Lesbians and tech: Analyzing digital media technologies and lesbian experience

The rise of the popular Internet has coincided with the increasing acceptance, even assimilation, of lesbians into mainstream society. The visible presence of lesbians in the tech industry and in digitally mediated spaces raises a set of questions about the relationship between queer identities and Internet technologies. This introduction to a special issue of Journal of Lesbian Studies explores some of these questions and provides an overview of the articles that follow.     

A situated understanding of digital technologies in social movements. Media ecology and media practice approaches

Abstract

The article tackles two main aspects related to the interaction between social movements and digital technologies. First, it reflects on the need to include and combine different theoretical approaches in social movement studies so as to construct more meaningful understanding of how social movement actors deals with digital technologies and with what outcomes in societies. In particular, the article argues that media ecology and media practice approaches serve well to reach this objective as: they recognize the complex multi-faceted array of media technologies, professions and contents with which social movement actors interact; they historicize the use of media technologies in social movements; and they highlight the agency of social movement actors in relation to media technologies while avoiding a media-centric approach to the subject matter. Second, this article employs a media practice perspective to explore two interrelated trends in contemporary societies that the articles in this special issue deal with: the personalization and individualization of politics, and the role of the grassroots in political mobilizations.     

Social media,empathy and interpersonal skills: social work students’ reflections in the digital era

ABSTRACT

This paper examines second-year social work students’ (n = 19) reflections on empathy as part of an interpersonal skills course at a regional university in Australia. Students were asked to consider their personal, online and classroom experiences, before responding to a reflective learning prompt: ‘Online communication is killing connection: (the Facebook Like symbol) does not equal empathy’. Qualitative analysis of their responses identified tensions between students’ engagement with social media and their developing understandings of empathy. Students reported an ease and confidence in the use of social media, but were also aware of the risks associated with perceived anonymity, shifting boundaries and an absence of audial and verbal cues in establishing context and quality of communication. Their reflections also suggested that the range of stimulus material used in the interpersonal skills course—including podcasts—had increased their social media awareness and their desire to improve their online interpersonal skills. The implications for professional and pedagogical objectives, as well as curriculum design are discussed.     

Closing the gap: gender parity in political engagement on social media

Historically, major gender differences exist in both political engagement and online content creation. Expanding on these literatures, this study considers the extent to which men and women engage in politics specifically in social media. Novel survey data are employed to test for any gendered differences in encountering and responding to political content via social media. Despite measuring a robust set of political behaviors within social media, few gender differences emerge. Where differences do emerge, they are most likely among the most visible political behaviors, suggesting that women may strategically engage in less visible or less-likely-to-offend political behaviors, as compared to men. This poses important questions regarding political participation, representation, and gender.     

Older audiences in the digital media environment

Relying on Jensen and Helles’ model for studying the Internet as a cultural forum, this study aimed to explore the extent to which traditional media are displaced by innovative communication practices within the older audience of new media. The study was based on a cross-European survey of 1039 Internet users aged 60 years and up. Results indicated that older Internet users are significantly more inclined to use traditional mass media than new social media and prefer synchronous to asynchronous mass media. This audience, however, is not homogeneous, as four subsegments were identified. These groups differed in their media repertoires, sociocultural background and leisure preferences. The findings suggest that despite the increasing percentage of older Internet users, this audience tends to adhere to familiar media practices, with only a minority making intense use of new practices. With very few cross-national differences, this tendency appears to be universal, suggesting overall media use traditionalism and a second-level digital divide among the older audience.     

A taxonomy of gambling and casino games via social media and online technologies

The increased popularity of casino games on social media platforms has prompted international jurisdictions to consider the extent to which these games may be similar to Internet gambling activities and therefore subject to regulatory action. Gambling themes are popular in video and computer games, and simulated-gambling activities are commonly offered by gambling operators as a way of enticing users to gamble online with money. However, little research has evaluated the impact of the digital convergence of gambling and gaming. The lack of a clear definition of online gambling-themed activities to guide such research undertakings represents a significant hurdle to the fields of gambling and gaming. Based on a review of the extant literature, this article proposes a taxonomy to distinguish between many types of online activities with gambling-themed content. This taxonomy suggests that the principal features that differentiate online gambling games include the requirement for payment, the role of skill, the type of platform and the centrality of the gambling theme. The proposed hierarchical framework aims to promote clear and consistent discussion to guide ongoing investigation of new and emerging Internet gambling and gaming technologies.     

How European PR practitioners handle digital and social media

The European Communication Monitor (ECM) 2010 showed that digital communication and social media have grown in importance in the media mix of European organizations. Both new media types are positively correlated to the perceived impact of public relations (PR) in the organization. Specifically social networks and online videos are considered the most important social media tools. Also European practitioners expect that the content of communication will become more important as and when the use of social media further increases. The consequence that everyone within the organization is able to spread information is perceived as the most problematic aspect of social media. A potential problem is that only about one third of the European organizations have implemented social media policies with communication consultancies leading the way. Communication consultants consider social media significantly more important than practitioners working in organizations.     

Revisiting the digital divide in Canada: the impact of demographic factors on access to the internet,level of online activity,and social networking site usage

The present study relies on the 2010 Canadian Internet Use Survey to investigate differences in people's access to the internet and level of online activity. The study not only revisits the digital divide in the Canadian context, but also expands current investigations by including an analysis of how demographic factors affect social networking site (SNS) adoption. The findings demonstrate that access to the internet reflects existing inequalities in society with income, education, rural/urban, immigration status, and age all affecting adoption patterns. Furthermore, the results show that inequality in access to the internet is now being mimicked in the level of online activity of internet users. More recent immigrants to Canada have lower rates of internet access; however, recent immigrants who are online have significantly higher levels of online activity than Canadian born residents and earlier immigrants. Additionally, women perform fewer activities online than men. People's use of SNSs differs in terms of education, gender, and age. Women were significantly more likely to use SNSs than men. Interestingly, high school graduates had the lowest percentage of adoption compared to all other education categories. Current students were by far the group that utilized SNSs the most. Canadian born, recent, and early immigrants all showed similar adoption rates of SNSs. Age is a strong predictor of SNS usage, with young people relying heavily on SNSs in comparison to those aged 55+. The findings demonstrate that the digital divide not only persists, but has expanded to include inequality in the level of online activity and SNS usage.     

Interface methods: renegotiating relations between digital social research,STS and sociology

This paper introduces a distinctive approach to methods development in digital social research called ‘interface methods’. We begin by discussing various methodological confluences between digital media, social studies of science and technology (STS) and sociology. Some authors have posited significant overlap between, on the one hand, sociological and STS concepts, and on the other hand, the ontologies of digital media. Others have emphasized the significant differences between prominent methods built into digital media and those of STS and sociology. This paper advocates a third approach, one that (a) highlights the dynamism and relative under‐determinacy of digital methods, and (b) affirms that multiple methodological traditions intersect in digital devices and research. We argue that these two circumstances enable a distinctive approach to methodology in digital social research – thinking methods as ‘interface methods’ – and the paper contextualizes this approach in two different ways. First, we show how the proliferation of online data tools or ‘digital analytics’ opens up distinctive opportunities for critical and creative engagement with methods development at the intersection of sociology, STS and digital research. Second, we discuss a digital research project in which we investigated a specific ‘interface method’, namely co‐occurrence analysis. In this digital pilot study we implemented this method in a critical and creative way to analyse and visualize ‘issue dynamics’ in the area of climate change on Twitter. We evaluate this project in the light of our principal objective, which was to test the possibilities for the modification of methods through experimental implementation and interfacing of various methodological traditions. To conclude, we discuss a major obstacle to the development of ‘interface methods’: digital media are marked by particular quantitative dynamics that seem adverse to some of the methodological commitments of sociology and STS. To address this, we argue in favour of a methodological approach in digital social research that affirms its maladjustment to the research methods that are prevalent in the medium.     

The social shaping of digital research

The social shaping of technology (SST) has become a broad umbrella term to cover a variety of theoretical and methodological perspectives in the social sciences. It has also defined a set of funded projects in the UK focused on a particular technical initiative around e-social science – digital social research. It is increasingly understood that social science research and work on the SST, in particular, should be applied to the study of innovations in digital research and their implications for the sciences and humanities. This overview is designed to help introduce the diversity of perspectives that the social sciences can bring to bear, such as under the social shaping umbrella and explain why this set of perspectives is of value to policy and practice in this field. The continuing advance and diffusion of digital research make it ever more important to strengthen the role of the social sciences in this area of multi-disciplinary research, policy, and practice.     

When digital natives instruct digital immigrants: active guidance of parental media use by children and conflict in the family

Based on the premise that children are active agents who influence their parents’ media use, this study investigated child–parent digital media guidance. Children often introduce new media into the family and influence parents’ media adoption and use. This study also investigated whether this child–parent digital media guidance is associated with media conflicts in the family. A cross-sectional survey was conducted among 187 parent–child dyads in Flanders, Belgium. Paired samples t-tests and multiple linear regression analyses were conducted. The results showed that both children and parents reported that children guide their parents how to use digital media, especially for newer media forms such as smartphones, tablets, and apps. Families where there was more child–parent digital media guidance reported more conflicts about media. These relationships were comparable in the parent and child reports.     

Blaming the messenger: The media,social workers and child abuse

Abstract

This paper explores the agenda-setting role of the media in child abuse, citing local and international examples. The author argues that much media coverage of child abuse promotes a conservative, pro-family political agenda, offering a narrow individualistic/legalistic view of child abuse as opposed to a broader structural definition. This conservative agenda is particularly reflected in media hostility to social workers involved in child abuse cases. Attention is drawn to the major manifestations of this criticism, and to some of the reasons why social workers experience disproportionate media censure. Suggestions are then made regarding the potential for a more effective and pro-active social work response.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

Linking video chatting,phone calling,text messaging,and social media with peers to adolescent connectedness

For 14 days three times per day (6072 observations), adolescents (N = 207, M_age = 15.45 years) reported their digital (i.e., video chatting, texting, social media, and phone calling) communication with peers and their social connectedness. Controlling for in-person interactions, adolescents felt more connected in hours when they had communicated with peers by video chatting, texting, or social media, but not phone calling. Girls communicated with peers via text and social media more than boys, and boys talked on the phone more than girls. Boys who talked, texted, or video chatted more on average reported higher connectedness on average, whereas girls did not. As the links with connectedness were only found at the hourly- and not the daily level, results highlight that a sense of connectedness from digital media may be fleeting in nature.     

PR practitioners’ use of social media tools and communication technology

As social media moves from “buzz word” status to strategic tool, more practitioners are developing skills related to this online communication technology. This study surveyed working public relations practitioners about their adoption of 18 social media tools and their perception on the growth of social media trends in public relations practice. Results provide an overview of the adoption of social media, as a whole, in the industry.     

Unions and social media: Prospects for gender inclusion

The emergence of web 2.0 technologies led to optimistic predictions that social media (SM) might alter traditional gendered patterns of member participation in trade unions. Greene, Hogan, and Grieco and others suggested that the forms of communication and engagement these technologies offered to unions and their members had the potential to foster gender inclusion and contribute to union diversity, arguably central to effective representation. This article reports on a survey of union members’ experiences with and perceptions of their union's SM services, to identify whether there is a gendered dimension to members’ use. The findings indicate that for most union members regardless of gender, more traditional communication channels such as face‐to‐face contact and email remain the preferred means of communication. However, the findings also show that women are just as likely as men, if not more so, to engage with union SM. Given that historically, women largely participated less in union activities than their male counterparts, this broad parity of use by women supports the conclusion that SM has substantial potential to improve women's participation in unions.     

Adoption of social media for public relations by nonprofit organizations

This survey of nonprofit public relations practitioners (N = 409) applied the Unified Theory of Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social media to be beneficial, whereas men exhibit more confidence in actively utilizing social media. Organizations with specified public relations departments were more likely to adopt social media. Positive correlations between UTAUT factors and credibility indicated a greater likelihood to adopt social media.     

Gender identity and lexical variation in social media

We present a study of the relationship between gender, linguistic style, and social networks, using a novel corpus of 14,000 Twitter users. Prior quantitative work on gender often treats this social variable as a female/male binary; we argue for a more nuanced approach. By clustering Twitter users, we find a natural decomposition of the dataset into various styles and topical interests. Many clusters have strong gender orientations, but their use of linguistic resources sometimes directly conflicts with the population‐level language statistics. We view these clusters as a more accurate reflection of the multifaceted nature of gendered language styles. Previous corpus‐based work has also had little to say about individuals whose linguistic styles defy population‐level gender patterns. To identify such individuals, we train a statistical classifier, and measure the classifier confidence for each individual in the dataset. Examining individuals whose language does not match the classifier's model for their gender, we find that they have social networks that include significantly fewer same‐gender social connections and that, in general, social network homophily is correlated with the use of same‐gender language markers. Pairing computational methods and social theory thus offers a new perspective on how gender emerges as individuals position themselves relative to audiences, topics, and mainstream gender norms.     

Campus politics,student societies and social media

The university campus has often been seen as an important site for the politicization of young people. Recent explanations for this have focused attention upon the role of the student union as a means to enable a ‘critical mass’ of previously isolated individuals to produce social networks of common interest. What is missing from these accounts, however, and what this article seeks to address, is how these factors actually facilitate the development of political norms and the active engagement of many students. Drawing upon qualitative data from three countries we argue that it is the milieu of the smaller student societies that are crucial for facilitating the habitus of the student citizen. They provide the space for creative development and performance of the political self, affiliations to particular fields and access to cultural and social capital. Moreover, we contend that these processes of politicization are increasingly enacted through social media networks that foreground their importance for developing political habitus in the future.     

Towards a theory of digital media

This article puts forward a theory of the role of digital media in social change. It begins by criticizing three theories that currently dominate our understanding of digital media and of media generally: network theory, mediatization theory and actor-network theory. It also identifies a gap in current communication theory, namely, that digital media mostly do not fit the divide into mass and interpersonal communication. A further problem is that insufficient attention is given to the difference between political communication and popular culture or everyday life. The article develops an alternative, focusing on four countries that provide a range of relationships between media and society; the U.S., Sweden, India and China. In all four countries, despite their differences, digital media, in contrast to traditional broadcast and interpersonal media, have led to a more differentiated media landscape. Greater complexity in political communication nevertheless runs up against the continuing dominance of elite agenda-setting. In terms of popular culture, all four countries have experienced a proliferation of media offerings and greater tetheredness between people. Hence, new divides are emerging between more active and variegated as against more passive and restricted media uses. The article concludes with implications of digital media for understanding media generally: with new digital media, there is now a need to rethink media theory in terms of fundamental debates about how media transform or preserve the social order.