Social Movement Strategy,Tactics, and Collective Identity1

Tactical choices and their execution are closely related to the construction of collective identities in social movements. Studying collective identity has helped scholars understand why people participate in collective action, but the array of tactics that constitute action has not been fully explored. An emerging interest in culture and strategy that situates social movement actors in a field of contention with opponents, allies, and bystanding publics raises questions about the tactics that are used and the construction of collective identity, which is formed in interaction with others. Strategies and tactics reflect collective identities but also provide opportunities for reaffirming or challenging them. Innovative methods can create tension as activists work to resolve what they do with who they feel they are. Conflict studies, nonviolent action studies, and sociological research using concepts such as framing, discourse, protest events, and tactical repertoires offer tools with which to bridge tactics and collective identity.     

How can stigma contribute to our understanding of the formation and mobilization of collective identities in health social movements?

Scholars across several theoretical traditions have become increasingly interested in understanding the underlying factors and mechanisms that contribute to the formation and mobilization of collective identities in health social movements (HSMs). In this essay, I make the case that stigma can serve as a useful theoretical and conceptual framework in understanding the processes through which collective identities emerge and mobilize around health‐related issues. I begin by introducing the concepts of HSMs, collective identity and stigma and reviewing how scholars have defined these concepts. Next, I establish theoretical, conceptual, and empirical links among stigma, collective identity, and HSMs. I conclude by further specifying how and why stigma can serve as a unifying framework for medical sociologists, social psychologists, and social movement researchers to advance scholarship on HSMs.     

Culture Within Sites,Culture as Resources,and Culture as Wider Contexts: A Typology of How Culture Works in Social Movement Theory

Sociologists of social movements agree that culture matters for studying collective action, and have proposed a variety of theoretical concepts to understand culture and mobilization, including framing, free spaces, and collective identity. Despite this, what we mean when we say “culture matters” remains unclear. In this paper, I draw on 30 years of social movement theory and research to construct a typology of three ways that culture is seen as shaping social movement activity: (i) culture renders particular sites fruitful for social movements to mobilize out of; (ii) culture serves as a resource that assists in movement action; and (iii) culture provides wider contexts that shape movement activity. This typology represents the analytic building blocks of theories about culture and social movements, and is presented towards the end of clarifying and sharpening our theoretical concepts. The paper concludes with suggestions for future research that draw on, refine, and extend these three building blocks.     

The Interactional Construction of Social Authenticity: “Real” Identities and Intergroup Relations in a Transylvania Internet Forum

Authenticity has become an increasingly salient topic within various interactional traditions, including conversational and discourse analysis, discursive psychology, interactional sociolinguistics, pragmatics, and symbolic interactionism. However, there has been remarkably little cross‐fertilization of ideas and concepts. In this study, we consider the relevance of the interactional sociolinguistic concept of relationality for symbolic interactionist theories of authenticity. We first disambiguate two forms of authenticity that are commonly studied but not clearly differentiated in symbolic interactionist research—self‐authenticity, which emphasizes selves, and social authenticity, which emphasizes social identities. We then argue that relationality and its three pairs of interactional tactics—verification and denaturalization, adequation and distinction, and authorization and illegitimation—are particularly useful in conceptualizing social authenticity. We draw on data from an interethnic internet forum to show how members of two ethnic groups, Hungarian and Romanian, employ these relational tactics to authenticate their own ethnicity as the rightful inheritors of a place‐based Transylvanian identity, and to limit the other ethnicity's similar identity work. We then clarify the significance of social authenticity for the interactional study of category‐based identities by widening our discussion to other contestations over social identities in everyday life.     

Performances of social class,race and gender through youth subculture: putting structure back in to youth subcultural studies

This paper aims to advance debates in youth studies about the contemporary relevance of social structures of class, race and gender to the formation of youth subcultures. I demonstrate how drawing on a cultural class analysis and education literature on learner identities and performativity can be productive in theorising the continued significance of class, and indeed also race and gender in young people's lives. In examining school-based friendships and (sub)cultural forms through empirical research in urban schools, I argue that not only are young people's subcultural groups structured by class, race and gender but also they are integral to the production of these identities. By examining the discursive productions of two school-based subcultures as examples: the ‘Smokers’ and the ‘Football’ crowd, I further argue that these identity positions embody resources or capitals which have differing value in the context of the urban school and thus demonstrate how race, class and gender privilege are maintained and reproduced through youth subculture.     

Experiencing Homelessness: A Review of Recent Literature

Homelessness holds a longstanding place on the sociological research agenda, and has become particularly prominent in sociological literature since the 1980s. Recent literature reviews have summarized this research, but have only briefly considered the body of work focused on the experience of homelessness. I use this literature review to provide a more complete summary of this work on the daily lives, activities, subcultures, social relationships and networks, and social interactions of homeless individuals. I then explore variations in these experiences across important characteristics – such as gender, race and ethnicity, family status, and sexual orientation – as well as within three particular contexts that have been studied by sociologists: the streets, shelters and other service organizations, and social movements and collective action. I also consider how the homeless encounter and manage stigma and salvage the self. In addition to reviewing this literature, I consider how this work contributes to sociological understandings more broadly, and potential future research directions.     

Sexuality and gender identity: from a discursive to a relational analysis

This paper concentrates on the recent controversy over the division between sex and gender and the troubling of the binary distinctions between gender identities and sexualities, such as man and woman, heterosexual and homosexual. While supporting the troubling of such categories, I argue against the approach of Judith Butler which claims that these dualities are primarily discursive constructions that can be regarded as fictions. Instead, I trace the emergence of such categories to changing forms of power relations in a more sociological reading of Foucault's conceptualization of power, and argue that the social formation of identity has to be understood as emergent within socio-historical relations. I then consider what implications this has for a politics based in notions of identity centred on questions of sexuality and gender.     

Picturing social work,puzzles and passion: exploring and developing transnational professional identities

ABSTRACT

Exploring and in turn developing professional identity is a challenge faced by social work programmes, nationally and internationally. This paper developed from the authors’ shared research interest in how social workers and students of social work develop and express their professional identities. We report findings from a workshop designed to explore how a group of social workers from different countries conceptualised social work identity, including the effects of transnational and cultural contexts. Our starting point drew on theoretical concepts developed in Wiles’s research, in which the term professional identity is used to convey multiple meaning, and the method developed in Vicary’s research which uses drawing to elicit data. We found that a collective identity is shared across national boundaries albeit, and ironically, that this shared identity has components that are not cohesive and are continually being redefined. In the participants’ own words, the notion of social work identity is always just out of reach conceptually, or ‘over the horizon’. Tensions in identity were also revealed, alongside a sense of passion or deep commitment. These findings complement and add to the existing literature on exploring and developing professional identity in social work.     

Is there a European social work identity?

The aim of this paper is to examine whether at this point in time the notion of a ‘European social work identity’ can be sustained. The paper commences with some brief consideration of theories of identity, and particularly draws attention to social constructionist identity theory, highlighting its focus on identity as a process. Ideas about what constitutes ‘collective identity’ are then examined. From this, two particular models of collective identity are presented which are helpful for understanding cultural identities. These are the more ‘traditional’ notion of collective culture being evidenced by the presence of shared histories and traditions, and the more social constructionist view of collective processes and action to form identities – whether imposed by the state or generated by the people – as constitutive of identities in themselves. ‘European identity’, and then ‘European social work identity’, will then be examined using these models of collective identity. The paper concludes that using social constructionist versions of identity (identity as a process of collectivisation), European social work identity can certainly be established.     

Social Exclusion,Social Identity and Social Work: Analysing Social Exclusion from a Material Discursive Perspective

Within this article I explore the concept of social exclusion, considering how it has been defined and the implications of this for social exclusion policy. It is suggested that the current use of the concept focuses on material definitions of exclusion, obscures the discursive origins of exclusion and tends to individualise the problem. I argue that we need to adopt a broader approach to defining and analysing social exclusion which understands social exclusion as a process which is influenced by both material and discursive factors. The connections between discourse, identity and marginalisation are discussed and these arguments are illustrated using examples related to different aspects of social identity. Finally the article presents a framework for analysing social exclusion from a material discursive perspective and suggests that adopting this perspective clarifies the role of social work in working with people who experience exclusionary processes.     

Pleasure,power, and pain: A review of the literature on the experiences of BDSM participants

Since the explosion of social scientific and sociological research on BDSM in the late 1990s and early 2000s, the field has grown exponentially. In this review, I identify three particularly fruitful recent lines of research in sociological and related approaches to BDSM. First, I discuss work that critically analyzes the meaning(s) of BDSM for participants and the role of debates about the sexual and the erotic in relation to BDSM. Second, I discuss work on BDSM identities, including scholarship that examines BDSM identities in relation to other identities. Here, I also discuss emerging lines of scholarship that focus on the ways in which privileges (particularly race/ethnicity and class) shape identification with and access to BDSM communities. Third, I discuss work on BDSM communities, examining the ways that community organization shapes BDSM experiences. I conclude with suggestions for future research in the field including deepening and broadening intersectional analyses of BDSM experiences, exploring specialized roles and identities that exist within the broader BDSM umbrella, and investigating similarities and differences between those who participate in BDSM on a time‐limited basis versus those for whom BDSM is an ongoing, continual core aspect of identity.     

Social marking and the mental coloring of identity: Sexual identity construction and maintenance in the United States

This article theoretically develops the concepts of social markingand mental coloringas processes in assigning and maintaining other-defined sexual identities in the United States. While most studies of sexual identity focus exclusively on sexual orientation as the foundation for identity construction, I demonstrate that contemporary sexual identities are formed along six hierarchically arranged dimensions represented as continuums. These dimensions include (1) quantity of sex, (2) timing of sex, (3) level of perceived enjoyment, (4) degree of consent, (5) orientation, and (6) social value of agents. Along these dimensions, the social marking process is used to construct discrete identities at each extreme. Social marking is a rigid, asymmetrical classification process that accents one side of a contrast as unnatural, thereby tacitly naturalizing the unmarked side. Mental coloring intensifies the rigid contrast by figuratively painting all members of the marked category under a single stereotypical image. I introduce two ideal-typical classification conventions for assigning marked identities: the mental one-drop ruleand the mental entire-ocean rule.These conventions maintain the rigidity of the marking process by preventing identity categories from overlapping. I conclude that the cognitive sociological processes outlined in this article are generalizable to the broader study of identity constructions. Ultimately the social marking of identity legitimates unequal treatment of marked categories by creating the illusion that they are less natural than the unmarked. An earlier version of this paper was presented at the Eastern Sociological Society's annual meeting, Philadelphia, PA, March 1995.     

COMMUNITY, MOVEMENT, ORGANIZATION:

This article integrates resource mobilization and collective identity perspectives to show how understanding the degree of convergence of identities between a movement organization, its broader social movement, and the community in which it is located aids our analysis of social movement dynamics. The first part develops a model of identity convergence. The second part analyzes how identity convergence and divergence interacted with the movement resource base and affected the trajectory of the East Toledo neighborhood movement—a movement that changed over time from a protest movement to a development movement.     

RURALIZING THE CITY: THE GREAT MIGRATION AND ENVIRONMENTAL REHABILITATION IN BALTIMORE,MARYLAND

This article examines the discursive and material presence of the “rural” in the “urban,” relating it to the historical and contemporary production of African American culture and identity. By using the case of the Great Migration, it discusses how African Americans negotiated and shaped their urban surroundings and formed individual and collective identities by drawing on their rural, southern histories. It then suggests the relevance of these broad historical processes to contemporary analyses and interventions in the urban environment of Baltimore, Maryland. This article challenges assumptions that obscure the agency of urban residents in the formation of identity and the establishment of community. It demonstrates ways in which the historical movement from rural South to urban North was accompanied by a range of cultural resources that have been adapted, discarded, or reconstructed.     

Sociology and Science: The Making of a Social Scientific Method

Criticism against quantitative methods has grown in the context of “big-data”, charging an empirical, quantitative agenda with expanding to displace qualitative and theoretical approaches indispensable to the future of sociological research. Underscoring the strong convergences between the historical development of empiricism in the scientific method and the apparent turn to quantitative empiricism in sociology, this article uses content and hierarchical clustering analyses on the textual representations of journal articles from 1950 to 2010 to open dialogue on the epistemological issues of contemporary sociological research. In doing so, I push towards the conceptualization of a social scientific method, inspired by the scientific method from the philosophy of science and borne out of growing constructions of a systematically empirical representation among sociology articles. I articulate how this social scientific method is defined by three dimensions – empiricism, and theoretical and discursive compartmentalization –, and how, contrary to popular expectations, knowledge production consequently becomes independent of choice of research method, bound up instead in social constructions that divide its epistemological occurrence into two levels: (i) the way in which social reality is broken down into data, collected and analyzed, and (ii) the way in which this data is framed and made to recursively influence future sociological knowledge production. In this way, empiricism both mediates and is mediated by knowledge production not through the direct manipulation of method or theory use, but by redefining the ways in which methods are being labeled and knowledge framed, remembered, and interpreted.     

Multitudinous identities: a qualitative and network analysis of the 15M collective identity

The emergence of network-movements since 2011 has opened the debate around the way in which social media and networked practices make possible innovative forms of collective identity. We briefly review the literature on social movements and ‘collective identity’, and show the tension between different positions stressing either organization or culture, the personal or the collective, aggregative or networking logics. We argue that the 15M (indignados) network-movement in Spain demands conceptual and methodological innovations. Its rapid emergence, endurance, diversity, multifaceted development and adaptive capacity, posit numerous theoretical and methodological challenges. We show how the use of structural and dynamic analysis of interaction networks (in combination with qualitative data) is a valuable tool to track the shape and change of what we term the ‘systemic dimension’ of collective identities in network-movements. In particular, we introduce a novel method for synchrony detection in Facebook activity to identify the distributed, yet integrated, coordinated activity behind collective identities. Applying this analytical strategy to the 15M movement, we show how it displays a specific form of systemic collective identity we call ‘multitudinous identity’, characterized by social transversality and internal heterogeneity, as well as a transient and distributed leadership driven by action initiatives. Our approach attends to the role of distributed interaction and transient leadership at a mesoscale level of organizational dynamics, which may contribute to contemporary discussions of collective identity in network-movements.     

Social Movements and Tactical Choice

For much of the past 40 years, the study of social movement tactics has viewed organizers' choices as driven by a desire to maximize efficacy and efficiency within a context of scarce resources and structural constraints. As sociologists increasingly turned toward culture, a new orientation emerged to view tactical choice as a process of gathering, interpreting, and evaluating information within dynamic, uncertain, and often‐contradictory contexts. The importance of the cultural turn has been amply demonstrated in studies of such things as identities, emotions, and collective action frames, but the full implications of its insights continue to be discovered. Four insights in particular warrant greater attention: many core concepts in the study of social movements have an interpretive, subjective, and contingent nature; tactics are a means of communication; social structures are imbued with culture, and culture is thoroughly structured; and social movements sometimes behave irrationally, and what appears to be irrational behavior often is in fact rational. I briefly discuss three areas of scholarship – collective identities, diffusion, and institutional fields – that demonstrate innovative ways that sociologists continue to combine and incorporate these insights and point the way toward a more sophisticated understanding of social movements and tactical choice.     

Petrochemical Pollution and the Suppression of Environmental Protest

While research has established how elite actors can work to protect structures that contribute to environmental harm, relatively less is known about the cultural resources that can serve elite interests at the local level. In cases of localized pollution, multiple groups have vested interests in protecting corporate legitimacy. We draw on treadmill of production theory and collective identity to analyze a case of community petrochemical contamination. Specifically, we asked: (1) how elite actors appropriated cultural resources to protect productivity following a legitimization crisis; and (2) how discursive retaliation matters in understanding the pathways to violence when protest threatens an industrial community's economic identity. Our data for this research included in-depth interviews, newspaper coverage, and archival data. Findings indicate that the corporation, the city, and corporate employees responded to local environmental activism with a discursive campaign that ultimately paved the way for widespread threats and retaliation against the residents. This research highlights the ways in which local proponents of the energy industry can take advantage of cultural resources to suppress challengers to the industry.     

Aesthetic revolt and the remaking of national identity in Québec, 1960–1969

Based on archival and ethnographic data, this article analyzes the iconic-making, iconoclastic unmaking, and iconographic remaking of national identifications. The window into these processes is the career of Saint John the Baptist, patron saint of French Canadians and national icon from the mid-nineteenth century until 1969, when his statue was destroyed by protesters during the annual parade in his honor in Montréal. Relying on literatures on visuality and materiality, I analyze how the saint and his attending symbols were deployed in processions, parades, and protests. From this analysis, I develop the sociological concept of aesthetic revolt, a process whereby social actors rework iconic symbols, redefining national identity in the process. The article offers a theoretical articulation and an empirical demonstration of how the context, content, and the form of specific cultural objects and symbols—national icons—are intertwined in public performance to produce eventful change, and shows why and how the internal material logic and the social life of these icons shape the articulation of new national identities.     

Using humanist sociology in the classroom

This essay examines the nature, organization, and activities of humanist sociology from an interventionist perspective as I used it within my sociology and criminology classes. While sociological humanism stresses the role of human agency (Ballard 1987; Zald 1991), identity (Stone 1988), reflexivity (Friedrichs 1987; Homan 1986), and social structure in determining and defining a social activity such as teaching, standard discussions of sociological humanism neglect to discuss how social agency can be taught in the classroom and beyond (McClung Lee 1976, 1988). My argument is that sociological humanism should be understood as more than individual appreciation of identity or liberal reformist political perspectives. The future of sociological humanism must become part of a critical interventionism to attack social forms of domination and oppression both inside and outside of the classroom. I demonstrate how some of this can be accomplished while examining my own teaching practices. Assistant professor of sociology at the University of Dayton and also an affiliate of their Criminal Justice Studies Program.