A relational perspective on media relations strategies: The Chinese government's news conferences from 2001 to 2009

This study used the conceptual framework of organizational–public relationship cultivation strategies to quantitatively evaluate how the Chinese government's international media relationship cultivation strategies at news conferences changed from 2001 to 2009. It found that the Chinese government has begun to enhance its international media relations efforts but that there is room for further improvement.     

Agenda-Building role of state-owned media around the world: 2014 Hong Kong protest case

ABSTRACT

This study aimed to advance theoretical and practical knowledge of political public relations and mediated public diplomacy through analyzing the agenda-building relationships between state-owned media and foreign news coverage in 16 countries during the 2014 Hong Kong protest. The results indicated significant correlations of issues and stakeholders between the Chinese state-owned media and the English language media outlets of 16 foreign countries, thereby supporting the international agenda-building role of Chinese state-owned media. An exploratory analysis was conducted to test the role of intercultural or international relations variables in the agenda-building process.     

International public relations’ influence on media coverage and public perceptions of foreign countries

The purpose of this study is to examine the influence of international public relations on a target country's news coverage and public perceptions toward other countries. This study proposed a public relations influence model of national image formation and tested its relationships based on 27 countries’ public relations effort targeting the U.S. news coverage and publics. This study found that (1) public relations of other countries in the U.S. had a direct impact on how significantly the U.S. public perceived those countries; (2) the more prominently and favorably foreign countries were covered by the U.S. news media, the more significantly and favorably the U.S. public perceived and felt toward those countries.     

Notes on Contributors

Despite being caught between political censorship and market pressure, investigative journalism in China has exhibited persistent vibrancy over the last three decades. This report seeks to understand the driving force behind this phenomenon by exploring the demographic composition and the ways in which Chinese investigative reporters perceive their jobs. About 259 reporters from 73 media institutions in 18 provinces participated in this study. Compared to beat reporters, investigative reporters cherish the interpretive and populist mobilizing functions of the news media and belittle the entertainment and propaganda functions. The type and location of news organizations, rather than individual background factors, play dominant roles in shaping investigative reporters' professional values.     

Strategic public diplomacy and local press: how a high-profile “head-of-state” visit was covered in America’s heartland

Drawing upon the lines of research on public diplomacy and media communication, this study aims to use Chinese President Jiang Zemin’s state visit to the US in 1997 as a case in point to examine the news values and judgment of the US local press in covering a major public diplomacy event and to discuss the effectiveness of the use of head-of-state visits as instruments of public diplomacy. The study focuses on two aspects of media image: visibility and valence. Its main findings indicate that, despite the PR efforts, the image of China, as reflected in the local press coverage, was not improved. This study highlights the critical role of the local press in managing the perception and reputation of a country in the eyes of a foreign public, and argues that the local aspect is not only significant in studying public diplomacy and the US media, but also relevant to US public diplomacy strategies and tactics overseas.     

Telling your own bad news: Eliot Spitzer and a test of the stealing thunder strategy

This study explored the concept of stealing thunder, or telling your own bad news. Unlike previous research which used surveys and experiments, this study examined actual news coverage following crises that involved individuals. One case study compared media coverage of two New York governors while the second case study compared media coverage of a high profile athlete and a late night talk show host. In each of the two studies, one of the individuals in crisis stole thunder from reporters by revealing negative information before the media did; while the other person in crisis engaged in silence and allowed the media to break the story. Results indicate there may be an association between stealing thunder and the amount of news coverage one receives. Both studies found that the source who stole thunder received considerably less news coverage than the source who did not. Additionally, results from both studies showed that stealing thunder was associated with more positively framed stories and headlines and fewer negative media frames.     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

How public relations functions as news sources in China

This study re-conceptualizes the interaction between public relations (PR) practitioners and journalists in news construction. Proposing a new conceptual framework of “news-source involvement,” this study applies two dimensions – “involvement width” and “involvement density” – when examining how information and/or stories generated by PR people affect news coverage. Empirically, this study identifies seven types of news sources derived from a systematic content analysis of 1600 stories in four selected Chinese newspapers from 2001 to 2010 – 10-year period. The major findings include: (1) information subsidy has become a popular phenomenon in China; (2) over the past decade, the Chinese government has been slowly but surely becoming more tolerant of public's expression of their opinions relating to social and political issues. Though the government remains as the dominating “news source” for newspapers, other non-mainstream news sources (e.g. grass-root civilian) have emerged. Growing from the used-to-be “silent mass,” they have become the “subordinate majority” nowadays, having strong influence in certain coverage; and (3) PR people as one of the major news sources, interact with media in a selective manner; and such interaction takes places largely on tactical level.     

The White House and public relations: Examining the linkages between presidential communications and public opinion

This study investigates the linkages between presidential public relations activities—speeches and press conferences—and public opinion towards the presidency from 1961 to 1997. The results show that there is a positive linkage between presidential news conferences and foreign policy job approval, and between presidential speeches and general as well as foreign policy job approval. Overall, the findings reveal stronger linkages between presidential news conferences and job approval than between presidential speeches and job approval, but also that the topic of the information subsidies and the specific type of job approval matters.     

Printing press without copyright: a historical analysis of printing and publishing in Song,China

This study looks at the effect of China's political freedom, economic development and public relations efforts on the US media's coverage of China, and on Americans' opinions of China in the past 30 years. China's political freedom was found to be significant in predicting US media coverage of China and Americans' opinion of China, with more freedom leading to more positive coverage and more favorable opinions. More positive news coverage is related to more favorable American opinions of China when controlling for political and economic development and for public relations efforts. The number of public relations contracts China has signed with the US is also related to the increase in positive US media coverage of China.     

How China’s flagship news program frames “the West”: Foreign news coverage of CCTV’s Xinwen Lianbo before and during Xi Jinping’s presidency

This study investigates how Xinwen Lianbo, a prestigious TV news program and a key propaganda tool of the Chinese Communist Party, framed a bloc of Western countries in its foreign news coverage in the period 2010-2015. The results of the content analysis performed in this study revealed that mixed and diverse images of the West were portrayed by the program. Interestingly, significantly more negative frames of these countries were identified after Xi Jinping took office in late 2012, which signaled a pivotal event in terms of China’s foreign policy. However, Xi’s speech to Chinese media workers on 19 August 2013 did not have additional effects on the program’s framing of the West.     

Playing safe: Media coverage of child sexual abuse prevention strategies

This paper examines the media coverage of preventing child sexual abuse. It draws on a content analysis of all press and TV news coverage about child sexual abuse that appeared in the UK during a complete 12-month period. The findings demonstrate that the bulk of the coverage was case-based, for example focusing on the Orkney case. There was very little opportunity for broader discussion of general issues of concern, including how sexual assaults against children might be prevented. The coverage of ‘prevention’ which did exist drew on a very narrow range of debates and was disproportionately concerned with abuse outside the home (abductions by strangers, or abuse within institutions such as schools or children's homes). Discussions about prevention were dominated by reactive news stories generated by particular ‘scandals’. The coverage was also largely drawn from a small constituency of official source agencies (such as government officials, court proceedings and police statements). There were few attempts to address the broader social conditions which might facilitate or inhibit sexual violence or to examine explicitly political analyses of the problem. The paper argues for a more diverse discussion about ways of preventing sexual violence against children, especially assaults by fathers, uncles, brothers and friends of the family. This demands close attention to the ways in which the mass media operate, as well as the priorities of source agencies. The paper points to factors within news production practices which both obstruct and facilitate debate about prevention and concludes by suggesting strategies to promote this issue as a vital part of the public agenda.     

Framing Chinese civil actors: earthquake relief and unintended consequences for media coverage

In 2008, the participation of NGOs in disaster relief during and after a severe earthquake attracted public attention and extensive media coverage. This study analyzes how mainstream Chinese news media framed NGOs in 2008. The findings suggest that after the earthquake, not only did the amount of media coverage about Chinese NGOs increase but also the patterns of coverage changed. Furthermore, the Chinese party media and market-oriented media demonstrated different coverage patterns. The party media tended to frame the contributions of NGOs as dependent on governmental leadership and downplayed their role in disaster relief to one of support. The market-oriented media increasingly covered NGOs from multiple angles and depicted them as service providers, decision makers, and resource mobilizers.     

Agenda-building in the corporate sphere: Analyzing influence in the 2008 Yahoo!-Icahn proxy contest

This study further extends agenda-building theory into the corporate sphere. This investigation tested for agenda-building relationships between the issues emphasized in corporate candidate-controlled information subsidies and financial news media coverage during the 2008 Yahoo! Inc.-Carl Icahn proxy contest for control of Yahoo!’s board of directors. Solid support was found for issue agenda-building associations. Cross-lagged correlation analyses revealed that both Yahoo!’s and Icahn's information subsidies enjoyed some success in shaping media coverage during the proxy fight. The theoretical and practical implications of these findings are discussed.     

The Chinese writer as empty signifier: a corpus-based analysis of the English-language reporting of the 2012 Nobel Prize in Literature

This study examines the English-language reporting of the award in 2012 of the Nobel Prize in Literature to the Chinese author, Mo Yan. Through the corpus-based analysis of news reporting in four countries, the study found that Mo was discursively produced as an “empty signifier” through which significant cultural-political work was done in an attempt to make sense of and manage a resurgent China. Specifically, the global cultural event of the Nobel Prize in Literature was used in the USA, Australian, and French news media largely to reproduce the dominant human rights discourse in which China's dissidents were highly prominent and highly valued. In the news media of the more culturally proximate India, the literary achievement was given greater prominence. The study's keyword and concordance analyses found a high degree of commonality in the linguistic strategies through which China was represented. The findings revealed that the English-language reporting of the Nobel Prize was characterized by narrow cosmopolitanism, in which “they” were invited to become part of “our” free world.     

The politics of flies: mocking news in Chinese cyberspace

Utilizing an illustrative case, this article examines readers' satirical comments on online news in Chinese cyberspace, revealing that using the news as a prop, netizens joke about social inequality and injustice, and parody sham and official stereotyped and hollow messages. Furthermore, by raising questions and exploring possible answers collectively, netizens unveil the absurdity of social policies and the hypocrisy, greed, and corruption of government officials. Hence, netizens' satirical comments focus a spotlight on social problems. This article argues that satirical comments enrich news and expand its content, thereby giving the news an aura, making ordinary news extraordinary, and making possible political and radical readings of seemingly apolitical and neutral news.     

International public relations as a predictor of prominence of US news coverage

This study aims to test the public relations efforts of other countries as a predictor of their newsworthiness in the US news media, after controlling for national traits and social significance. Based on a content analysis of US newspaper and television news coverage (New York Times, Washington Post, ABC, NBC, CBS, and CNN) of 97 countries, this study found that the public relations of other countries’ governments is a significant predictor of these countries’ prominence in the US news coverage.     

“Order three advertisements and get one news story free”: Public relations ethics practices of Turkish and international companies in Turkey

This study investigates the ethics of communication in print media in Turkey by exploring the potential incidences of publishing custom-made news stories and editorials by newspapers and magazines about Turkish and international businesses for promoting their advertising space. The study establishes that the incidence of corresponding news stories or editorials in newspapers and magazines and related paid advertisements increased by more than 100% between 1994 and 2004. In the second stage of the research, key informant interviews reveal that, in general, business officials and media executives have a teleological view of ethics.