Market segmentation: A multiple criteria approach combining preference analysis and segmentation decision

We propose a new multiple criteria decision aiding approach for market segmentation that integrates preference analysis and segmentation decision within a unified framework. The approach employs an additive value function as the preference model and requires consumers to provide pairwise comparisons of some products as the preference information. To analyze each consumer’s preferences, the approach applies the disaggregation paradigm and the stochastic multicriteria acceptability analysis to derive a set of value functions according to the preference information provided by each consumer. Then, each consumer’s preferences can be represented by the distribution of possible rankings of products and associated support degrees by applying the derived value functions. On the basis of preference analysis, a new metric is proposed to measure the similarity between preferences of different consumers, and a hierarchical clustering algorithm is developed to perform market segmentation. To help firms serve consumers from different segments with targeted marketing policies and appropriate products, the approach proposes to work out a representative value function and the univocal ranking of products for each consumer so that products that rank in the front of the list can be presented to her/him. Finally, an illustrative example of a market segmentation problem details the application of the proposed approach.     

Stock Evaluation Using a Preference Disaggregation Methodology

This paper presents a real application of a multicriteria decision aid (MCDA) approach to portfolio selection based on preference disaggregation, using ordinal regression and linear programming (UTADIS method; UTilités Additives DIScriminantes). The additive utility functions that are derived through this approach have the extrapolation ability that any new alternative (share) can be easily evaluated and classified into one of several user-predefined groups. The procedure is illustrated with a case study of 98 stocks from the Athens stock exchange, using 15 criteria. The results are encouraging, indicating that the proposed methodology could be used as a tool for the analysis of the portfolio managers' preferences and choices. Furthermore, the comparison with multiple discriminant analysis (either using a stepwise procedure or not) illustrates the superiority of the proposed methodology over a well-known multivariate statistical technique that has been extensively used to study financial decision-making problems.     

An approach to consensus measurement of linguistic preference relations in multi-attribute group decision making and application

This paper studies the group decision making problem with linguistic preference relations. We first study the consensus measure between the individual preference relations and the collective (group) preference relation by defining the concept of degree of similarity between two linguistic values and two linguistic preference relations. Then we propose a concept of the acceptance consensus threshold value for group decision making with linguistic preference information. We show that the consensus between individual preference relations and the collective (group) preference relation is greater than the weighted similarity degree of a given individual preference relation with respect to other individual preference relations in group decision making with linguistic preference relations. The results will help in the analysis of crucial issues of conflict and agreement among preferences of decision-makers, which affect the consensus of group decision making with linguistic preference relations. Theoretical foundations are then established for the proposed method. Finally, the proposed method is applied to evaluate the degree of consensus of individual overall preference values with respect to the collective overall preference values for multi-attribute group decision making with linguistic information. The main contribution of this paper is twofold. One is to present a new way to measure the consensus between the individual preference relations and the collective (group) preference relation in group decision making with linguistic preference information. Another is to provide an effective approach to evaluating individual overall preference values with respect to the collective overall preference values in multi-attribute group decision making with linguistic information.     

Multicriteria decision support for global e-government evaluation

E-government refers to the use of information and communication technologies (ICT) by governments to provide digital services to citizens and businesses over the Internet, at local, national or international level. Benchmarking and assessing e-government is therefore necessary to monitor performance and progress by individual countries and identify areas for improvement. Although such measurements have already been initiated by various organizations, they scarcely highlight the multidimensional nature of the assessment. This paper outlines a multicriteria methodology to evaluate e-government using a system of eight evaluation criteria that are built on four points of view: (1) infrastructures, (2) investments, (3) e-processes, and (4) users’ attitude. The overall evaluation is obtained through an additive value model which is assessed with the involvement of a single decision maker–evaluator and the use of a multicriteria ordinal regression approach. Specifically, the UTA II method is used, whose interactive application process is divided in two phases. Its implementation is supported by MIIDAS (multicriteria interactive intelligent decision aiding system). This research work aims at supporting potential stakeholders to perform a global e-government evaluation, based on their own viewpoints and preferences. Finally, 21 European countries are evaluated and ranked considering the latest criteria data.     

An extension of the Electre I method for group decision-making under a fuzzy environment

Many real-world decision problems involve conflicting systems of criteria, uncertainty and imprecise information. Some also involve a group of decision makers (DMs) where a reduction of different individual preferences on a given set to a single collective preference is required. Multi-criteria decision analysis (MCDA) is a widely used decision methodology that can improve the quality of group multiple criteria decisions by making the process more explicit, rational and efficient. One family of MCDA models uses what is known as “outranking relations” to rank a set of actions. The Electre method and its derivatives are prominent outranking methods in MCDA. In this study, we propose an alternative fuzzy outranking method by extending the Electre I method to take into account the uncertain, imprecise and linguistic assessments provided by a group of DMs. The contribution of this paper is fivefold: (1) we address the gap in the Electre literature for problems involving conflicting systems of criteria, uncertainty and imprecise information; (2) we extend the Electre I method to take into account the uncertain, imprecise and linguistic assessments; (3) we define outranking relations by pairwise comparisons and use decision graphs to determine which action is preferable, incomparable or indifferent in the fuzzy environment; (4) we show that contrary to the TOPSIS rankings, the Electre approach reveals more useful information including the incomparability among the actions; and (5) we provide a numerical example to elucidate the details of the proposed method.     

考虑决策者损失规避的异质信息多属性变权决策方法

现实中存在大量异质信息（或数据）和需要考虑权重随属性值变化的多属性决策问题。针对这类异质信息多属性决策问题，本文提出了一种基于前景理论的变权综合求解方法。首先，构建了异质信息的统一距离计算公式，进而计算各个决策方案的相对贴近度；然后，提出基于不同类型效用函数的变权向量构造方法；其次，以初始权重为参考点，计算变权向量相对于参考点的益损决策矩阵，进而计算考虑决策者权重损失和收益的风险态度的各个决策方案的前景综合值，据此确定方案优劣排序和最优方案。通过数值例子的计算分析说明，文中所提决策模型与方法具有较好的有效性和合理性，可为解决复杂情景的决策问题提供理论依据与方法支持。     

Enhancing knowledge construction processes within multicriteria decision analysis: The Collaborative Value Modelling framework

This paper proposes a new Collaborative Value Modelling framework, that combines Delphi and multicriteria decision conferencing, to build widely informed evaluation models. Multicriteria Decision Analysis (MCDA) is commonly used to help decision-makers and other stakeholders in complex evaluation contexts. Further to the technical soundness and meaningfulness of the methods and tools used, it is critical to design adequate social processes to promote shared understanding around key evaluation issues while capturing multiple stakeholders’ values and perspectives. Multicriteria decision conferencing processes have been typically adopted for collaborative modelling using MCDA methods in decision conferences with relatively small groups. Such a socio-technical approach has proven to be effective, in a variety of contexts, in creating a collaborative environment that enables surfacing individual beliefs, identifying common concerns, managing eventual value conflicts and promoting agreement in group model building. But, extending this framework to broader participatory contexts requires a different design of the social process, in order to ensure that model building captures the full panoply of points of view. This challenge can be tackled by enhancing multicriteria decision conferencing with an all-embracing (Web-)Delphi participatory process. We depart from the existing collaborative knowledge acquisition methodology to design, with the Delphi method, a participatory knowledge construction process that elicits and analyses individual judgemental knowledge from a (very) large and diverse number of stakeholders. The knowledge acquired is then digested by a small group of key-players, in a subsequent decision conferencing, to collaboratively develop a widely informed multicriteria evaluation model. This new Web-Delphi-decision conferencing social setting has been tested already in real complex evaluation contexts using a specific multicriteria method, the Measuring Attractiveness by a Categorical Based Evaluation Technique (MACBETH), to develop a variety of value modelling activities. We call this socio-technical design the Collaborative Value Modelling framework. Here, we describe its real use to support the construction of value functions, focusing on how the judgemental knowledge collected flows between the participatory and collaborative stages of the framework. Results validate that enhancing MACBETH decision conferencing with an ex ante Web-Delphi process fosters higher participation and collaboration in multicriteria modelling.     

Procurement process: Decision by exclusion and pairwise comparisons

Two case studies illustrate multicriteria decision making techniques frequently used in procurement practice: least-cost sufficient performance and weighted utility optimization. Both techniques have defects and are rarely robust. Decision by exclusion and pairwise comparisons is proposed as a third approach which eliminates inferior alternatives by generalized forms of minimum performance requirements established under multicriteria framework. It is more robust and maintains high level of accountability.     

Preference-Order Recursion for Finding Relevant Pure,Admissible and Optimal Statistical Decision Functions*

A preference-order recursion algorithm for obtaining a relevant subset of pure, admissible (non-dominated, efficient) decision functions which converges towards an optimal solution in statistical decision problems is proposed. The procedure permits a decision maker to interactively express strong binary preferences for partial decision functions at each stage of the recursion, from which an imprecise probability and/or utility function is imputed and used as one of several pruning mechanisms to obtain a reduced relevant subset of admissible decision functions or to converge on an optimal one. The computational and measurement burden is thereby mitigated significantly, for example, by not requiring explicit or full probability and utility information from the decision maker. The algorithm is applicable to both linear and nonlinear utility functions. The results of behavioral and computational experimentation show that the approach is viable, efficient, and robust.     

Feature Selection in Data Envelopment Analysis: A Mathematical Optimization approach

This paper proposes an integrative approach to feature (input and output) selection in Data Envelopment Analysis (DEA). The DEA model is enriched with zero-one decision variables modelling the selection of features, yielding a Mixed Integer Linear Programming formulation. This single-model approach can handle different objective functions as well as constraints to incorporate desirable properties from the real-world application. Our approach is illustrated on the benchmarking of electricity Distribution System Operators (DSOs). The numerical results highlight the advantages of our single-model approach provide to the user, in terms of making the choice of the number of features, as well as modeling their costs and their nature.     

Consumer preference analysis: A data-driven multiple criteria approach integrating online information

Multiple criteria approaches can assist the product manager to know the consumer preferences in the context of e-commerce. Consumer preference analysis explains what aspects of a product affect and how they affect a consumer’s purchasing decision. This issue plays an important role in e-commerce platforms from its relevance in marketing decisions such as advertisements, recommendations and promotions. In this regard, we propose a data-driven multiple criteria decision aiding (MCDA) approach to integrate online information, such as explicit (e.g., reviews and ratings) and implicit (e.g., clicks and purchases) feedback from consumers. However, MCDA approaches present a critical challenge that even an experienced product manager could find it difficult to pre-define the criteria on which a product is evaluated. To address this issue, our proposed approach first utilizes text-mining techniques to assist the product manager identify the criteria, and then determines and collects the relative importance of the criteria and their values. Given the criteria information, we use a sampling process to provide two indices, the consumer preference index and rank acceptability index. The first index helps in prioritizing the pairwise comparisons of products, while the second one helps in deriving a default ranking list for first-time-registered consumers. We record the products viewed by consumers and generate their preference information in the form of pairwise comparisons for analyses within an aggregation-disaggregation paradigm. We also provide a representative value function to help the product manager gain insight into the preferences. Finally, we describe how a real-world application including the product manager and consumers exploits the proposed approach on an e-commerce platform to take a large step toward aiding more realistic and data-driven multiple criteria decision making.     

移情关系影响下的群体共识决策模型研究

群体成员之间的社会关系及其网络结构特征是影响群决策的重要因素。移情关系是客观存在于一些现实群决策问题中的一种社会关系，但目前考虑移情关系的群决策研究尚不多见。为拓展群决策模型的应用范围，面向移情网络环境提出一种群体共识决策方法，并揭示移情关系对群体共识决策的影响规律。首先，从偏好交互影响的角度出发，构建局部移情模型和全局移情模型，并由此确定移情关系影响下决策者偏好演化的结果。其次，利用个体偏好分解为内在偏好和移情偏好的结构特点，为群体共识达成过程设计一种有效的移情关系引导的反馈机制，该机制可以通过内在偏好层面的偏好调整实现个体偏好层面的共识收敛。最后，数值仿真分析表明：群体成员之间的移情关系提升了群体共识水平，而且全局移情关系比局部移情关系更有利于群体共识的达成；移情网络结构和群体规模是影响移情网络环境下群体共识达成的重要因素。相关决策模型和研究结论可为移情网络环境下的群体共识决策提供理论和方法支持。     

Group decision making on water resources based on analysis of individual rankings

In problems to do with managing water resources multiple decision makers are involved, each acting in their own right and using different value systems. In the literature on management science, several procedures are proposed in order to establish a collective preference based on the aggregation of different individual preferences. However, the well-known methods that focus on a single winner have some inconveniences that should be addressed. This paper is focused on a group decision making procedure based on the analysis of individual rankings with the aim of choosing an appropriate alternative for a water resources problem. This alternative is found to be the best compromise from the points of view of all actors involved in the decision problem. The structure of the method is set out as is its application to the water resources problem. A comparison with other methods is presented and discussed.     

Multicriteria decision making applied to waste recycling in Brazil

Waste management, like other environmental issues, tends to be a suitable topic for problem solving using multicriteria decision-making techniques when uncertainty is involved. This paper presents two cases where the decision makers had different preferences. In the first case, social agents required an evaluation of different disposal alternatives for plastic waste. In the second case, existing construction and demolition waste recycling facilities required a performance evaluation.     

Combining Quantitative Risk Assessment of Human Health,Food Waste,and Energy Consumption: The Next Step in the Development of the Food Cold Chain?

The preservation of perishable food via refrigeration in the supply chain is essential to extend shelf life and provide consumers with safe food. However, electricity consumed in refrigeration processes has an economical and an environmental impact. This study focuses on the cold chain of cooked ham, including transport, cold room in supermarket, display cabinet, transport by consumer, and domestic refrigerator, and aims to predict the risk for human health associated with Listeria monocytogenes, the amount of food wasted due to the growth of spoilage bacteria, and the electrical consumption to maintain product temperature through the cold chain. A set of eight intervention actions were tested to evaluate their impact on the three criteria. Results show that the modification of the thermostat of the domestic refrigerator has a high impact on food safety and food waste and a limited impact on the electrical consumption. Inversely, the modification of the airflow rate in the display cabinet has a high impact on electrical consumption and a limited impact on food safety and food waste. A cost–benefit analysis approach and two multicriteria decision analysis methods were used to rank the intervention actions. These three methodologies show that setting the thermostat of the domestic refrigerator to 4 °C presents the best compromise between the three criteria. The impact of decisionmaker preferences (criteria weight) and limitations of these three approaches are discussed. The approaches proposed by this study may be useful in decision making to evaluate global impact of intervention actions in issues involving conflicting outputs.     

A Dominance-Based Rough Set Approach for an Enhanced Assessment of Seasonal Influenza Risk

Accounting for about 290,000–650,000 deaths across the globe, seasonal influenza is estimated by the World Health Organization to be a major cause of mortality. Hence, there is a need for a reliable and robust epidemiological surveillance decision-making system to understand and combat this epidemic disease. In a previous study, the authors proposed a decision support system to fight against seasonal influenza. This system is composed of three subsystems: (i) modeling and simulation, (ii) data warehousing, and (iii) analysis. The analysis subsystem relies on spatial online analytical processing (S-OLAP) technology. Although the S-OLAP technology is useful in analyzing multidimensional spatial data sets, it cannot take into account the inherent multicriteria nature of seasonal influenza risk assessment by itself. Therefore, the objective of this article is to extend the existing decision support system by adding advanced multicriteria analysis capabilities for enhanced seasonal influenza risk assessment and monitoring. Bearing in mind the characteristics of the decision problem considered in this article, a well-known multicriteria classification method, the dominance-based rough set approach (DRSA), was selected to boost the existing decision support system. Combining the S-OLAP technology and the multicriteria classification method DRSA in the same decision support system will largely improve and extend the scope of analysis capabilities. The extended decision support system has been validated by its application to assess seasonal influenza risk in the northwest region of Algeria.     

Concepts,Theory, and Techniques DISTRIBUTED COMPUTER SYSTEM DESIGN: A MULTICRITERIA DECISION-MAKING METHODOLOGY*

The design of distributed computer systems (DCSs) requires compromise among several conflicting objectives. For instance, high system availability conflicts with low cost which in turn conflicts with quick response time. This paper presents an approach, based on multi-criteria decision-making techniques, to arrive at a good design in this multiobjective environment. An interactive procedure is developed to support the decision making of system designers. Starting from an initial solution, the procedure presents a sequence of non-dominated vectors to designers, allowing them to explore systematically alternative possibilities on the path to a final design. The model user has control over trade-offs among different design objectives. This paper focuses on the details of the mathematical model used to provide decision support. Accordingly, a formulation of DCS design as a multicriteria decision problem is developed. The exchange search heuristic used to generate nondominated solutions also is presented. We argue that multicriteria models provide a more realistic formulation of the DCS design problem than the single-criterion models used widely in the literature. While obtaining a clear definition of design objectives (single or multiple) is an important activity, by explicitly acknowledging the trade-offs among multiple objectives in the design process, our methodology is more likely to produce a better overall design than methods addressing a single criterion in isolation.     

INCORPORATING SALES FORCE PREFERENCES IN A GOAL PROGRAMMING MODEL FOR THE SALES RESOURCE ALLOCATION PROBLEM

This note presents a model for the sales territory assignment and resource allocation problem. The integer-goal-programming model includes input from the sales representatives in the form of preference values along with organizational goal values from management. The approach integrates the multiple objectiive inputs both for individual sales reprresentatives and for the organization into a single model by employing the approaches of multiattribute utility theory and multicriteria decision making. The purpose of the model is to provide a vehicle for testing various strategies and assessing the impact of those strategies on the sales representatives’utilities and the organization's goals.