The Emotions of Protest: Affective and Reactive Emotions In and Around Social Movements

The recent explosion of cultural work on social movements has been highly cognitive in its orientation, as though researchers were still reluctant to admit that strong emotions accompany protest. But such emotions do not render protestors irrational; emotions accompany all social action, providing both motivation and goals. Social movements are affected by transitory, context-specific emotions, usually reactions to information and events, as well as by more stable affective bonds and loyalties. Some emotions exist or arise in individuals before they join protest groups; others are formed or reinforced in collective action itself. The latter type can be further divided into shared and reciprocal emotions, the latter being feelings that protestors have toward each other.     

The Leverage of Protest: Market,Media, and Reputational Disruption in Social Movement Success

How do social movements gain concessions from large corporations? The ability of protests to attain leverage by imposing disruption costs on their targets is widely assumed but less often tested. In this article, we assess the ability of protests to attain concessions by disrupting three broad sources of interest to firm officials: maximizing shareholder value, gaining positive media, and fostering a well-reputed image. In contrast to the body of research on the benefits to movements from shaping media discourses and damaging the reputations of their targets, we find that only market disruption provides protests with leverage. We show this through statistical analyses of an original database of protests against large corporations in the United States over five years, 2005–2009. This study advances social movement and organizational research by demonstrating the ways in which the interests of large corporations provide insurgents with means of attaining leverage over their targets. It also speaks to the broad debate over the importance of disrupting the material versus symbolic interests of movement targets. Our results suggest that when it comes to obtaining concessions from large corporations, it is material disruption and not symbolic disruption that provides movements with leverage.     

Recipes for Attention: Policy Reforms,Crises, Organizational Characteristics,and the Newspaper Coverage of the LGBT Movement, 1969–2009

Why do some organizations in a movement seeking social change gain extensive national newspaper coverage? To address the question, we innovate in theoretical and empirical ways. First, we elaborate a theoretical argument that builds from the political mediation theory of movement consequences and incorporates the social organization of newspaper practices. This media and political mediation model integrates political and media contexts and organizations' characteristics and actions. With this model, we hypothesize two main routes to coverage: one that includes changes in public policy and involves policy‐engaged, well‐resourced, and inclusive organizations and a second that combines social crises and protest organizations. Second, we appraise these arguments with the first analysis of the national coverage of all organizations in a social movement over its career: 84 lesbian, gay, bisexual, and transgender rights and AIDS‐related organizations in the New York Times, Los Angeles Times, and Wall Street Journal from 1969 to 2010. These analyses go beyond previous research that provides either snapshots of many organizations at one point in time or overtime analyses of aggregated groups of organizations or individual organizations. The results of both historical and fuzzy set qualitative comparative analyses support our media and political mediation model.     

In movimento: ‘contamination’ in action and the Italian Global Justice Movement

Abstract In this article we explore the process of ‘contamination’ (namely cross‐fertilization) in the development of the Global Justice Movement in Italy during the 1990s. We focus on two specific organizational sectors of this movement: labour organizations and associations for solidarity with the global South. We concentrate on a stage of the protest cycle that has been overlooked in social movement studies, namely the emergence of mobilization after a period of latency, and shed light on the process through which individual and organizational networks actually facilitate mobilization and vice versa. The process of ‘contamination’ in action is presented as the combination of structural, cognitive and affective mechanisms. It operates through both individual and organizational networks that together facilitate logistic coordination, enable the emergence of tolerance and mutual trust and allow frame bridging and the transnationalization of identities.     

The generalized action potential of protest movements: The new class,social trends,and political exclusion explanations

Three explanations have been advanced to account for the generalized action potential of contemporary protest movements: the rise of the new class, a set of general social trends that cumulatively lead to liberalized social values and loosened social restraints against protest, and the mobilization of excluded groups. Analyzing three dimensions of generalized action potential—protest potential, political action repertoires, and protest movement support—we find support for all three explanations. Educated salaried professionals, especially sociocultural and public sector professionals, display greater protest potential, especially for civil disobedience, and are supportive of emerging “middle class” movements. A set of general social trends centering on increased education, life-cycle and generational change, secularism, and increased women's autonomy also create greater action potential. Reflecting mobilization against political exclusion, African Americans display a consistently strong generalized action potential. These protests reflect the rise of new political repertoires, particularly “protest activism,” which combines protest with high levels of conventional participation and is centered among the more educated.     

Protest Records,Data Validity,and the Mexican Media: Development and Assessment of a Keyword Search Protocol

While considerable attention has been focused in recent years on questions of selection and coverage biases in media-derived protest data, little has been said about the procedures used to sample media records and scant attention has been paid to non-English-language news sources. This article outlines a Spanish-language keyword search protocol for finding protest event articles, and systematically evaluates it in terms of search validity and efficiency using a two-year dataset constructed from a full-text article search of the Mexican national news agency Noticias de Mexico. Results suggest that this protocol generates data with a high degree of search validity with respect to locating reports of conventional protest event forms, but is problematic with respect to the identification of unconventional protest forms. The significance of these findings for the broader investigation of media-derived protest data is discussed, and directions for future research are outlined.     

After the March: Using Instagram to Perform and Sustain the Women's March

The January 2017 Women's March was an example of the paradigmatic March on Washington, part of the repertoire of collective action used by social movements in the United States for decades. Similar marches were held on its first and second anniversary, in January 2018 and January 2019, respectively. One did not need to travel to the nation's capital to participate in these marches, however; activists also organized hundreds of “sister marches” across the United States and internationally. Yet, a sole focus on these one‐day, physical events misses a great deal of activity. In this article, we examine social media activity related to the Women's March on the platform Instagram that was posted well after the 2017 march was over but before the 2018 march was fully planned. We do so to gain purchase on how individuals and organizations use social media to maintain movements between large events. We analyze a systematic sample of Instagram posts from two sources: (1) individual Instagram users’ public posts with the hashtag #womensmarch and (2) posts from the official Instagram account of the Women's March. Conceptualizing these posts as political performances, we use our findings to draw implications for the study of contemporary protest.     

Protest,Cyberactivism and New Social Movements: The Reemergence of the Peace Movement Post 9/11

This paper examines ways in which the Internet and alternative forms of media have enhanced the global, yet grassroots, political mobilization in the anti-war effort in the post 9/11 environment. An examination of the role of cyberactivism in the peace movement enhances our understanding of social movements and contentious politics by analyzing how contemporary social movements are using advanced forms of technology and mass communication as a mobilizing tool and a conduit to alternative forms of media. These serve as both a means and target of protest action and have played a critical role in the organization and success of internal political mobilizing.     

Once in Parkland,a Year in Hartford,a Weekend in Chicago: Race and Resistance in the Gun Violence Prevention Movement

Generally ignoring firearm‐deaths by suicide, “common sense” divides gun violence into two distinct types of phenomena: urban gun violence and mass shootings. At a cursory level, these phenomena seem distinct because of the difference in the number of victims killed during a particular shooting, rather than subtypes co‐creating a master category defined by gun violence. As a result, gunshot deaths of black and brown bodies in urban settings, which constitute the majority of deaths by gun violence after suicide, are viewed as routine whereas gunshot deaths in suburban settings are extraordinary and worthy of outrage. In this article, we draw on ethnographic observation to compare protest vigils in urban communities comprised predominantly of people of color, in suburban areas that are mostly white, and at the national level in order to uncover the racialized processes of symbolic classification by which this “commonsense” view is produced and how it is challenged by activists. We use the framework of cultural pragmatics to analyze these vigils, making visible the racialized forms of domination that structure activism and, we contend, ultimately divide gun violence into two distinct phenomena rather than constituting a master category. We argue that cultural pragmatics provides a way to understand what it means to challenge culture as emphasized by the multi‐institutional politics approach to social movements.     

Creating the collective: social media,the Occupy Movement and its constitution as a collective actor

This paper examines the process through which Occupy activists came to constitute themselves as a collective actor and the role of social media in this process. The theoretical framework combines Melucci's (1996 Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge: Cambridge University Press.[Crossref] , [Google Scholar]) theory of collective identity with insights from the field of organizational communication and particularly from the ‘CCO’ strand – short for ‘Communication is Constitutive of Organizing’. This allows us to conceptualize collective identity as an open-ended and dynamic process that is constructed in conversations and codified in texts. Based on interviews with Occupy activists in New York, London and other cities, I then discuss the communication processes through which the movement was drawing the boundaries with its environment, creating codes and foundational documents, as well as speaking in a collective voice. The findings show that social media tended to blur the boundaries between the inside and the outside of the movement in a way that suited its values of inclusiveness and direct participation. Social media users could also follow remotely the meetings of the general assembly where the foundational documents were ratified, but their voices were not included in the process. The presence of the movement on social media also led to conflicts and negotiations around Occupy's collective voice as constructed on these platforms. Thus, viewing the movement as a phenomenon emerging in communication allows us an insight into the efforts of Occupy activists to create a collective that was both inclusive of the 99% and a distinctive actor with its own identity.     

Focusing on Focusing Events: Event Selection,Media Coverage,and the Dynamics of Contentious Meaning‐Making

Despite the prevalent assumption among scholars of social movements and contentious politics that transformative contentious events are also the focus of public attention and discussion, there has been little attempt to substantiate this. After making a case for why to focus on focusing events and suggesting that these events should be thought of as products of a dialogical contentious meaning‐making process, we develop a coverage attribute‐based method for identifying focusing events. For illustrative purposes, we apply our method to the coverage of contentious events during the “first” intifada by Israeli‐Jewish, Jewish settler, and Palestinian newspapers. Findings from analyses of 11,868 news items reveal that newspapers are likely to strategically quiet contentious events that are strategically amplified by newspapers affiliated with opposing or targeted parties, and vice versa, depending on their interpretation of these events as political opportunities or threats. Analyses of variations across and within contending parties reveal the role of structure and agency in the dialogical seesaw‐like dynamics of contentious meaning‐making.     

Motivations and Differential Participation in a Community Currency System: The Dynamics Within a Local Social Movement Organization1

Community currency is an understudied, alternative social movement. These local networks are grassroots, collective efforts to form an alternative market with the hopes of empowering the economically marginalized and building social capital. Original data collected from members of a local currency system are employed to investigate their motivations to join and the congruence between motivating factors and various forms of participation. Four categories of motivations are identified and multivariate models are estimated to assess which are the most salient predictors of differential participation. The results provide some support for the congruence hypothesis. As Knoke (1988) predicted, member motivations play a role in shaping forms of participation. This evidence is used to draw larger implications for social movement research.     

Network exceptionalism: online action,discourse and the opposition to SOPA and ACTA

Advocacy campaigns opposing the Stop Online Piracy Act and the Anti-counterfeiting Trade Agreement (ACTA) illustrate that the dynamics of networked activism have symbolic as well as structural aspects, with implications for scholars and activists who have focused on the coordination possibilities of networks. This paper analyses the creation and movement of discourses of ‘network exceptionalism’ between advocates, online culture and news media. Networks operate functionally to disseminate ideas and link together people participating in social action (e.g. by embedding aspects of discourse in memes, which then propagate ideas swiftly), but also symbolically, inflecting discourses towards a focus on the exceptional – and essential – qualities of the internet. These discourses embed fears about the fragility and indispensability of the internet, as well as thrilling and threatening elements like Anonymous. They are carried by memes that link the structural dynamics of networked activism to the discourses of illness, threat and utility, and gain different inflections through the European campaigns to oppose ACTA. These discourses not only create spaces for discussing and expanding upon the value of the internet to communication rights, but also leave room for interpretations that may undermine these advocacy projects.     

The mediatization of leadership: grassroots digital facilitators as organic intellectuals,sociometric stars and caretakers*

ABSTRACT

Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations’ organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.     

Institutional Environments,Sociopolitical Processes,and Health Movement Organizations: The Growth of Self‐Help/Mutual‐Aid1

This study examines the relationship between sociopolitical processes and health social movement organization formation. Two central research questions are posed: How do self‐help/mutual‐aid institutional environments characterized by professional actors, the state, and social movements influence organizational formation, and do these influences grow stronger or weaker as the self‐help/mutual‐aid movement matures? Analyses comparing the impact of institutional factors such as physician hegemony and autonomy, professional affiliation, state spending, and political ties on self‐help/mutual‐aid founding rates reveal negative effects of professionals but positive effects of the state. These relationships tend to grow stronger as the movement matures. For example, declining professional authority increasingly eases organizational foundings during movement maturity as does the beneficial impact on formation of state expansion in health markets and political ties. Implications are discussed.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Images,Ideology, and Praxis in the Environmental Movement: Sebastião Salgado’s Genesis Project

This article is part of a panel discussion addressing the sociological relevance of Sebastião Salgado’s work as well as documentary photography in general. ² I focus specifically on environmental sociology.     

Consumer Citizenship and Cross‐Class Activism: The Case of the National Consumers' League, 1899–1918

Political consumerism is often criticized for its failure to cross class lines, a failure linked to the economic resources and cultural capital of affluent consumers. The early history of the National Consumers' League (NCL) illustrates how an alternative model of consumer citizenship can lead privileged shoppers to draw social boundaries in different ways. The NCL included lower‐class women and children as beneficiaries and occasional allies in consumer campaigns, but distanced itself from the organized labor movement. This alternative model of political consumerism is traced to the gender and class cultures of reformist women in the Progressive Era.