Rumor behaviors as collective problem-solving: The moderating roles of regulatory focus

Approaching rumors as a form of collective problem-solving, this study investigated how regulatory focus (i.e., prevention vs. promotion) interacts with rumor valence to affect rumor behaviors via community motives using an experiment with 534 Korean citizens. The analysis showed that positive rumors (vs. negative) elicit stronger information seeking intentions among low promotion-focus individuals. Also, when exposed to negative rumors (vs. positive), both high prevention- and promotion-focus individuals showed stronger community motives, increasing both their rumor transmitting and information seeking intentions.     

Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal

This study examined the effects of timing and message appeal of a crisis response on organizational perceptions and behavioral intentions on social media. Using a health crisis scenario, a 3 (one hour vs. one day vs. one week after the crisis) × 2 (emotional vs. rational appeal) between-subjects experiment (N = 502) found that a crisis response posted one day after the crisis on Facebook elicited greater trust towards the hospital in crisis compared to a response posted in one week. The one-hour response and one-day response did not show differential effects on trust towards the hospital. The effect of timing was mediated by perceived credibility of the crisis response. In addition, the emotional appeal triggered greater trust, perception of reputation, and intention to “like” the post; whereas the rational appeal elicited greater intention to share and comment on the post. The study provides both theoretical and practical implications.     

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

This study attempts to provide empirical evidence for Coombs’ (2007) Situational Crisis Communication Theory (SCCT), which provides guidelines for matching crisis response strategies to crisis types to best restore organizational reputations in times of crisis. The impact of crisis type and crisis response strategies on perceptions of corporate reputation is measured for 316 consumers participating in a 3 (crisis type: victim crisis, accidental crisis, preventable crisis) × 3 (crisis response: deny strategy, diminish strategy, rebuild strategy) between-subjects experimental design. The results show that preventable crises have the most negative effects on organizational reputation and that the rebuild strategy leads to the most positive reputational restoration. Moreover, the more severe people judge a crisis to be, the more negative are their perceptions of the organization's reputation. The interaction effect between crisis type and crisis response strategies on corporate reputation is not significant. However, a person's locus of control has a moderating impact on the relationship between crisis response strategy and organizational reputation. Specifically, the results show that people with an external locus of control prefer the use of deny strategies more than people with an internal locus of control.     

Exploring effective crisis response strategies

This study examines effective crisis response strategies using Coombs’ SCCT as a theoretical framework. Results of an experiment show that base responses (instructing and adjusting information) could mitigate reputational decline for a company during a severe, preventable crisis. The sole use of bolstering (reminding) strategy or no response is ineffective because it negatively influences consumers’ trust in the company, attitudes toward the company, perceived corporate reputation, and supportive behavioral intentions.     

The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation

Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands a more systematic approach to corrective communication. Grounded in misinformation debunking theory, this study aims to advance misinformation research in public relations and organizational crisis communication. An online experiment using a U.S. adult sample (N = 817) was conducted to examine the effects of corrective communication strategy (simple rebuttal vs. factual elaboration) and employee backup (present vs. absent) on perceived message quality, organizational reputation, and perceived crisis responsibility. Results show: 1) the use of factual elaboration and the presence of employee backup were direct contributors to crisis response effectiveness; and 2) perceived message quality mediates the effect of corrective communication. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for practitioners to combat crisis misinformation more effectively.     

Differences between the public and private communication of rumors. A pilot survey in Belgium

Liu et al. (2010) and Gelders et al. (2007) called for evidence-based research on differences between public and private sector communication. This article offers such data by focusing on an increasingly important domain of public relations (i.e., corporate communication about rumors vis-à-vis internal and external stakeholders).Our results show government communicators are more frequently confronted with harmful rumors than business communicators but a similar number of respondents from each group have experienced the listed effects and these respondents rate the effects as equally severe. However, fewer public sector communicators have applied most of the proposed strategies, and those who did found them to be in most cases less effective than private sector respondents. In other words, government communicators hear more rumors, experience equally often the negative effects and find them equally severe as business communicators, but they often do not react to them and if they do, they do not find the strategies to be very effective.This study suggests that typical features of public sector organizations, such as the capricious political climate and the influence of party politics, might offer an explanation for these findings.     

The reputational benefits of instructing information: The first test of the revised model of reputation repair

Situational Crisis Communication Theory (SCCT) prescribes crisis response strategies for organizations facing crisis. A meta-analysis of SCCT suggests using the prescribed responses has, at most, a small effect on reputation, while a few studies have shown that the base crisis responses (instructing information and adjusting information) may have a larger effect on reputation. This experiment compares the effects of SCCT’s prescribed responses, instructing information, and adjusting information on reputation in an experiment with 989 participants recruited from mTurk. It finds that instructing information has a very large effect on reputation, while adjusting information has a small but significant effect on reputation. In this sample, SCCT’s prescribed response strategies have no significant effect on reputation. The experiment proposes the revised model of reputation repair (REMREP) as a tool for understanding how crisis influences reputation. The model incorporates virtuousness and offensiveness, which demonstrates the importance of organizational virtuousness in handling a crisis. Implications for theory and practitioners are discussed.     

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures - reputation, secondary crisis communication and reactions - main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.     

Warranted inferences of mediation and possibility of a threshold effect: Verifying the mediating effects of anger in situational crisis communication theory

Scholars have called for communication research to verify the causal claims of mediation models from a research design perspective, instead of only proving mediation statistically. This study validates whether and how anger mediates the causal effects of crisis types on publics’ responses in Situational Crisis Communication Theory (SCCT), including reputation, negative word-of-mouth intention, and purchase intention in China. Two experiments were conducted based on the experimental-causal-chain design. Results in Study 1 demonstrate that the causal relationships between three crisis types and publics’ emotional and other responses in China are consistent with findings in Western contexts. In Study 2, the results of a 2 (anger: low, high) x 3 (crisis types: victim crisis, accidental crisis, preventable crisis) factorial experiment reveal significant mediating effects of anger on publics’ responses in the victim and accidental crisis conditions, but not for preventable crises. This novel finding suggests the possibility of a threshold effect of anger in the mediating process. Specifically, anger has a mediating effect on publics’ responses when it is below the high-anger threshold. However, anger may no longer be the mediator when it exceeds this threshold. This finding empirically challenges the common assumption that emotions have a linear relationship with publics’ responses, thus offering a new research avenue and deeper understanding of how emotions function in crises. Therefore, this research serves as a pioneer, calling for future studies to validate other theories involving mediation to yield fruitful insights.     

Crisis communication: The mediating role of cognitive and affective empathy in the relationship between crisis type and crisis response strategy on post-crisis reputation and forgiveness

This study seeks to contribute to the growing body of research in crisis communication by exploring how two types of empathy; cognitive empathy and affective empathy, affect organizational reputation and publics’ forgiveness for an organization that is in a crisis. An online three (crisis type: victim vs. accidental vs. preventable) × two (response strategy: rebuilding vs. denial) between-subjects experiment was conducted with 648 participants (N = 648) recruited through Amazon’s research tool MTurk. The results of the study reveal that crisis type affects both cognitive and affective empathy and people are more likely to feel empathetic toward an organization that uses rebuilding strategies than an organization that denies the existence of a crisis. Theoretical and practical implications of empathy on corporate reputation and forgiveness are discussed.     

Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19

This study applied the situational crisis communication theory (SCCT) in political crisis communication amidst the COVID-19 outbreak, a “sticky crisis” that is longitudinal and politicized, thereby involving multiple challenges and complexities. Considering the critical role of Twitter in the information transmissions during the ongoing pandemic, this study considered politicians’ tweets as a proxy to access their crisis communication strategies and conducted a systematic content analysis to critically evaluate COVID-19 crisis communication strategies of two politicians, Trump and Cuomo, according to their perceived day-to-day circumstances during COVID-19. Three strategies categorized by SCCT, deny, diminish, and bolstering, surfaced with significance for both Trump and Cuomo. A new strategy specific to the political context, cohesion, was also identified. In addition, significant differentiation was observed in the strategic narratives between Trump and Cuomo, which reveals the evolving political dynamics in disease representation and crisis messaging. For example, Trump emphasized social exclusion and accusations of Democrats whilst Cuomo stressed care for vulnerable and minority groups and compassion delivery. Moreover, deny strategy, especially accusing other races, significantly boosted audience engagement for Trump. The results are discussed in relation to the idiosyncrasy of the complex COVID-19 pandemic and crisis communication in the political realm. Our findings demonstrate practical implications including online crisis messaging recommendations that foster public trust during politicized and polarized health emergencies and cultivate grounds for information exchange beyond partisan barriers.     

Exploring public relations challenges in compounding crises: The pariah effect of toxic trailers

This study examined the distinct exigency of a compounding crisis, a crisis that occurs in close succession to another (potentially unrelated) crisis before an organization has had the opportunity to rebuild legitimacy. Specifically, we identified the public relations challenges faced by the US Federal Emergency Management Agency during the formaldehyde travel trailer crisis and examined how the Hurricane Katrina crisis encumbered the agency’s response efforts. We offer a theoretical frame for understanding the public relations challenges inherent in compounding crises and propose that, in a compounding crisis, organizational legitimacy and social capital decrease while stakeholder risk perceptions and attribution of crisis responsibility increase. A new phenomenon termed the pariah effect is offered to explain when an organization experiencing a compounding crisis is ostracized by other organizations that could assist with the crisis response to avoid negative spillover effects that could result from associating with the offending organization. This study also demonstrates how attribution of responsibility in a compounding crisis can create an exigency in which an organization must take actions beyond the scope and original mission of the organization.     

Crisis communication online: How medium,crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster

Social media play in today's societies a fundamental role for the negotiation and dynamics of crises. However, classical crisis communication theories neglect the role of the medium and focus mainly on the interplay between crisis type and crisis communication strategy. Building on the recently developed “networked crisis communication model” we contrast effects of medium (Facebook vs. Twitter vs. online newspaper) and crisis type (intentional vs. victim) in an online experiment. Using the Fukushima Daiichi nuclear disaster as crisis scenario, we show that medium effects are stronger than the effects of crisis type. Crisis communication via social media resulted in a higher reputation and less secondary crisis reactions such as boycotting the company than crisis communication in the newspaper. However, secondary crisis communication, e.g. talking about the crisis communication, was higher in the newspaper condition than in the social media conditions because people consider traditional media as more credible. We also found higher levels of anger in the intentional crisis condition than in the victim crisis condition. Anger in turn was related to reputation, secondary crisis communication and secondary crisis reaction. The results stress the need for more complex models of crisis communication.     

Does one size fit all? The applicability of situational crisis communication theory in the Japanese context

This study investigates the suitability of the Situational Crisis Communication Theory (SCCT) for the Japanese context. The existence of considerable cultural differences between Japan and the United States in terms of responsibility attribution and account giving, which form the foundation of SCCT, suggest a potentially limited applicability of the framework in the Japanese context. In this study, the impact of crisis type and crisis response on corporate reputation was measured for 470 Japanese respondents participating in a 4 (crisis type: misdeed, accident, tampering, and workplace violence) ☓ 3 (crisis response: SCCT recommended response, culturally adjusted response, or no response) between-subjects experimental design. The results reveal that SCCT is only partially applicable to the Japanese context. Crisis responsibility as operationalized by SCCT fails to capture less causality-focused aspect of Japanese responsibility judgments. Implications of the findings for SCCT are discussed.     

Hierarchical consistency of strategies in image repair theory: PR practitioners’ perceptions of effective and preferred crisis communication strategies

ABSTRACT

Drawing from image repair theory and situational crisis communication theory, this study advances crisis communication theory by analyzing nearly 800 public relations professionals’ perceptions of 15 image repair strategies. A national sample of US public relations professionals evaluated communication strategies for their effectiveness and preference for use in three crisis scenarios (accidents, product safety, and illegal activity). Compensation, corrective action, and mortification were the most highly ranked crisis response strategies, regardless of attribution of organizational responsibility or culpability, across 3 different types of accidental and preventable crises. This hierarchical consistency suggests that using communication strategies for maintaining and strengthening an organization’s relationships with its publics may be the best protection for sustaining and repairing positive reputation long-term.     

Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice,message framing,and online medium type

To understand how tone of voice, message framing, and type of online media affect public perceptions and reactions to an organization in the context of corporate social responsibility (CSR) communication, this study conducted a 2 (tone of voice: human voice vs. organizational voice) x 2 (message framing: gain-focused vs. loss-focused) x 2 (online media: Facebook vs. organizational blog) online experiment (N?=?394). Conversational human voice and gain-focused framing significantly influence the social presence of the organization and publics’ positive word-of-mouth intention. Publics’ intention to generate positive word-of-mouth was highest when the organization used conversational human voice with gain-focused message and conveyed the message on its Facebook page.     

Validity judgments of rumors heard multiple times: the shape of the truth effect

Research on the illusory truth effect has found that repeated presentation of uncertain statements increases validity judgments of those statements. Three experiments explored the shape of the repetition–validity–judgment relationship over multiple repetitions, the mediating role of processing fluency, and the moderating role of dispositional skepticism. Participants read narratives in which different rumors were repeated 0–6 or 0–9 times; validity estimates, processing fluency, and dispositional skepticism were also measured. Validity judgments were logarithmically related to repetitions; this effect was mediated by processing fluency, and moderated slightly by skepticism. Results explore the boundaries of the processing fluency contrast account of the illusory truth effect, suggest a minor role for skepticism, and inform research on belief in rumor (uncertain statements in circulation).     

Tweeting about emergency: A semantic network analysis of government organizations’ social media messaging during Hurricane Harvey

While social media like Twitter have been increasingly adopted by public-sector organizations, it remains less explored as to how government and emergency management (EM) organizations use these platforms to communicate with the public in response to emerging natural disasters. Extending the Situational Crisis Communication Theory (SCCT) to the realm of social media, this study examines the emerging semantic networks from 67 government and EM organizations’ official tweets during Hurricane Harvey over a three-week period. It identifies how multiple crisis response strategies—including instructing information, adjusting information, and bolstering—are constituted of different issues, actions, and organizational actors before, during, and immediately after the disaster event. Results suggest that government agencies use the strategy of instructing information predominantly before and during the disaster, whereas adjusting information and bolstering strategies are utilized more during post-disaster recovery. The study offers theoretical and practical implications of using a semantic network approach to studying organizational crisis responses.     

Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication

This study provides a partial test of a symbolic approach to crisis management. The symbolic approach examines the strategies used to respond to crises. The study concentrated on the match between crisis type and crisis response strategy. An experimental design was used to explore how crisis type, organization performance history and crisis response were associated with the image of an organization. Additional analyses explored how causal attributions varied according to crisis type. For the cases tested, the results supported the use of the crisis response strategies recommended by the symbolic approach. The results of the experiment supported the basic assumptions of the approach. The implications and directions for future investigations using the symbolic model are discussed.     

Determinants of Bureaucratic Turnover Intention: Evidence from the Department of the Treasury

This study employs a novel statistical strategy to examine thedeterminants of turnover intention in government service. Toappropriately measure a main determinant of turnover intention—functionalpreferences—I estimate an ordinal item response modelusing data from the Federal Human Capital Survey. The sampleis selected to facilitate an important comparison: the InternalRevenue Service (IRS) has undergone significant performance-basedpay reforms for supervisors, but not for nonsupervisors, whereasthe Office of the Comptroller of the Currency (OCC), also asubunit of the U.S. Treasury, has not. Inferential models ofturnover intention reveal among other things that functionaland friendship solidary preferences are important determinantsof turnover intention, but increased accountability is associatedwith greater turnover among subordinates. IRS supervisors, whoface paybanding, are significantly less likely to consider leavingthan their counterparts in the OCC, who do not face such incentives.