‘Trans’ cending Barriers

SUMMARY

Drawing on in-depth interviews with 10 national transgender activists as well as analyses of movement publications and events, this article examines the use of the Internet in the development and growth of the transgender movement. The Internet, which functions both as a tool for activists and as a space within which activism can happen, reduces challenges and obstacles to mobilization and maximizes available tools and strategies for organizing. While the Internet is not a panacea, it clearly facilitates organizing, allows organizations and activists to be more productive and effective, and provides new tactics and arenas for activism.     

Between rebellion and uprising intersecting networks and discursive strategies in rebel controlled Syria

ABSTRACT

In the article I explore how, at the individual level, participation in multiple networks opens up questions regarding the classification of social activism. The central contention is that as mobilization networks increasingly intersect, explicit discursive designations of activism (being ‘political’ or ‘nonpolitical, social’) by individual activists becomes more prevalent. I substantiate this argument with an in-depth exploration of the Syrian uprising. I show that as two distinct networks─one that emerged around nonviolent activism, another that emerged around a violent uprising─increasingly intersected, activists began to use specific discursive strategies. On the one side, a strategy emerged that emphasized the nonpolitical nature of mobilization, distancing activism discursively from intersecting networks. On the other side, a strategy emerged of politicizing collective identities, thereby bridging discursively various mobilization networks. The article thereby adds to existing studies on the intersection between network structure and individual activism. The analysis builds on more than a hundred primary sources from various rebel groups and relevant local actors in addition to thirty interviews with relevant players among activist, rebel and public services organizations.     

Social Networks and Sustained Activism in Local NIMBY Campaigns

This paper compares six NIMBY (not-in-my-backyard) movement organizations to explain why some of these social movement organizations expanded their goals while others did not. Analysis of interview and survey (N = 113) data reveals that friendship networks within the movement foster goal expansion (in part because people want to preserve the context for these friendships). External local political networks promoting their own rhetorical and resource agendas will inhibit goal expansion if they establish trusted links to the NIMBY organizations.     

Commodity Fetishism and Consumer Senses: Turn‐of‐the‐Twentieth‐Century Consumer Activism in the United States and England

At the turn of the twentieth century, the National Consumers’ League, the Co‐operative Wholesale Society, and the Women's Co‐operative Guild encouraged people to become ethical consumers. I argue that we can explain their common strategies by invoking commodity fetishism. By casting their consumer activism as a practical response to the fetish of commodities, we explain: 1) activists’ use of sensory techniques – both figurative and literal – to connect producers, commodities, and consumers and 2) their commitment to the ethical power of the senses. This account reveals the virtues of commodity fetishism as a tool for understanding the dynamics of consumer activism.     

The Role of Public Relations With Internal Activists

Abstract

Within the context of benefits/outsourcing reviews at a small, Eastern U.S. college, this qualitiative case study examined potential internal activism, employee/organizational leadership communication strategies, and ensuing changes in internal public relations practices/structure. Findings revealed that employees implemented activist strategies in response to perceived communication gaps, prompting organizational leadership to increase solictiation of employee input and commit to ongoing, two-way symmetrical communication; structural changes in internal public relations practices and reporting relationships also resulted. Extending previous activism research findings to internal publics as activists, in this study I suggest that the prodrome of potential employee activism should inform future public relations practice.     

Now and again: Eventful experience as a resource in senior activism

ABSTRACT

Shared memories shape relations among social movement participants and their organizations. However, scholars often ignore how experience operates as a means of solidifying attachment in group contexts. In contrast, I argue that activism depends on how participants publicly recall events. In this, I integrate a social memory perspective with the examination of activist movements. Through narrative, participants build engagement by presenting the self-in-history as a model for collective action. I refer to this as eventful experience, utilizing memorable moments as a resource for generating commitment. Movements depend upon members communicating the critical moments of their lives, embedding personal timelines in group culture. The linkage of personal experience and public events is a strategy by which individuals motivate collective action. Drawing on a thirty-month ethnography of a progressive senior citizen activist group in Chicago, I examine how members use an awareness of temporality to build a culture of action. Each movement group uses the past experiences of participants to build their culture – what Jasper refers to as taste in tactics, incorporating past successes, present plans, and imagined futures into a call for direct action.     

Beyond organizational ties: foundations of persistent commitment in environmental activism

ABSTRACT

Movement scholars commonly treat persistent commitment as an aspect of activism that is set in motion when recruits join a group or organization. To investigate the phenomenon of sustained activist commitment that exists separately from or in addition to organizational membership, I examine activist commitment to environmental causes. I base this analysis on thirty open-ended interviews, averaging eighty minutes, with activists whose persistent commitments to environmental causes range from ten to fifty years. I (a) identify patterns that long-term environmental activists express in their personal biographies and activist trajectories, (b) generate insights about commitment mechanisms that exist independently of organizational membership, (c) discuss how existing conceptions of activist commitment might be extended. I recommend that scholars look beyond organizational ties to pinpoint specific mechanisms that produce and sustain activist commitment to causes. I find that committed environmental activists link their activism to strong connections with nature, biographical influences, individual tactics, and personal missions rather than to organizations.     

What makes a big demonstration? Exploring the impact of mobilization strategies on the size of demonstrations

ABSTRACT

Massive demonstrations are the staple of powerful social movements, but research on the factors affecting the size of demonstrations (in terms of number of attendants) is almost nonexistent. Why do some demonstrations pack long avenues with masses of people while other ones barely fill a street corner? Combining resource mobilization, political opportunity, and framing theories, we argue that mobilization strategies – the sequence of decisions and actions taken by protest organizers before staging a protest – shape demonstration size. Multivariate models with 937 Chilean demonstrations between 2000 and 2012 show that demonstrations are larger when they display more demands (especially universalistic demands), target the national government, attract more organizations (especially umbrella organizations), and mobilize cohesive groups with broad public support. We reinforce the internal validity of our argument using interviews with movement leaders and secondary research on Chilean society.     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

From armed group to movement: armed struggle and movement formation in Northern Ireland and the Basque Country

In recent decades, social movement scholars have expanded our understanding of ‘terrorism’ by analyzing a particular trajectory, movement to armed group, whereby movement demobilization spurs armed struggle. This article analyzes an alternative trajectory: armed group to movement. Once armed struggle’s limitations become apparent, armed groups often adopt an attritional military strategy suited to their capacities. To securely wage an attritional campaign, groups disembed through the adoption of insular structures, removing them from their milieux and from recruits and resources needed for organizational reproduction. To offset this, armed groups reembed through the development of politico-military movement structures: forming allied aboveground movement organizations; coordinating armed and unarmed activism; and creating a ‘movement’ identity. This offsets disembedding in three ways. First, collective action augments armed groups’ violence by expanding the struggle into new domains. Second, mobilized support provides armed groups political legitimacy, countering the ‘terrorist’ label. Third, aboveground movement organizations assist in recruitment, alliance-formation, public communication, and mobilization, facilitating armed groups’ organizational reproduction. This paper investigates the strategic decision to adopt movement structures by analyzing documents produced by militants linked to the IRA and to rival ETAs, ETA Politico-Military and ETA Military, allowing for the exploration of different aspects of the decision to adopt movement structures. From Irish republican texts, insights into the basic benefits of movement development are gleaned. Basque separatist documents, on the other hand, provide perspectives on the nature of interorganizational centralization and coordination within politico-military movements.     

‘Anger is Why We're All Here’: Mobilizing and Managing Emotions in a Professional Activist Organization

The emotions involved in social activism are central factors in the recruitment to, motivation for, and sustainability of social movements. But this perspective on the role of emotions within social movements contrasts with studies of emotions within mainstream organizations where employees are called on to manage their own emotions and those of others. Thus, while much social movement research focuses on how activists actively cultivate emotional expression, these ideas rarely intersect with the organizational research that examines how a diminished quality of working life may result from the need for employees to modify, suppress or emphasize emotions. Using in-depth interviews with activists at Amnesty International, this article bridges this theoretical divide by examining emotional labour and emotional regulation among paid activists in a professional social movement organization. I explore the ways in which employees struggle with the emotional component of their work and the implications of these emotions for the quality of their working life, the stability of such organizations and the maintenance of social movements.     

Certainty,Fairness, and Balance: State Resonance and Environmental Justice Policy Implementation1

Little research has examined how and why institutional context and framing dynamics shape the institutionalization of movement claims into the state’s formal policies, and what the implication of these processes might be for movements attempting to mobilize on the same conceptual terms after institutionalization. In this study, I explore the role institutional context and framing play in the institutionalization of movement claims in a case: the implementation of environmental justice policy in the California Environmental Protection Agency from 2002 to 2007. I ask: How and why were aspects of the environmental justice frame institutionalized into regulatory policy while others were not? I use ethnographic field methods and content analysis of archival data to answer this question and offer two contributions to previous research. First, I add to previous scholarship on the environmental justice movement by identifying the character of newer problems faced by movement actors as they engage in regulatory policy processes with opponents in the United States. Second, I extend social movement framing theory by developing the notion of “state resonance” to understand how and why a collective action frame is institutionalized and implemented in regulatory policy.     

Adding time to social movement diffusion

ABSTRACT

There is now a substantial literature on the diffusion of protest events, tactics, identities, and frames between locations and among movements. This paper asks how the patterns identified in this literature may change as the time scale of diffusion extends across single cycles of protest and beyond the life spans of individual activists. I focus especially on two types of differences: the changing weight of relational and non-relational channels of diffusion; and ways in which, over longer stretches of time, the mediation of diffusion by formal organizations, institutions, and public history works to filter the influence of past activism.     

What is Flint? Place,storytelling, and social media narrative reclamation during the Flint water crisis

ABSTRACT

The Flint Water Crisis became a national news story in January of 2016, when major publishers such as The New York Times began covering the story. In the same month, an influx of social media activism occurred in response to the crisis, with citizens developing hashtag campaigns such as #FlintFwd in order to disseminate news and stories from a citizen’s perspective; these campaigns often positioned Flint positively ? as a recovering community ? rather than a city in the middle of a public health crisis, and often addressed not a national public but a local audience. This paper considers Flint-based social media activity to investigate the emergence of place-based activism within the ostensibly global network of social media. In doing so, it identifies three key themes; 1) leveraging social media to forward a critique of deficient journalistic storytelling; 2) using the affective process of storytelling via social media to claim authority over their own material offline existence, and 3) using place-based storytelling to implicate others as witnesses via the global network of social media. These themes coalesce around a distinctly critical logic of connectivity. This logic extends the notion of connectivity articulated by Van Dijck and Poell [2013. Understanding social media logic. Media and Communication, 1(1), 2–14.] and the strategies of platform activism explored by Tufekci [2017. Twitter and tear gas: The power and fragility of networked protest. New Haven: Yale University Press.] to explain how social media works to expose discrepancies between the public story of the water crisis and material, lived conditions of Flint, rendering visible a discursive identity of Flint thus far unrecognized.     

Managing Organizational Emotions: Framing Feelings of Illegitimacy in the Radical Women's Prison Movement

Abstract

This article examines how activists manage the potentially deleterious emotions that arise in social movement organizations. Using data from a case study of an organization in the contemporary radical women's prison movement in California, I explore how feelings of illegitimacy are managed and sublimated by activists, during the course of organizational life, to sustain participation in the movement. Drawing on framing theory, I find that organizational frames serve as mechanisms that manage and focus activists' feelings, delimit movement strategies, and inspire and legitimate collective action.     

Reclamation Activism in Anti-drug Organizing in the USA

This paper introduces the term reclamation activism to refer to the processes by which social movements make claims based upon a real or imagined status quo ante during a period of transition. The motivation for a reclamation stance is the perception that a social good--such as some combination of social, economic or political privileges or cultural dominance--is being threatened. The notion is applied to the analysis of a modern social movement, the parents' movement against drug use in the USA. Based upon content analysis of movement literature, the claim is made that the movement is organized in opposition to its image of a 'pro-drug culture' rather than actual patterns of drug use. This oppositional stance is shown to have advantages for the movement over other claims-making strategies.     

Social movements and public relations in the early twentieth century: How one group used public relations to curtail venereal disease rates

ABSTRACT

A case study of the American Social Hygiene Association (ASHA) campaign to craft a national vision for social health showed that the group used public relations-like strategies to, as one of their officials said, “crystallize public opinion” years before Edward Bernays wrote a book of the same title. Although these efforts might not have been labeled public relations at the time, this study introduces some precedents of contemporary public relations. In this study, social activism offered a more robust approach to addressing an issue than using media relations alone could do. ASHA members used communication strategies such as segmenting audiences, utilizing events to reach appropriate audiences, using visual media, and creating house organs to arouse public sentiment, influence attitudes, and promote desired behavior.

This case study expands public relations history theory by examining why ASHA members practiced public relations as they did. In this case, ASHA used persuasive communication to pierce the veil of silence around venereal disease to craft a national vision for social hygiene and legitimize the group as the major voice on this topic. Lessons from this case can illustrate how public relations can be conducted more effectively, especially in relation to social movements.     

Defending Diversity,Sustaining Consensus: NGOs at the Beijing Women's Conference and Beyond

SUMMARY

This article discusses access to and involvement of non-governmental organizations (NGOs) in the United Nations Fourth World Conference on Women held in Beijing, China, in September 1995. It also looks at the impact on consensus-building of the growing diversity of NGOs participating in these global UN events and at the effect on the international women's movement of the frustrations and difficulties faced in the follow up to Beijing as agreements have been reopened or rolled back. In this climate, women activists and feminist analysts are questioning the future viability of the United Nations as a political space for women's organizing, and under conditions of rapid globalization, are increasingly divided on strategies for implementation and activism.     

Symposium on political communication and social movements: ships passing in the night*

ABSTRACT

In this essay I argue that we can begin an interdisciplinary conversation by acknowledging the contributions political communication can make to social movement studies (and visa versa) as well as critically assessing how each discipline can productively contribute to the other. Social movement scholarship, for instance, can contribute key definitions and specifications to core concepts such as activism to political communication research. Communication scholarship can provide movement scholars a methodological toolkit that will help them better understand (and study) audiences, particularly how audiences understand movement messages. I conclude the essay by arguing that increased interdisciplinary engagement will grow the impact of both fields on public discourse and policy processes. An unwillingness to think across disciplinary boundaries, however, threatens to transform us into the worst version of our academic selves – close minded intellectuals unwilling (or unable) to change with the times.