Effects of celebrity involvement on young people's political and civic engagement

This study introduced the concept of celebrity involvement, which is the audiences' relationship with mediated celebrities along three sub-dimensions: affinity, parasocial relationships, and identification. Based on this concept, this study examined the underlying mechanisms through which young people's involvement with celebrities influences their political and civic engagement. A survey of 248 undergraduate students in Macau, which is a Special Administrative Region of China, showed an indirect association of celebrity involvement with political and civic engagement, which was mediated by situational involvement and self-efficacy, respectively. The implications of the findings are discussed.     

Doctors offline,activists online: an analysis of Chinese celebrity physicians’ politically oriented social media activities

This study explores the social media activities of politically oriented Chinese celebrity physicians. The results of the semi-structured in-depth interviews indicated that the celebrity physicians were dissatisfied because the government treated them as the scapegoats of the failed health care reform. They thus turned to social media to challenge the dominant narratives about the public health system and repair their professional reputations. To achieve these goals, the celebrity physicians produced media content that challenged the dominant governmental discourse about the public health system, and they collaborated to correct conventional media narratives about the medical profession when crises occurred. The findings of this study indicate the formation of a new type of online civil activism that was initiated by a group of professionals and intellectuals.     

The reification of celebrity: global newspaper coverage of the death of David Bowie*

This paper examines global English-language newspaper coverage of the death of David Bowie. Drawing upon the concept of reification, it is argued that the notion of celebrity is discursively (re)produced and configured through a ‘public face’ that is defined, maintained and shaped via media reports and public responses that aim to know and reflect upon celebrity. The findings highlight how Bowie’s reification was supported by discourses that represented him as an observable, reified form. Here, Bowie’s ‘reality’, that is, his authentic/veridical self, was obscured behind a façade of mediation, interpretation and representation that debated and decided his ‘authenticity’ as a cultural icon. Such debates, however, were engagements with a reified image, enveloped in continual (re)interpretation. As a result, Bowie’s reification was grounded in a polysemous process that allowed numerous versions of ‘himself’ to be aesthetically reimagined, reinvented and repeated.     

Presenting professorship on social media: from content and strategy to evaluation

Technology has helped to reform class dynamics and teacher-student relationships. Although the phenomenon of online presentation has drawn considerable scholarly attention, academics seem to have an incomplete understanding about their own presentations online, especially in using social media. Without a thorough examination of how academics present themselves on social media, our understanding of the online learning environment is limited. To fill this void, this study aims to explore the following: (1) the content that college professors provide and the strategy they employ to present it on social media; and (2) how the public evaluates professors based on the content and strategy presented on social media. This study utilizes two methods. First, it conducts a content analysis of 2,783 pieces of microblog posts from 142 full-time communication professors' microblog accounts. Second, it conducts an online experiment based on a between-subject factorial design of 2 (gender: male vs. female) X 3 (topic: personal vs. professional vs. half-personal-half-professional) X 2 (fans number: few vs. many) X 2 (title: junior lecturer vs. senior full professor). The results indicate that “what the microblogger says” has little effect on the respondents' evaluations; instead, the question of “who they are” carries much more weight. Theoretical and practical implications are discussed.     

Frames and framing effects in Chinese online and offline crisis communication: the case study of a celebrity scandal

This study develops a model for analyzing the flow of frames and the multiple levels of framing effects in Chinese crisis communication both online and offline. To investigate the convergence and/or divergence of traditional media and social media in framing a crisis event in China, the study uses the sample of a celebrity scandal case that received extensive attention both online and offline. The empirical findings showed that crisis communicative strategies (CCSs), that is, the frames used in crisis communication, were correlated with those used in newspaper coverage (i.e. frames in representation) but were not correlated with the CCSs used by the online public (i.e. frames in thoughts). Specific and defensive CCSs, such as attacking the accusers and denial, led to fewer favorable responsibility-oriented frames than ambiguous strategies, such as excuses and justification. This finding supports the assumptions of classic situational crisis communication theory. However, none of the above-mentioned CCSs significantly predicted the relationship-oriented frames in thoughts. Relationship-oriented frames were found to be a predictor of the valence of online public opinion whereas no CCS was observed to be influential in the online public opinions expressed by social media users.     

Politicians,celebrities and social media: a case of informalisation?

With electoral politics no longer organised by social class, politicians increasingly seek to relate to a broad spectrum of citizens and part of their relatability is conjured through more casual, informal performances aimed at cultivating authenticity. The various platforms of social media promote forms of authentic communication by blurring the public/private divide, creating ‘spontaneous’ and instant access to ‘real life’. This article seeks to investigate the informalisation thesis by applying it to data from young people aged 16–21 years in Australia, the UK and the USA, asked about the way politicians and celebrities use social media. Findings reveal respondents’ desire for more authentic and accessible politicians, but this was in direct tension with traditional views and expectations of politicians needing to be professional, informed and worthy of respect. Informalisation amongst politicians is evident and welcomed by young citizens but persistent traditional views means it also threatens their credibility.     

More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations

This article considers the complex nature of sporting celebrity and the role of media and public relations in the creation of both sports celebrity and the fan expectations associated with that celebrity. While public relations literature has traditionally considered PR as a promotion and communication tool, this article acknowledges that in the cultural and ideological world of sport, PR has a much more sophisticated role to play. In the event of either positive or negative media attention, a sporting celebrity is subjected to unprecedented scrutiny and the increasingly high expectations of fans. However, the expectations of fans are not based on the simple notion of hero worship and role models, and this exploratory study suggests that fans are capable of very complex reactions to the behaviours and marketing personas of sporting celebrities. The use of PR in sport deserves close examination and the reactive spin doctoring techniques of the past should give way to the strategic integration of public relations and media planning in both the creation of the sporting celebrity, balancing the sport vs. private sides of that celebrity, and the varying fan expectations associated with each.     

Ego centered social network and relationship quality: linking attachment security and relational models to network structure

According to Dunbar’s social brain hypothesis, brain capacity puts a limit on the size of social network in humans. At the same time, emotional-cognitive systems such as attachment and different relational models (Fiske, 1991) may also act as driving forces behind network structure underlying relationship quality of the various ego-centered layers. The aim of our study was to examine how these cognitive systems may contribute to network organization.We examined the two inner layers of the ego-network in 274 volunteers, the support and sympathy groups, as well as close family members in comparison to friends within the support group, in terms of attachment security and underlying relational models.     

The use of celebrity scandals and sensational news for identity negotiations: analyzing gossip among the queers within Taiwanese families

Since the late 1990s, Taiwanese celebrity scandals and sensational news stories have addressed how the families of gay children understand the latters' idiosyncratic sexual identity. Conducting studies on audience reception and searching for divergent readings were once useful means of understanding resistance and resilience among marginalized groups. This study of the interactive interpretive practices among viewers in a family further contextualizes the dialectical formation of queer1^1. In this study, I use the term queer to refer to the larger lesbian, gay, bisexual, transgendered and questioning (LGBTQ) community in Taiwan. However, since the usage of gay and lesbian is more common than that of queer in Taiwanese everyday conversations, I use gay and lesbian when referring to the context of family conversations. Since the early 1990s, Tóng-zhì (vernacular for queer) has become the most common name for the younger generation in the LGBT community in the Greater Chinese area. According to Chou Wah-Shan (2000 Chou, W. (2000). Tongzhi: Politics of same-sex eroticism in Chinese societies. New York: Haworth Press. [Google Scholar], p. 2), Tóng-zhì was coined as a means of signifying “politics beyond the homo-hetero duality” and “integrating the sexual into the social”. Specifically, the social networks I am referring to here are the Taiwan Tong-Zhi Hotline Foundation and the Persons with HIV/AIDS Rights Advocacy Association. In the former Tong-Zhi Hotline, I worked as a volunteer and an advisor; in the latter, I am a member of the steering committee, and I serve on the advisory board. subjectivities in Taiwan, a society that emphasizes the performance of an appropriate self in social relations and maintaining family harmony. Over a three-year period of fieldwork in Taipei, this study employed ethnographic methods to interview 16 gay men and lesbians and their mothers in order to clarify how celebrity scandals and sensational news function as a site for identity negotiation within families with gay children. This study argues that vernacular interpretive practices within families produce resources of resistance, accommodation and even pleasure, which can be used to understand the nascent Taiwanese gay identity in relation to significant others.     

Nonprofit relationship management: Extending the organization-public relationship to loyalty and behaviors

Through a survey of organizational stakeholders (N = 660), this study contributes to the understanding of nonprofit public relations in three key areas. First, a new five-factor scale to measure perceptions of the relationship cultivation strategies of stewardship was tested. Second, group differences between organization stakeholder types were explored. Third, a new working model that extends previous organization-public relationship (OPR) models to include variables of loyalty and behavioral intentions was advanced. Findings revealed theoretical, measurement, and practical applications.     

Participant recruitment and data collection through Facebook: the role of personality factors

As participant recruitment and data collection over the Internet have become more common, numerous observers have expressed concern regarding the validity of research conducted in this fashion. One growing method of conducting research over the Internet involves recruiting participants and administering questionnaires over Facebook, the world’s largest social networking service. If Facebook is to be considered a viable platform for social research, it is necessary to demonstrate that Facebook users are sufficiently heterogeneous and that research conducted through Facebook is likely to produce results that can be generalized to a larger population. The present study examines these questions by comparing demographic and personality data collected over Facebook with data collected through a standalone website, and data collected from college undergraduates at two universities. Results indicate that statistically significant differences exist between Facebook data and the comparison data-sets, but since 80% of analyses exhibited partial η^2?相似文献   

Can TV shows promote acceptance of sexual and ethnic minorities? A literature review of television effects on diversity attitudes

Until recently, western TV programming rarely featured sexual or ethnic minority members; if present, their representation was mostly negative. Increasingly, though, diverse characters start to play likeable protagonists as well. Thus, television can promote negative diversity attitudes and, at other times, positive ones. The present article reviews and connects theories and research from sociology, psychology, and media and communication studies to clarify the role of television in diversity attitudes formation and to identify directions for future research. Specifically, two research questions are addressed. First, through which processes does television influence diversity attitudes? Second, what features of TV shows contribute to positive diversity attitudes formation among viewers, according to different theories of television effects? Findings indicate that television can entrench existing negative diversity attitudes through the echo chamber phenomenon. However, TV content featuring numerous, likeable, attractive, and typical minority characters that have friendly interactions with the rest of society can promote positive diversity attitudes. Future research should study openness to view content with minority characters, examine the effects of the complete video media diets, check media effects in non-western countries, explore media effects in longitudinal studies and investigate what constitutes attractive, likeable, and typical representation of ethnic and sexual minorities.     

How publics respond to crisis communication strategies: The interplay of information form and source

Through an experiment with 162 college students this study empirically evaluates an emerging communication model: the social-mediated crisis communication model (SMCC). As part of a series of studies testing the SMCC model, this study focuses on two of the SMCC model's components: the effects of crisis information form (traditional media, social media, and word-of-mouth) and source (third party and organization) on publics’ acceptance of crisis response strategies and publics’ crisis emotions. The findings clearly indicate the importance of strategically matching crisis information form and source when organizations respond to crises. In addition, the selection of crisis information form and source affects publics’ attribution independent and dependent emotions.     

Anti-muslim sentiment on social media in China and Chinese Muslims’ reactions to hatred and misunderstanding

This study documents the extensive online anti-Muslim sentiment in China as well as the use of social media by Chinese Muslims from various backgrounds to engage with the online public sphere and respond to this hostile discourse. We analyzed more than 10,000 social media posts on Weibo relating to Muslims and Islam and conducted in-depth interviews with 34 Chinese Muslims who were active users of social media. Our findings reveal an anti-Muslim online frame, and we detail the ways in which Chinese Muslims have sought to influence public policy in order to protect their rights. The participants in this study responded to hateful posts and worked to increase the understanding of their religion and culture by providing glimpses of their daily lives and by discussing Islam. Nevertheless, owing to government censorship and to the prevailing Han-centric discourse, Chinese Muslims continue to face numerous risks and challenges, particularly in coping with the ideological conflict between their religion and the atheistic ruling party.     

Social work guanxi: a reflexive account of the social work relationship in the Chinese context

ABSTRACT

In a guanxi-driven acquaintanceship, the worker, the client, and the community are tied together more closely than they are in mutually agreed-upon service contracts. This paper re-examines the contemporary boundaries in the social work relationship, especially in Asian nations such as China, where ‘relationships’ are generally translated and perceived as ‘guanxi’. The indigenisation of social work must be managed with care when translating from West to East. Drawing from the experiences of community development projects in rural Hong Kong, this paper discusses how guanxi among social workers, clients and other stakeholders in Chinese communities might challenge the professionalism of social work and breach the boundaries of social work relationships.     

Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors – such as journalists or news organisations – directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.     

A dialectic perspective on the interactive relationship between social media and civic participation: the moderating role of social capital

By analyzing representative national survey data, this study explores the ways in which social media and social capital jointly affect civic participation. In particular, the study examines how the use of social media to express opinions or acquire trusted information influence citizens participatory activities in civic affairs. Our findings suggest that both social media use and social capital promote civic activities. Interestingly, this study reveals that social media exert differential effects on civic participation, depending on the individual's level of social capital, rather than having an equal impact on civic participation. The study offers a new perspective from which to examine the relationships between social media, social capital, and civic participation. The results and implications are discussed in detail below.     

Revisiting the digital divide in Canada: the impact of demographic factors on access to the internet,level of online activity,and social networking site usage

The present study relies on the 2010 Canadian Internet Use Survey to investigate differences in people's access to the internet and level of online activity. The study not only revisits the digital divide in the Canadian context, but also expands current investigations by including an analysis of how demographic factors affect social networking site (SNS) adoption. The findings demonstrate that access to the internet reflects existing inequalities in society with income, education, rural/urban, immigration status, and age all affecting adoption patterns. Furthermore, the results show that inequality in access to the internet is now being mimicked in the level of online activity of internet users. More recent immigrants to Canada have lower rates of internet access; however, recent immigrants who are online have significantly higher levels of online activity than Canadian born residents and earlier immigrants. Additionally, women perform fewer activities online than men. People's use of SNSs differs in terms of education, gender, and age. Women were significantly more likely to use SNSs than men. Interestingly, high school graduates had the lowest percentage of adoption compared to all other education categories. Current students were by far the group that utilized SNSs the most. Canadian born, recent, and early immigrants all showed similar adoption rates of SNSs. Age is a strong predictor of SNS usage, with young people relying heavily on SNSs in comparison to those aged 55+. The findings demonstrate that the digital divide not only persists, but has expanded to include inequality in the level of online activity and SNS usage.     

Networked framing between source posts and their reposts: an analysis of public opinion on China's microblogs

Retweeting a post on a social media platform is a part of a process of growing significance through which public opinion formation takes place. A ‘retweet count’ on, say Twitter or weibo, can be taken as a measure of user influence. The assumption is that when B retweets A's message, B empathizes with A and wishes to disseminate the message more widely. But this assumption has hardly been tested and preliminary evidence suggests practices for retweeting on Twitter vary. Nor can retweeting practices on Twitter be assumed to apply on weibo. This paper makes the first effort to understand the practice of reposting on China's weibo, focusing on the content of reposts in comparison to that of the original messages. A quantitative comparison is made of the frame [Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58; Gamson, W. A., & Modigliani, A. (1989). Media discourse and public opinion on nuclear power: A constructionist approach. American Journal of Sociology, 95, 1–37] of the source post of 21 cases, and their reposts. The posts and reposts all refer to the issue of officials being exposed for corruption on Sina Weibo. The study finds sound evidence of networked framing, in which reposters revised frames of the source posters while disseminating them. Although over half of the reposts merely republished the source post without added content, what emerged were new communicative functions, case definitions, and a diagnosis of the consequences of exposing the cases. However, different types of user accounts drew different reposting frames, which points to a consistent paradigm between the source accounts and the reposters. The results are important for understanding the mechanisms behind the formation of public opinion on weibo.     

Young people,social media and connective action: from organisational maintenance to everyday political talk

Social media is pervasive in the lives of young people, and this paper critically analyses how politically engaged young people integrate social media use into their existing organisations and political communications. This qualitative research project studied how young people from a broad range of existing political and civic groups use social media for sharing information, mobilisation and, increasingly, as a means to redefine political action and political spaces. Twelve in-person focus groups were conducted in Australia, the USA and the UK with matched affinity groups based on university campuses. The groups were of four types: party political group, issue-based group, identity-based group and social group. Our focus group findings suggest that this in-depth approach to understanding young people's political engagement reveals important group-based differences emerging in young people's citizenship norms: between the dutiful allegiance to formal politics and a more personalised, self-actualising preference for online, discursive forms of political engagement and organising. The ways in which political information is broadcast, shared and talked about on social media by engaged young people demonstrate the importance of communicative forms of action for the future of political engagement and connective action.