Organic food and the plural moralities of food provisioning

The aim of this paper is twofold. The first aim is to unfold the moral complexity of organic food consumption as part of household food provisioning. By acknowledging this complexity, and the difficulty of determining what is ‘good’ and ‘right’ in food provisioning, the idea is to allow for a better understanding of how organic food may, or may not, fit in with the various concerns of food provisioning. The second aim is to analyse how food provisioners handle this complexity so that food provisioning can proceed as an ordinary everyday activity.The paper analyses empirical material from a study of household food provisioning in Denmark. Theoretically, it draws on French pragmatic sociology as represented by the work of Boltanski and Thévenot on moral conventions and regimes of engagement. The analysis illustrates that food provisioning involves several competing sets of moral conventions and that the status of organic food in relation to these is often uncertain and contested. However, it also identifies among provisioners different strategies for handling this moral complexity in ordinary everyday life. The paper calls for some modesty in trying to change consumer behaviour in favour of organic products. Providing consumers with more information about organic food may not make it easier to determine what is ‘good’ and ‘right’ when buying food. It may only add to the complexity of food provisioning and thus to the need for compromise and pragmatism.     

Alternative Food Networks and the Labor of Food Provisioning: A Third Shift?

Scholars have increasingly examined the sphere of consumption in alternative food networks (AFNs). However, research has largely overlooked women's experiences as food provisioners. This is problematic, as AFNs prescribe practices that could be expanding women's food provisioning labor. This article addresses this gap in the literature by examining how the physical labor of food provisioning varies for women engaged in AFNs relative to those not engaged in AFNs, and how diverse AFNs as well as socioeconomic status (SES) influence the labor of food provisioning for women engaged in AFNs. Using data from the 2012 Ohio Survey of Food, Agriculture and Environmental Issues, I demonstrate that women engaged in AFNs, relative to women not engaged in AFNs, exert more physical labor in food provisioning, that prioritizing local food systems involves more physical labor than prioritizing organic foods, and that women with lower household incomes who prioritize organic foods exert greater physical labor in food provisioning than women with higher incomes who prioritize organic foods. I conclude by arguing that women who prioritize local food systems are engaging in a third shift and that greater attention should be paid to the role of SES in shaping women's experiences as food provisioners in AFNs.     

Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria

Experience of the drawbacks of a globalised and industrialised food system has generated interest in localised food systems. Local food networks are regarded as more sustainable food provision systems since they are assumed to have high levels of social embeddedness and relations of regard. This paper explores the social relations between food actors and how ‘local’ and ‘organic’ are expressed by detailing how actors describe qualities of their intra-network relationships, how they understand ‘local’ and how they are connected within the food system. A study from the province of Lower Austria in Austria, where organic cereals and bread are produced and marketed, serves to illuminate these issues. Actors agreed that geographical closeness contributed to the social closeness they experienced and that social relationships were a strong reason for being in the network. However, the meaning of ‘local’ was elastic depending on where inputs and consumers could be found. Furthermore, despite strong commitment to organic production methods and the local market, actors faced constraints that made them hybrids between organic and conventional, and between locally focused and globally dependent. Thus, the binary thinking along the local-global and organic-conventional divide does not hold. While it is important to not make a causal link between high quality of social relationships and local food networks, the case described here indicates the possibility of such a link.     

Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’

This paper uses evidence from focus groups with consumers in England to consider how consumers understand and evaluate a range of proxies or intermediary organisations that offer assurance about food and consumer products, particularly voluntary certification schemes. This addresses the current concern in developed economies about providing information in order to reconnect consumers with food producers and to support moves towards more local, fairly traded and sustainable production. However, we show that such a ‘knowledge fix’ approach of providing information may not reconnect consumers so easily. Participants found it particularly difficult to work out what certification involved and what kinds of organisations were providing assurance. They built vernacular typologies and comparative judgements that did not necessarily identify or prioritise ‘independent’ third-party certification as the gold standard, not least because of the practical difficulties of monitoring complex supply chains, and expressed confusion and scepticism about how well food assurance schemes could work in practice. Our results therefore problematise the knowledge fix urged in the literature and emphasise instead the need to better understand how consumers make sense of assurance information in different contexts.     

Ecological embeddedness: An interrogation and refinement of the concept within the context of alternative food networks in the UK

Among their many ‘alternative’ characteristics, food networks that seek to reconfigure the relationship between producers and consumers are understood as having the potential to be beneficial for the rural environment and landscape. One of the ways in which this characteristic has been conceptualised is through the notion of ‘ecological embeddedness’. Although the roots of this concept lie in economic sociology, where the social embeddedness of economic relations has been the focus of interest, agro-food researchers have extended its meaning to suggest that alternative or ‘quality’ food production can also be seen as increasingly embedded in ‘natural’ or ecological processes. However, this paper argues that until now the notion of ecological embeddedness has lacked conceptual clarity. As such, the aim is to interrogate and refine the concept of embeddedness, specifically as it pertains to ecologies within the context of food production on-farm. Ecological embeddedness, it is argued, must encompass more than just recognition of the general influence of the natural environment on economic activity. Specifically, it must reflect a change in the relations between economic actors and the natural environment that produces a benefit to both. The paper also establishes how the concept of ecological embeddedness might be operationalised in research practice as a means of exploring the ecological dimensions of alternative food networks. An illustration of this empirical application is provided. The paper concludes by asserting the value of ecological embeddedness as a concept, in spite of the observed limitations of embeddedness in other contexts and the challenges that are associated with its ecological application.     

Localism and the Environment

Localism, understood here as a movement to regain sovereignty over the local economy in an era of globalization, offers an alternative economic development strategy to that of the high-tech, export-oriented manufacturing cluster. Instead, localism advocates call attention to the benefits of import-replacing strategies that strengthen locally owned businesses, farms, and nonprofit organizations, as well as local government agencies. Primary examples of localism include the 'buy local movement' supported by independent retailers and banks, community-controlled energy, and local food and agricultural networks. Localism may generate environmental benefits due to decreased transportation and increased awareness of the environmental effects of production when located near consumers, but the connection between localism and environmental dividends is variable and tenuous.     

Public relations education in a divided society: PR, terrorism and critical pedagogy in post-conflict Northern Ireland

Most students entering higher education in Northern Ireland's two universities have experienced a highly segregated educational system since they were five years old. This context creates a specific set of issues and problems for the educator who wishes to engage with student groups in a critical analysis of complex and controversial topics within the curriculum. This article presents the results of a research project which was designed to assess student (and educator) experiences of studying the issue of ‘PR and terrorism’ at Northern Ireland's largest university. Data was gathered from undergraduate public relations students using survey questionnaires (administered before and after the teaching and learning experience). The educators engaged in this activity also report on their own ‘participant observation’ experiences and reflect critically upon the role academic staff might play in developing pedagogic practices which are accepting of diversity in respect to controversial and complex curriculum topics.     

Putting place on the menu: The negotiation of locality in UK food tourism,from production to consumption

This paper uses a case study of tourism in the Lake District and Exmoor to explore the relationship between ‘local food’ and sustainable rural tourism in the UK. Drawing on qualitative interviews with tourists, food producers and café, pub and restaurant owners, I use an approach based upon the commodity chain to trace the shifts in the discursive and material understandings of the ‘local’ that take place throughout the tourist food chain. These shifts are shown to occur in response to the need to negotiate the tensions between the ideals and the practicalities of food production and consumption which occur as a result of the relationships that exist throughout the food chain. Such conclusions are shown to be important for our understanding of the links between ‘local food’ and sustainable rural tourism because they indicate that we must attend to the values, as well as the practicalities, that drive the contemporary food sector at all stages of the food chain, from production to consumption.     

Does Citizenship Status Matter in Canadian Agriculture? Workplace Health and Safety for Migrant and Immigrant Laborers

This article explores how precarious legal status circumscribes differential inclusion in the agricultural labor market and affects workers' lives through a comparative study of workplace health and safety among temporary migrant guest workers and immigrants in Canada. Original, multimethod research with South Asian immigrant and Mexican migrant farmworkers examines employment practices, working conditions, and health‐care access. We find that both groups engage in precarious work, with consequences for their health and safety, including immigrant workers with citizenship. Nevertheless, migrant guest workers are subject to more coercive forms of labor discipline and a narrower range of social protection than immigrants. We argue that while formal citizenship can mitigate some dimensions of precariousness for farmworkers racialized as non‐white, achieving a more just, safer food system will require broader policies to improve employer compliance and address legislative shortcomings that only weakly protect agricultural labor.     

Should we go “home” to eat?: toward a reflexive politics of localism

“Coming home to eat” [Nabhan, 2002. Coming Home to Eat: The Pleasures and Politics of Local Foods. Norton, New York] has become a clarion call among alternative food movement activists. Most food activist discourse makes a strong connection between the localization of food systems and the promotion of environmental sustainability and social justice. Much of the US academic literature on food systems echoes food activist rhetoric about alternative food systems as built on alternative social norms. New ways of thinking, the ethic of care, desire, realization, and vision become the explanatory factors in the creation of alternative food systems. In these norm-based explanations, the “Local” becomes the context in which this type of action works. In the European food system literature about local “value chains” and alternative food networks, localism becomes a way to maintain rural livelihoods. In both the US and European literatures on localism, the global becomes the universal logic of capitalism and the local the point of resistance to this global logic, a place where “embeddedness” can and does happen. Nevertheless, as other literatures outside of food studies show, the local is often a site of inequality and hegemonic domination. However, rather than declaim the “radical particularism” of localism, it is more productive to question an “unreflexive localism” and to forge localist alliances that pay attention to equality and social justice. The paper explores what that kind of localist politics might look like.     

Managing politics and storytelling: Meeting the challenge of upgrading informal housing in South Africa

Many in situ upgrade projects in developing countries fail. I tell the story of how one in South Africa (Oukasie) succeeded, both in the eyes of residents as well as the wider development community. I noticed that the residents of Oukasie managed to accomplish far more than other similar upgrades within the same timespan. Within just three years, from being ‘illegal’ and on the bucket sewage system, all households had their own water connection and toilet as well as access to a range of community facilities. The leadership of the community were getting job offers from the private-sector, and the former ‘whites-only’ town of Brits was beginning to play an integral part in Oukasie's development. I wanted to understand how this was all possible. My paper addresses this question and shows how, through using politics (e.g. political tactics and links to politicians) and storytelling, the community built a much more successful project than otherwise would have been the case. Throughout this paper I use Oukasie as a ‘model’ to demonstrate that successful in-situ upgrading is both feasible and desirable in the South African context, given the scarcity of government resources relative to the housing backlog. Oukasie, thus, becomes a vehicle for discussing a broader range of issues which are relevant to development projects in general and in situ upgrade projects in particular.     

Land Tenure Legacies,Household Life Cycles,and Livelihood Strategies in Upland China

Land tenure regimes shape how households use labor and other resources to construct livelihoods. Within a given tenure regime, shifting land‐labor relationships over the household life cycle present households with changing trade‐offs. In China, alongside growing market exchange of labor and produce, the legacies of land distribution following decollectivization—in particular, secure access to land and constraints on land transfers—create distinct patterns connecting livelihood strategies to household life cycles. Drawing on a household survey conducted in upland southwest China, we use latent class analysis to identify clusters of households with differing livelihood strategies. With multinomial logistic regression analyses, we evaluate the effects of household demographic composition, household resources, and community human ecological attributes on cluster membership. Households that had recently been established at the time of decollectivization have not divided their holdings. Their large labor and land endowments support diversifying strategies that include relatively large scale farming. Among other households, partitioning has yielded middle‐sized households with diversifying strategies and small households that specialize in on‐farm production or deactivate from agriculture. These clusters vary in labor exchange practices and agricultural input use. Rather than a cyclical pattern, this configuration reflects time‐bound relationships among national tenure institutions, local markets, and household processes.     

Ethnicizing poverty through social security provision in rural Hungary

Rural poverty has become an increasingly ethnicised category for the majority society in contemporary Hungary. The article aims to explore the process and practice of social exclusion and ethnicisation in relation to mutual effects of post-socialist welfare restructuring and changing discourse on poverty in the post-socialist rural reality. The empirical data were gathered during ethnographic fieldwork carried out in a village in 2009 and 2010. Employing a relational, processual concept of ethnicity, this paper focuses on the ways in which the Magyar majority applies the approach of ‘groupism’ to imagine and discuss Roma as an ethnically bounded, distinctive group with a considerable set of distinguishable ethnic traits and degree of homogeneity. To point out how the discursive context influences social care and in what way the local implementation of social provision is able to formulate this context the paper deconstructs the local notion of ‘Roma ethnic group’ along with understandings of deservingness and social entitlement. It goes on to show the dual role that local state actors play in this process. The article concludes that both ideologies and practices of social care legitimise the identification of Roma as an ethnic category negatively equating this group with notions of deservingness and thus institutionalising ethnicised poverty.     

Beyond Organic and Fair Trade? An Analysis of Ecolabel Preferences in the United States

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is known about consumer interests in these criteria, however. To anticipate the direction of food‐system changes, as well as assist food producers to meet consumer demands, we conducted a national mail survey to assess preferences for criteria that go “beyond” (or could complement) organic and Fair Trade. We utilized a forced‐choice paired‐comparisons question format to rank five possibilities (humane, local, living wage, small‐scale, U.S. grown) that might feasibly be implemented by food producers. Local was the most popular choice, although humane also received a high level of support. Multilevel logistic regression indicated that local was preferred by rural residents, and that humane was preferred by frequent organic consumers and high‐income households. Survey respondents also chose product labels more frequently than other potential sources of information about their food. Preferences for local and humane ecolabel criteria should be placed in perspective, as consumers expressed much higher levels of interest in the more individualized concerns of safety and nutrition. The results suggest, however, that consumers are interested in a food system that addresses broader political and ethical values, which has implications for production, marketing, and movement building for sustainable food systems.     

Local rural product as a ‘relic’ spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)

Using a case study from County Clare (Ireland), this study critically analyses notions of ‘local’ rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of ‘local’ in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the ‘local’ in their business marketing. Echoing critical studies on the notion and use of ‘local’ in rural product branding (e.g. Burnett and Danson, 2004; Ilbery and Maye's; Feagan, 2007; Darby et al., 2008; Giovannucci et al., 2010), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the ‘local’ in rural product branding only remains ‘local’ as a relic process associated with past localized rural production activities.     

From stress to distress: Conceptualizing the British family farming patriarchal way of life

‘Rural stress’ and ‘farming stress’ are terms that have become commonly appropriated by British health-based academic disciplines, the medical profession and social support networks, especially since the agricultural ‘crises’ of B.S.E. and Foot and Mouth disease. Looking beyond the media headlines, it is apparent that the terms in fact are colloquial catch-alls for visible psychological and physiological outcomes shown by individuals. Seldom have the underlying causes and origins of presentable medical outcomes been probed, particularly within the context of the patriarchal and traditionally patrilineal way of life which family forms of farming business activity in Britain encapsulate. Thus, this paper argues that insufficient attention has been paid to the conceptualization of the terms. They have become both over-used and ill-defined in their application to British family farm individuals and their life situations. A conceptual framework is outlined that attempts to shift the stress research agenda into the unilluminated spaces of the family farming ‘way of life’ and focus instead on ‘distress’. Drawing upon theorization from agricultural and feminist geography together with cultural approaches from rural geography, four distinct clusters of distress originate from the thoughts of individuals and the social practices now required to enact patriarchal family farming gender identities. These are explored using case study evidence from ethnographic repeated life history interviews with members of seven farming families in Powys, Mid Wales, an area dominated by family forms of farming business. Future research agendas need to be based firmly on the distressing reality of patriarchal family farming and also be inclusive of those who, having rejected the associated way of life, now lie beyond the farm gate.     

Postman Pat and me: Everyday encounters with an icon of idyllic rurality

It is, by now, well accepted that those of us who live with/in contemporary Anglocentric popular culture are presented, from birth, with manifold icons and imaginings of the English countryside as idyllic. Indeed, the idea that, through such popular representations, we encounter and ‘consume’ this sense of ‘rural idyll’ – and a particular, underlying, ideologically laden set of idea(l)s – has been well rehearsed. However, this paper reflects upon a question which has hitherto been often overlooked: what is the (practical, tangible) nature of this ‘consumption’? Approaching this question, the paper re-presents a succession of encounters with one icon of idyllic rurality: Postman Pat. In so doing, the paper develops an understanding of some complex – and frequently banal, odd, happenstance, taken-for-granted – happenings and practices which are fundamentally part of the ‘consumption’ of ‘rural idyll’.     

Inducing Development: Social Remittances and the Expansion of Oil Palm

This paper investigates the relationship between social remittances and land‐use change in the context of South–South migration. Focusing on the cyclical movement of Filipino oil palm workers between the Philippine province of Palawan and the Malaysian State of Sabah, we show how migrants transmit social remittances, such as ideas of prosperity associated with oil palm development and knowledge of production practices and land impacts of oil palm plantations. These social remittances affect farmers’ decisions to engage in oil palm development within the migrants’ home province, possibly transforming subsistence agricultural systems into large‐scale, monocrop plantations. We argue that such land development outcomes are an understudied aspect of how migration affects developing countries, especially in the context of South–South migration. Research findings also suggest how migrants’ social remittances are transmitted, diffused, and utilized at broader social and political units, beyond return migrants’ households and immediate communities in Palawan. Decision outcomes, however, are variable, with households and communities either engaging in or opposing oil palm development, depending on how social remittances are interpreted.     

The geography of Washington's world apple: global expressions in a local landscape

This article explores how the globalization of food and agriculture is linked to local processes of agrarian transformation in the case of the apple industry in the United States. The local, regional history concerning environmental, technological and social change in the apple industry reveals the ways in which the local landscape has changed as this agro-industry has developed and globalized over the last century. Our focus embraces three themes: the social construction of value in fresh apples, the changing structure of the apple industry, and the changing social relations of production as they concern transnational wageworkers. The social constructions of value ascribed to apples in the industry's advertisements aimed at national and international consumers exist in sharp contrast with the local level intensification of farming practices. Changes in farm structure, production technology, labor process and relations, and the composition and settlement patterns of farm labor reflect both the industry's regional development as well as how the globalized apple industry is manifested in the region's development history and geography.