A holistic approach to stakeholder management: A rhetorical foundation

The day-to-day concerns of managing stakeholders are a critical matter for public relations practitioners and scholars alike. “Stakeholder theory” subsumes the knowledge base about stakeholders, who are individuals and groups who affect or are affected by an organization's actions. This article argues that a holistic view of stakeholder management rests on rhetorical grounds and concerns answering three fundamental questions: (1) How are stakeholders created? (2) How can relationships with stakeholders be maintained? and (3) How can relationships with stakeholders be improved? Example cases are used to demonstrate how retrospective analysis reveals the effectiveness of stakeholder management approaches. Ultimately and most important, the combination of theory and case analyses are synthesized into a prospective approach to stakeholder management that organizations may use during strategic planning.     

Strategic role of public relations in enterprise strategy,governance and sustainability—A normative framework

The purpose of the study was to suggest a normative framework for the development of an organization's enterprise (societal role/stakeholder) strategy, indicating its relationship with governance, sustainability, and CSR. The normative framework contains two dimensions: Enterprise strategy is developed within the context of enterprise governance as well as social and environmental sustainability and responsibility, to achieve the organization's strategic non-financial goals (the sustainability dimension). Corporate strategy is developed within the context of corporate governance as well as economic sustainability and responsibility, to achieve strategic financial/economic goals (the business dimension). PR/communication management plays a strategic role in enterprise strategy development but a support role in corporate strategy development. The development of enterprise strategy necessitates a Triple Bottom Line approach to strategic management.     

What are women's political interests? Connecting theory to empirical approaches in cross‐national perspective

Parliamentarians and other elected officials have the power to “act for” women and improve their substantive representation. Yet, women are not a homogeneous group with identical individual goals. Given the diversity of women, especially considering the social intersections within a multiplicity of socioeconomic and cultural arrangements across the globe, the identification of “women's political interests” worldwide is problematic. Does the concept of “women's interests” grasp the diversity of women's collective political demands? How can this concept be used to study women's substantive representation in legislative bodies? This article presents theoretical perspectives on the concept and their connection to empirical approaches to the identification of women's interests.     

Technology at the planning table: Activity theory,negotiation and course management systems

Abstract

This paper presents results from a qualitative inquiry into how online courses in UK and US HEIs are shaped by stakeholder negotiations around course management systems. The investigation used a multi-theory framework composed of Cervero and Wilson's (1994) negotiation of power and interests model and activity theory. Forty-six stakeholders from seven sites participated in the study. The findings identified four primary benefits that prompt stakeholders to employ specific course management systems and described two types of relationships that exist between the stakeholders and their CMS.     

Interactive and Collaborative Professional Development for In-Service History Teachers

This article advances a continuing line of inquiry into an innovative teacher-support program intended to help in-service history teachers develop professional teaching knowledge for inquiry-based history instruction. Two prior iterations informed our design and use of professional development materials; they also informed the implementation schedule of experiences our materials intended to support. We asked: Can interactive and collaborative professional development encounters promote in-service history teachers' professional teaching knowledge? Following the thirteen-month study, no participant fully adopted the wise-practice pedagogy we advocated: problem-based historical inquiry. Findings do suggest, however, interactive experiences and sustained collaboration may help teachers raise their aspirational goals for planning powerful instruction. Throughout the study, teachers' collaboratively planned lessons became increasingly informed by our support program, and several participants' practice moved closer to our wise-practice model. Findings also suggest revisions to professional development materials and schedules to promote teachers' professional teaching knowledge.     

Brand alliance and event management for social causes: Evidence from New Zealand

This paper uses findings from research on the effectiveness of a New Zealand health promotion program to make two arguments. The first is that, in appropriate cases such as this program, event management can play a key role in a social marketing health promotion campaign. In showing how event management added value to achieving that particular program's goals, it argues that event management could often be a valid and effective part of the mix for other campaigns promoting social causes. The second highlights important issues that can arise in relationships between non-profit organizations and the commercial sponsors of their events. It contends that organisers of campaigns for social causes need to be alert to the risks in brand alliances between such organizations and need to consider not only the appropriateness of the fit but also the need for an appropriate balance between the sponsor's commercial interests and the non-profit organization's goal.     

Conflict or consensus: An investigation of stakeholder concerns during the participation process of major infrastructure and construction projects in Hong Kong

Public participation in the planning and design of major public infrastructure and construction (PIC) projects is crucial to their success, as the interests of different stakeholders can be systematically captured and built into the finalised scheme. However, public participation may not always yield a mutually acceptable solution, especially when the interests of stakeholders are diverse and conflicting. Confrontations and disputes can arise unless the concerns or needs of the community are carefully analysed and addressed. The aim of the paper is to propose a systematic method of analysing stakeholder concerns relating to PIC projects by examining the degree of consensus and/or conflict involved. The results of a questionnaire survey and a series of interviews with different entities are provided, which indicate the existence of a significant divergence of views among stakeholder groups and that conflicts arise when there is a mismatch between peoples’ perception concerning money and happiness on the one hand and development and damages on the other. Policy and decision-makers should strive to resolve at least the majority of conflicts that arise throughout the lifecycle of major PIC projects so as to maximise their chance of success.     

An Assessment of Two Parenting Training Manuals Used in Swedish Parenting Interventions

In Sweden, all parents of children aged 0–18 years are entitled to attend free parenting courses as part of a national strategy presented by the Government in 2009. This broad parental support welfare strategy is expected to fulfil the intentions of the UN Convention on the Rights of the Child. In this study, two parenting training manuals were analysed: the Canadian Connect program, based on attachment theory, and the Swedish ABC program, based on social learning theory. The results indicate that the manuals use strategies that can both hinder and support children's rights, regardless of rhetoric of children's best interests.     

Effects of Career Choice Intervention on Components of Career Preparation

This randomized experimental study (N = 1,034) examines both the direct and the indirect effects of the Towards Working Life intervention on 2 components of adolescents' career preparation: preparedness for career choice and attitude toward career planning. The intervention comprised a 1—week workshop program, the proximal goals of which were to enhance 9th graders' career choice preparedness and attitude toward career planning. Participants were assessed at baseline and immediately after the intervention. The results showed that the intervention had directly improved the students' career choice preparedness, which in turn increased positive attitude toward career planning. Implications for both theory and practice are discussed.     

Prerequisites of EAP Evaluation:

This chapter's main contention is that EAP evaluators, coordinators and administrators need to spend more time in thoughtfully planning EAP evaluations as such activities directly influence the quality of any subsequent evaluation. The chapter outlines four prerequisites to be considered in this regard. These are: (1) a sincere commitment to evaluate the program, (2) answering the why, when, and how of the evaluation; (3) the goals and objectives of the EAP require specification; and (4) information should be in retrievable form. These prerequisites are discussed within the context of a cooperative planning process between the administration, the EAP coordinator and EAP evaluator(s), and are described as to how they may directly influence the EAP evaluation.     

Organizational Reputation and the Securities and Exchange Commission's Failed Regulatory Revolution

When do regulatory innovations fail? I provide a novel organizations‐based answer to this question by developing an institutional‐reputational approach to regulatory politics. Regulators cannot hope to monitor the vast majority of market activities, so they must rely on the regulated to condition their behavior on the regulator's reputation: beliefs and expectations concerning the regulator's goals and capabilities. Regulators thus pursue daily activities while being mindful of how these activities will shape their reputation and thus their ability to achieve future goals. However, even long‐standing reputations are rendered fragile when rival actors use the organization's reputation to cross‐purposes. Thus, while reputation represents a major source of power, reputation also proves fragile when organizations face conflicting reputational demands. The fragility of reputations provides a novel explanation of an understudied phenomenon: failed regulatory revolutions. I develop this theory through the analysis of innovative Securities and Exchange Commission activity in disclosure law following the Watergate investigation.     

Breadth of Vocational Interests: The Role of Career Adaptability and Future Orientation

The authors examined the relationship between career adaptability, future orientation, and vocational interests. Specifically, they tested the role of career adaptability and future orientation in promoting a broader range of vocational interests, based on the principle that experiencing more interests can be useful in giving one's best in multiple occupations and in planning a broad range of career goals. A total of 762 Italian adolescents (383 males, 379 females) participated in the study. Results highlight the mediating role of future orientation in the relationship between 4 career adaptability resources and breadth of vocational interests. These results underscore that specific interventions in career adaptability and future orientation may foster a broader range of vocational interests, providing more opportunity for adolescents to respond to the demands of the current job market.     

Nonprofit Organizational Effectiveness: Contrasts Between Especially Effective and Less Effective Organizations

How do key stakeholders of nonprofit organizations (NPOs) judge the effectiveness of their organization? Are the judgments of stakeholders similar, and how are board effectiveness and the use of practitioner-identified correct management procedures related to judgments of effectiveness? This study focuses on a subset of especially effective and less effective NPOs from a larger sample and finds that the especially effective have more effective boards (as judged by various stakeholder groups), have boards with higher social prestige, use more practitioner-identified correct management procedures, and use more change management strategies. Practical implications discussed include adopting more correct management procedures and change management strategies.     

Protecting the Inclusion of Macro Content in Generalist Practice

Maintaining the integrity of macro focused curriculum content in a generalist academic program is a central issue in social work education. The authors describe forces affecting social work education that have resulted in an increased focus on micro level practice to the detriment of macro level practice. They present a generalist curriculum model for highlighting macro focused curriculum content. The model's components include: (1) curriculum goals; (2) curriculum themes; (3) liberal arts foundation; and (4) curriculum content and learning strategies. The authors highlight the model's advantages for creating a pro-activist educational atmosphere.     

Does accreditation really matter in public relations practice? How age and experience compare to accreditation

Many scholars and practitioners have suggested accreditation as one way to enhance the professionalism of public relations practice. But, others have questioned whether accreditation really makes a difference and whether experience is a sufficient substitute for accreditation. This study found that, although accredited practitioners were significantly older and had significantly more years of experience compared to their non-accredited counterparts, differences between the groups with respect to seven work categories and five professional competencies remained even when age and years of experience were controlled. The affected work categories were account/client management, strategic planning, public relations program planning, project management, stakeholder relations, issues management, and crisis management. The affected professional competencies were the four-step strategic planning process; ethics and legal issues; communication theory; business literacy; and advanced communication skills. In short, this study refutes the argument that age and professional experience are sufficient substitutes for accreditation in public relations. In fact, they are not.     

Expectation management for public sector organizations

Transparency and collecting stakeholder feedback are becoming the norm also in the public sector. Though much of feedback is related to stakeholder experiences, we propose that it is more beneficial to study expectations than experiences, as expectations affect future satisfaction. This study reports a process of collecting and analyzing stakeholder expectations in one health-care oriented public sector organization in Finland, and reports how these expectations and their implications were assessed by the organization's top management. The study suggests that to ensure stakeholder satisfaction and organizational success, top management should be guided to work through the feedback. We propose a “fix or fit” approach where expectations are first grouped and then analyzed as either something that requires changing of organizational functions, or as something that requires guiding of stakeholders’ expectations to fit existing functions.     

Toward a Horizontal Participatory Implementation Approach for Community Health Programs Serving Vulnerable Populations

Participatory implementation in three community health programs is examined using a 17 point assessment tool organized within a participatory framework made up of three conceptual elements: stakeholder participation in the program, cultural and structural relationships, and partnership synergy. The study results suggest that horizontal cultural relationships between frontline program implementers and beneficiaries, could lead to beneficiary satisfaction and empowerment even when structural relationships are vertical and beneficiary participation is not as robust as in complete participatory programs. The study's findings also suggest that partnership synergy can affect the success of program implementation and the growth of community social capital.     

Gender and post-conflict civil society

Abstract

Women have historically participated in revolutionary/liberation movements. A consensus among scholars working in the field suggests that once the broader aims of the movement have been achieved, women's public role and the concern for gender differentiated interests diminish in the post-conflict society. The aim of this study is to apply this hypothesis using the case study of Eritrea. Eritrea offers an opportunity to study a modern, successful revolutionary movement that relied heavily upon women's contributions both as support personnel and as front-line soldiers. Preliminary evidence suggests that Eritrea is following the pattern of many other post-conflict societies. Several questions are addressed here: Does the hypothesis which suggests women's participation is welcomed during a revolutionary struggle, but discouraged in post-conflict society, hold true in the Eritrean case? What role did women play in Eritrean independence and what role do they currently play? Have the reforms enacted by the Eritrean People's Liberation Front (EPLF) carried forward under the People's Front for Democracy and Justice (PFDJ)? What role does women's inclusion play in creating a viable civil society? How has the generational aspect of women's military service affected society's overall perception of women?     

Cyber warriors in the Middle East: The case of the Syrian Electronic Army

This paper investigates the online hacking group, the Syrian Electronic Army (SEA), and examines its goals. The study argues that it is not a hacktivist group but is made up of cyber warriors who are closely connected to the Syrian government in order to serve two main goals: serving as a public relations tool for the Syrian government to draw the world's attention to the official Syrian version of events taking place in the country and countering the impact of Syrian oppositional groups. The study investigates the online reaction to SEA by analyzing the comments posted on its YouTube videos in order to better understand the group's aims and strategies and the public perception.     

Scientific Acedia

Abstract

Using a gendered context, this paper examines women's fear management strategies. Using twenty-six in-depth interviews with married and divorced participants, the researcher considers one question: “How does gender influence fear management strategies among newly married and divorced women?” Results depict a unique intersection between strategies women use to manage fear of crime and the ways they “do gender” that vary by the marriage context, providing insight into women's fear of crime.