Making friends and communicating on Facebook: Implications for the access to social capital

In this paper, we explore the dynamics of access to social capital on Facebook. Existing approaches to network-based social capital measures are adapted to the case of Facebook and applied to the friendship and communication data of 438,851 users. These measures are correlated to user data in order to identify advantageous behavior for optimizing the possible access to social capital. We find that the access to social capital on Facebook is primarily based on a reasonable amount of active communication. Exaggerated friending and posting behavior can deteriorate the access to social capital. Furthermore, we investigate which kinds of posts are most advantageous as well as questions of homophily based on social capital.     

Beauty and social capital: Being attractive shapes social networks

It is a fact of life that being beautiful is advantageous (Hamermesh, 2011). Whether we consider incomes or the marriage market, the more attractive one is, the better one does. Drawing on psychological research that explains why beauty pays, we hypothesize that more attractive people will exploit social network opportunities differently than less attractive people and, consequently, their networks will comprise more beneficial features. As predicted, results of an experiment showed that more attractive people were more likely to select for themselves more profitable broker positions in networks relative to other positions and relative to less attractive people. Relying on network data supplied by young professionals, in a follow-up study we found that the networks of more attractive people were relatively less dense, as the findings of Study 1 would imply. We discuss the implications for our work as well as highlight the need for further research into an understudied, but potentially influential brokerage contingency factor—physical appeal.     

Role of Facebook use in predicting bridging and bonding social capital of Pakistani university students

ABSTRACT

The explanatory study aimed to examine the role of Facebook use (intensity of Facebook use, Facebook relationship maintenance behaviors, duration of use, and number of ties), motives of using Facebook (making new social ties, maintaining existing social ties, seeking and sharing information, self-expression, self-documentation, and recreation), and sociodemographic characteristics (age, education, gender, and monthly family income) in predicting the formation of bridging and bonding social capital among youth. Opting Putnam’s theory of social capital, a survey was conducted from eight randomly selected universities of Lahore, Pakistan. A total of 1,245 students, had an average age of 21, were participated in this study. Stepwise multiple linear regression technique was used to explain bridging and bonding social capital. The study found that motives of using Facebook had a major role in predicting bridging and bonding social capital of the students. The intensity of Facebook use and Facebook relationship maintenance behaviors were also positively correlated with bridging and bonding social capital. Except for the age for bonding social capital, no other sociodemographic variables had an influence on bridging and bonding social capital.     

Trust and social capital in the regulation of lending activities

When a bank grants a loan, it takes the risk that the borrower will not honor his debt. To reduce this uncertainty, banks have created instrumental evaluation methods in order to try to evaluate the risk more objectively. An analysis of financial counselors’ practices shows the limits of these methods. To obtain information needed for the financial risk evaluation and to reduce the information asymmetry between bankers and borrowers, financial counselors integrate social networks to establish bonds of trust and to accumulate social capital. The quality of the social bond determines the quality of the gathered information and therefore the quality of the risk evaluation. Bank management is aware of the limits of instrumental methods and the importance of social risk evaluation. To improve their economic efficiency, they modify their work organization and their management practices so as to facilitate the emergence of a bond of trust and the accumulation of social capital by their financial counselors. The analysis of economic actors’ speech and behavior involved in activities of credit shows that behind the claimed altruism nature of the trust relationship exists an economic rationality whose social and temporal horizons of optimization differ from the model of the trade exchange seen in conventional economic theory.     

Class inequalities in access to social capital in the metropolitan area of Buenos Aires

this paper analyzes social class inequalities in access to social capital. Quantitative methodology was used with data from the PI-Clases “Reproduction and social mobility in family trajectories and life courses” survey, conducted in the Metropolitan Area of Buenos Aires in 2015 (n = 1065). Social capital measures where derived from the Position Generator (Lin, 2001) to identify the volume, status and range of the respondent’s networks. Results show that there are class inequalities in access to social capital in terms of the number of contacts, mean status of contacts, range of contact’s status and highest status of contacts. Also, the working class is more heterogeneous in its access to social capital, suggesting it has a sector that has network ties with people from the middle class and a sector with lower social capital. The observed trend is of gradational differences between class strata, with more marked inequalities between the service, intermediate and working class, but with fluid class boundaries without social segregation. Also, social capital is conditioned by intergenerational mobility trajectory, showing a trend of elasticity in the class composition of social relationships. The upwardly mobile can increase their access to social capital but don’t reach the same level as the intergenerationally stable, while the downwardly mobile retain some social capital from their class origins.     

Individual social capital: Accessibility and mobilization of resources embedded in social networks

The objective of the present paper is to characterize the structure of individual social networks and to provide new insights into the underlying mechanism of individual social capitalization process. In particular, we put to the test three main assumptions underlying Lin’s seminal explanatory model of individual social capital determinants (Lin, 2001). We analyzed the results of an extensive and specifically designed survey on personal networks in Spanish society (OSIM, 2011). Our findings, based on the use of Principal Component Analysis (PCA), regression and structural methods allow us to complement Lin’s general model distinguishing accessibility and mobilization of social resources. Furthermore, the empirical evidence suggests the need for introducing a significant distinction between instrumental-expert and expressive mobilization. Finally, our analysis allows us to identify the main determining factors of both forms of capitalization of personal relations.     

Engaging stakeholders through social networking: How nonprofit organizations are using Facebook

Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations programming. For-profit organizations have used these sites to help launch products and strengthen their existing brands; however, little is known about how nonprofit organizations are taking advantage of the social networking popularity. Through a content analysis of 275 nonprofit organization profiles on Facebook, this study examines how these new social networking sites are being used by the organizations to advance their organization's mission and programs. Solely having a profile will not in itself increase awareness or trigger an influx of participation. Instead careful planning and research will greatly benefit nonprofits as they attempt to develop social networking relationships with their stakeholders.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

How social ties contribute to collective actions on social media: A social capital approach

In public relations research into civic engagement, the influence of social ties on the individual level has not been adequately studied from a social capital perspective. To fill this gap, this study conducts a one-factor between subjects experiment to examine the difference, if any, between the social influence of strong ties and of weak ties on individuals’ participation intentions in regard to collective actions. This study postulates collective efficacy as a factor possibly associated with the intention to participate in collective actions. The study findings suggest that advocacy about certain social causes, such as veterans affairs, have globally positive effects on publics’ civic engagement intentions, regardless of the norms of the social network with which the individuals are connected. Furthermore, collective efficacy was found to be positively associated with participation in collective actions. The theoretical and practical implications of these findings are discussed.     

Community resilience for youth and families: Facilitative physical and social capital in contexts of adversity

Studies that focus on community-level factors associated with the resilience of youth and families reflect a shift in perspective from community deficits to the potential of communities to facilitate the mobilization of human and physical resources. Physical and social capital (both informal relationships and formal service provision) give communities the potential to recover from dramatic change, sustain their adaptability, and support new growth. This paper reviews key concepts such as these as they relate to how young people access informal supports and formal services that promote resilience. A discussion of the relevant research highlights the way protective processes function when children, youth and families are exposed to catastrophic human-made and natural events. Five principles are suggested to help promote community resilience. Implications for the design and implementation of interventions are discussed with a focus on making informal supports more available and formal services coordinated, continuous, co-located, negotiated, culturally relevant and effective.     

Measuring social capital accumulation in rural development

Using a theoretical framework, the study proposes an index that can measure the social capital of local action group (LAG) projects. The index is founded on four indicators: number of ties, bridging social capital, recognition, and diversity, which are aggregated into one social capital index. The index has been tested in LAG-Djursland, Denmark, and the study further investigates whether the organisational affiliation, project financing, and LAG co-financing can explain the degree of social capital accumulation. Furthermore, the author has tested if there are connections between motivation for pursuing development projects similar to those implemented previously and the degree of social capital. The paper concludes that there are indications that projects hosted by municipalities tend to show the most social capital, there is no connection between the amount of project financing and social capital, and a high level of motivation leads to increased social capital.     

Changes in small town social capital and civic engagement

Small towns are often depicted as places with many interpersonal relationships and generalized trust, or high social capital. Social capital is a resource which towns can use to solve problems and improve the local quality of life. In this paper, I determined if social capital and civic engagements have declined in small towns in the U.S. Midwest as has happened more generally and tested likely explanations for the change. Quantitative analyses of data from the U.S. Census, other secondary sources, and a longitudinal study of residents of 99 small towns were conducted. Findings revealed that social capital has declined, but one type of civic engagement improved. Towns in counties with more small farms in 1990 had more bonding social capital and civic engagement in 2004 than other towns when other factors were controlled. The proportion of local businesses had no impact on civic engagement and was negatively associated with one kind of social capital. Mixed findings about how income impacted social capital and civic engagement indicated a complex relationship. The retirement of the so called “civic generation” had minimal impact on social capital and civic engagement.     

Clustering in weighted networks

In recent years, researchers have investigated a growing number of weighted networks where ties are differentiated according to their strength or capacity. Yet, most network measures do not take weights into consideration, and thus do not fully capture the richness of the information contained in the data. In this paper, we focus on a measure originally defined for unweighted networks: the global clustering coefficient. We propose a generalization of this coefficient that retains the information encoded in the weights of ties. We then undertake a comparative assessment by applying the standard and generalized coefficients to a number of network datasets.     

The roles of human capital and social capital in the economic integration of new arrivals from Mainland China to Hong Kong

Although it has been hypothesized in the literature that both human capital and social capital are important for the economic performance of new immigrants, few studies have examined these relationships empirically, especially in understudied populations such as Chinese populations. This study simultaneously examines the roles of human capital and social capital in the economic integration of new arrivals from Mainland China to Hong Kong, using a random sample of immigrants. In the early stage of immigration (less than 6 months after arrival), we find little support for the presumed positive effects of both human capital and social capital on employment status among new arrivals in Hong Kong. Follow-up studies are underway to investigate the dynamic relationship between social capital and economic integration in this group of new arrivals, and whether social capital, especially friendship networks, plays a more important role in the economic integration of new immigrants 1 or 2 years after arrival.     

Community and social capital in Slovenia—the impact of transition

The transition from socialism to capitalism has many impacts on the everyday life of the people of Slovenia. Amongst others it has an impact on their community ties and their choices regarding participation in public life. Community can enable or diminish the basic processes, such as solidarity, equal choices and opportunities, and respect for the differences that are needed for an inclusive society. This article researches such processes through the concept of social capital and provides some responses necessary for the political and professional planning of social policy and the practice of social services.     

Knitted warmth: the simple analytics of social cohesion

Self-interested agents are randomly matched to play a variant of the prisoners dilemma in which social capital increases the return to mutual cooperation. The stock of society-wide social-capital investments is social cohesion; the rate of return to social-capital investment increases with social cohesion. I derive sufficient conditions for equilibrium cooperation when agents know only the level of social cohesion. In communities, there exists better information and some social standard of behavior that supports equilibrium cooperation. I distinguish between characteristics of individuals and those of populations, and between mechanisms that favor cooperation in low-information “mass society” and in information-rich settings.     

Enhancing community capacity: Roles of perceived bonding and bridging social capital and public relations in community building

This study examined whether two types of perceived social capital – bonding and bridging – can affect individuals’ belief in community capacity in the context of a corporate community relations program to develop rural areas in South Korea. The results of the study's Web survey showed that perceived community capacity to resolve problems was significantly affected by their perception of both bonding and bridging social capital. The findings suggest that social capital serves as a mechanism that can foster community capacity through norms of interaction, reciprocity, and trust as aspects of civil society.     

(Net)Working out: social capital in a private health club

In Bowling Alone Robert Putnam considers the possibility that the growth of private health clubs and the rising rates of membership to such clubs might represent a counter-trend to his thesis on the decline in social capital. In this paper I explore this idea using ethnographic data and social network analysis. I show both that and how networks form in health clubs and I discuss the ways in which these networks constitute social capital for their members. In addition, however, I explore the 'dark side' of this form of social capital. I argue that high integration amongst some members of a fitness class can generate a power differential between those members and other, less integrated members who experience this negatively. Furthermore, with an eye on Burt's (2005 ) important thesis on brokerage and closure, I argue that brokerage between relatively closed clusters of agents can lead to inter-group rivalry and conflict, which, in turn, is experienced negatively by those involved.     

Fuzzy duocentric community detection model in social networks

The main goal of this paper is to present a clustering model to identify duocentric communities in the complex networks. A duocentric community is built around two central nodes which are as close as possible to other nodes, while the central nodes are connected enough to each other to shape the center of the community. To detect such communities, we develop a new objective function based clustering model. The network's nodes are assigned to the duocentric communities by the type-2 fuzzy numbers which indicate the degrees of belonging to the communities by upper and lower membership values. Generated interval type-2 fuzzy membership values by our proposed model are able to determine how much each node belongs to the both central nodes and how it is shared among communities. Also, the compatible verification index with the proposed model is introduced to evaluate and compare the results of the proposed model with the existing approach in the literature. Finally, the performance of the proposed algorithm is validated by detecting duocentric communities in three artificial networks and two real social networks.