authenticity as a form of worth

Scholarly engagement with authenticity has been revitalized by recent efforts to theorize the value-ladenness of authenticity claims. Yet, these approaches are restricted by the lack of available conceptual tools necessary to explain variations in the meaning of authenticity between different cultural forms and social groups. In this paper, I draw from Boltanski and Thevenot’s pragmatic hermeneutics to develop an approach to authenticity in popular culture that conceptualizes it as a form of worth. I apply this new model to an analysis of the meanings of authenticity found in the discourse of fans of indie music and country music. I find that in the indie genre, authenticity involves an inspirational form of worth; in the country genre, it involves a domestic form of worth. I trace these differences back to the matched relationship between the primary groups of fans of each genre and the genres themselves that led both sides to find an interest in these types of authenticity. I conclude by sketching the relevance of this approach for explaining overarching concerns for authenticity in late modern societies.     

Beyond economic insecurity and cultural backlash: Economic nationalism and the rise of the far right

Far‐right parties gain in electoral support across the globe. Studies describe this phenomenon either as a cultural backlash or as a reaction to growing economic inequality. The economic inequality perspective suggests that the transforming workforce in post‐industrial societies gives rise to economic insecurity among those who feel left behind. In contrast, the cultural backlash thesis argues that the increasing support for far‐right parties represents a rejection of values such as cosmopolitanism and multiculturalism. More recent scholarship sought to show how economic and cultural factors combined increase the support for the far right. Most of these studies investigate public opinion polls, voting behaviour, and voters´ socio‐economic contexts. This paper reviews these studies and argues that the way in which far‐right political parties construct an interconnection of economic and cultural ideas in discourse is largely neglected in the existing body of literature. The paper concludes that the concept of economic nationalism captures how these two components are intertwined; economic nationalist discourse in far‐right political manifestos and speeches provides a more complete comprehension how public opinion is being shaped. This contribution offers a starting point for future studies to examine how cultural values, such as nationalism, reconstruct and influence articulation of economic policy.     

A play for rurality – Modernization versus local autonomy

It is common to understand the governing of rural space as the outcome of a conflict between some romantic protectors of a lost past on the one hand, and the people who worry about creating economic values on the other. However, the power to shape the rural should not only be searched for in the open struggle between protectors and developers, but also should be analysed at the level of discourse, in the play between discourses about how to deal with the rural. In this paper I therefore present a modernist discourse and demonstrate how taken-for-granted truths about the rural – its history, its present and its future – are made possible by this discourse. Secondly, I will reveal how rurality takes on a different meaning in an alternative to the modernist discourse, emphasizing local and regional autonomy. In demonstrating that rurality is contingent upon a play between these two discourses, I want to provide some new insights into an important force behind the persistence of ideas about rurality in Norway.     

‘I'm Mexican,remember?’ Constructing ethnic identities via authenticating discourse1

This paper examines how an ideology of cultural authenticity emerges in the casual but playful conversations of a bilingual Mexican American friendship group. Authenticating discourse, as illustrated here, is part of an ongoing, ordinary interactional routine through which speakers take overt (authentication) stances, which I call authenticating moves, to display, impugn, vie for, and enact forms of ethnic identity. In the data, issues of authenticity in relation to Mexicanness emerge as a result of the interactional exploitation of three ideological constructs: purity of bloodline, purity of nationality, and Spanish linguistic fluency.     

A Transnational Flow of the Art of Tea: The Paradox of Cultural Authenticity in Taiwan

Being regarded as representing authentic Chinese cultural tradition in the eyes of many mainland Chinese, the Taiwanese practice of the art of tea, however, is displayed as an adapted authenticity that integrates multiple sources, including Chinese cultural legacy, Japanese art influences and constant innovations by Taiwanese actors. By conditionally selecting whether to side with Japanese or Chinese culture, a Taiwanese cultural identity through the art of tea is manifested as quests for liberal changes, leisure lifestyle, anti-showy representation and a paradox over commodified practices. This article traces the historical and ongoing transnational cultural flow among China, Taiwan and Japan in the art of tea, and focuses on exploring Taiwanese cultural reconstruction through the development of the art of tea. The author argues that the trajectory of the art of tea intrinsically reflects the paradox of cultural authenticity in Taiwan.