A Semi-formal Explication of Talcott Parsons's Theory of Action*

Operations of thought are like cavalry charges in a battle–they are strictly limited in number, they require fresh horses, and must only be made at decisive moments.     

Current Folklore in the Criticisms of Parsonian Action Theory*

This paper examines the often repeated assertion that Parsons abandoned the notion of “voluntarism” in favor of “macrofunctionalism” or ”behavioristic naturalism” and that the Parsonian scheme therefore reveals marked discontinuity. When Parsons’strategy for theory building is appreciated, this prevalent assumption proves to be incorrect. In fact, the Parsonian action scheme evidences a considerable degree of continuity from 1937 to the present. While a prevalent piece of sociological folklore is refuted by a careful examination of the Parsonian theory building strategy, a number of significant problems in following this strategy are felt to remain.     

Parsons as a Symbolic Interactionist: A Comparison of Action and Interaction Theory1

Action theory's substantive image of social organization, theory building strategy, and methodological tenets are compared with those of interactionism. Despite polemics to the contrary, action and interaction concepts denote a similar image of social organization and personality. As is argued, the principle difference between the two perspectives revolves around the issue of the most appropriate theory building and methodological strategy. The ontological implications of this fact are examined and found not to justify the continued partitioning of social theory into antagonistic metaphysical camps.     

Self-interest and Expectations of Altruism in Exchange Situations*

This research focuses on norms concerning altruistic behavior and how information is used in assessing these norms. The research context was situations involving conflicting norms of self-interest versus altruism. Five categories of information were used: (1) ego's stake in the encounter, (2) relationship between ego and alter, (3) audience to the behavior, (4) legitimacy for self-interest behavior, and (5) alter's cost if ego fails to help him. Sex and SES of respondents were analyzed. The first four categories in addition to sex and SES served as between-subjects variables, each with two levels. Cost-to-alter was within-subjects variable and contained 4 levels. There were 16 groups containing 9 subjects with the same combination of sex and SES characteristics, thus, creating a 2×2×2×2×2×2×9×4 design. Respondents were asked to predict ego's behavior in a situation. Analysis of variance showed that altruism behavior was expected under the following conditions of (1) low cost to ego, (2) close relationship between ego and alter, (3) presence of audience to the encounter, and (4) high cost-to-alter. Females predicted more altruistic responses while SES produced no significant differences in predictions.     

Towards Reconceptualizing Political Action*

The discipline of sociology faces important challenges that may result in a transformation of the field. For example, the practice of specialization potentially takes on a new meaning in the context of growing interdisciplinary studies, the growth of feminist scholarship, and renewed efforts at micro-macro linkages. In essence, more comprehensive accounts of social phenomena are made possible as a result of these trends. This paper examines the way in which such approaches may lead to advances in the study of political action.     

Children's Interaction With Commercials*

Public policy attention to numerous issues arising from children's television commercials has resulted in considerable research interest in this area. Most studies have been based on 1) cognitive developmental approaches; 2) survey methods based on parental reports of child viewing; 3) a view of the child as an atomized entity in the viewing environment. This study focuses on interactive episodes of child viewing. Behavior specimens of interactive viewing collected by naturalistic methods are presented illustrating children and parents actively shaping the commercial viewing situation.     

Ritual Power in Interaction*

Research (by a self-styled participant observer) into two fashions of persons—nurses and punks—lends unexpected significance to the ritual “frame” as this appears in Erving Goffman's thought. A new concept that was only implicit in Goffman's ritual frame is demanded by the research experiences. This is “ritual power.” Ritual power, especially when it is strong, is like “presence” or “possession”, and it may well exert a major claim on interactants' consciousnesses (whether the interactants are displaying it or appreciating it). Of course, it must follow that verbal forms which try to define ritual power will do so the more powerfully the more they arrest the reader's attention. So it may not be a good idea to use sociological rhetoric of any sort to suggest that punks and nurses are exemplary referents of “ritual power”, but this last possibility is only latent in what follows.     

Durkheim and The Structure of Social Action*

The analysis of Durkheim in The Structure of Social Action is integral to Parsons's discussion of the utilitarian-positivist tradition and the emergence of a voluntaristic theory of action from it. The four “stages” of theoretical argument in Durkheim can be related directly to the four defining elements of the “utilitarian dilemma,” namely empiricism, rationality, atomism, and the randomness of ends. The most questionable aspect of Parsons's argument is the alleged stubbornness of Durkheim's empiricism. On the other hand, much of the criticism of Parsons's argument, by Pope in particular, although also by Scott and Warner, Is either misdirected or itself questionable. The development and conclusions of Durkheim's moral sociology are as Parsons claims, and form a viable basis for a non-positivist theory of action.     

Reframing Sociological Concepts for a Brave New (Virtual?) World*

The articles that make up this Sociological Inquiry feature emerged from the 1995 meetings of the American Sociological Association. The authors included in this issue were expressly solicited for a special session on “Technologically Generated Communities.” The authors were asked to individually provide their own perspectives on the intersection of technology, community, and social action. My essay attempts to crystallize several key changes that the new communication technologies demand of conceptual frames long embraced by sociologists. In particular, the pages that follow propose some necessary adjustments to the ways in which sociologists formulate and apply three key analytic concepts: social interaction, social bonding, and empirical experience.     

Assessing Risk of Victimization through Epidemiological Concepts: An Alternative Analytic Strategy Applied to Routine Activities Theory*

Cet article fait appel aux concepts et aux techniques de l'épidémiologie pour examiner la capacité de la théorie des activités routinières à expliquer le risque de victimisation criminelle. En allant au-delà de l'identification des facteurs de risque de victimisation, les auteurs se demandent comment les changements des facteurs de causalité pourraient influer sur ce risque dans la population générale. lis trouvent que les prédicteurs établis avec des méthodes plus traditionnelles expliquent la plus grande partie du risque, mais que certains sont moins importants pour la compréhension du risque de la population dans l'ensemble en raison du petit nombre de personnes qui leur est associé, tandis que d'autres sont plus utiles parce qu'ils s'appliquent à un plus grand nombre de personnes.
This paper draws upon concepts and techniques from epidemiology to examine the ability of routine activities theory to account for the risk of criminal victimization. Moving beyond the identification of risk factors for victimization, we ask how changes to causal factors might affect the risk of victimization in the general population. We find that predictors identified with more traditional methods account for the bulk of the risk, but that some are less important for understanding overall population risk because of the small numbers of people associated with them, while others are more helpful because they apply to larger numbers.     

Symbolic Interaction Theory and Architecture

Architectural sociology is receiving renewed attention but still remains a neglected area of investigation. As a major theoretical perspective within sociology, symbolic interaction helps us understand how the designed physical environment and the self are intertwined, with one potentially influencing and finding expression in the other; how architecture contains and communicates our shared symbols; and how we assign agency to some of our designed physical environment, which then invites in a different kind of self‐reflection. This article discusses numerous instances of symbolic interaction theory–architecture connections, with applied examples showing how symbolic interactionists and architects can collaborate on projects to the benefit of each, and to the benefit of humanity.     

Theory in Ethno-Logic*

Because thought processes underlie all human action and can distinguish one culture from another, the social sciences must face the problem of determining how people think. Reasoning can be viewed as abstract and not connected to any particular human activity, as it is in philosophical logic, or it can be seen as a process in a particular linguistic, social and cultural setting, as it is in ethno-logic. Recently anthropologists, developmental psychologists and other scholars working under the general rubric of cognitive science have studied issues in ethno-logic but these studies are flawed because the researchers accepted philosophical logic as the norm under which they judged the actions of their subjects. Good theory in ethno-logic can only come from study which describes thought processes from the natives point of view. One such theory states that conclusions are logically established on the semantic structure of the argument. This theory accounts for both universal and culture specific aspects of reasoning, is testable, opens new areas of research and provides researchers with a firmly grounded method for using meaning to account for behavior.