Food, memory and meaning: the symbolic and social nature of food events

Food preparation and consumption practices are considered integral to the maintenance or deterioration of bodily health. As a consequence, individuals in western societies are regularly exhorted to follow health guidelines in their everyday diets. However many fail to heed this advice. Various reasons have been proposed for lack of behavioural change, but few have fully considered the social function and symbolic meanings of food and eating. This paper presents the findings of an exploratory study using the innovative qualitative research method of memory-work to uncover the meanings surrounding food practices in developed societies. The data used are childhood memories about food written by students at an Australian university. The memories are examined for common themes and patterns, revealing important aspects of the ways in which food contributes to social relationships and cultural practices. The findings provide explanations for individuals' adherence to certain eating habits and avoidance of others, and point the way towards the further application of memory-work to elucidate the meanings and symbolic role played by food in western societies.     

The price of salt☆: the capable self in the face of heteronormative marriage pressure in the discourses of the “post-90s” Chinese lesbians

This article presents two sets of recorded interview data in which young Chinese lesbians (i.e. born in the 1990s) performatively negotiate a capable and neoliberalized identity in narrating how their relationships are threatened by heteronormative marriage pressure. In applying discourse analysis to examine aspects of performativity and agency in the data, this study determined the ways in which the participants made use of language to index different ideologies. The findings suggest that the discursive strategies adopted by the “post-90s” lesbian subjects in dealing with marriage pressure reflect the influence of both neoliberal and nonliberal ideologies in contemporary China. The strategies demonstrate neoliberal reductionism because structural pressure was reduced to practical problems that could be settled by personal agency. They also demonstrated the nonliberal elements of Chinese sociocultural values because subject positions which are typical in heteronormative discourses were used to normalize lesbian practices. However, the participants’ discourses index new desires that are specific to this generation, which has significant exposure to global queer ideologies. Thus, the results indicate that in response to marriage pressure, a capable and neoliberalized lesbian identity could be constructed at the intersection of sociocultural heteronormative ideologies, neoliberal values in contemporary China, and global queer discourses.     

Mosaic identity and style: Phonological variation among Reform American Jews1

Scholars of American Judaism have argued that American Jews are losing their sense of a distinctive Jewish identity, and the cultural practices concomitant with that identity. This general attrition has resulted in what many label the mosaic identity of American Jews, whereby multiple group affiliations exist in tandem and in conflict. Utilizing a reworked framework of language style (based on Bell 1984 , 2001 ), I demonstrate how the claim that Jewish‐affiliated practice is compartmentalized and relegated only to specifically Jewish contexts is supported through an examination of the variable pronunciation of word‐final /t/. This paper illustrates the ways in which quantitative and qualitative analyses can work together to create a more developed picture of Reform American Judaism.     

Contesting meaning: Newfie and the politics of ethnic labelling

The ethnic label Newfie is a site of ideological dispute: for some, it is simply an informal term for residents and expatriates of the Canadian province of Newfoundland, for others it may function as an in–group term of solidarity which takes on negative connotations when used by non–Newfoundlanders, and for still others it is the equivalent of a racial slur. In this study we first trace the history of the term, a fairly recent innovation. We then examine present–day attitudes as expressed in (provincial and national) media discourse and in self–report data. We argue that debate over Newfie is part of a larger ideological struggle concerning the commodification of an ‘invented’ Newfoundland culture, which itself must be understood in terms of Newfoundland’s socioeconomic position as Canada’s poorest province. Finally, we compare the Newfie case to other instances of contested group labelling.     

Dimensions of style: Context,politics and motivation in gay Israeli speech1

Sociolinguistic research has traditionally examined stylistic variation as a way of understanding how speakers may use language indexically. Quantitatively, research has sought to correlate observed patterns of variation across such external parameters as context or topic with the ways in which speakers linguistically orient themselves to their immediate surroundings or to some other socially‐salient reference group. Recently, this approach has been criticized for being too mechanistic. In this paper, I present a new method for examining stylistic variation that addresses this critique, and demonstrate how an attention to speakers' motivations and interactional goals can be reconciled with a quantitative analysis of variation. I illustrate the proposed method with a quantitative examination of systematic patterns of prosodic variation in the speech of a group of Israeli men who are all members of various lesbian and gay political‐activist groups.     

Copula variation in Asturian Spanish and the multidimensionality of stancetaking in interaction

In this study, I analyze the relationship between stance, style and sociolinguistic variation in a situation of language contact between Asturian and Spanish in the urban areas of Asturias (Spain). Using different types of data, and a triangulation of quantitative and qualitative methods, I explore the interactional functions of Asturian ‘ye’ (‘he/she/it is’), a salient marker of Asturian identity, and how the stances indexed by this form – low epistemic commitment, lack of seriousness and social solidarity – are connected to more enduring social identities. In the analysis, I provide a possible operationalization of stances that takes into consideration the multidimensionality of the stancetaking process. I also show how examining stance can provide a tool to move beyond monolithic representations of social meaning, and dichotomous distinctions between standard and non‐standard variants.     

“Sassy Queens”: Stylistic orthographic variation in Twitter and the enregisterment of AAVE

Recent computational sociolinguistic analyses of social media have emphasized the potential of using orthographic variation as a proxy for speech, thereby permitting macro‐level quantitative studies of regional and social variation (e.g. Eisenstein, 2015). However, the extent to which stylistic variation may affect these analyses remains largely unexplored. In this paper, I explore how authors use variant spellings stylistically to deploy personae and characterological figures (Agha, 2003), by examining the presence of African American Vernacular English (AAVE) features in a corpus of 15,804 tweets extracted from the timelines of 10 gay British men. I argue that the stylization of AAVE signals the development of a very specific persona—the “Sassy Queen”—which relies on an essentialized imagining of Black women as “fierce” and “sassy.” Concluding, I emphasize the value of micro‐level analyses in complementing quantitative analyses of linguistic variation in social media.     

Indexicality and experience: Exploring the meanings of /aw/‐monophthongization in Pittsburgh1

In this paper we test the hypothesis that monophthongal /aw/ is semiotically associated with local identity in Pittsburgh. We compare results of an experimental task that directly elicits participants' sense of the indexical value of /aw/‐monophthongization with the occurrence of this variant in the same people's speech. People who hear monophthongal /aw/ as an index of localness are unlikely to have this feature in their own speech, and many of the people who do monophthongize /aw/ do not associate this variant with localness. Exploring how four of these participants talk about this feature and its meanings, we show that the indexical meanings of speech features can vary widely within a community, and we illustrate the danger of confusing the meaning assigned by hearers to a linguistic form with the meaning users would assign to it. We suggest that a phenomenological approach, attending to the multiplicity and indeterminacy of indexical relations and to how such relations arise historically and in lived experience, can lead to a more nuanced account of the distribution of social meanings of variant forms than can studies of perception or production alone.     

Discourse marker ‘oh’ as a means for realizing the identity potential of constructed dialogue in interaction1

This research explores how discourse marker oh works with constructed dialogue (quoted speech), identifying a use of oh not discussed in previous research in which it can serve to signal speaker stance towards quoted material. While both discourse markers and constructed dialogue have been widely discussed as identity resources in the discourse analytic and interactional‐sociolinguistic tradition, there has been little work considering how these linguistic features may work together. In this paper, I address this gap by illustrating how Bakhtin's (1984) notions of uni‐directional and vari‐directional double voicing articulate with information display and evaluation functions of oh identified by Schiffrin (1987) , suggesting that oh (when occurring as a preface to constructed dialogue), works both to display and evaluate quoted material for the purposes of identity construction in interaction. Such uses of this discourse marker provide illustration of how footing works together with related concepts of evaluation, positioning, and alignment as part of a process of stancetaking in interaction ( Du Bois 2007 ). Examples are taken from ethnographic interviews collected as part of a larger study of the linguistic style of a community of improv performers in Washington, D.C. focusing primarily on examples contributed by one speaker, Josh.     

“Its Own Kind of Torture”: Denial,Acknowledgment, and the Debate About Force Feeding at Guantánamo Bay

Social science research has revealed how U.S. political and media elites, as well as U.S. citizens, downplayed and denied allegations of torture during the country's wars in Afghanistan and Iraq. This research effectively applies and extends Stanley Cohen's ( 2001 ) typology of the rhetoric of denial. We lack, however, a typology of the rhetoric of acknowledgment. In this article, I synthesize studies of discourse of torture to develop just such a typology. I propose three rhetorical forms of acknowledgment, which parallel Cohen's forms of denial. Literal or factual acknowledgment includes claims to convince audiences that alleged incidents indeed occurred. Interpretive acknowledgment consists of claims to affirm that those allegations constitute serious human rights violations, such as cruel, inhuman, or degrading treatment or torture. Implicatory acknowledgment includes efforts to delegitimize torture. I then illustrate the use of the rhetoric of acknowledgment through a qualitative content analysis of newspaper coverage of force feeding at the United States' detention center at Guantánamo Bay, Cuba. This case allows me to extend our understanding of the rhetoric of denial and acknowledgment by revealing ways in which discourse around force feeding deviates from that around the United States' use of “enhanced interrogation” and torture.     

‘Building rapport’ with customers across the world: The global diffusion of a call centre speech style1

This paper identifies a particular ‘rapport‐building’ speech style prescribed to call centre workers in four countries – Denmark, Britain, Hong Kong and the Philippines – irrespective of the language being spoken in the service interaction. It then compares Danish and British call centre workers’ compliance with the prescribed speech style and finds that Danish workers adhere significantly less to it than their British counterparts. It is suggested that this is attributable to the predominance of different politeness norms in the two cultures. The paper then discusses the indexicality of the prescribed speech style and argues that it is more commercially than culturally marked, despite the American origin of call centres. Overall, the paper draws attention to inadequacies in the paradigm focusing on the global spread of English, while lending support to recent theoretical suggestions to focus instead on how practices and styles are exported globally and potentially independently of language. Denne artikel identificerer en særlig ‘relationsskabende’ samtalestil som foreskrives til callcentermedarbejdere i fire lande – Danmark, Storbritannien, Hong Kong og Filippinerne – uafhængigt af hvilket sprog der benyttes i serviceinteraktionen. Herefter bliver danske og engelske callcentermedarbejderes brug af den foreskrevne samtalestil sammenlignet, og det vises at danske medarbejdere gør signifikant mindre brug af den end deres britiske modparter. Det foreslås at dette skyldes at der råder forskellige høflighedsnormer i de to kulturer. Artiklen diskuterer derefter indeksikaliteten af den foreskrevne samtalestil, og argumenterer for at den i højere grad er kommercielt end kulturelt kodet, på trods af callcentres amerikanske oprindelse. I sin helhed gør artiklen opmærksom på utilstrækkeligheder i det paradigme der fokuserer på hvordan engelsk breder sig globalt, mens den underbygger nylige teoretiske forslag om i stedet at fokusere på hvordan praksisser og stile eksporteres globalt og potentielt set uafhængigt af sprog.     

Flight of the Conchords: Recontextualizing the voices of popular culture1

Folk‐comedy duo, Flight of the Conchords, have become one of New Zealand's most successful musical exports, having attracted a large international audience through their American‐produced TV series. One of their central comic devices is to stylize well‐known singers and their music. This article focuses on how Flight of the Conchords shift their phonetic style towards that of various target personas, and how they maintain their own voices as comedians in the process. An acoustic analysis compares Flight of the Conchords’ pronunciation of four vowels (kit , dress , trap , and goat) to the pronunciation of the pop singers being stylized. Both Jemaine Clement and Bret McKenzie manipulate their vowel production towards that of the targeted personas. They also maintain some distance from their targeted roles through a range of devices including the use of exaggerated phonetic style. Through their performances, Flight of the Conchords recontextualize and parody a range of popular cultural products, continuing the enregisterment of certain phonetic styles with the voices of well‐known characterological figures.     

Syntactic variation and beyond: Gender and social class variation in the use of discourse‐new markers1

The paper explores the relations between syntactic variation and the large‐scale social dimensions of gender and social class. It argues on the basis of an analysis of the marking of discourse‐new entities in interview speech that syntactic variants may frequently be involved in sociolinguistic variation, but indirectly, as just one of a broad set of choices that includes forms drawn from other components of language besides syntax. The analysis shows that although there is no sociolinguistic variation in the use of the strategies speakers use to mark discourse‐new information, there are significant social class and gender differences in the use of Noun Phrases that are not marked. Whilst acknowledging the risks of generalising on the basis of large‐scale social categories, an interpretation of these differences is suggested in relation to findings from previous research that suggest differences in the interactive style of different gender and social class groups. The paper discusses some implications of the analysis for the fields of language variation and change, and pragmatics.     

Avian Flu and Embodied Global Imagery: A Study of Pandemic Geopolitics in the Media

Avian influenza is caused by viruses adapted to birds. The causative agents can, in rare cases, spread to humans, although no human-to-human transmission has been demonstrated. However, the mere possibility of mutation into a human form allowed for media, states and international organizations to speculate about the meaning of the disease's movement across species and localities. The hypothetical scenarios focused on national preparedness and resilience. Such imageries of elastic and shock absorbing communities offer insights into how diseases are used to contain and border in an age of vanishing boundaries and interconnected global reaches. This study tracks the historical trajectory of public cognitions regarding avian flu as it turned from an ordinary livestock disease into a hyperbolic mutable ‘killer disease’. Excerpts from articles carried in The New York Times and Helsingin Sanomat, a Finnish mainstream daily, are used to map how the disease turned into a register of the hostilities inherent in the world. In the American public cognition, the tangible disease threat was triggered when the dangers of mutation were associated with China. For the small peripheral Finland, the pandemic scare instigated public imaginaries of a resilient and efficient Nordic society.

La influenza aviar es causada por virus adaptados a los pájaros. En casos raros, los agentes causativos pueden propagarse a humanos, aunque no se ha demostrado ninguna transmisión entre humanos. Sin embargo, la simple posibilidad de mutación a una forma humana, permitió a los medios, estados y organizaciones internacionales especular sobre el sentido del movimiento de la enfermedad entre las especies y localidades. Los escenarios hipotéticos se enfocaron en la preparación y resistencia nacionales. Tales imágenes de comunidades elásticas y absorbentes de impactos ayudan a comprender mejor cómo se usan las enfermedades para contener y colindar fronteras en una época que están desapareciendo y de extensa interconexión global. Este estudio sigue la trayectoria histórica de conocimiento público respecto a la gripa aviar cuando pasó de una enfermedad ordinaria de ganado a una ‘enfermedad mortal’ hiperbólica mutable. Extractos de artículos publicados en el New York Times y el Helsinki Sanomat, un diario finlandés predominante, se usaron para representar cómo la enfermedad se convirtió en un registro de las hostilidades inherentes en el mundo. En el conocimiento americano, la amenaza tangible de la enfermedad se desencadenó cuando los peligros de la mutación fueron asociados con China. Para la pequeña Finlandia, el susto pandémico instigó la imaginación pública de una resistente y eficiente sociedad nórdica.

禽流感是由鸟类携带的病毒引起的。尽管目前还未发现人到人传播的案例,但在某些罕见的情况下,这些病原体可以传染给人类。尽管如此,仅仅是能变异为人类病毒的可能性就足以让媒体、国家和国际组织思考这种跨物种和地域的病毒传播的后果。这种假想关注国家的准备情况和应变能力。这种关于具有弹性和能吸收震荡的社会的意象让我们能够洞察,在一个边界正在消失、各领域相互联系的时代中,疾病可以如何被用来阻止国家边界的消失并界定国家边界。禽流感已经从一种普通的家畜疾病变为一种夸张的可变异的致命疾病。本文追踪了这一公众认知变化的历史轨迹。通过刊登在《纽约时报》和芬兰主流日报《赫尔辛基新闻》上的文章节选,本文表明了禽流感是如何变为各国固有敌意的记录器的。在美国的公众认知中,禽流感在中国的变异危险导致了这场有形的疾病威胁。对于处于边缘的小国芬兰而言,这种禽流感大流行的恐慌驱使公众想象一个灵活高效的北欧社会。

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Network exceptionalism: online action,discourse and the opposition to SOPA and ACTA

Advocacy campaigns opposing the Stop Online Piracy Act and the Anti-counterfeiting Trade Agreement (ACTA) illustrate that the dynamics of networked activism have symbolic as well as structural aspects, with implications for scholars and activists who have focused on the coordination possibilities of networks. This paper analyses the creation and movement of discourses of ‘network exceptionalism’ between advocates, online culture and news media. Networks operate functionally to disseminate ideas and link together people participating in social action (e.g. by embedding aspects of discourse in memes, which then propagate ideas swiftly), but also symbolically, inflecting discourses towards a focus on the exceptional – and essential – qualities of the internet. These discourses embed fears about the fragility and indispensability of the internet, as well as thrilling and threatening elements like Anonymous. They are carried by memes that link the structural dynamics of networked activism to the discourses of illness, threat and utility, and gain different inflections through the European campaigns to oppose ACTA. These discourses not only create spaces for discussing and expanding upon the value of the internet to communication rights, but also leave room for interpretations that may undermine these advocacy projects.     

Intersectional Approach to Top Executive White‐Collar Offenders’ Discourses: A Case Study of the Martha Stewart and Sam Waksal Insider Trading Scandal

Employing a feminist intersectional approach, the current study analyzes how the intersected social identities of homemaker extraordinaire Martha Stewart and Sam Waksal, the former CEO of ImClone, manifest in their gendered discursive strategies during the insider trading scandal. Findings indicate gendered performance could be better understood from a social learning process perspective, which dictates that individuals learn from public reactions to their past acts and adjust their presentations of self to achieve their career goals. Our findings also highlight gender transgression includes not only the demeanors associated with acts but also the role individuals take against the socially constructed gendered expectations.     

The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum

The explosion of Transocean's Deepwater Horizon, an oil-rig licensed to BP, set in motion a chain of unfortunate events that led to BP's ruptured oil well disgorging millions of gallons of oil into the Gulf of Mexico. Since the spill, the corporate image of BP has been severely challenged. The company has used many strategies to preserve and restore the corporate image, and has sought means to mitigate the intensity of the ongoing threat to individuals, businesses, and a delicate ecosystem. Among these means are interacting with individuals and interest groups through social media channels. Benoit's (1995) theory of image restoration discourse posits various strategies corporations use to restore their image during a crisis. The BP crisis presents an opportunity to extend the theories of image restoration to the realm of social media. Results of a content analysis showed that corrective action was the dominant image restoration strategy employed by BP in their Facebook, Twitter, YouTube and Flickr pages. A high presence of negative emotions revealed that corrective action was not an effective means of swaying public opinion in favor of BP's efforts. Dominant themes in all four social media channels and audience comments in terms of dominant issues and emotions on Facebook and YouTube were also analyzed.     

Maintaining family stability in the age of digital technologies: An analysis of d/Discourse informing domestic screen media practices in three US families

This article examines d/Discourses about screen media and parenting as reflected in parents' discursive construction of their decision-making processes connected with domestic media practices. The analysis focuses on three parent interviews from a dataset of 51 parent interviews conducted in three states in the USA. The article illustrates ways d/Discourses connected with health, education, ethnicity and disability that are specific to these three households intersect with d/Discourses concerning children and media. The article argues that general categories describing parenting practices overlook the microcultures of households, erasing the emotional labour embedded in processes of decision-making.