Was Gandhi “charismatic”? Exploring the rhetorical leadership of Mahatma Gandhi

This study explores a deceptively simple question: was Gandhi a “charismatic” leader? We compare Gandhi's rhetorical leadership to social movement leaders and charismatic U.S. presidents to examine whether any consistencies in charismatic rhetoric emerge across historical and cultural contexts. Our findings indicate that charismatic themes of articulating the intolerable nature of the present and appealing to values and moral justifications emerged in similar levels across all three samples. In addition, Gandhi's speeches contained comparable levels of language that emphasized his similarity to followers, followers’ worth, links between the past and future, and abstract, intangible themes as compared to other leaders. In contrast, themes of collective focus and active, aggressive speech varied significantly across the three samples. Recognizing that content analysis should be utilized with caution across cultural settings, we suggest a number of possible explanations for Gandhi's pervasive appeal and implications for future research into the universality of visionary rhetoric.     

The enduring allure of charisma: How Barack Obama won the historic 2008 presidential election

We apply charismatic leadership theory to the historic 2008 United States presidential election, in hopes of inspiring dialogue around how leadership theory can inform the critical process of evaluating and electing public leaders. While numerous leadership theories are relevant to understanding the 2008 election, charismatic leadership theory highlights aspects of the leader, followers, and the unfolding economic crisis that are particularly relevant in helping us to understand how a relatively inexperienced political outsider ascended to the US Presidency. Given the potential perils and challenges newly elected President Barack Obama faces in the months and years ahead, we also suggest four core strategies rooted in charismatic leadership theory that may help him capitalize on his early charismatic appeal, as well as avoid the pitfalls of charisma that have plagued some of his predecessors.     

The effect of charismatic leaders on followers’ memory,error detection,persuasion and prosocial behavior: A cognitive science approach

Adopting a cognitive and follower-centric approach to charismatic leadership, we hypothesized that followers show lower levels of cognitive effort, reflected in superficial processing of factually correct information when listening to and viewing a charismatic leader. We conducted two experiments, using a 2 (charismatic versus neutral) × 2 (female versus male leader) between-subjects design and videos of trained actors delivering a speech. We examined the effects of leader charisma on (1a) followers’ ability to detect factually false information, (1b) accuracy to remember information from the leader (study 1, N = 100), (2a) the persuasiveness of factual messages, (2b) followers’ prosocial behavior and (2c) the mediating effect of the leader’s persuasiveness on followers’ prosocial behavior (study 2, N = 140). We did not find support for the effect of leader charisma on detecting false information, the persuasiveness of messages, or increased prosocial behavior among followers. We found an effect of leader charisma on memory. Participants recognized fewer messages in the charismatic compared to the neutral leader conditions. Exploratory analyses provided mixed results for an interaction effect of leader charisma and sex on detecting and remembering false information. Our studies offer first insights into the cognitive outcomes of the charismatic signaling process.     

How outstanding leaders lead with affect: An examination of charismatic,ideological, and pragmatic leaders

Frameworks for understanding outstanding leadership have flourished in the past decade. Research into the charismatic, ideological, and pragmatic (CIP) model of leadership in particular has examined how leaders develop mental models, frame visions, communicate goals, and utilize political tactics to form relationships with followers and impact society in meaningful ways. However, a discussion of how these types of leaders use emotions and influence tactics to influence followers and affect society is notably absent in the literature. To fill this gap, the current effort focuses on how charismatic, ideological, and pragmatic leaders differ in their use of emotional displays and influence tactics. Results suggest that the emotional displays and influence tactics that leaders use successfully discriminate between CIP leader types and create expected leader styles. Implications of these findings are also discussed.     

When leaders victimize: The role of charismatic leaders in facilitating group pressures

We present a conceptual model exploring the process by which employees seek out and process information from their social context in response to victimizing behaviors from their leader. In particular, we explore how charismatic leaders with personalized values can facilitate group processes whereby group members pressure the target into conforming. Followers of charismatic leaders have been found to ingratiate themselves with, and revere, their leader. This creates the potential for followers to prematurely comply with destructive behaviors from their leader. Research on social influence is drawn upon to theorize how targets who experience confusion about victimizing behaviors can become particularly susceptible to group pressures to conform. Through our theoretical model, we advance theory on the potential dark side of charismatic leadership, specifically how personalized charismatic leaders may trigger negative consequences for the target, group, and organization. We conclude with theoretical and practical implications and propose avenues for future research.     

Charisma and rhetoric: Communicative techniques of international business leaders

Although powerful rhetoric is often associated with charismatic leadership, little explanation is available of why leader rhetoric is related to charisma. One of the first studies to explicitly address this topic focused on speech content (Shamir. Arthur & House, 1994). Other elements contributing to the strong motivational and emotive effects of charismatic rhetoric are construction of the message, style and delivery. CEOs play an important part in creating and dispersing organizational values and visions to organization members and the external environment. Their speeches within and outside the company are important to motivate others and gain support for their vision. The CEOs in this study are from companies seeking different degrees and types of international involvement. Their corporate visions reflect different international business mentalities. This study explores how these charismatic CEOs rhetorically construct message content in their speeches, focusing on how their attitude towards internationalization and international business strategy is reflected. First, international strategy and attitudes towards internationalization as well as vision, charisma and rhetoric are discussed. Discourse analysis is described and examples of rhetorical devices are given from the analyzed speeches of the CEO's. Finally, part of a more extensive analysis of examples from speeches showing the rhetorical construction of messages reflecting their international strategy and management mentality are presented.     

A chronotype circadian model of charismatic leadership expressions and perceptions

We investigate the impact of the circadian process (24-h biological cycles that influence sleep/wake periods) and chronotypes (individual differences in the timing of those cycles) in charismatic leadership. We theorize that the expressions of charismatic signals by leaders, and the perceptions of those signals by followers are influenced by the circadian process. Moreover, considering that individuals vary in their sleep awake preferences (larks vs. owls), we argue that chronotype interacts with time of day to influence expressions and perceptions of charismatic leadership. In Study 1, we found that synchrony between leader chronotype and time of day affects expressions of charismatic leadership. In Study 2, we turned our attention to the followers' circadian process and found that synchrony between a follower's chronotype and time of day affects follower's perceptions of charismatic leadership. Our new model highlights how charismatic leadership can be driven by circadian process.     

Predicting followers' preferences for charismatic leadership: the influence of follower values and personality

Existing research on charismatic leadership focuses primarily on the traits and behaviors of charismatic leaders and the effects of charismatic leaders on their followers. One issue that has been neglected, and others, is the disposition of the followers who form charismatic relationships with their leaders. To investigate this topic, we conducted a laboratory study in which participants' values and personality dimensions were used to predict participants' preferences for charismatic leadership vs. two other leadership styles: relationship-oriented and task-oriented leadership. The results showed that values and personality were useful in predicting leadership preferences. More research is needed to gain further insights into the active role of followers in the formation of charismatic relationships.     

Acting with the best of intentions… or not: A typology and model of impression management in leadership

Impression management (IM) is important for effective leadership. Followers accept influence from individuals who meet their perceptions of what it means to be a leader, and IM is an important way of impacting those perceptions. Yet, the extant literature on leader IM is fragmented. We unify the literature in this area by creating a multi-dimensional typology and multi-level model of IM in leadership. We examine the multi-dimensional nature of IM as a construct composed of information processing, communicative, and goal-directed components, thereby creating eight IM archetypes. Then, we examine how IM can be used to impact follower perceptions of the leader through the lenses of transformational/charismatic, authentic, and leader categorization theories. This research unites a currently fragmented area of research and sparks new questions about how leader behaviors can be used to influence followers toward multi-level leadership outcomes.     

Charismatic leadership: Eliciting and channeling follower emotions

Research on charismatic leadership has been criticized for the ambiguity of its central construct. Attempts to define and measure charisma have frequently treated it as a complex construct consisting of multiple components. However, little work has been done to develop a theoretical model that offers a parsimonious rationale explaining why certain leadership attributes are considered “charismatic” while others are not, or how these attributes combine to produce charismatic effects. Addressing these issues, we present a model that situates emotion as the primary variable in the charismatic process. We use recent research on the moral emotions to frame a theory of followership-relevant emotions (FREs) that describes how leaders use emotions such as compassion, admiration, and anger to compel their followers to act. We then discuss the Elicit-Channel (EC) model of charismatic leadership, positing that the charismatic relationship is a five-step, cyclical process. In the EC model, leaders elicit highly motivating emotions from their followers and then channel those emotions to produce action that, if successful, results in outcomes such as positive affect and trust. These outcomes then enable the leader to continue the cycle, eliciting emotion once more. We conclude by offering a research agenda, addressing potential methodological concerns, and discussing future directions.     

Mission impossible? Effects of crisis,leader and follower strain on health-oriented leadership

Previous studies underline positive effects of health-oriented leadership for follower well-being. However, it is not clear whether and to what extent situational and personal factors influence health-oriented leadership behavior towards employees (i.e., staff care). We examine the effect of crises and the moderating role of strain for the relationship between strain and staff care in two studies. The first study investigated main and interactive effects of crisis and leader strain on staff care in a cross-sectional survey (N = 201). To test for causality, we complemented our findings with an experimental vignette study (N = 169) and extended our findings with regard to the influence of follower strain. As expected, results of both studies showed negative effects of crisis and leader strain on staff care. Furthermore, crisis effects on staff care were contingent on both leader strain (Study 1 and 2) and follower strain (Study 2): While leader strain strengthened the negative relationships between crisis and staff care, follower strain served as a buffer. These findings support the assumption that staff care is at risk in crises particularly when leaders are strained. However, it is a positive finding that staff care is still feasible on a moderate and relevant level and that leaders respond to follower strain with additional efforts regarding staff care even in crises. The study contributes to the clarification and better understanding of situational contingencies of leadership behavior.     

Crisis,charisma, values,and voting behavior in the 2004 presidential election

This study extends Pillai and Williams [1998, Pillai, R., Williams, E.A., Lowe, K.B., & Jung, D.I. (2003). Personality, transformational leadership, trust, and the 2000 U.S. presidential vote. The Leadership Quarterly, 14, 161–192] and examines leadership in the context of the 2004 U.S. presidential election. Data were collected at two time periods from respondents in three locations across two major regions of the U.S. Our results indicate that respondents' perception of crisis was related to charismatic leadership in the negative direction for the incumbent George W. Bush and in the positive direction for the challenger John Kerry. For Bush and Kerry the relationship between crisis and voting behavior was mediated by charismatic leadership. For Bush, decisiveness was related to charismatic leadership, which in turn predicted voting behavior. For Kerry, decisiveness and charismatic leadership predicted voting behavior. Implications of the findings for leadership research, in particular with respect to an incumbent and the challenger to an incumbent leader, are discussed.     

The awestruck effect: Followers suppress emotion expression in response to charismatic but not individually considerate leadership

This study examines how followers regulate their outward expression of emotions in the context of two types of leadership that are commonly associated with transformational leadership, namely charismatic leadership and individually considerate leadership. Based on new theorizing and a series of three studies involving experiments and field work, we show that the two types of leadership have different effects on followers' emotional expressiveness. Specifically, we find that followers under the influence of leaders' charisma tend to suppress the expression of emotions (we call this the “awestruck effect”), but followers express emotions when leaders consider them individually. Awestruck followers may suffer from expressive inhibition even as charismatic leaders stir their hearts.     

Followership,leadership and social influence

Traditional research in leadership has largely relegated followers to the role of passive recipients or, at best, moderators of leader influence and behaviors. However, recent work in the area of followership has begun shifting this focus and emphasizing the possibility that followers actively have an influence over leaders, in particular leader behavior. This paper revisits traditional areas of the leadership literature and builds on the emerging followership literature to reintroduce followers as part of the social context of leaders. In an attempt to build theoretical rationales for how followers influence leader behavior we draw on the social influence (e.g., Social Impact Theory, Latane, 1981) and the power literature to suggest individual (e.g., strength and immediacy of followers) and group level (e.g., number of followers and unity of the group) characteristics that influence leader behaviors as a function of a leader's informational and effect dependence on followers.     

Charismatic,ideological, and pragmatic leaders: An examination of leader–leader interactions

Although a number of researchers have examined and demonstrated the unique relationships different types of leaders develop with their followers (Dansereau, F., Graen, G.B., & Haga, W.J. (1975). A vertical dyad linkage approach to leadership within formal organizations: A longitudinal investigation of the role making process. Organizational Behavior and Human Performance, 13, 46–78.; Dienesh & Liden, 1986; Mumford, 2006), relatively little is known regarding how outstanding leaders interact or work together (Hunter, Bedell-Avers, Mumford, 2009-this issue). Given the particular importance of such questions, especially when considering leaders who have the potential to influence national and worldwide developments, the intent of the present study was to examine the leader–leader exchange relationships of charismatic, ideological, and pragmatic leaders. Due to the difficulty associated with examining high-level leader–leader exchanges, a hybrid qualitative–quantitative approach was taken to assess the interactions of Frederick Douglas, W.E.B. Dubois, and Booker T. Washington – three high-level leaders who responded to the same crisis, in the same time period, in the same region of the world. The results provide preliminary evidence regarding the interactions of charismatic, ideological, and pragmatic leaders; in fact, they indicate that leaders interact in a manner consistent with their mental model.     

Making sense of pragmatic and charismatic leadership stories: Effects on vision formation

For some time, it has been argued that stories articulated by leaders are an important vehicle for exercising influence, but stories of leadership might also serve as a means for developing leadership potential. One critical activity involved in leadership is vision formation, which involves constructing and communicating a future state that guides followers in “making sense” of complex organizational events. Like leader visions, analyzing stories also, by nature, evokes sensemaking processes. As a result, analyzing stories of leadership may provide a natural means for practicing the art of sensemaking. In the present investigation, undergraduates were asked to read six short stories about incidents of either pragmatic or charismatic leadership in business settings. After reading each story, questions were asked to encourage sensemaking of story events, causes, and emotions. Participants were subsequently asked to formulate visions for leading a secondary school –– a transfer task. It was found that stronger visions were produced when participants were asked to analyze both story events and the causes of these events. The implications of these findings for the use of leadership stories in leader development initiatives are discussed.     

The MADD queen: Charisma and the founder of Mothers Against Drunk Driving

By examining the development of Mother's Against Drunk Driving (MADD) under the leadership of its founder. Candy Lightner, we see the unfolding of a problem identified by Max Weber: charismatic leadership and rational forms of organization have incompatible elements. An undaunted, emotionally expressive leader driven by a moral mission was an important factor in, first, establishing the legitimacy and salience of the drunk-driving issue in the eyes of the American public, and second, in the formation of a well-funded national organization: MADD. Once organized, the institutional pressures on a non-profit organization to conform to rational administrative practices for its continued legitimacy drew people into MADD who were specialists and functionaries, not followers. The resulting conflict led to the eventual replacement of MADD's founding president.     

Reciprocal interactions between group perceptions of leader charisma and group mood through mood contagion

Departing from the static perspective of leader charisma that prevails in the literature, we propose a dynamic perspective of charismatic leadership in which group perceptions of leader charisma influence and are influenced by group mood. Based on a longitudinal experimental study conducted for 3 weeks involving 116 intact, self-managing student groups, we found that T1 group perceptions of leader charisma mediate the effect of leader trait expressivity on T2 positive and negative group moods. T2 positive and negative group moods influence T3 distal charisma perceptions by affecting T2 proximal perceptions of leader effectiveness. The current findings offer critical insights into (a) the reciprocal relationship between group perceptions of leader charisma and group mood, (b) the dynamic and transient nature of group perceptions of leader charisma, (c) the importance of understanding negative mood in charismatic leadership, and (d) the mechanism through which charismatic leadership perceptions can be formed and sustained over time.