THE MICRO-ETHICS OF EVERYDAY LIFE

In this article I offer an unfashionably ideological critique. I argue that, in the USA, ideology now appears in the form of the narratives that capitalism tells itself about itself, in particular at sites of commodity consumption. I examine three everyday sites in which capitalism constructs an Imaginary version of itself as it exhorts contemporary consumers to consume ethically: during a visit to a Target Superstore; on an overnight stay in a hotel room; and while purchasing a bag of fair trade coffee. In these moments and at these sites, corporations instruct us in the ‘ethical’ use of their commodities, and obeying those instructions promotes us to the rank of ‘consumer activist’. This article attempts to explain how this ‘ethical consumption’ – a form of what I call ‘micro-ethics’ – has displaced more social, or ‘macro’, forms of ethical action. To make my case, I argue that globalized capitalism denies many of us the social coordinates, or handholds, that are necessary if we are to feel that we can act meaningfully within the Symbolic Order, or social reality itself. This ‘deworlding’ effect, as Alain Badiou calls it, encourages us to reject social forms of ethical and political life and to retreat to a careful policing of the Imaginary boundaries of our ‘inner selves’ instead. In other words, global capitalism logically produces, as its own ideological support and supplement, a micro-ethics that attends only to what the single person can do, and only within the realm of consumption. We participate in this fantasy version of ‘eco-capitalism’ that advertising, publicity and other discourses establish to the extent that we accept consumption as the ultimate horizon of our ability to intervene in problems of ecological depredation and the exploitation of labour in the First and Third Worlds.     

CINEMAGOING AS A CONDITIONAL PART OF EVERYDAY LIFE

This paper is part of the recent shift within the ‘New Cinema History’ from the attention for the film text to a broader consideration of the social and cultural history of cinema. In the last years, research did not only concentrate on the production and meanings of the pictures, but it also saw an increased interest in the distribution, exploitation and consumption of film. Interest for film as a consumable good has come from various disciples such as Cultural Studies, sociology, anthropology, political economy, geography and oral history. This study is based on oral accounts. Research on memories of going to the movies has contributed significantly to defining the spatial and social conditions of the cinematic experience. Yet this illuminating bottom-up approach of lived cinema cultures is mostly limited to the Anglo-Saxon experience of American films in English spoken film markets. As part of a larger research project on cinema culture in Flanders, 62 inhabitants of Ghent, Belgium, were interviewed concerning their moviegoing habits from the 1930s to the late 1970s. The oral history project aimed to analyze the significance of cinemagoing in a local community defined by class, language and a ‘pillarized’ society. The main research question in this paper is how particular was going to the movies in a local film market not overwhelmingly defined by American distributors or Hollywood movies and what were the sociocultural mechanisms behind moviegoing. In doing so we look at the entwinement of the experienced everyday life with the memories of choosing a movie theatre, remembering a movie and recollections of choosing cinema as leisure. Memory reclamation of local moviegoing as non-textual empirical research can define a parallel media history of cinema culture in Ghent and supplement the international research on cinemagoing experiences.     

INTERFACING FEMINISM AND CULTURAL STUDIES IN HONG KONG: A CASE OF EVERYDAY LIFE POLITICS

Cultural studies, as a cultural and political re-articulation of common sense, knowledge and community practices, aims at opening up new cultural space for criticisms, reflections and action. Originating from the women' movement and later flourishing in the academy as well, feminism espouses similar aims to cultural studies. Both cultural studies and feminist/gender studies have a strong sense of intervening into everyday life politics. This paper is an attempt to discuss how feminism and cultural studies interface with each other, largely based on examples of gender-related everyday life politics taken from the feminist movement in Hong Kong. It will examine issues concerning the conflict of consumption and female subjectivities, the reconceptualization of home and housewives, and the representation of everyday life for women and history writing. It is argued that by blurring, negotiating or deconstructing the boundary or division between positions, identities and domains–such as subject and object, housewives and workers, private and public, personal and political, consumption and production–the re-articulation of knowledge about ‘victim’, ‘exploitation’, ‘home’ and ‘history’ in the feminist movement will not only provide the movement with new impetus and insight to reconsider its strategies in fighting for more cultural, social and economic space for women and other marginal groups at large in Hong Kong, but will also ‘metabolize’ the newly developed discipline of cultural studies in Hong Kong by providing a platform to strengthen the dynamic arm of cultural studies education and research. Based on her feminist and teaching experiences in Hong Kong, the author has highlighted activism and pedagogy as the two important dimensions of feminism and cultural studies in this paper.     

THE LAOCOON: SYSTEMIC CONCEPTS IN A WORK OF ART

One of the most important ways of examining artistic works, and of explicating psychotherapeutic theories, has been the application of psychotherapy's ideas to works of art. In this paper I've explored the Roman sculpture, the Laocoon , from a systems point of view, discussing ways in which this work embodies family therapy concepts and how in turn those concepts help explain this masterpiece.     

GENDER DIFFERENCES IN THE VALUATION OF EMPLOYER-PROVIDED HEALTH INSURANCE

We present evidence that accurate estimates of the labor-earning/employer-provided health insurance trade-off must account for two different effects: the heterogeneity of jobs and the endogeneity of health insurance. The size of the trade-off depends on employees' contribution to premiums, health-care needs, and valuation of insurance. We use Medical Expenditure Panel Survey data and instrumental variables/two-stage least squares. On average, workers accept about 16.5% to 20% lower earnings in return for insurance, and married women value insurance by about 3.5 percentage points more than married men, explaining about 3% of the gender-earning differentials. Health insurance does not contribute to the unexplained portion of the gender-pay gap. ( JEL J3, J7, I1)     

THE SOCIAL BASES OF FEMINISM IN THE EUROPEAN COMMUNITY

Although several studies explore the political environmentsand institutional features of Western European women's movements,few have examined the mass attitudinal bases for feminist politicsin Europe. This article extends the study of feminist politicsby testing models of feminist attitudes developed in the UnitedStates with data collected in the European Community in 1983.We explore the connections between the support of feminist goalsand measures of marital status, female employment, socioeconomiclevel, age, religiosity, place of residence, and political partyidentification, focusing on differences in the predictors ofmale and female attitudes. Consistent with studies of the UnitedStates, we find that women's labor force participation fostersfeminist attitudes among themselves and their husbands. Age,education, religiosity, and partisanship are also found to bepredictors of feminist support. In contrast to studies of Americanwomen and men, we find that marital status has no effect inEurope. Our conclusions have implications for the future offeminist politics in Europe.     

THE VALUE OF HUMAN LIFE: A REVIEW OF THE MODELS

This paper reviews four consumer maximization models where the probability of premature death enters as a variable that is both known to the consumer and under his control. These models generate a number of interesting results with respect to a person's willingness to pay for an increased chance of living. The most useful to the cost-benefit analyst is the derived relationship between this willingness-to-pay value and a person's lifetime earnings, and thus the relationship between the theoretically correct willingness-to-pay approach to the valuation of life-saving programs and the widely-used human-capital approach. However, the conclusions of the reviewed models are in this regard conflicting. Two of the models establish a theoretical basis for investigating the correlation of these two measures; however, this basis is shown to follow from an unrealistic assumption concerning the person's lifetime utility function. The remaining two models, although based upon more realistic assumptions, do not claim to provide theoretical grounds for making such investigations. The conclusion of this review is that in the absence of available data on personal demand for increased survival probability it is impossible to determine the relationship between the willingness-to-pay and the human-capital approaches to placing a value on human life .     

THE RECOVERY OF MASADA: A STUDY IN COLLECTIVE MEMORY*

The battle of Masada in 73 A. D. was one of the least significant and least successful events in ancient Jewish history. Our concern is to understand why, after almost two thousand years of obscurity, this event was suddenly remembered and commemorated by Palestinian Jews. Precipitating the 1927 recovery of Masada was the appearance of a very popular poem which used the ancient battle as an allegory of the Jewish settlers' struggle. By restoring this poem to its social context, and by analyzing both in terms of George Herbert Mead's theory of symbolically reconstructed pasts, this article explains the modern appeal of Masada, then brings it to bear on our general knowledge of collective memory.     

THE LABOR MARKET IN THE ART SECTOR OF BAROQUE ROME

We analyze the labor market for painters in Baroque Rome using unique data on primary sales of portraits, still lifes, genre paintings, landscapes, and figurative paintings. In line with the traditional artistic hierarchy of genres, average price differentials between them were high. The matched painter‐patron nature of the dataset allows us to evaluate the extent to which price heterogeneity is related to unobservable characteristics of painters and patrons. We find that the market allocated artists between artistic genres to the point of equalizing the marginal return of each genre. Residual price differences at the employer level can be explained in terms of incentive mechanisms to induce effort in the production of artistic quality and compensating wage differentials. (JEL C23, D8, J3, Z11)     

ENVIRONMENTAL JUSTICE IN THE SOUTH: AN ANALYSIS OF THE DETERMINANTS AND CONSEQUENCES OF COMMUNITY INVOLVEMENT IN SUPERFUND

The intent of the present research is twofold. First, this study explores racial and class equity in the remediation of Superfund sites in the South (EPA Region IV) over three time periods related to reform in Superfund. Second, this research expands our conceptualization of procedural equity by assessing the impact of community involvement on site remediation and by exploring factors that predict community involvement. This research explores whether active communities realize greater rewards in terms of more desirable cleanup outcomes and a quicker pace of cleanup and examines who participates in remediation. Findings indicate that higher levels of community involvement can lengthen the remediation process as well as result in some less desirable forms of cleanup. Results also show that sites with a greater percentage of racial and ethnic minorities are less likely to participate in remediation, but the opposite is true for lower income communities. Implications of these findings and suggestions for future research are discussed.     

A MODEST PROPOSAL FOR THE EXTENSION OF NONMARKET VALUATION METHODS

Welfare economics must adapt to the growing consensus over the assignment of rights to animals. We extend nonmarket valuation techniques to the study and measurement of the preferences of Chinook salmon regarding their aquatic habitat and the value of their existence. We find that these techniques are as valid for fish as they are for humans. Our applied study indicates that opportunities exist for Pareto‐improving trades between salmon and California agricultural and hydropower interests. (JEL Q510)