The Efficacy of the Social Norms Approach to Substance Abuse Prevention Applied to Fraternity Men

Abstract

Students tend to overestimate the amount of alcohol consumed among their peers and often drink to that imaginary level. The social norms strategy, designed to correct norm misperceptions, has been correlated with a decrease in reported consumption in the general college population. However, it has had little or no impact among Greek students, the group that consumes the most alcohol. The authors investigated and subsequently found three possible flaws in the application of the social norms strategy that may account for the failure to decrease binge drinking among fraternity men: there is no predominant, healthy drinking norm in this population; students are influenced more by people within their network(s) than by others; and binge drinking is the norm in this group and may serve to perpetuate the problem. The findings, though preliminary, provide the first step in developing interventions beyond the social norms approach to address binge drinking among fraternity men.     

Referent Group Proximity,Social Norms,and Context: Alcohol Use in a Low-Use Environment

Abstract

Objective: The purpose of this study was to investigate the relationship between perceived normative use of alcohol and reported consumption in an environment where relatively little alcohol use occurs. Participants: A total of 585 undergraduate students completed an online survey on alcohol use in March 2006. Methods: Participants reported personal alcohol use and perceptions of use by “friends,” “the average student,” and “the average student who drinks.” Results: Due to the large number of students reporting zero alcohol use, zero-inflated negative binomial regression was used to analyze the data. Results showed that perceptions of use and beliefs about the acceptability of use by proximal groups were strongly and positively correlated with personal alcohol use. Perceptions of distal groups were either not correlated or were correlated negatively with personal use. Conclusion: These findings suggest that the use of distal referent groups for a social norms campaign in a low-use environment may have paradoxical effects.     

Social Norms Theory-Based Interventions: Testing the Feasibility of a Purported Mechanism of Action

Social norms-based interventions targeting college student drinking behaviors have become increasingly popular. Such interventions purportedly modify student misperceptions of fellow student drinking behaviors, which leads to changes in individual drinking behavior. Despite claims of successful interventions, research demonstrating that social norms-based interventions modify student perceptions is lacking. Objective: The authors conducted a laboratory experiment examining the feasibility of this mechanism of action and aimed to determine the validity of the campus-specific drinking norms hypothesis. Participants and Methods: The authors randomly assigned 60 students to 1 of 3 research conditions: Alcohol 101 (national drinking norms), a didactic presentation of campus specific drinking norms, or a control condition. Results: Both intervention groups modified student misperceptions regarding peer alcohol use, and these changes were sustained 1 week later. Conclusions: Social norms-based interventions can contribute to more accurate drinking perceptions among college students.     

Social Networks and Individual Perceptions: Explaining Differential Participation in Social Movements

This paper seeks to explain differential participation in social movements. It does so by attempting to bridge structural-level and individual-level explanations. We test a number of hypotheses drawn from the social networks and the rationalist perspectives on individual engagement by means of survey data on members of a major organization of the Swiss solidarity movement. Both perspectives find empirical support: the intensity of participation depends both on the embeddedness in social networks and on the individual perceptions of participation, that is, the evaluation of a number of cognitive parameters related to engagement. In particular, to be recruited by an activist and the perceived effectiveness of one's own potential contribution are the best predictors of differential participation. We specify the role of networks for social movements by looking at the nature and content of networks and by distinguishing between three basic functions of networks: structurally connecting prospective participants to an opportunity to participate, socializing them to a protest issue, and shaping their decision to become involved. The latter function implies that the embeddedness in social networks significantly affects the individual perceptions of participation.     

Networks of Contention: The Shape of Online Transnationalism in Early Twenty-First Century Social Movement Coalitions

The study of new media use by transnational social movements is central to contemporary investigations of social contention. In order to shed light on the terrain in which the most recent examples of online mobilization have grown and developed, this paper combines the interest in the transnational dynamics of social contention and the exploration of the use of new information and communication technologies (ICTs) for protest action. In specific terms, the study investigates how early twenty-first century social movement coalitions used Internet tools to build symbolically transnational collective identities. By applying a hyperlink network analysis approach, the study focuses on a website network generated by local chapters of the World Social Forum (WSF), one of the earliest social movement coalitions for global justice. The sample network, selected through snowball sampling, is composed of 222 social forum websites from around the world. The study specifically looks at hyperlinks among social forum websites as signs of belonging and potential means of alliance. The analysis uses network measures, namely of cohesion, centrality, structural equivalence and homophily, to test dynamics of symbolic collective identification underlying the WSF coalition. The findings show that in early twenty-first century transnational contention, culture and place still played a central role in the emergence of transnational movement networks.     

Social Norms of Alcohol,Smoking, and Marijuana Use Within a Canadian University Setting

Abstract

Objective: To study actual and perceived substance use in Canadian university students and to compare these rates with US peers. Participants: Students (N = 1,203) from a large Canadian university. Methods: Participants were surveyed using items from the National College Health (NCHA) Assessment of the American College Health Association questionnaire. Results: Alcohol was the most common substance used (65.8%), followed by marijuana (13.5%) and cigarettes (13.5%). Substance use and norms were significantly less than the NCHA US data. Overall, respondents generally perceived the typical Canadian student to have used all 3 substances. Perceived norms significantly predicted use, with students more likely to use alcohol, cigarettes, or marijuana if they perceived the typical student to use these substances. Conclusions: Similar to their US peers, Canadian university students have inaccurate perceptions of peer substance use. These misperceptions may have potentially negative influences on actual substance use and could be a target for intervention. Further research examining the cross-cultural differences for substance abuse is warranted.     

The Good Society: Core Social Values,Social Norms,and Public Policy

This essay is an attempt to transcend the contentious political environment by offering a conceptual framework for discussing the outlines of a “good society” and its constituent elements. We offer an argument that is grounded in social theory that identifies a way to develop public policies to remedy long‐standing economic and social problems in American society. The development of public policies that can unify individuals and groups to provide their support depends upon the existence of core social values and shared social norms to realize those values. We proceed by first identifying a set of core social values that we believe most Americans would endorse, and then present a set of guides for behavior that would advance those values. Finally, we propose a series of public policies that are consistent with the core values and social norms and that would help to create what we have called the “good society.” Our assumption is that when a citizenry endorses a set of core values and acts in a fashion that supports those values, the usually divided political factions will be compelled to respond with real solutions.     

Differences Between Actual and Perceived Student Norms: An Examination of Alcohol Use,Drug Use,and Sexual Behavior

Researchers in the social norms area have previously focused primarily on alcohol consumption, paying comparatively less attention to drug use and sexual behavior. The major purposes of this study were to (1) compare perceptions of peer norms in the areas of alcohol use, drug use, and sexual behavior with actual behavior and (2) determine if a relationship existed between a student's perceptions of normative behavior and a student's actual behavior. Participants were 833 college students at a large, public university in the Northeast. Study participants overestimated alcohol use, drug use, and sexual behavior among their peers. There was also a positive relationship between actual behavior and perceived peer norms, although the effect sizes for all behaviors were small to moderate. The authors provide further support for the tenets of social norms theory and suggest that social norms interventions are appropriate both campus-wide and to targeted high-risk groups.     

The Analysis of Duocentric Social Networks: A Primer

Marriages and other intimate partnerships are facilitated or constrained by the social networks within which they are embedded. To date, methods used to assess the social networks of couples have been limited to global ratings of social network characteristics or network data collected from each partner separately. In the current article, the authors offer new tools for expanding on the existing literature by describing methods of collecting and analyzing duocentric social networks, that is, the combined social networks of couples. They provide an overview of the key considerations for measuring duocentric networks, such as how and why to combine separate network interviews with partners into one shared duocentric network, the number of network members to assess, and the implications of different network operationalizations. They illustrate these considerations with analyses of social network data collected from 57 low‐income married couples, presenting visualizations and quantitative measures of network composition and structure.     

A Model of Parental Demand for Child Labor with High Fertility Norms

This paper sets out a model to examine how social norms regarding fertility influence parental choice between child labor and child's education. The parent is modeled as a social animal who derives utility from conformity with behavior of other members of the society. In deciding on the number of children, parents internalize the gain of utility from conformity to the norm for fertility. The model investigates the influence of the social element of conformity on the education decision for children and the prevalence of child labor. Social utility from conformity with exogenous social norms of high fertility increases the prevalence of child labor. This social norm can decrease the effectiveness of public policy aimed at encouraging education in place of child labor.     

Perceived Norms and Alcohol Consumption: Differences Between College Students From Rural and Urban High Schools

Objective: The authors examined perceived norms and drinking among college students who attended high schools in rural and urban communities. Participants and Methods: Undergraduates (99 men and 85 women) who attended high schools in communities with populations ranging from less than 100 to more than 400,000 completed surveys assessing perceived norms and alcohol consumption. Results: Analyses revealed that students from smaller towns and in smaller high school graduating classes reported heavier drinking and that perceived norms were positively associated with drinking. Perceived norms were unrelated to population variables, and the relationship between perceived norms and drinking did not vary as a function of population variables. Results suggest that differences in drinking as a function of coming from more rural areas contribute to drinking behavior in college independently of perceived norms. Conclusions: College students may adjust to campus drinking norms relatively quickly, and longitudinal research would be useful in understanding this transition.     

Social Networks,Substance Use,and Mental Health in College Students

Abstract

Objectives: The relationship between social network risk (alcohol-using close friends), perceived peer closeness, substance use, and psychiatric symptoms was examined to identify risk and protective features of college students’ social context. Participants: Six hundred and seventy undergraduate students enrolled in a large southeastern university. Methods: An online survey was administered to consenting students. Results: Students with risky networks were at a 10-fold increase of hazardous drinking, 6-fold increase for weekly marijuana use, and 3-fold increase for weekly tobacco use. College students’ who feel very close to their peers were protected against psychiatric symptoms yet were at increased risk for marijuana use. Perceived closeness of peers was highly protective against psychiatric symptoms, adding a natural preventive effect for a population at great risk for mental illness. Conclusions: Results support targeting college students through network-oriented preventive interventions to address substance use as well as mental health.     

Subject to Evaluation: How Parents Assess and Mobilize Information from Social Networks in School Choice

A rich literature examines how information spreads through social networks to influence life opportunities. However, receiving information does not guarantee its use in decision making. This article analyzes information evaluation as a fundamental component of social network mobilization. The case of school choice, where the value of information may be more uncertain, brings this evaluative dimension to the forefront. Interviews with 55 parents in Boston show how parents selecting schools assess their social network ties as information sources, privileging information from those they perceive to have affinity and authority. These evaluative criteria map onto disparate networks to engender unequal mobilization of this information. The findings illuminate mechanisms sustaining inequality in social network mobilization and reorient scholars to consider processes underlying information use alongside information diffusion to attain a more complete understanding of how network resources are mobilized in action.     

School bullying and the ongoing social dynamics: A thematic analysis of young peoples' perspectives on a specific bullying case

Based on analyses of six individual interviews with young people from a sixth-grade school class, this study explores how young people talk about bullying and a particular bullying case in their class from various positions. Utilising thematic analysis, three themes were conceptualised as crucial in bullying: social status, powerful positions and fragile social positions. Symbolic interactionism, emphasising perspectives as constructed in interaction, were used to understand these social dynamics and bullying as a group phenomenon. The findings demonstrate the social landscape in which young people navigate, where social positions are in process but affected by their group norms.     

The importance of group identity processes in involvement in social movement organizations: the case of Attac France and Germany

This research evaluates the relative and absolute importance of group identity processes in an individual's decision to become and remain active in a social movement organization (SMO). Mainly through interview research with the members of Attac Germany and France, I discover that the presence of a comfortable and communicative group atmosphere is a necessary, but insufficient, condition for movement activity. Individuals are primarily involved in SMOs because they want to change policy and public opinion or to give meaning to their lives. However, this does not imply that the activists devalue communal bonds and a welcoming group atmosphere. Rather, they take both as a prerequisite for engagement. Yet, rifts and atmospheric disruptions can be a sufficient cause for which people leave an organization. In particular, those members who seek policy change are quick to desert a group once it is shattered by internal disharmony.     

Banking on Families: How Families Generate and Distribute Social Capital

Before we can determine the relevance of social capital to the sociology of family and kinship, we must fill the gaps in our theoretical knowledge. For example, we still do not know how couples, parents, children, and groups generate, accumulate, manage, and deploy social capital. Neither do we know the consequences of social capital for the welfare of families and their individual members. To investigate these areas, we must replace the makeshift measures currently in use with measures that do not confuse social capital with the presumed consequences of access to same. With this attention to theoretical elaboration and careful measurement, we will discover whether the idea of social capital is fruitful or merely decorative.     

Evaluation of and support for group prototypical leaders: a meta-analysis of twenty years of empirical research

The key premise of the social identity theory of leadership, that group prototypical leaders are more favorably evaluated than less prototypical leaders, is supported by twenty years of research. To establish overall how much variance in leader evaluation is attributable to leader prototypicality we conducted a meta-analysis of 35 independent studies (N = 6678). Prototypicality accounted for 24% of variance in leader evaluation. There was a large overall effect (r = .49), which was moderated by research method and type of evaluation. The relationship was stronger in correlational studies (r = .60) than experiments (r = .35), and on measures of leader trust (r = .63) than effectiveness (r = .43). Theoretical implications and future directions are discussed.     

Results of a Social Norm Intervention to Prevent Binge Drinking Among First-year Residential College Students

Abstract

The effects of a primary prevention social norm intervention on binge drinking among 1st-year residential college students were examined. Six hundred thirty-four students attending a medium-sized public university in the South were randomly assigned to receive a two-phase social norm intervention or the standard campus psychoeducational prevention program. At posttest, no differences were found between intervention and control group students on any of the alcohol use and alcohol-use risk factor measures. Significant subgroup differences were found by stage of initiating binge drinking behaviors, for frequency of alcohol use, F(3, 507) = 3.69, p = .01; quantity of alcohol use, F(3, 507) = 2.51, p = .05; and social norms, F(3, 505) = 2.53, p = .05. These findings suggest the need for tailoring social norm binge drinking interventions to students' stage of initiating heavy drinking and carefully monitoring for potential negative, as well as positive, effects of norm-based prevention messages.     

Social network analysis for assessing college-aged adults' health: A systematic review

Objective: Social network analysis (SNA) is a useful, emerging method for studying health. College students are especially prone to social influence when it comes to health. This review aimed to identify network variables related to college student health and determine how SNA was used in the literature. Participants: A systematic review of relevant literature was conducted in October 2015. Methods: Studies employing egocentric or whole network analysis to study college student health were included. We used Garrard's Matrix Method to extract data from reviewed articles (n = 15). Results: Drinking, smoking, aggression, homesickness, and stress were predicted by network variables in the reviewed literature. Methodological inconsistencies concerning boundary specification, data collection, nomination limits, and statistical analyses were revealed across studies. Conclusions: Results show the consistent relationship between network variables and college health outcomes, justifying further use of SNA to research college health. Suggestions and considerations for future use of SNA are provided.     

Voluntary Associations' Impact on the Composition of Active Members' Social Networks: Not an Either/Or Matter

Membership in voluntary associations is often assumed to have a homogenizing or diversifying impact on the social composition of members' personal relations. In this study, we examine these assertions empirically in a sample (n = 818) comprising active members of voluntary associations in a typical midsized Swedish community. We investigate whether people whom active members of voluntary associations have met through their voluntary activities are more or less likely to share their social characteristics than people whom they have met elsewhere. Our results show that acquaintances whom our respondents have acquired within voluntary associations are less likely to share several of their significant social characteristics than other members of their personal networks, but more likely to reside in their vicinity than others. Consequently, our results give fairly robust support to the “integrating hypothesis” according to which voluntary associations contribute to the social diversification of their members' personal networks. We do, however, emphasize the principally important aspects of our results, according to which relations acquired through involvement in voluntary associations may have simultaneously homogenizing and diversifying effects on individuals' personal networks. Furthermore, the effect may also depend on the specific dimension(s) of the networks under consideration.