Assessing structural correlates to social capital in Facebook ego networks

Research in computer-mediated communication has consistently asserted that Facebook use is positively correlated with social capital. This research has drawn primarily on Williams’ (2006) bridging and bonding scales as well as behavioral attributes such as civic engagement. Yet, as social capital is inherently a structural construct, it is surprising that so little work has been done relating social capital to social structure as captured by social network site (SNS) Friendship networks. Facebook is particularly well-suited to support the examination of structure at the ego level since the networks articulated on Facebook tend to be large, dense, and indicative of many offline foci (e.g., coworkers, friends from high school). Assuming that each one of these foci only partially overlap, we initially present two hypotheses related to Facebook social networks and social capital: more foci are associated with perceptions of greater bridging social capital and more closure is associated with greater bonding social capital. Using a study of 235 employees at a Midwestern American university, we test these hypotheses alongside self-reported measures of activity on the site. Our results only partially confirm these hypotheses. In particular, using a widely used measure of closure (transitivity) we observe a strong and persistent negative relationship to bonding social capital. Although this finding is initially counter-intuitive it is easily explained by considering the topology of Facebook personal networks: networks with primarily closed triads tend to be networks with tightly bound foci (such as everyone from high school knowing each other) and few connections between foci. Networks with primarily open triads signify many crosscutting friendships across foci. Therefore, bonding social capital appears to be less tied to local clustering than to global cohesion.     

Role of Facebook use in predicting bridging and bonding social capital of Pakistani university students

ABSTRACT

The explanatory study aimed to examine the role of Facebook use (intensity of Facebook use, Facebook relationship maintenance behaviors, duration of use, and number of ties), motives of using Facebook (making new social ties, maintaining existing social ties, seeking and sharing information, self-expression, self-documentation, and recreation), and sociodemographic characteristics (age, education, gender, and monthly family income) in predicting the formation of bridging and bonding social capital among youth. Opting Putnam’s theory of social capital, a survey was conducted from eight randomly selected universities of Lahore, Pakistan. A total of 1,245 students, had an average age of 21, were participated in this study. Stepwise multiple linear regression technique was used to explain bridging and bonding social capital. The study found that motives of using Facebook had a major role in predicting bridging and bonding social capital of the students. The intensity of Facebook use and Facebook relationship maintenance behaviors were also positively correlated with bridging and bonding social capital. Except for the age for bonding social capital, no other sociodemographic variables had an influence on bridging and bonding social capital.     

Class inequalities in access to social capital in the metropolitan area of Buenos Aires

this paper analyzes social class inequalities in access to social capital. Quantitative methodology was used with data from the PI-Clases “Reproduction and social mobility in family trajectories and life courses” survey, conducted in the Metropolitan Area of Buenos Aires in 2015 (n = 1065). Social capital measures where derived from the Position Generator (Lin, 2001) to identify the volume, status and range of the respondent’s networks. Results show that there are class inequalities in access to social capital in terms of the number of contacts, mean status of contacts, range of contact’s status and highest status of contacts. Also, the working class is more heterogeneous in its access to social capital, suggesting it has a sector that has network ties with people from the middle class and a sector with lower social capital. The observed trend is of gradational differences between class strata, with more marked inequalities between the service, intermediate and working class, but with fluid class boundaries without social segregation. Also, social capital is conditioned by intergenerational mobility trajectory, showing a trend of elasticity in the class composition of social relationships. The upwardly mobile can increase their access to social capital but don’t reach the same level as the intergenerationally stable, while the downwardly mobile retain some social capital from their class origins.     

Engaging stakeholders through social networking: How nonprofit organizations are using Facebook

Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations programming. For-profit organizations have used these sites to help launch products and strengthen their existing brands; however, little is known about how nonprofit organizations are taking advantage of the social networking popularity. Through a content analysis of 275 nonprofit organization profiles on Facebook, this study examines how these new social networking sites are being used by the organizations to advance their organization's mission and programs. Solely having a profile will not in itself increase awareness or trigger an influx of participation. Instead careful planning and research will greatly benefit nonprofits as they attempt to develop social networking relationships with their stakeholders.     

How social ties contribute to collective actions on social media: A social capital approach

In public relations research into civic engagement, the influence of social ties on the individual level has not been adequately studied from a social capital perspective. To fill this gap, this study conducts a one-factor between subjects experiment to examine the difference, if any, between the social influence of strong ties and of weak ties on individuals’ participation intentions in regard to collective actions. This study postulates collective efficacy as a factor possibly associated with the intention to participate in collective actions. The study findings suggest that advocacy about certain social causes, such as veterans affairs, have globally positive effects on publics’ civic engagement intentions, regardless of the norms of the social network with which the individuals are connected. Furthermore, collective efficacy was found to be positively associated with participation in collective actions. The theoretical and practical implications of these findings are discussed.     

Trust and social capital in the regulation of lending activities

When a bank grants a loan, it takes the risk that the borrower will not honor his debt. To reduce this uncertainty, banks have created instrumental evaluation methods in order to try to evaluate the risk more objectively. An analysis of financial counselors’ practices shows the limits of these methods. To obtain information needed for the financial risk evaluation and to reduce the information asymmetry between bankers and borrowers, financial counselors integrate social networks to establish bonds of trust and to accumulate social capital. The quality of the social bond determines the quality of the gathered information and therefore the quality of the risk evaluation. Bank management is aware of the limits of instrumental methods and the importance of social risk evaluation. To improve their economic efficiency, they modify their work organization and their management practices so as to facilitate the emergence of a bond of trust and the accumulation of social capital by their financial counselors. The analysis of economic actors’ speech and behavior involved in activities of credit shows that behind the claimed altruism nature of the trust relationship exists an economic rationality whose social and temporal horizons of optimization differ from the model of the trade exchange seen in conventional economic theory.     

Facebook: A new communication strategy for non-profit organisations In Colombia

This study examines the use of Facebook by Colombian NPOs as a communication strategy. In turn, it also analyses the factors that influence the Facebook content published by such entities. Findings indicate that the use of social media is scarce, particularly pertaining to content related to fostering stakeholder involvement. Moreover, the factors “network activity”, “internationalisation” and “experience in social media” are significant predictors of the use of this tool as a channel for communication and dialogue.     

Beauty and social capital: Being attractive shapes social networks

It is a fact of life that being beautiful is advantageous (Hamermesh, 2011). Whether we consider incomes or the marriage market, the more attractive one is, the better one does. Drawing on psychological research that explains why beauty pays, we hypothesize that more attractive people will exploit social network opportunities differently than less attractive people and, consequently, their networks will comprise more beneficial features. As predicted, results of an experiment showed that more attractive people were more likely to select for themselves more profitable broker positions in networks relative to other positions and relative to less attractive people. Relying on network data supplied by young professionals, in a follow-up study we found that the networks of more attractive people were relatively less dense, as the findings of Study 1 would imply. We discuss the implications for our work as well as highlight the need for further research into an understudied, but potentially influential brokerage contingency factor—physical appeal.     

Individual social capital: Accessibility and mobilization of resources embedded in social networks

The objective of the present paper is to characterize the structure of individual social networks and to provide new insights into the underlying mechanism of individual social capitalization process. In particular, we put to the test three main assumptions underlying Lin’s seminal explanatory model of individual social capital determinants (Lin, 2001). We analyzed the results of an extensive and specifically designed survey on personal networks in Spanish society (OSIM, 2011). Our findings, based on the use of Principal Component Analysis (PCA), regression and structural methods allow us to complement Lin’s general model distinguishing accessibility and mobilization of social resources. Furthermore, the empirical evidence suggests the need for introducing a significant distinction between instrumental-expert and expressive mobilization. Finally, our analysis allows us to identify the main determining factors of both forms of capitalization of personal relations.     

The roles of human capital and social capital in the economic integration of new arrivals from Mainland China to Hong Kong

Although it has been hypothesized in the literature that both human capital and social capital are important for the economic performance of new immigrants, few studies have examined these relationships empirically, especially in understudied populations such as Chinese populations. This study simultaneously examines the roles of human capital and social capital in the economic integration of new arrivals from Mainland China to Hong Kong, using a random sample of immigrants. In the early stage of immigration (less than 6 months after arrival), we find little support for the presumed positive effects of both human capital and social capital on employment status among new arrivals in Hong Kong. Follow-up studies are underway to investigate the dynamic relationship between social capital and economic integration in this group of new arrivals, and whether social capital, especially friendship networks, plays a more important role in the economic integration of new immigrants 1 or 2 years after arrival.     

A social capital approach to improving public relations’ efficacy: Diagnosing internal constraints on external communication

This article extends Heath's (2006) concept of fully functioning society theory (FFS) and argues that public relations can be used as a force to enhance collective social capital in communities. To serve this purpose, however, the effectiveness of an organization to serve its external publics is often dependent on the status and relationships the public relations function has developed within the organization. This paper provides a network analysis of a government agency in Jordan that illustrates the relationship between internal organizational social capital and the potential problems for establishing external relationships with publics. Implications for public relations research methods and theory are also discussed.     

Changes in small town social capital and civic engagement

Small towns are often depicted as places with many interpersonal relationships and generalized trust, or high social capital. Social capital is a resource which towns can use to solve problems and improve the local quality of life. In this paper, I determined if social capital and civic engagements have declined in small towns in the U.S. Midwest as has happened more generally and tested likely explanations for the change. Quantitative analyses of data from the U.S. Census, other secondary sources, and a longitudinal study of residents of 99 small towns were conducted. Findings revealed that social capital has declined, but one type of civic engagement improved. Towns in counties with more small farms in 1990 had more bonding social capital and civic engagement in 2004 than other towns when other factors were controlled. The proportion of local businesses had no impact on civic engagement and was negatively associated with one kind of social capital. Mixed findings about how income impacted social capital and civic engagement indicated a complex relationship. The retirement of the so called “civic generation” had minimal impact on social capital and civic engagement.     

A dialectic perspective on the interactive relationship between social media and civic participation: the moderating role of social capital

By analyzing representative national survey data, this study explores the ways in which social media and social capital jointly affect civic participation. In particular, the study examines how the use of social media to express opinions or acquire trusted information influence citizens participatory activities in civic affairs. Our findings suggest that both social media use and social capital promote civic activities. Interestingly, this study reveals that social media exert differential effects on civic participation, depending on the individual's level of social capital, rather than having an equal impact on civic participation. The study offers a new perspective from which to examine the relationships between social media, social capital, and civic participation. The results and implications are discussed in detail below.     

An end to the wild west of social media research: a response to Axel Bruns

ABSTRACT

Current models of data access in social media research offer clear benefits, but are also fraught in a number of ways, including by posing risks to user privacy, being constrained in terms of reliability and reproducibility of results, and incentivizing questionable and in some cases unethical research practices. I argue that partnerships between academics and industry represent one potential option for improving this situation. While no panacea, such arrangements may be able to contribute to a more rules-based and less anarchic situation in social media research, placing greater emphasis on preserving user privacy and the reproducibility of results, rather than mainly on compiling large data sets. Due to a number of recent shifts, not just in research, but in the public discourse surrounding social media platforms and user data, we are entering an era of increased institutionalization and standardization in the study of online communication. This new environment appears poised to replace the ‘Wild West of social media research’ that we have witnessed in the past, in which academics compile huge troughs of data with few constraints, not always acting in the public’s best interest.     

Pulling ads,making apologies: Lowe's use of Facebook to communicate with stakeholders

This study examines the use of Facebook by Lowe's to reach its stakeholders after the controversial decision to pull its advertising from TLC's All-American Muslim. Through an online survey, the study gauges people's thoughts about the use of Facebook to apologize. Results showed significant differences based on age, race/ethnicity, and political affiliation regarding the use of Facebook and significant differences based on education, time spent on Facebook, political affiliation and race/ethnicity regarding the wording of Lowe's apology.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

Testing the validity of social capital measures in the study of information and communication technologies

Social capital has been considered a cause and consequence of various uses of new information and communication technologies (ICTs). However, there is a growing divergence between how social capital is commonly measured in the study of ICTs and how it is measured in other fields. This departure raises questions about the validity of some of the most widely cited studies of social capital and ICTs. We compare the Internet Social Capital Scales (ISCS) developed by Williams [2006. On and off the ’net: scales for social capital in an online era. Journal of Computer-Mediated Communication, 11(2), 593–628. doi: 10.1111/j.1083-6101.2006.00029.x] – a series of psychometric scales commonly used to measure ‘social capital’ – to established, structural measures of social capital: name, position, and resource generators. Based on a survey of 880 undergraduate students (the population to which the ISCS has been most frequently administered), we find that, unlike structural measures, the ISCS does not distinguish between the distinct constructs of bonding and bridging social capital. The ISCS does not have convergent validity with structural measures of bonding or bridging social capital; it does not measure the same concept as structural measures. The ISCS conflates social capital with the related constructs of social support and attachment. The ISCS does not measure perceived or actual social capital. These findings raise concerns about the interpretations of existing studies of ‘social capital’ and ICTs that are based on the ISCS. Given the absence of measurement validity, we urge those studying social capital to abandon the ISCS in favor of alternative approaches.     

The causal effect of social capital on income: A new analytic strategy

This study identifies three groups of job seekers in terms of the channels used to search for jobs: the formal channel involving only official procedures to obtain a job, the informal channel using only social contacts to obtain a job, and the joint channel leveraging both social contacts and official procedures. The analysis of a national sample survey of China shows that joint channel users, due to their relatively higher level of social capital, not only make more job search attempts but also obtain higher income than formal channel users. Meanwhile, joint channel users, because of their relative advantages in both human capital and social capital, not only make more job attempts but also obtain higher income than informal channel users. The two comparisons offer a new strategy to test the causal role social capital plays in labour market success, regardless of whether social capital is exogenous or endogenous to human capital.