Balinese cultural identity and global tourism: the Garuda Wisnu Kencana Cultural Park

ABSTRACT

The island of Bali has been inextricably bound up with the tourism industry. This article examines the dynamic Balinese cultural identity and its ever changing relationship with tourism in the age of globalism through the analysis of a case study: the construction of the Garuda Wisnu Kencana Cultural Park (between 1993–2018), containing an enormous statue of the Hindu God Wisnu mounting the magical bird Garuda. The park and statue can be seen as a new cultural landmark for the Indonesian nation and for the Balinese tourism industry. However, the case study of the park also shows how Bali has changed its role within the Indonesian archipelago since the fall of the Suharto regime in 1998 while dealing with new challenges of global tourism. Representations of a Balinese cultural identity have evolved from national, top-down level constructions of ‘cultural tourism’ into a global tourist destination through hosting international events at the park.     

Narratives of "Home" and "Homeland": The Symbolic Construction and Appropriation of the Sudeten German Heimat

Sport is an important arena for the construction, maintenance, and challenging of identities. This article aims to explore, using a figurational sociological perspective, the complex inter-relationship between sport, culture, and national identity with particular reference to rugby union in Ireland. The theoretical framework for the analysis of national identity put forward here seeks to make sense of national identity by considering a series of key "processual" social dynamics to shed light and raise questions on the dynamic double-bind between sport and national identity. A case study of rugby union in Ireland since 1945 is employed here to demonstrate how various sources of evidence can be "triangulated" to help unravel the relationship between rugby union and a specific "nation." Rugby union (as a global team sport now with a recognised and established World Cup) is arguably the most significant sporting arena whereby the imagined community of Ireland can become "real." This temporary union of two politically distinct nations through sport provides an interesting context for the researcher of national identity. This context will be explored by considering "official" historical accounts of Irish rugby, British media portraits of Irish rugby union, and the views of contemporary international Irish rugby players.     

State and Nation in Medieval France

Abstract The modernist theory of the nation is criticised for being unable to explain the existence of the idea of the nation and of national sentiments in the medieval period. By focusing on the central role played by the monarchy in the making of the French state in the Middle Ages it is possible to show the legitimating importance of French language and of French culture in that period. Furthermore, the appearance of the idea of France as an 'imagined community', even if it was only shared by a small minority of people, proves that by the end of the Middle Ages there was a clear sense of national identity.     

Citizen Alevi in Turkey: Beyond Confirmation and Denial

Abstract Critics of the current national citizenship models argue that, although it rests on claims to be inclusionary and universal, it can never eliminate exclusionary and particularistic practices when challenged by those identities excluded from the historical trajectory of "nation building." Turkish citizenship has been a form of anomalous amalgamation since its conception. On the one hand, the state insisted on the pre-emptive exclusion of religion and various communal cultural identities from politics, while, on other hand, it promoted a particular religious identity primarily as a means of promoting cultural and social solidarity among its citizens. Contemporary Alevi movements, representing the interests of a large minority in Turkey, provide a new source of energy for the revision of concepts of citizenship. Alevis have suffered from prejudice, and their culture has been arrested and excluded from the nation building process. They were not able to integrate into the form of national identity based on the "secular" principles that the republican state has provided as a means of promoting solidarity among citizens. What Alevis seek is a revised citizenship model in terms of a system of rights assuring the condition of neutrality among culturally diverse individuals.     

Mediated management of meaning: on‐line nation building in Malaysia

Abstract In Malaysia, the Internet figures prominently in the imagery of modernity. Associated with a high‐tech future where the country is positioned in the midst of regional and global flows, the Internet represents the way forward. The Malaysian middle classes are at the forefront of this process of social transformation, their wired lifestyles serving as a model for society. Having readily adapted the Internet, the middle classes have been acculturated in the global culture of networking that it denotes. Their exposure to the world at large has heightened their sense of national identity. Meanwhile, their experience in decentralized interaction has provided them with the means to participate in the construction and reconstruction of national imageries. A medium for on‐line nation building, the Internet has evolved into a machinery of meaning that allows Malaysians to participate in the cultural management of their nation.     

Transcending the Nation-State?: The European Commission and the (Re)-Discovery of Europe

Abstract: This article examines the process of European integration from a cultural perspective. Taking up questions posed by social scientists and European Community (EC) officials concerning the possibility of transcending nation-state and nationalism in Europe, it explores the European Commission's attempts to do this, particularly through the EC's campaigns and initiatives for forging a sense of European identity and culture at the level of popular consciousness. Following Hobsbawn and Ranger, I argue that the history of EC cultural politics provides an interesting case study of invented traditions and manufactured heritage. The political implications and problems of using culture as a vehicle for nation-building at a pan-European level are analysed. The article concludes with a critical appraisal of the concept of European identity and questions whether the EC's project for constructing a post-nationalist political order in Europe is feasible or politically desirable.     

SPECTACLES OF ETHNICITY: FESTIVALS AND THE COMMODIFICATION OF ETHNIC CULTURE AMONG LOUISIANA CAJUNS

Drawing on the example of the Louisiana Cajuns, an ethnic group that has been enjoying a wave of popular revival in recent years, this study suggests that changes in the perception of an ethnic identity are related to socioeconomic transformation. We identify the festival as a key aspect of the Cajun revival since the 1960s. An examination of the history, activities, and contemporary spatiotemporal organization of festivals reveals similarities to other aspects of a society of mass consumption. Niche marketing , the structuring of recreation around the modern work week, and the establishment of personal identity through the purchase of symbolically rich commodities are all embodied in present - day Cajun festivals. At the same time, the consumption of ethnic commodities is linked by the consumers with a sense of tradition and descent from a mythic past. The festivals of southwestern Louisiana are, in this sense, invented traditions and, paradoxically, a measure of the assimilation of this particular ethnic group into American culture.     

Alcohol advertising in college newspapers: a 7-year follow-up

The authors report on the frequency and nature of alcohol advertisements in a representative sample of college newspapers from 1984/85 and compare these with results of a similar study conducted 7 years earlier, in 1977/78. On average, nearly 24 column inches of space per issue were devoted to national alcohol advertisements in 1984/85. This represents a significant decrease from an earlier period. The space devoted to national alcohol advertisements, however, still far exceeded that for comparison products (books, soft drinks). Local alcohol advertisements averaged 20 column inches per issue and were somewhat more frequent than in the previous study. The content of the advertisements differed markedly from the messages presented 7 years earlier. Although national alcohol advertisements in 1977/78 frequently ridiculed education and study, none did so in 1984/85, when appeals were to taste and product quality instead. Fantasy themes also were relatively common. Very few national alcohol advertisements featured athletes or group drinking. Sponsorship of campus activities by the alcohol industry, however, had increased since the earlier study. In contrast to national advertisements, many local advertisements consisted of inducements to drink through special offers and happy hours. Some encouraged irresponsible and heavy drinking. Interestingly, alcohol advertisements were just as frequent in papers from states with higher minimum drinking ages and were more frequent in papers from campuses with higher proportions of women students.     

Other Attractions in Vietnam

This paper analyses the place of highland ethnic minorities in Vietnamese visual culture. For decades, artists have appropriated markers of ethnic difference in propaganda posters about national unity and progress. Vietnamese notions of ethnic groups draw on a historical trajectory that involves colonial racial classifications as well as the anti-colonial notion of 'the people'. The inclusion of ethnic minorities in official portrayals of the people draws on the historical conditions of nation building and an armed struggle for independence. Equally important, the visual appropriation of the markers of ethnic and national difference projects national progress through the mapping of backwardness on highland ethnic groups. The recent emergence of the same ethnic markers as an international tourist attraction draws on similar progressivist narratives, and the growing market in souvenirs recycles visual exercises in national unity as a just-discovered Other Vietnam.     

“Grandpa was fatally administered by the Bulgarians1”: Family narratives,national identity,and state history

Grandparents’ World War Two (WWII) stories are emotionally powerful, intimate accounts of firsthand experience that can shape grandchildren's ideas of state history, nation, and identity. This effect, I argue, manifests most intensively in critical times when national history and identity are threatened. Such was the case when former Macedonian Prime Minister Zoran Zaev relayed a controversial version of Macedonian national history and identity in a TV interview. In reaction, many Macedonian citizens shared fragments of their grandparents’ WWII stories. This study analyzes several more detailed versions of these grandparents’ narratives in order to ascertain the formative power of family WWII stories over one's personal sense of national identity. To do so, it will examine the positioning practices of the present-day narrators, the grandchildren of WWII participants, focusing on the manners in which they interactively reproduce their own sense of national identity vis-a-vis-these stories.     

Texts and Other Symbolic Spaces

This article examines the cultural fabric of national identity in light of recent debates in the human sciences on the nature of texts and "textual realities." In discussing various political and historical examples, it argues that conceiving of national identity as a "textual reality" is to understand it (a) as a symbolic construction, (b) as a process of continuous cultural interpretation and reinterpretation, (c) as semiotic mediation, and (d) as a heterogeneous composition of different, often contradictory, layers of meaning. Although these issues have been discussed in different disciplines and theoretical contexts, they are viewed here as aspects of the same phenomenon, reflecting, each in its way, the conceptual scope of the textual approach. In further developing this argument, the article outlines a concept of text that covers not only linguistic phenomena in the traditional sense but also meaningful structures in a larger, cultural sense: symbolic spaces that embrace several semiotic media. Based on the idea of text as a symbolic space, a concept of national identity is suggested that, although it implies viewing identity as a discursive and narrative construction, is not limited to the mode of linguistic storytelling but also includes narrative media such as architecture, landscape design, cultural traditions such as commemorative rituals, and other symbolic and material practices.     

Situating the self in global context: Reconceptualizing transnational and cosmopolitan identities

Scholars interested in the effects of globalization on internationally mobile individuals have tended to study this by drawing comparisons between national identity and transnationalism (i.e., connectedness and involvement in more than one country simultaneously) and cosmopolitanism (i.e., a sense of belonging to the world as a whole rather than a single nation). Empirical patterns generally suggest the pervasiveness and resilience of national identity even among globally mobile populations, but findings do show that international experience can bring about changes to individual identity. By comparing transnationalism and cosmopolitanism to national identity, the extant literature makes a tacit assumption that these identities are group‐based. The social psychological literature on identity refers to three different types, or bases, of identity: group, role, and person. This paper argues for a reconceptualization of transnationalism and cosmopolitanism as role‐ or person‐based identities, and outlines several avenues for research based on this reconceptualization.     

Ethnic mobilization in a multicultural society

The aim of the present paper is to demystify those anxieties that emerge out of the presence of ethnic minorities in developed capitalist societies in showing that these relate as much, if not more, to misconceptions about the issue of identity proper, that of national identity, as well as that of ethnic mobilization. It is argued that the relationship of immigrant minority cultures and identities to national culture and national identity can be thought of as paralleling that between class structures and identities. Ethnic mobilisation and ethnic movements can be thought of in terms of something like the class‐in‐itself problematic Ethnic groups can be seen as having a particular and distinct position in relation to economic and political resources, but whereas classes in the Marxian sense must develop their sense of identity, their forms of organisation and their culture ab initio, ethnic groups can call upon their sense of ethnicity and their forms of ethnic bonding as a resource and this may well make them more effective political actors than classes. However, whereas it is tempting, within this framework to think that out of a process of negotiation, there will emerge a multicultural society in which there is on the one hand a shared political culture of the public domain and on the other a world of private communal cultures, the actual situation is much more complex. What ethnic minorities in actuality confront is a hierarchy of cultures which have already been involved in a political struggle for the definition of a disputed shared political culture. This is bound to influence the process and character of ethnic mobilization as well as its likely outcomes.     

Alcohol Advertising in College Newspapers: A 7-Year Follow-up

Abstract

The authors report on the frequency and nature of alcohol advertisements in a representative sample of college newspapers from 1984/85 and compare these with results of a similar study conducted 7 years earlier, in 1977/78. On average, nearly 24 column inches of space per issùe were devoted to national alcohol advertisements in 1984/85. This represents a significant decrease from an earlier period. The space devoted to national alcohol advertisements, however, still far exceeded that for comparison products (books, soft drinks). Local alcohol advertisements averaged 20 column inches per issue and were somewhat more frequent than in the previous study. The content of the advertisements differed markedly from the messages presented 7 years earlier. Although national alcohol advertisements in 1977/78 frequently ridiculed education and study, none did so in 1984/85, when appeals were to taste and product quality instead. Fantasy themes also were relatively common. Very few national alcohol advertisements featured athletes or group drinking. Sponsorship of campus activities by the alcohol industry, however, had increased since the earlier study. In contrast to national advertisements, many local advertisements consisted of inducements to drink through special offers and happy hours. Some encouraged irresponsible and heavy drinking. Interestingly, alcohol advertisements were just as frequent in papers from states with higher minimum drinking ages and were more frequent in papers from campuses with higher proportions of women students.     

The effects of cultural appeal,product involvement,and ethnic identity on attitudes and recall in online advertising

The three studies presented here use four distinct samples that were gathered in mainland China, the United States, and Malaysia. We examined the persuasive effects of culturally congruent online advertising. We also explored the effects of interactions between ethnic identity and product category. Our findings showed that advertisements with collectivistic appeal, although they enhanced attitudes toward ads and brands across all samples, tended to diminish advertising recall. Furthermore, our results revealed that the level of ethnic identity and product category interacted with the main effects of culture on attitudes. Specifically, participants with high levels of ethnic identity had particularly strong reactions to culturally congruent advertisements. In addition, the attitudinal and cognitive effects of cultural appeal tended to diminish in high-involvement product advertisements, which may explain the decreased levels of recall observed in our initial inquiries. Our findings are presented in the contexts of global branding and future cross-cultural advertising research.     

From Ethnic segregation to impact integration: state schooling and identity construction for rural Tibetans

This paper examines the context of ethnic identity formation in schools for rural Tibetan children. It reviews rural primary education within Tibet and the secondary education for Tibetans in boarding schools across China. Data are presented on policies, student recruitment, curriculum, teachers and the campus environment, as they impact on students' identity formation. Although there is little that is multicultural about the learning process in these schools, these schools do not strictly deny Tibetan culture to Tibetan children. The school architecture, sculptures, photographs, wall paintings and so forth provide representations of Tibetan culture, albeit selectively and interpreted by the state in terms of the ideological themes of national unity, patriotism, revolutionary traditions, civilised behaviour and love of Tibet. The conclusion points to a make‐or‐break opportunity for state education to support a more even‐handed cultural policy, rather than the dichotomy of segregation and impact integration.     

Making Hakka Spaces: Resisting Multicultural Nationalism in Taiwan

Projects of official nationalism have long been understood as state-sponsored attempts at enforcing cultural uniformity within the borders of the national territory. Contemporary nationalisms tend to compartmentalize minority cultural groups in a way that marginalizes those who are not seen as belonging to the core of the “modern” nation. Contemporary official Taiwanese nationalism promotes the “ethnic Taiwanese” (Hokkien) majority as the modern center of an otherwise diverse nation, primarily through the funding and ‘preservation’ of non-Hokkien cultural traditions. Though these programs that celebrate local cultures are more inclusive than earlier nationalisms in Taiwan, the terms of inclusion nonetheless function as a form of neoliberal state control of minorities, such as the Hakka (kejia ren). This article examines how Hakka “culture workers” (wenhua gongzuozhe) resist state attempts at spatial and symbolic marginalization. From producing ethnographies that create a Hakka neighborhood to organizing a parade route that symbolically links that neighborhood to Taipei's government and financial centers, Hakka culture workers resist multicultural nationalism by making Hakka spaces that are resistant to state attempts to marginalize them. I argue that their work is a prime example of how communities and individuals can successfully negotiate the cultural and spatial politics of the neoliberal state.     

Globalization,social exclusion and the possibilities for global social work and welfare

Social work practice in Europe has developed disparately in the context of separate nation states. Yet it has at the level of professional organization a potentially international orientation. Practice can be understood as having a dual configuration: on the one hand it is idiosyncratic to the culture of nation states; on the other it has a dynamic which incorporates an impulse to include broader supranational concerns. This dual configuration is of importance at a time when social work and social policy are increasingly affected by global political and economic processes and compelled to view what were previously national concerns through analysis that is global (cf. Mishra 1999; Deacon et al . 1997; Townsend 1995). Welfare and economic issues are now almost wholly cast in systems that involve a multiplicity of nations, international non-governmental organizations (NGOs), and regional trading blocs that are intricately involved in making decisions that have profound welfare implications. This article will identify the challenge that these developments pose for social work and consider how the social work profession can reflect on a response. We argue that the dual configuration in which it is situated enmeshes social work within a dual set of politics. The first is the politics of the macro-political economy noted above. The second is the micro-cultural politics of identity that are being played out in various national settings but which also contain global impetuses. Thus both contemporary macro- and micro-politics mitigate against practice and analysis situated solely at the level of the national. We argue that a social work that is central to an emerging social development practice based on empowerment and located within a transnational organizational base is best placed to meet the challenges we describe.     

Where is the British national press?1

Although globalization has highlighted the danger of conflating state, society and nation, sociologists remain insufficiently alert to such banal nationalism. Newspapers offer a strong test case of the extent of diversity in the construction of state, national and social boundaries, since Billig and Anderson have argued they comprise a special case where their orientation to an audience simultaneously located in a state, society and nation allows them to reproduce a sense of national identity. However, despite the commonsense obviousness of the term, it proves remarkably difficult to define what the 'British national press' might comprise. Circulation density of titles varies substantially across different parts of the UK and editorial copy is altered to address diverse 'national' readerships. 'British' newspapers also circulate in other states, especially the Republic of Ireland. After reviewing how newspapers might be defined as 'national' and/or 'British', we conclude that both Anderson and Billig over-estimate the congruence, relevance and obviousness of state, society and national boundaries. If the conceptualization of such boundaries is problematic in the case of the press, it follows that it must be still more so for most other objects of sociological analysis, including that of 'society' itself.     

Official policies and informal transversal networks: Creating ‘pan‐European identifications’ through sport?

The idea that sport has been drawn into helping build a collective identity around the nation‐state, particularly in the immediate ‘era of independence’ after 1945, is well documented. However, it is only recently that sport has been linked to notions of moulding what we term here as ‘pan‐European identifications’. It is our argument that there are two distinctive forms to such identification. The first posits a tangible notion of identity based around territories such as nation‐states. Sport assists in this process through ‘official’ policies, such as declarations, reports and statements by the European Commission and other pan‐European institutions. The second form recognizes that increasing transversal interactions weakens ideas of territorialized identity, resulting in a looser ‘sense of belonging’. Sport helps craft identifications here in an informal manner through pan‐European sporting competitions, such as the UEFA Champions League and 2004 European football championships. This article is structured to look at both forms of this sport/identification interface whilst also considering the complex nature of sport and identity by explaining how sport can simultaneously erode such identifications.