Social Capital,Volunteering, and Charitable Giving

This paper explores the impact of social capital—measured by social trust and social networks—on individual charitable giving to religious and secular organizations. Using United States data from the national sample of the 2000 Social Capital Community Benchmark Survey, we find that social trust, bridging social network, and civic engagement increase the amount of giving to both religious and secular causes. In contrast, organizational activism only affects secular giving. Volunteering activity, and human and financial capital indicators positively affect both religious and secular giving. Finally, those who are happy about their lives and those who are religious give more to religious causes, but these factors do not affect secular giving. We find evidence of important differences in the determinants of religious and secular giving, suggesting the need to distinguish these two types of charitable giving in future work.

Motivating Mormons

Despite numerous studies on motivation for generosity, much remains unknown. Given that the lion's share of giving and volunteering is directed toward religious institutions, we aimed to test the motivation for the generosity of Mormons. Previous research has indicated that Mormons (Latter‐day Saints) volunteer and donate at much higher levels than other groups. This study examined how self‐reported motivations to volunteer explain the annual number of hours volunteered and the likelihood of donating toward various causes. We used thirty qualitative interviews with Latter‐day Saints to create a comprehensive questionnaire measuring the time spent engaged in various volunteer activities and whether or not the respondents donated to various causes. The questionnaire also asked respondents to rank how important twenty‐five different motivations were to their service or volunteering. We used factor analysis of the results on the twenty‐five motivation items to identify underlying variables behind volunteer motivations, and we used the scores on the five resulting factors in multiple regression analyses to predict volunteer hours and logistic regression analyses to predict the likelihood of making donations. Different types of motivations predicted different types of volunteering and charitable giving. Theological motivations had the broadest impact and predicted religious volunteering, social volunteering to benefit church members, social volunteering through the church to benefit the community, religious donations, and donations toward social causes made through the church. After inserting control variables into our models, we found that none of the five types of motivations predicted secular volunteering or secular charitable giving. We conclude with managerial and conceptual implications of these and other results.     

Visible Minorities and Majority Giving

We examine if the presence of minority individuals in the community affects the decision to give to charities by majority individuals. We focus on two giving decisions by the majority population. The first is giving to any charitable organization; the second is giving to organizations geared to international causes. We also examine these two decisions when the sample is split into religious and non-religious individuals. We find that the larger the proportion of minorities in a given community, the less likely that members of the majority group give to charity in general—supporting the idea that heterogeneous communities deter outreach—but the more likely they are to give to international causes, giving credence to Allport’s ‘contact’ hypothesis.     

Generous or Greedy Marriage? A Longitudinal Study of Volunteering and Charitable Giving

Recent scholarship has explored whether marriage encourages individuals to contribute to or withdraw from society. The authors examined how marriage affects volunteering and charitable giving, using longitudinal data from the 2001 to 2009 waves of the Panel Study of Income Dynamics. Newly married men, but not women, were significantly more likely to give money to charity in the first survey wave after marriage and gave larger amounts of money. Newly married women, but not men, were significantly less likely to volunteer after marriage and volunteered fewer hours. Marriage had a stronger effect on religious giving than overall giving among men and had a significant and positive effect on religious giving among women. Marriage had a stronger positive effect on men's giving in the second wave after marriage than after the first.     

Does Who Decides Really Matter? Causes and Consequences of Personal Financial Management in the Case of Larger and Structural Charitable Donations

We study causes and consequences of financial management in households in the specific case of charitable giving. We test hypotheses using couples in the Giving in the Netherlands Panel Study (n = 1,101). We find that more relationship specific investments lead to deciding on charitable giving as one economic actor. Furthermore, we find that the partner with the highest relative educational resources has most decision making power over charitable donations. Separately deciding couples are smallest charitable donors. Households in which the male partner decides are largest charitable donors when only larger and more structural donations are considered. This can be explained by their more conservative religious denomination.     

Entwurf einer Theorie religiös-säkularer Konkurrenz

This article presents the basic elements of a theory of religious secular competition. The theory claims that individuals in many societies may choose between religious and secular options, creating a situation of competition between religious and secular organizations. The paper assumes (bounded) rationality for individuals and organizations and describes religious and secular organizations, religious and secular goods, as well as three important parameters that influence religious secular competition: regulation of supply, regulation of demand and level of societal modernization. The theory of religious secular competition explains a whole range of different phenomena, such as variations in church going in US states, variation in the attractivity of monasteries, the late secularization of Ireland, the strong religiosity of agrarian societies or the success of megachurches since the 1960s.     

Cross-National Differences in Charitable Giving in the West and the World

Most theories of cross-national variation in charitable giving have been tested only on samples of countries of Western European culture; this paper applies these theories to 114 countries, including 93 non-Western countries, using data from the Gallup World Poll. It finds strong support for economic and political theories of cross-national variation in charitable giving and partial support for religious and cultural theories. Theories effectively predict variation in giving in middle income non-Western countries but poorly predict variation in low-income non-Western countries. This suggests that economic development, not cultural or religious differences, separate non-Western countries from Western ones in patterns of giving behavior.     

Creating trust with major donors: The service encounter model

Although the wealthy individuals who create charitable trusts exert considerable influence on the $123 billion of charitable giving, very little is known about this segment. Aside from data about the size of donations and emerging information about their motivations, the philanthropic and marketing literature is largely silent on issues surrounding major philanthropic acts. For example, what aspects of the service encounter catalyze support and create a successful experience? What are the prior constituent, voluntary, and donor behaviors of individuals who create trusts exceeding $1 million? What support is required from nonprofit and external legal and financial advisers? This article provides a model of the trust creation process framed by insights from the services marketing literature, documents the process empirically, and draws out implications for nonprofit resource development.     

What Works at Work? Toward an Integrative Model Examining Workplace Campaign Strategies

Many US employees are regularly asked to give charitable donations through work. The techniques used to solicit workplace donations vary. Drawing on a nationally representative survey, the study used a sample of donor responses to examine the effectiveness of several widely used campaign strategies: donor choice, company matching, public recognition, and solicitation support. The theoretical framework built on workplace research by Barman (2007) and established charitable giving mechanisms (Bekkers and Wiepking 2011a, 2011b). The research question was, “Do workplace campaign strategies lead employees to participate and to make (larger) donations in the workplace?” The positive outcomes of the strategies, aside from donor choice, were limited, suggesting that tried‐and‐true workplace fundraising strategies warrant additional scrutiny. The findings are meaningful to campaign managers seeking to identify approaches that generate workplace giving. For researchers, the results confirm growing attention to the importance of purpose‐based giving in comparison with community‐based giving.     

Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

A field experiment on the impact of a prior donor’s social status on subsequent charitable giving

We study the effect of a prior donor on subsequent charitable giving in a natural field experiment and investigate in particular whether his social status matters for subsequent giving. To do so, we trailed a person asking for donations in Cologne’s streetcar network while (1) either implementing an initial donor or not and (2) varying the apparent social status of the initial donor. We find that other passengers are more prone to give when there is an initial donor, with this effect being amplified when he seems to have a high social status. Further analyses reveal that women tend to react stronger than men to the prior donor’s status.     

The Philanthropic Poor: In Search of Explanations for the Relative Generosity of Lower Income Households

In this study we investigate the relationship between income and charitable giving. Previous research shows inconsistent findings regarding both the effect of income on the probability of giving and the proportion of income spent on charitable giving. We test hypotheses with the Giving in The Netherlands Panel Study 2003 (N = 1,316). We do not find an effect of income on the probability of giving, but a consistent negative effect of income on both total and religious donations as a proportion of income. This effect cannot be explained by stronger religious affiliation of lower income groups, or by other differences such as age, and price of giving. We find evidence in favor of a giving standard: Norms concerning the level of donations in specific situations that people in different income groups share, leading lower income groups to donate a higher proportion of their income.

Information Source Reliance and Charitable Giving Decisions

This study examines the relationship between donor reliance on information and donors’ subsequent charitable giving decisions of both time and money. To examine this relationship, we utilize data from an original survey of residents in San Diego County, California (n = 1,002), asking donors about their charitable activities and the information sources that they use to facilitate their charitable decisions. Our findings reveal that relying on information from both nonprofit accrediting agencies and personal experiences positively influences donors’ decision to give time to nonprofit organizations (that is, volunteer), but has no significant impact on decisions to give money. Implications of these findings are discussed.     

The Family Tribute in Charitable Bequest Giving

The propensity for charitable bequest giving is much lower than for current charitable giving. Some nonexperimental evidence suggests that this difference may be due to the relatively greater importance of family benefit considerations in charitable bequest giving than in current charitable giving. To test this concept experimentally, the effects of a family–charity conflict reduction message (that is, a reminder of family connections to a cause and an opportunity to make a tribute gift) are measured for both current and bequest giving. For those with family connections to a cause, the message generated increased interest in charitable bequest giving but not in current charitable giving. This result provides experimental support for previous suggestions regarding the special role of family considerations in charitable bequest giving. Managers may profitably consider the use of tribute messages to encourage bequest, but not necessarily current, charitable giving. Such messages were effective at increasing bequest intentions for all organization types and demographic groups tested, especially where the tribute was in honor of an ascendant such as a mother, grandmother, grandfather, or uncle.     

Can the Secular Be the Object of Belief and Belonging? The Sunday Assembly

In public discourse and much sociological research individuals are considered secular if they do not hold religious beliefs or belong to any religious group. But can the secular itself become an object of both belief and belonging? Can secular people develop self-understanding and existential purpose in communal contexts that engage a religious model? To explore these questions I investigated the Sunday Assembly, a new network of secular congregations. Based on two years of research including fieldwork at the London, San Diego, and Chicago Assemblies, in-depth interviews with 21 Assemblers, and analysis of video-recorded Assembly services, this study examines the interactional, meaning-making dynamics of what I term communal secularity. I explore the broader question of belief, morality, and belonging in an increasingly complex secular-religious landscape through an analysis of the congregational activity of this newest iteration of the growing secular community. Having distilled thematic categories from an inductive analysis of the talk, practice, and other elements of congregational culture at the Sunday Assembly, this study reveals the social interactions, functions, and symbolic practices that frame participants experiences and express secular values and belief systems. I argue the secular can become an object of a nonsupernaturalist sacred, and that congregants engage interactions and meaning structures, both explicitly and implicitly, that parallel, coalesce with, and in several ways depart from, traditional religious congregations. My research reveals how secular beliefs can both function and fulfill in ways typically credited to religion. As such, the secular should not refer exclusively to the lack of religiosity, but should acknowledge the diversity of contemporary secular forms, some of which embrace a religious character. Implications of communal secularity for the broader community are discussed, and I suggest additional vistas of research as part of the emerging scholarly literature in this area.     

Japanese Citizen Participation in International Development Aid

With data from the 2006 Japanese General Social Survey, this study examines factors associated with citizen participation in international development aid (IDA). In line with the literature on correlates of charitable giving of time and money, it finds that structural positions of individuals, measured by their demographic, socioeconomic and social network characteristics, are associated with the probability of citizen participation in IDA. Moreover, the study shows that variables such as English skills, measured by the ability and opportunity to use English, and the level of endorsement of Official Development Assistance projects significantly and positively predict IDA participation status. Implications of these findings are discussed for future research on charitable giving for international development in Japan and, to a lesser extent, elsewhere.     

The effect of charitable giving by celebrities on the personal public relations

This study examined how charitable giving by entertainment celebrities influences celebrity personal public relations. Survey participants showed positive attitudes toward charitable giving. Attitudes toward charitable giving positively influenced celebrity credibility perception. Credibility also influenced attitudes toward the celebrities, which in turn positively influenced the purchase intention of their performance. Also, attitudes toward charitable donations were positively associated with attitudes toward the celebrities. Scholars and practitioners need to note charitable giving as an efficient and strategic personal public relations factor and method.     

Understanding the Dynamics of the Individual Donor’s Trust Damage in the Philanthropic Sector

Although trust is long known to be critical to predict behaviors in a charitable context, little research has examined trust damage and its effects on giving behavior. Trust damage is an intermediate state between trust and distrust, rather than a simple reversal or extension, and can change over time. Our research explores individual donor’s trust damage through a dynamic evolution. Across the longitudinal survey, we conclude that the trust damage of pre-giving, giving, and post-giving stage plays different roles in the decision-making process. Trust damage does not play a direct role in the giving intention, but it can indirectly affect giving intention through its impact on perceived benefit and perceived risk. Individual donor’s satisfaction has a strong effect on post-giving trust or continual trust damage, which in turn positively affects future giving intention and behavior. Several important insights for practitioners in the nonprofit sector are also discussed.     

Does Windfall Money Encourage Charitable Giving? An Experimental Study

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations - Recently, increasing numbers of nonprofit studies have used experiments to understand individuals’ charitable giving...