Evaluation of the "Lose Your Excuse" public service advertising campaign for tweens to save energy

This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national population of households with kids with online access. Almost half (47%) of the tweens recognized at least one ad from the campaign. Ad recognition was positively associated with knowledge, proactive attitudes, and energy-saving behavior. Propensity score analysis confirmed a small but measurable and statistically significant effect on energy-saving behavior. The discussion section compares these results to public health campaigns in terms of ghost awareness, reach, and effect size.     

MOTIVATIONAL FRAMING AND EFFICACY MAINTENANCE: Animal Rights Activists' Use Of Four Fortifying Strategies

While a great deal of research has documented the role of perceived efficacy in the decision to participate in collective action, less attention has been paid to these perceptions beyond the onset of protest activity. This article uses qualitative data from fieldwork with members of an animal rights group engaged in four different protest campaigns to examine activists' sense of their accomplishments in the context of ongoing activism. Despite feeling quite pessimistic about their chances for success in some of the campaigns, these activists strove to evaluate their efforts positively, using a number of "fortifying strategies" to identify and celebrate their successes—even in the face of apparent defeat. These findings suggest that perceived efficacy is necessary not only for initial participation in protest but must also be maintained for longterm activism.     

Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge

Social media use plays an important role in shaping individuals’ social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to collect money for research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviours. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it also increases the amount of money donated among those who donate at most £100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, except for the result on the intensive margins of donations, are of short duration and are limited to less than one year. This supports the prevalent consensus that social media campaigns may have only short-term effects.     

Reflections on My PSA Scholarship of Teaching and Learning Experiences

This essay reflects upon the author’s Pacific Sociological Association (PSA)-related experiences with regards to the scholarship of teaching and learning over the past 28 years. Labeling this time period the “Golden Age of Scholarship on Teaching and learning,” the author proposes that the PSA has promoted and encouraged scholarship in this area in three ways: 1) by providing access to best practices, 2) by facilitating members networking with scholars who share similar interests, and 3) by exposing graduate students to best practices of teaching and learning. The author then supports this contention with examples of the increase in the number of sessions at the annual PSA meetings on both Service-Learning and On-Line Teaching during this time period. The author concludes this essay by noting how his research on supporting first-generation college students greatly benefited from PSA-facilitated networking with other scholars working in this area.     

APPEALING APPEALS:

We read the 1912-1917 New York Time's "One Hundred Neediest Cases" charity campaigns in three ways. First, we examine campagns as they formed an image of the "morally worthy" poor person who was the proper recipient of modern charity. Second, we read these campaigns as moral tales promoting the goodness of the institutional order, particular types of subjects within that order, and particular relationships between subjects who have money and those who need it. Finally, we examine how mythologies, such as those transmitted through these charity campaigns, produce political legitimations, social hierarchy, and structures of domination.     

Community reactions to campaigns addressing crystal methamphetamine use among gay and bisexual men in New York City

Crystal methamphetamine (aka "crystal meth") use with high-risk sex has become an emerging health problem for gay and bisexual men in New York City since the late 1990s. Public health campaigns were eventually developed to encourage gay and bisexual men to avoid or reconsider using crystal meth. Reactions to three campaigns were measured with a cross-sectional survey administered in 2004. Among an ethnically-diverse sample of 971 gay and bisexual men, 61.8% reported seeing the campaigns. Those who reported ever using crystal meth, recent use, and recent use with sex were significantly more likely to have seen the campaigns. In general, white men, HIV-negative men, and men not currently using crystal meth responded more positively to the campaigns than their counterparts; yet, more men of color reported having discussions with partners and friends about their crystal use as a result of these campaigns. Implications for researchers and practitioners are discussed.     

HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value,recall, and behavioral intentions

HPV is the most common sexually transmitted disease, and there are alarming global disparities in cervical cancer and HPV vaccination uptake (CDC, 2016a). To inform HPV vaccination public health campaigns, an experiment with a psychophysiological measure (eye-tracking) explores the effects of visual attention to vaccination messages on message recall, informative value, and behavioral intentions. Results indicate 1) visual type affects recall and informative value of vaccination messages as well as intentions to vaccinate; 2) visual attention is negatively related to message recall only when a non-fear visual is used; and 3) visual attention predicts intent to vaccinate only when a fear visual is utilized. These results suggest the use of fear appeals in health, crisis, and risk public relations campaigns may promote performance of recommended safeguarding behaviors.     

Changing the culture of alcohol abuse on campus: lessons learned from secondhand smoke

Alcohol abuse is the single greatest public health hazard on American college and university campuses, but the culture of abusive alcohol consumption continues to be highly resistant to change. The author argues that secondhand smoke campaigns can be used as models to change the culture of alcohol abuse on campus. He proposes the implementation of "secondhand alcohol" campaigns and describes their essential components and advantages.     

Trends in the Research and Practice of Health Communication Campaigns

A compelling communication tool that can potentially impact health‐related outcomes and indicators across numerous health problems among a diversity of audiences is the health communication campaign. The purpose of the current article is to discuss trends in the research and practice of health communication campaigns. First, we discuss the issue of campaign effects and discuss a framework that encompasses key principles of effective campaigns. Next, we discuss four trends in health communication campaigns: (a) the increased application of marketing principles in campaigns; (b) the greater use of rigorous outcome evaluation designs in campaign research; (c) the increased use of cost effectiveness analysis in campaigns; and (d) the increased use of new media technologies in campaigns. Finally, we conclude the article with thoughts about the future of health communication campaign research and practice in relation to these trends.     

Scissors, Surveys, And Psycho-Prophylactics: Prenatal Health Care Campaigns And State Building In China, 1949–1954

This paper examines how the Chinese state's prenatal health care campaigns of the early 1950s attempted to redefine women's social and political roles. The replacement of local midwifing practices with a uniform birthing method in order to radically reduce infant and mother mortality entailed complex ramifications regarding the relationship of women vis-a-vis the state. Campaigns involved demonizing "traditional" midwifing, promoting a statistical vision of female reproductivity and children as national resources, and the isolation of individual mothers as directly responsible to the state for managing reproduction for the national interest. In sum, a physiological definition of gender was used to open women's bodies to state management. Utopic visions of painless childbirth and of the socialist nation as a giant new family were used to promote participation in grassroots campaigns, but the sources also point to forms of local resistance to the micro-level reorganization of power these campaigns intended.     

The picture of health? Message standardization and recall of televised AIDS public service announcements

The results of The Picture of Health demonstrate that differences exist between African Americans and Non Hispanic Whites in recall of verbal and visual themes of televised AIDS public service announcements. These differences are anchored in a complex relationship among emotions, attitudes, and opinions about the place of science and technology in society, and the “how we say it” elements used to create an individual PSA. The data suggest that effective healthcare communication campaigns require a focused thematic strategy, tactically organized to different combinations of “how we say it” elements to communicate effectively with a diverse, active audience.T.N. Walters is Assistant Professor of Journalism, Northeast Louisiana University. Lynne M. Walters, Marilyn Kern-Foxworth, and Susanna Hornig Priest are Associate Professors of Journalism, Texas A & M University.     

Welfare reform and the subject of the working mother: “Get a job,a better job,then a career”

Until 1996, poor single mothers in the United States could claim welfare benefits for themselves and their children under the Aid to Families with Dependent Children (AFDC) program if they had no other source of income. With the 1996 passage of the Personal Responsibility Work Opportunity Reconciliation Act (PRWORA), paid work and work-related activities became a mandatory condition for receiving aid. At the same time, the law promotes marriage as a route out of poverty. Using a feminist reinterpretation of Althussers concept of interpellation, I turn to Job Clubs, mandatory week-long workshops that teach job search skills, to analyze the citizen-subject generated by front-line representatives of the state in the context of this new legislation. Based on participant-observation, I conclude that while PRWORA ostensibly promotes both marriage and paid employment, Job Club trainers enforced a masculine worker-citizen subject through the deployment of three discursive strategies. These discursive strategies 1) promoted paid work over welfare-receipt as both a pragmatic and moral choice, 2) posited an individual-psychological account of womens welfare receipt, and 3) portrayed parenting skills as marketable skills. In the conclusion, I speculate that current welfare reform efforts require the generation of a self-reproducing worker-citizen and that workshops like Job Club become a site in which the existence of this autonomous citizen is affirmed.     

Oral administration: a preferred route of testosterone intake

Objective.?The influence of prostate-specific antigen (PSA) kinetics on the outcome of metastatic prostate cancer (PCa) after androgen-deprivation therapy (ADT) remains poorly characterised. We evaluated the prognostic significance of PSA nadir and time to PSA nadir as well as their interactive effect on prostate cancer-specific mortality (PCSM) and all-cause mortality (ACM) after ADT.

Methods.?A total of 650 men with advanced or metastatic PCa treated with ADT were studied. The prognostic significance of PSA nadir and time to PSA nadir on PCSM and ACM were analysed using Kaplan–Meier analysis and the Cox regression model.

Results.?On multivariate analysis, clinical M1 stage, Gleason Score 8–10, PSA nadir ≥ 0.2 ng/ml and time to PSA nadir < 10 months were independent predictors of PCSM and ACM. The combined analysis showed that patient with higher PSA nadir and shorter time to PSA nadir had significantly higher risk of PCSM and ACM compared to those with lower PSA nadir and longer time to PSA nadir (hazard ratios?=?6.30 and 4.79, respectively, all P < 0.001).

Conclusions.?Our results suggest that higher PSA nadir level and faster time to reach PSA nadir after ADT were associated with shorter survival for PCa.     

Picturing a green virtual public space for social change: a study of Internet activism and Web-based environmental collective actions in China

While increased attention has been paid to the rise of Chinese environmental non-governmental organizations (ENGOs), the role that new information and communication technologies (ICTs) play in these ENGOs' collective actions has rarely been investigated. Based on first-hand information gained from field research with 19 environmental NGOs in Beijing, the author identified 18 Internet-based environmental collective actions and illustrated the specific conditions under which Chinese ENGOs employ the Internet to engage in these actions. Specifically, this study developed an analytical typology of ICT for the environmental movement to examine the extent to which and conditions under which Chinese ENGOs employ ICTs, especially the Internet, for chances of mobilization and social change. From six groups of thematically classified cases, the study also uniquely compared how various web conditions combine with and mediate various structural dimensions of the campaigns to achieve a certain level of social change.     

Robert M. Teeter, 1939-2004

Robert M. "Bob" Teeter—political pollster, key strategistin the campaigns of every Republican president from 1968 to1992, co-director with Peter Hart of the Wall Street Journal/NBCPoll, board member and consultant to major corporations—diedof cancer at his home in Ann Arbor, Michigan, on June 13. Hewas 65. "Teeter’s work with Hart evoked respect on both sidesof the political aisle," said Tim Russert, NBC News’sWashington bureau chief and host of Meet the Press. "You could always take Bob Teeter’s     

Elusive public support for us child care policy

Most U.S. parents are in the paid labor force (US Department of Labor Statistics. (2014). Women in the labor force: A databook. Retrieved from http://www.bls.gov/opub/reports/cps/women-in-the-labor-force-a-databook-2014.pdf). Using a purposive non-probability sample (N?=?415) of primarily upper-middle class, married White Democratic women, this study explores support for government regulation, funding, and provision of child care and the factors and context that may shape their beliefs. Although some respondents held reservations about government involvement, over 80% indicated that government should play a role in regulating care for children in all age categories (0–3, 4–5, and 6–12). Eighty-nine percent supported some form of government financial support for child care, and 58% and 61% saw a role for provision of child care for children age 0–5 and 6–12, respectively. Both regression analyses and qualitative responses indicated that support for a government role in child care was influenced by parents’ own difficulties finding affordable and sufficiently comprehensive care, and the number of children they had. We provide recommendations for how best to target these groups of parents to support child care advocacy campaigns, tapping into their own struggles as a source of empathy for others as well as an impetus to shift toward a more universal notion of government support for child care.     

Memoir/manuals of South Korean pre‐college study abroad: defending mothers and humanizing children

In this article, we analyse the memoir/manuals of three ‘goose’ families. These are South Koreans whose children participate in pre‐college study abroad (PSA). One parent (typically the mother) accompanies the child while the other (usually the father) remains at home to support the venture. Although many South Koreans aspire to study abroad, both the mothers and children of goose families have attracted wide criticism – the mothers for being narrowly instrumental and too family centred, worried only about social reproduction and mobility and the children for forsaking their nation, foregoing their filial duties and, perhaps, failing abroad. These memoir/manuals defend the goose mother and protect the PSA child against such charges. As memoirs, they depict remarkable people worthy of documentation. As manuals, they offer (at least some) guidance for mothers and families contemplating this particular family strategy. The memoir/manuals open a window to the challenges and anxieties of PSA in South Korea today.     

Development of the Mental Illness and Disorder Understanding Scale

Abstract: Although administrative bodies such as community health centers have implemented various awareness campaigns to promote community understanding of mental health and to reduce the stigma associated with mental illness and disorder, there have been few reports that have quantitatively analyzed the effects of these campaigns in Japan. Therefore, this study was conducted for the purpose of developing the evaluative “Mental Illness and Disorder Understanding Scale (MIDUS)” for awareness campaigns and assessing its reliability and validity. A survey was conducted on 1 004 community residents using a self‐administered questionnaire. An assessment of the reliability and validity of the scale was then conducted. The Cronbach a coefficient of the MIDUS was 0.78, thus indicating adequate reliability. Factor analysis of the MIDUS revealed three factors: “Treatability of illness”, “Efficacy of medication” and “Social recognition of illness”. In addition, a significant correlation was observed between the MIDUS and existing scales, and fixed criterion‐based validity was demonstrated. The MIDUS utilizes items worded in the form of affirmative expressions so as to avoid promoting new bias. It was confirmed to be both reliable and valid, thereby suggesting its usefulness as an evaluative scale of awareness campaigns.     

THE DETERMINANTS OF CAMPAIGN SPENDING: THE ROLE OF THE GOVERNMENT JACKPOT

To raise money for their campaigns, political candidates auction a part of government wealth (the jackpot) to contributors. The larger the jackpot, the more candidates spend. Data on the gubernatorial races of 1978 and 1986 indicate that (1) for every dollar increase in the per capita jackpot, campaign spending rises by 0.0004 cents per voter, (2) balanced budget laws hinder the candidate's ability to raise money, (3) in states that give the governor more power over the budget (measured by a "Schlesinger" index) candidates raise more. The paper emphasizes that candidates willingly limit their spending to avoid indebtedness to contributors.     

The unique effects of environmental strategies in health promotion campaigns: a review

Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.