Endogenous Adaptation: The Effects of Technology Position and Planning Mode on IT‐Enabled Change*

The redesign of information technology (IT)‐enabled work processes often necessitates fundamental design changes to the intended work process, the IT platform hosting the work process, or both. Research suggests that such design changes often can be traced to earlier decisions involving endogenous adaptation or internal organizational change. Two such decisions are a firm's technology position and planning mode. This study examines the relationship between technology position and planning mode in predicting the magnitude of design change in process redesign projects. The conceptual frame applied in examining these relationships involves a synthesis of Miles and Snow's adaptive cycle with elements central to concurrent engineering. Our results indicate that the magnitude of design change is related to differences in technology position and planning mode. To effectively implement organizational change, firms must leverage their IT platform by carefully timing IT investments in accordance with their adopted technology position. Directing the trajectory of a firm's IT platform and deploying it so as to complement the firm's technology position reduces design uncertainty, promoting reengineering success.     

A managerial interfaces perspective for competitive action research

Current theory acknowledges the central role of top managers in shaping the firm's overall pattern of competitive activity. But it gives short shrift to the multifaceted processes by which diverse participants affect the strategic work of analyzing, formulating, and implementing competitive actions. We propose managerial interfaces as a complementary perspective – one where interfaces among top managers, relevant stakeholders, and other strategic contributors both enable and constrain that strategic work. We advance propositions regarding how different properties of managerial interfaces give rise to specific competitive action patterns. We conclude with a range of implications for theory and directions for future research.     

ALIGNING ACCOUNTABILITY AND AWARENESS FOR ENVIRONMENTAL PERFORMANCE IN OPERATIONS

This study assesses internal drivers of a firm's level of environmental awareness, including methods for incorporating environmental objectives into the strategic planning of operations, communication of objectives throughout the organization, and deployment of accountability to operating personnel and managers for environmental performance. Challenges firms may encounter in motivating and holding employees and process owners accountable for environmental performance are discussed, as well as a potential for inconsistencies between management's espoused theories and theories in use. A case study of a steel manufacturer is used to determine how accountability for and awareness of environmental objectives can be operationally implemented.     

An empirical examination of the science–technology relationship in the biotechnology industry

Understanding how a firm's scientific capability influences its technology development has important implications on the firm's research and development (R&D) strategies. However, the current literature reveals a puzzling outcome in its empirical investigations on the science–technology relationship. While many studies show the positive influence of a firm's scientific capability on its technological performance, a few others indicate that if a firm focuses its attention more on cutting edge science, its overall technological performance will suffer. We suggest that these findings can be reconciled by conceptualizing and measuring the scientific capability of the firm differently. This paper attempts to demonstrate how different notions of scientific capability are associated with different performance outcomes. Furthermore, a firm's scientific capability facilitates the integration of new knowledge to produce valuable technologies when a firm broadens its search for new knowledge. The paper highlights the nuances of conceptualizing and measuring the firm's scientific capability in two different ways: number of scientific publications and non-patent references. The findings also shed light on the mechanism through which science accelerates technological progress inside a firm.     

Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance

The primary pursuit of any business is to understand what customers value and to create that value for them. While customers are the final arbiter of value, it is the firm's role to explore, interpret and deliver value based on what they believe customers are seeking. Based on this premise we adopt the firm's perspective on value creation to extend both Bowman and Ambrosini's theoretical framework and the work of DeSarbo, Jedidi and Sinha and focus on two issues. The first is the strategic emphasis firms place on the design and delivery of their value offering. The second is the extent the firm's value offering explains performance differentials at the customer‐centric performance level. We present a conceptual model of how firms gain positional advantage via their value offering and the realized outcomes they achieve. We present two approaches to modelling the firm's value offering (type II and type IV models) and articulate the theoretical underpinnings and results for these models. Our results validate the conceptualization of the firm's value offering and suggest that creating superior value offerings enables firms to achieve superiority in customer‐centric performance.     

Can business learn from wargames?

The value of planning, particularly strategic planning, has long been recognized by both the military and business. Recently, the military has made significant contributions in the area of strategic decision making through the use of war games. Business managers may be able to expand their strategic decision-making judgment by employing the wargaming technology developed by the military. If the wargaming concept is embraced by business, it must serve, as it does in the military, as an aid to decision-making rather than as the decision itself.     

Assessing Service Level Targets in Production and Inventory Planning*

In production and stock planning, the relationship between customer service, defined as the ability to meet demand for finished goods from in-stock inventory, and expected profits or expected costs can be represented by a simple reliability curve. The shape of this curve depends upon the parameters of the demand process, specifically the expected level of demand, standard deviation and correlation structure, as well as upon the capacities and initial state of the production and inventory system. A model is presented which explicitly determines this trade-off curve for a firm. The model is intended both as an operational model to aid managers in setting revenue and service targets which are compatible with the capacities and resources of the firm, and as a tool for exploring relationships between the parameters of the demand process and the constraints of the physical production and inventory system. The results illustrate that the level of risk depends strongly on the variability of the demand process, the cost structure, the capacities and initial state of the system and, to a lesser extent, the correlation in demand between succeeding periods. Results suggest that establishing service level targets consistent with the firm's strategic orientation must be done in consideration of both the characteristics of the demand process and the capacities of the production and inventory system. The model provides a tool for estimating the premium above unit cost which must be paid to provide a designated service level.     

Technology sourcing,appropriability regimes,and new product development

This paper tests the influence of technology sourcing and appropriability regimes on new product development, using data from a survey of 254 Chinese firms. Our results demonstrate that both internal technology development and external technology sourcing can improve a firm's new product development. Furthermore, although both legal appropriability regimes and strategic appropriability regimes have positive relationships with new product development, their moderating effects are different. Specifically, it is suggested that firms incorporate legal appropriability regimes when using external technology development and strategic appropriability regimes when using internal technology sources, to improve new product development.     

Survival and the introduction of new technology: A patent analysis in the integrated circuit industry

Utilizing a database containing all US patents issued to integrated circuit (IC) manufacturers from 1975 to 1994 we analyze a firm's decision to pursue a technology across varying levels of technological turbulence. We examine the effects of the value of a firm's technological advancement, the newness of its technology, and industry turbulence on the probability of failure. We find during periods of low technological turbulence, firms utilizing new technologies to create significant technological advances, face a higher probability of failure. During periods of high technological turbulence, firms using older technology to develop significant technological advancements face lower probabilities of failure.     

Frontiers of research in international business

Multinational enterprises (MNEs) are networked firms whose subsidiaries act as nodes embedded in a variety of local contexts. This allows them to tap into many local systems of innovation to access diverse knowledge bases and integrate them to create new competencies. Currently technology is altering our conception of space and forcing us to recognize that it is a multi-dimensional concept, incorporating geographic space, technological space and personal network space. At the corporate level, MNE managers need to understand comparative strategic management, constantly looking for arbitrage opportunities that arise due to differences in resources, capabilities and institutions across the local contexts. At the functional level, in order for the MNE to integrate knowledge from diverse geographic locations, managers must recognize that valuable knowledge resides in invisible communities of practice where narrow technological specializations, personal connections and information sharing are critical means of access.     

Optimal Acquisition of FMS Technology Subject to Technological Progress*

In order to gain competitive advantage, a firm must link its technology choice to its total manufacturing strategy and business unit's goals. A dynamic model is presented to examine the strategic decision concerning the acquisition of flexible manufacturing systems (FMS) technology. A major contribution of this model is its ability to capture the strategic benefits of FMS with respect to economies of scope and technological progress. Decisions such as the timing and size of new technology acquisition and the scrapping of conventional capacity are explored as a firm plans for the upgrading of its facility to meet future dynamic strategic goals. This model may be used to assist with strategic planning because it identifies the critical relationships and trade-offs between various exogenous forces (such as market growth or decay, the cost of acquiring flexible manufacturing systems, and the rate of technological progress) and the decision variables considered.     

Can external corporate venturing broaden firm's technological scope? The role of complementary assets

This study applies two theoretical perspectives—resource-based view (RBV) and organizational learning—to explore how a firm's external corporate venturing (CV) influences its technological scope. Using data from 583 electronics and information technology firms in Taiwan for the period from 1997 to 2006, the results indicate that external CVs facilitate an established firm's broadening of its technological scope. Moreover, this study calls into question the idea that a firm's decisions regarding technological scope may be due to a specific factor that governs the extent of technological specialization and diversification. We identify this factor as the complementary assets of established firms. This study, thus, investigates whether complementary assets moderate the relationship between external CV in established firms and those firms’ technological scope. The analytical results also support the idea that increasing investments in specialized complementary assets will urge firms engaged in external CV to concentrate on their technological scope. Therefore, this study addresses the notion that concentrated technological scope is the conjunction of technological capabilities and complementary assets, not determined by either individually.     

Managing Technology Selection and Development Risk in Competitive Environments

Managing development decisions for new products based on dynamically evolving technologies is a complex task, especially in highly competitive industries. Product managers often have to choose between introducing an incrementally better, safe new product early and a superior, yet highly risky, product later. Recommendations for managing such performance vs. time‐to‐market trade‐offs often ignore competitive reactions to development decisions. In this paper, we study how a firm could incorporate the presence of a strategic competitor in making technology selection and investment decisions regarding new products. We consider a model in which an innovating firm and its rival can introduce a new product immediately or pursue a more advanced product for later launch. Further, the firm can reduce the uncertainty surrounding product development by dedicating more resources; the effectiveness of this investment depends on the firm's innovative capacity. Our model generates two sets of insights. First, in highly competitive industries, firms can adopt different technologies and effectively use introduction timing to mitigate the effects of price competition. More importantly, the firm could strategically invest in the advanced product to influence its rival's technology choice. We characterize equilibrium development and investment decisions of the firms, and derive innovative capacity hurdles that govern a firm's choice between the risky and safe alternatives. The effects of development flexibility—where firms might have the option to revert to the safe product if the advanced product fails—are also considered.     

Patent portfolios for strategic R&D planning

Empirical research has found a discrepancy between the perceived importance and the actual level of information on competitor's R&D strategies. It has been argued in the literature that patent information might be used to overcome this information deficit. However, empirical research further reveals that patent information is rarely used in strategic R&D planning. The present paper explores this issue and introduces two types of patent portfolios for strategic R&D planning. In patent portfolios on the company level, patenting strategies are identified and the quality of overall technological positions is benchmarked against relevant competitors. In addition, we present a patent portfolio on the technological level, which, as it is known from various technology portfolios, helps companies to manage the allocation of R&D resources effectively. Based on patent data from 21 German, European and Japanese mechanical engineering companies we show the application of both patent portfolios for strategic R&D planning purposes. The patent portfolios prove to be a very valuable tool for R&D decision makers in companies. Based on the experiences made in the case study, recommendation for the effective use of patent portfolios are formulated.     

Toward Computerizing a Causal Modeling Approach to Strategic Problem Framing*

This paper proposes an object-oriented approach to the development of interactive software for the purpose of managerial problem solving. A prototype is being developed using CSM causal mapping to represent each manager's perceptions of the relationships between key variables of a firm's strategic situation. This paper suggests the design of GDSS that would enable a group of managers to discuss, learn from each other, and possibly develop consensus about decisions or their causes. Issues involving future development are discussed.     

The Effects of Strategic and Structural Supply Chain Orientation on Operational and Customer‐Focused Performance

Supply chain orientation (SCO), or the implementation of a supply chain management philosophy, consists of two distinct, yet interdependent elements, namely strategic SCO and structural SCO. Strategic SCO involves integrating an SCM philosophy into the firm's strategy development, while structural SCO encompasses operational‐level behaviors and actions that reflect such a philosophy. This study extends the research on SCO by developing hypotheses on the contingent effects of strategic SCO and structural SCO on a firm's operational and customer‐focused performance. Drawing on the strategy‐structure‐performance framework, the study proposes that strategic SCO and structural SCO positively affect different dimensions of performance and that structural SCO plays a mediating role in the relationship between strategic SCO and performance. These relationships are tested using primary survey data and archival data from 183 manufacturers in the Midwestern US. Results confirm that strategic SCO is associated with both operational performance and customer‐focused performance, but structural SCO is only related to operational performance. Structural SCO acts as a mediator in linking strategic SCO with operational performance and customer‐focused performance and mediation effects are strengthened at higher levels of environmental dynamism.     

A motivation and ability perspective on engagement in emerging digital technologies: The case of Internet of Things solutions

In this study, we advance two mechanisms that lead firms to engage in emerging digital technologies, namely, the dominant coalition's motivation and its ability to deploy the resources needed to pursue such motivation. Building on the performance and strategic development, and on board capital literature streams, we construe prior economic performance as a proxy of the firm's motivation, and human and social board capital as proxies of the firm's ability, analyzing their effect on adding emerging digital technologies, such as Internet of Things solutions, to the firm's resource base. Longitudinal analyses on a panel of Fortune 500 manufacturing firms between 2002 and 2012 reveal that these mechanisms highlight two important aspects of firm influence that can shape its digital technology behavior, explaining the heterogeneity and variability in firms engaging in emerging digital technologies.     

Firms' R&D Cooperation Behavior in a Supply Chain

This study investigates firms' R&D cooperation behavior in a supply chain where two firms first cooperate in R&D investments and then decide the production quantity according to a wholesale price contract. By using a concept named contribution level that measures a firm's technological contribution to the R&D cooperation in the supply chain, we show that both firms can achieve win–win via cartelization only if their contribution levels are Pareto matched, i.e., when each firm's contribution level is comparable to its partner's. When spillovers are endogenized, we further establish that an increasing spillover always benefits both firms without any R&D cooperation, but only benefits the firm whose contribution level is relatively low when under R&D cartels. Finally, we show that the path of first increasing spillovers to be perfect and then forming a cartel has a higher chance of achieving the best mode in terms of profitability.     

Materializing Strategy in Mundane Tools: the Key to Coupling Global Strategy and Local Strategy Practice?

While much of the literature on strategy and strategy as practice (SaP) focuses on traditional strategic tools, technologies and discursive practices of managers, this paper extends the understanding of strategic change implementation by proposing that mundane material tools, understood as text, translate global strategic discourse in ways that make sense to workers and orchestrate successful global strategy implementation at the local level. Based on a rich case study within one branch of a national bank, this paper demonstrates how a middle manager's materializing practices developed local strategy practice while simultaneously transforming work and producing strategic figures or indicators that satisfied senior management's global strategic change objectives. The contributions of this paper are threefold: (i) it advances the understanding of the multimodality of materiality by identifying the influence of three types of mundane tools produced locally by a middle manager as he performed his sense of the senior managers’ strategic discourse; (ii) it reveals how these three types of physical texts materialized the manager's sense of this discourse, facilitating frontline workers’ engagement and coupling materiality and orality in a coherent way that allowed workers to embody the company's global strategy in their ‘sayings and doings’; and (iii) it highlights the importance of managers’ ability to materialize a strategic discourse.     

Opportunism in Capital Budget Recommendations: The Effects of Past Performance and Its Attributions*

This study uses an experiment to examine the separate and combined effects of managers' loss aversion and their causal attributions about their divisions' performance on tendencies to make goal‐incongruent capital budget recommendations. We find that managers' recommendations are biased by their loss aversion. In particular, managers of high‐performing divisions are more likely than managers of low‐performing divisions to propose investments that maximize their division's short‐term profits at the expense of the firm's long‐term value. We also find that managers' recommendations are biased by their causal attributions. In particular, managers are more likely to propose investments that maximize their division's short‐term profits at the expense of the firm's long‐term value when they attribute their division's performance to external causes (e.g., task difficulty or luck) rather than to internal causes (e.g., managerial ability or effort). Further, the effects of causal attributions are greater for managers of high‐performing divisions than for managers of low‐performing divisions. The study's findings are important because loss aversion and causal attributions are often manifested in firms. Thus, they may bias managers' decisions, which in turn may be detrimental to the firms' long‐term value.